1. uk in contextsource: data derived from various sources: pwc global entertainment and media...

1. UK in context

Figure 1.1

1

Global communications revenue

Source: Data derived from various sources: PwC Global Entertainment and Media Outlook 2014-2018 @ www.pwc.com/outlook for television and radio revenues (both include advertising, license fees and subscription services only), Wik Consult / Ofcom estimates for postal revenues. IHS / industry data / Ofcom for telecoms revenues, which refer to retail revenues for fixed voice, broadband and mobile services. Interpretation and manipulation of data are solely Ofcom's responsibility. Ofcom has used IMF 2013 average exchange rates in converting from local currency to GBP. Note: Postal revenues are for our 17 comparator countries only.

770 783 796 824 842

208 225 236 247 254 85 84 82 81 80 26 26 27 28 28 £1,090bn £1,119bn £1,142bn £1,179bn £1,205bn

0

200

400

600

800

1,000

1,200

1,400

2009 2010 2011 2012 2013

Radio

Post

Television

Telecoms

2.7% 2.3%

-0.6% -1.6%

3.1% 5.1%

2.1% 2.3%

2.1% 2.5%

CAGR 2009- 2013

Year- on-year growth

All All

Revenue (bn)

http://www.pwc.com/outlook

1 1

Figure 1.2

106

85

179

21

21

110

12

30

1

1

13

£129

£118

£332

0 50 100 150 200 250 300 350

CHN

JPN

USA

Telecoms Television Post RadioRevenue (£bn)

7 15

22 31

19 3

6 5

8 16 16

19 27

21 29

0.5 5

4 12

5 1

2 2

3 3 5

7 19

9 13

1 2

2

1 1

2 2

1 3

7 7

8

1 0

3 1

1

£8bn £20bn

£27bn £46bn

£26bn £4bn

£9bn £8bn

£13bn £21bn

£23bn £29bn

£56bn £38bn

£51bn

0 10 20 30 40 50 60

NGAIND

RUSBRAKORSGPPOLSWENEDESPAUSITA

GERFRA

UK

Revenue (£bn)

Source: Data derived from various sources: PwC Global Entertainment and Media Outlook 2014-2018 @ www.pwc.com/outlook for radio revenues (include advertising, license fees and satellite subscription services only), Wik Consult / Ofcom estimates for postal revenues, IHS / industry data / Ofcom for television and telecoms revenues (telecoms revenues refer to retail revenues). Interpretation and manipulation of data are solely Ofcom's responsibility. Ofcom has used IMF 2013 average exchange rates in converting from local currency to GBP. Note: Postal revenue data is not available for Nigeria

Communications sector revenues: 2013


39 78

151 154

392 612

164 472

448 334

691 671

567 311 323 317

449

30 61

106 110

57 202

158 63

199 162

348 109

230 134

210

1 0

4 12

32 24

20 116

132 33

58 92

95 51

88 109

117

1 0

2 2

3 17

3 12

16 8

30 7

40 7

36 17

18

£42 £95

£16 £188

£228 £533

£763 £244

£802 £754

£437 £978

£931 £1,050

£478 £677

£577 £794

£0 £200 £400 £600 £800 £1,000 £1,200

NGACHNIND

RUSBRAKORSGPPOLSWENEDESPAUSJPNUSAITA

GERFRA

UK

Telecoms Television Post Radio

2

Figure 1.3 Communications sector revenues per head: 2013

Source: Data derived from various sources: Ofcom analysis based on data from PwC’s Global Entertainment and Media Outlook 2014-2018 @ www.pwc.com/outlook for radio revenues (include advertising, license fees and satellite subscription services only), Wik Consult / Ofcom estimates for postal revenues (no postal data available for Nigeria). IHS / industry data / Ofcom for television and telecoms revenues (telecoms revenues refer to retail revenues). Interpretation and manipulation of data are solely Ofcom's responsibility. Ofcom has used IMF 2013 average exchange rates in converting from local currency to GBP. Figures adjusted using data from http://stats.oecd.org


http://stats.oecd.org/

270

75

463

404

257

768

559

446

259

269

278

449

73

26

198

142

48

221

135

274

91

192

118

210

22

9

114

119

25

64

77

75

43

73

96

117

2

12

14

6

33

6

31

6

30

15

18

£368

£112

£786

£679

£336

£1,087

£776

£827

£398

£564

£506

£794

£0 £200 £400 £600 £800 £1,000 £1,200

KOR

POL

SWE

NED

ESP

AUS

JPN

USA

ITA

GER

FRA

UK

Telecoms Television Post Radio

3

Figure 1.4 Communications revenues per head adjusted for comparative price levels : 2013

