1

Viewpoints for a Strategic CIO

2

2000IT Manager EMEA

2008VP Global IT

3

Understand your Business

4

MEUR 1996 2006

Net sales 834 1,793

EBIT -20 120

Brands 4 15

Sales organizations 14 33

Personnel at year end 4.700 6.500

The development of the Group

5

A broad portfolio of branded sporting goods

6

Innovative & attractive products

7

CONSUMER STRATEGY

• Global brands

• Equipment for serious sports participants

TRADE STRATEGY

• Portfolio of sports

• Premium Customer service

PLATFORM STRATEGY

• Shared Sales & Distribution

• Shared Logistics (DCs and Transport)

• Shared Sourcing & Manufacturing

All enabled by a shared IT platform

Business Strategy

8

The Challenge

9

Understand how the business is changing

Gain credibility amongst Top Management

Guaranty system stability during transformation

Integrate multiple independent business into 1 set-up

Build a Global IT team

Identify strategic development programs

The Challenge

10

Ensure stable system delivery

Establish a shared IT Strategy

Clearly define the systems future

Build new IT Organization

Deliver fast first successes

ITGovernance

ValueDelivery

StrategicAlignment

ResourceManagement

Perfo

rman

ce

Measu

remen

t

Ris

kM

anag

emen

t

Source: IT Governance Institute

The Approach

11

IT Strategy

Amer Sports Targets

Amer Sports Business Strategy

Technology Architecture & Technical Infrastructure

Business Application Portfolio

Business Processes

Reporting

Align business and IT strategies

12

CentralizedCentralized Council of EqualsCouncil of Equals FederatedFederated DecentralizedDecentralized Fully OutsourcedFully Outsourced

CIO

Apps

BU

IT

BU

IT

BU

IT

ER

P

CIO

Apps

ERP

Web

BU IT

CIO

BU

IT

BU

IT

BU

IT

ERP

CIOB

U IT

BU

IT

BU

IT

BU

IT

CIO

SLA

Vendor Team

From extreme decentralization to centralization

Competence centers to enable balance of power

Global concepts with regional execution

200520062008

Build the IT organization

13

HQ Helsinki, Finland

Sales Office

Factory

Logistics

ASO

G-1

• Consistent

• Transparent

• Re-usable

• Scalable

From Holding to Integrated Group

14

ONE Goal

ONE Team

ONE Company

Global Master Data

Global Harmonized Processes

Global ONE Program

15

IT Strategy

Amer Sports Business Strategy

Technology Architecture & Technical Infrastructure

Business Application Portfolio

Business Processes

Reporting

Amer Sports Targets

HW StandardsOffice SWShared E-Mail System + ADSGroup NetworkSecurity Standards

Business TemplatePerformance ReportingBusiness ProcessesDefine Master Data Mgt.

Do your homework first – Build solid platform

16

Lessons learned

17

The systems have to run – only then talk strategy

Understand your business & gain credibility

Speak business language

Your team needs to understand the direction

Revive your team

Have fast successes

Lessons learned

18

2000IT Manager EMEA

2008VP Global IT

2010

IT is a journey

19

Thank you!