Source: Data derived from various sources: Ofcom analysis based on data from PwC’s Global Entertainment and Media Outlook 2014-2018 @ www.pwc.com/outlook for radio revenues (include advertising, license fees and satellite subscription services only), Wik Consult / Ofcom estimates for postal revenues. IHS / industry data / Ofcom for television and telecoms revenues (telecoms revenues refer to retail revenues). Interpretation and manipulation of data are solely Ofcom's responsibility. Ofcom has used IMF 2013 average exchange rates in converting from local currency to GBP. Figures adjusted using data from http://stats.oecd.org Note: Postal revenue data is not available for Nigeria


http://stats.oecd.org/

£103bn

£24bn

£127bn

Broadcast televisionadvertising

Television public licence fee

Television subscriptions

£22bn

£4bn

£2bn

Radio advertising

Radio public licence fee

Satellite Radiosubscriptions

4

Figure 1.5 Sources of global revenue for television and radio industries: 2013

Source: All data derived from PwC Global Entertainment and Media Outlook: 2014-2018 @ www.pwc.com/outlook. Notes: Ofcom is responsible for all growth calculations displayed. Ofcom uses an exchange rate of $1.563 to the GBP in line with the IMF average for 2013.

1.9% 5.3%

1.6% 1.5%

4.4% 5.7%

2.5% 2.2%

0.3% 0.1%

9.9% 9.3%


CAGR 2009- 2013

55.0 54.8 54.3 53.0 52.2

22.6 23.4 24.0 23.9 23.9

84.5 93.9 98.0 102.8 105.2

20.0 20.4 20.9 21.3 21.8

1.3 1.4 1.5 1.6 1.7

18.6 20.0 21.0 21.6 22.6 37.5 44.7

54.6 63.8

75.0 £240bn

£259bn £274bn

£288bn £302bn

0

50

100

150

200

250

300

2009 2010 2011 2012 2013

Internet

Outdoor

Cinema

Radio

Television

Magazines

Newspapers

CAGR 2009- 2013


Revenue (£bn)

17.6% 18.9%

4.6% 5.1%

4.2% 6.1%

2.5% 2.2%

2.4% 5.6%

0.1% 1.4%

-1.4% -1.3%

5.0% 6.0%

5

Figure 1.6 Global advertising expenditure, by medium: 2013

Source: Data derived from PwC Global Entertainment and Media Outlook: 2014-2018 @ www.pwc.com/outlook. Notes: Ofcom is responsible for all growth calculations displayed. Ofcom uses an exchange rate of $1.563 to the GBP in line with the IMF average for 2013.

All

All

59 60 45 37 42 45 44 41 20

130 117 140

159

106 114 131

107 91

020406080

100120140160

UK FRA GER ITA USA JPN AUS ESP CHN UK FRA GER ITA USA JPN AUS ESP CHN

Fixed voice Mobile

Source: IHS / industry data / Ofcom 7

Figure 1.7 Fixed voice and mobile connections per head: 2013

0 -4 -2 -2 -12 -1 -6 -4 -6 +5 +27 +10 +6 +17 +27 +23 -1 +44

Connections per 100 population

Change since 2008:

Change since 2008:

36 38 34

23 29

35 28 26

15

0

10

20

30

40

UK FRA GER ITA USA JPN AUS ESP CHN

Source: IHS / industry data / Ofcom. Note: Broadband connections include business connections 8

Figure 1.8 Fixed broadband connections per 100 population: 2013

Connections per 100 population

+7 +10 +7 +3 +5 +11 +4 +7

+8

100 95

68

100 95 100 100 99 75

0

20

40

60

80

100


Source: IHS / industry data / Ofcom. 10

Figure 1.10 Digital TV homes per 100 TV households: 2013

+14 +19 +24 +40 +14 +16 +28 +36 +60 Change since 2008 :

DTV homes per 100 TV households

11

Figure 1.11 Ownership and personal use of devices

63

46

76

54

31

57

42

75 66

6

62

37

78 66

9

76

54

79 67

17

50 38

71 65

5

77

28

79

58

4

69

51

81

64

17

77

59

82 74

13

80

60

84 82

13

%

20%

40%

60%

80%

100%

Smartphone Tablet Laptop Desktop Digital radio


Source: Ofcom consumer research October 2014 Base: All respondents, UK=1011, FRA=1027, GER=1006, ITA=1006, USA=1000, JPN=1003, AUS=1000, ESP=1002, CHN=1010 Q3a. Which of the following devices do you have in your home? (Tablet, Laptop, Desktop, Digital radio, DVR, HDTV, Smart TV, 3D TV) Q.4a Which of the following devices do you personally use? (Smartphone)

Proportion of respondents (%)

Figure 1.12

12

30

63

22 22

9 14

40

18 12 8

25

48

10

26 17

31

56

15 25

15

38

66

28

14 8

22 27

8 16

6

31

67

7

27 18

24

61

8

21 14 14

37

14

34

13

%

20%

40%

60%

80%

100%

DVR HDTV On Demand (VOD)TV service

Smart TV 3D TV


Ownership and personal use of devices (DVR, HDTV, VoD, smart TV and 3DTV)

Source: Ofcom consumer research October 2014 Base: All respondents, UK=1011, FRA=1027, GER=1006, ITA=1006, USA=1000, JPN=1003, AUS=1000, ESP=1002, CHN=1010. Q3a. Which of the following devices do you have in your home? (DVR, HDTV, Smart TV, 3D TV) Q3b. Which of the following services do you have in your home (Video on Demand (VoD Service)


13

Figure 1.13 Regular use of selected communications services / media

88

64 44 36 28

88 73

32 45

34

90 75

33

60 40

90 74

58 54

27

85

63

20

48

26

88

40 43 25 18

89

63

38 51

26

91 72

54 51

15

79

28 32 45

12

%20%40%60%80%

100%

Watch TV Listen to the radio Read nationalnewspapers

Read localnewspapers

Send letter /parcel items

through the post

60

82 82

28 29

66 82 84

27 24

81 85 79

28 25

62

91

68

47 45 47

70 66

19 24 41

81

56

16 28

52

84 75

32 32

75 90

78

44 44 27

82 76

51

26

%20%40%60%80%

100%

Use a home fixedline phone

Use a mobilephone/ smart

phone

Use the internetthrough fixedbroadband

Use internetaccess via a

mobile handset

Listen to music ona portable media

player

UK FRA GER ITA USA JPN AUS ESP CHNSource: Ofcom consumer research October 2014 Base: All respondents, UK=1011, FRA=1027, GER=1006, ITA=1006, USA=1000, JPN=1003, AUS=1000, ESP=1002, CHN=1010. Q.6 Which of the following do you regularly do (at least once a week)?


14

Figure 1.14 Comparison of ‘lowest available’ stand-alone pricing

Source: Ofcom, using data supplied by Teligen Note: Excludes the TV licence fee (where applicable)

100 100 100 100 114

95

175

89 63

186

139

71 65

142 174

62 82.73619261

138.2111928

228.1011657

118.6852729

76.43075343

240.3452572

144.3945726

102.718986

0

50

100

150

200

250

Fixed voice Mobile phone Fixed broadband Pay-TV

UK

FRA

GER

ITA

ESP

USA

Index (UK = 100)

15

39 31 47

26 16

28 32 17 11

25

6

5

2 15 1

4

5 1

2

20 7

6 1 5 8

21

6

3 6 1

1 1

2 8

3

1 2 2

5 2

3 7

2

13 22 21

40 32 24

21

32

57

83 88

83 80

67 59

70

90 80

0

20

40

60

80

100


Other

Fixed phone, fixed broadband,mobile phone & mobile broadband

Fixed phone, fixed broadband, pay-TV & mobile phone

Fixed phone, fixed broadband &mobile phone

Fixed phone, fixed broadband &pay-TV

Fixed phone & fixed broadband

Source: Ofcom consumer research October 2014 Base: All respondents with more than one service, UK=956, FRA=945, GER=941, ITA=931, USA=845, JPN=798, AUS=914, ESP=947, CHN=854 Q.5 Do you receive a package or bundle of two or more of these services from the same supplier?

Proportion of consumers buying more than one communications service from the same provider


Figure 1.15

16

Figure 1.16 ‘Lowest available’ (including bundles) pricing for the ‘connected family’ household

Source: Ofcom, using data supplied by Teligen / OECD Note: Excludes the TV licence fee.

84 80

157

103

158

224

96 80

131 116

132

218

0

50

100

150

200

250

UK FRA GER ITA ESP USA

2013

2014

£ per month

+15% +0% -16% +13% -16% -3% Annual change

17

Figure 1.17 ‘Lowest available’ (including bundles) comparative pricing for the ‘basic needs’ household

Source: Ofcom, using data supplied by Teligen Note: Excludes the TV licence fee.

34 36 35

28

40

50

28 30 26 25

21

44

0

10

20

30

40

50

UK FRA GER ITA ESP USA

2013

2014

£ per month

-16% -19% -25% -13% -46% -11% Annual change

18

Source: Ofcom / Teligen Note: Green circle indicates the lowest pricing across all six countries included in this analysis

Comparison of international pricing: 2014

‘Basic needs’ household

‘Late adopters’ household

‘Mobile power user’ household

‘Connected family’ household

‘Sophisticated couple’ household

Price (£ per month)

‘Weighted average’

‘Lowest available’









UK 40 28 61 40 81 69 150 96 172 121

FRA 42 30 69 33 81 60 174 80 168 108

GER 44 26 94 47 130 101 261 131 216 126

ITA 46 25 79 41 91 75 207 116 178 103

ESP 49 21 87 50 128 106 223 132 187 143

US 75 44 112 87 153 118 286 218 275 214

Figure 1.18

2014 rank Country Average

rank 2013 Average

rank 2014

1= UK 1.9 1.9

1= FRA 2.4 1.9

3 ITA 2.0 2.8

4= GER 4.0 4.2

4= ESP 4.8 4.2

6 USA 5.9 6.0

19

Average overall rank based on ‘weighted average’ stand-alone and lowest available prices, available across all five households: 2013 and 2014

Figure 1.19

Source: Ofcom / Teligen

17

6

52

17

89

60

53

0

0

93

50

100

100

1

25

1

0

0

63

68

81

39

97

82

85

47

90

99

66

100

100

32

36

1

1

9

UK

FRA

GER

ITA

USA

JPN

AUS

ESP

NED

SWE

POL

SGP

KOR

BRA

RUS

IND

CHN

NGA

0 25 50 75 100

2012 2013

7

Figure 1.20

4G population coverage (%) by country: 2012- 2013

Source: IHS

Population coverage (%) Percentage

point change

46

62

29

22

8

22

32

47

90

6

16

0

0

31

11

0

1

9

75 19

80 52

80 45

67 41

72 5

16 0

57 11

67 21

83 47

65 20

63 26

61 13

33 7

99 62

100 87

100 93

100 66

100 83

25 77

20 43

20 50

33 55

28 72

84 78

43 69

33 76

17 49

35 69

37 72

39 62

67 42

1 37

13

7

34

17

4

4

5

3

23

22

20

3

4

11

2

24

51

1

0 50 100

200820132008201320082013200820132008201320082013200820132008201320082013200820132008201320082013200820132008201320082013200820132008201320082013

Total mobile connections (%)

2G 3G 4G

8

Figure 1.21 Mobile connections by technology: 2008 and 2013

UK

FRA

GER

ITA

USA

JPN

AUS

ESP

NED

SWE

POL

SGP

KOR

BRA

RUS

IND

CHN

NGA

Source: IHS / industry data / Ofcom

Figure 1.22

22

40

39

33

33

26

26 31

40

28

18

40

28 36

32

56

48

44

35

37

25 29

53

51

47

44

34

26

17

43

39

37

39

29

27

39

57

30 37

11

38

8

24

38

36

28 35

31

29

42 51

34

55

42

43

22 32

71

54

54

40

31

51

19

01020304050607080

Quickerdownloadspeeds

More reliabledata connection

Quickerstreaming

speeds

Improved datacoverage

To takeadvantage of

newest phones

To keep up withtechnology

developments

It was providedautomatically by

the operatorwithout me doing

anythingUK FRA GER ITA USA JPN AUS ESP CHN

Source: Ofcom consumer research October 2014 Base: All respondents who have or are likely to get 4G, UK=285, FRA=293, GER=192, ITA=362, USA=409, JPN=259, AUS=440, ESP=406, CHN=539 Q.23 You said that you have/ are likely to get a 4G service [in the next 12 months]. Which of the following are reasons why you got/ are likely to get a 4G contract?

Reasons for choosing 4G Proportion of respondents (%)

Figure 1.23

23

Proportion of respondents video streaming/downloading on a mobile phone at least weekly, among 4G and non-4G users

Source: Ofcom consumer research October 2014 Base: All respondents who use 4G/don’t use 4G on their phone, UK=81/258, FRA=99/262, GER=54/329, ITA=83/579, USA=136/148, JPN=93/157, AUS=164/300, ESP=113/507, CHN=132/436.

21 18 16

33 3225 28

35

51

37

25

37

50 50

29

4251

76

0

20

40

60

80


non-4G

4G


16 7 21 17 18 4 14 16 25Percentage point difference

Figure 1.24 91

66

86

82

84 89

62

75

72

71

88

70

72 79

78 82

76 81

80

77 86

64

78

72 77

74

38

64

61 64

85

64

80

77

74

87

56

77

77 80 85

64

77

72 77

0102030405060708090

100

Overall service Price paid Ability to accessnetwork

Reliability ofinternet

connection

Speed of internetconnection

Satisfaction with mobile phone services Proportion of 4G respondents (%)

81

80

71

64

60

79

67 71

61

55

82

71

64

56

53

80

70

69

62

58

86

72 75

67

66

63

29

42

41

37

81

73

71

62

55

75

60

62

58

52

80

57

52 55

45

0102030405060708090

100

Overall service Price paid Ability to accessnetwork

Reliability ofinternet

connection

Speed of internetconnection

UK FRA GER ITA USA JPN AUS ESP CHNSource: Ofcom consumer research October 2014 Base (4G): All respondents with mobile broadband internet access or those who access the internet access via a mobile handset on a 4G network, UK=81, FRA=99, GER=54, ITA=83, USA=136, JPN=93, AUS=164, ESP=113, CHN=132. PLEASE NOTE: low base sizes Base (non-4G): All respondents with mobile broadband internet access or those who access the internet access via a mobile handset not on a 4G network, UK=252, FRA=261, GER=315, ITA=562, USA=138, JPN=140, AUS=282, ESP=491, CHN=431 Q.25 To what extent are you satisfied or dissatisfied with the following aspects of your mobile phone service?

Proportion of non-4G respondents (%)

25

UK FRA GER ITA US JPN ESP Urban BRA

News about the country 71% 64% 67% 59% 57% 52% 63% 66%

International news 49% 52% 64% 49% 39% 43% 45% 41%

Local news about my town or city 46% 37% 47% 45% 57% 31% 42% 47%

News about my region 38% 41% 51% 38% 31% 33% 42% 12%

Business and financial news 21% 15% 17% 15% 20% 26% 13% 29%

News about the economy 39% 27% 29% 33% 46% 44% 38% 34%

Entertainment and celebrity news 17% 13% 15% 13% 15% 24% 14% 22%

Fun/weird news 15% 22% 14% 21% 16% 28% 18% 15%

Health and education news 28% 31% 30% 38% 28% 30% 37% 57%

Arts and culture news 12% 15% 9% 24% 10% 15% 19% 27%

Sports news 29% 25% 28% 29% 20% 28% 35% 30%

News about the country’s politics 37% 45% 51% 54% 46% 52% 40% 37%

Science and technology news 25% 28% 27% 35% 28% 26% 33% 43%

Source: Reuters Institute / YouGov research Jan/Feb 2014 Q: Which of the following types of news is most important to you? Choose up to five. Base: UK (n=2082) France (n=1946) Germany (n=2063) Italy (n=2010) US (n=2197) Japan (n=1973) Spain (n=2017) urban Brazil(1015)

Figure 1.25 Levels of interest in types of news

26

Figure 1.26

UK FRA GER ITA USA JPN ESP Urban BRA

Computer 57% 61% 60% 69% 69% 79% 63% 62%

Smartphone 24% 22% 24% 19% 17% 15% 22% 18%

Tablet 16% 8% 9% 8% 10% 3% 9% 8%

Source: Reuters Institute / YouGov research Jan/Feb 2014 Q8b.5 You say you use the following devices to access news in the last week, which is your MAIN way of accessing online news? Base: UK (n=2082) France (n=1946) Germany (n=2063) Italy (n=2010) US (n=2197) Japan (n=1973) Spain (n=2017) urban Brazil(1015)

Main online source of news, by country

27

79%

21%

88%

12%

87%

13%

69%

31%

79%

21%

81%

19%

81%

19%

71%

29%

0%10%20%30%40%50%60%70%80%90%

100%

Range of views Particular view

UK FRA GER ITA USA JPN ESP BRASource: Reuters Institute / YouGov research Jan/Feb 2014 Q5c: Thinking about different kinds of news available to you, do you prefer where the reporter tries to reflect… Base: UK (n=2082) France (n=1946) Germany (n=2063) Italy (n=2010) US (n=2197) Japan (n=1973) Spain (n=2017) urban Brazil(1015)

Figure 1.27 Preference for diverse news, by country

28

Source: Reuters Institute / YouGov research Jan/Feb 2014 Q10: Which were the ways in which you came across news stories last week? Base: UK (n=2082) France (n=1946) Germany (n=2063) Italy (n=2010) US (n=2197) Japan (n=1973) Spain (n=2017) urban Brazil(1015) Note: respondents were asked about ways of accessing news additional to the subset discussed here

Figure 1.28

45%

23% 27%

39% 33%

20%

46% 46%

29%

40% 42%

59%

40% 41% 35%

59%

17% 14% 15%

34% 28%

12%

38% 46%

0%10%20%30%40%50%60%70%80%90%

100%

UK FRA GER ITA USA JPN ESP BRA

Brand Search engine Social media

Comparison of online use of traditional brands, search engines and social media

29

Sharing, commenting and creating news, by country

UK FRA GER ITA US JPN ESP Urban

BRA Share a news via a social network 12% 11% 13% 35% 22% 8% 30% 42%

Rate or like a story 8% 10% 17% 31% 15% 6% 25% 22%

Comment on news website 7% 7% 8% 13% 14% 3% 7% 19%

Online vote 11% 11% 16% 24% 25% 4% 16% 22%

Talk to friends online 16% 15% 13% 19% 29% 7% 24% 33%

Talk with friends and colleagues 39% 30% 41% 40% 44% 14% 48% 44%

Source: Reuters Institute / YouGov research Jan/Feb 2014 Q13: During an average week in which, if any, of the following ways do you share or participate in news coverage? Multiple answers allowed, only some responses included here. Base: UK (n=2082) France (n=1946) Germany (n=2063) Italy (n=2010) US (n=2197) Japan (n=1973) Spain (n=2017) urban Brazil(1015)

Figure 1.29

Figure 1.30

30

40 34

10 6

2 8

47

25

7 8 3

10

45

28

11 10

2 5

39 41

8 7 3 2

38 34

9 5

2

12

33

44

9

1 1

12

41 36

9 5

2 7

41 35

8 7 3 5

28

56

6 4 4 3

0

10

20

30

40

50

60

TV Internet Newspaper/magazine

Radio Other people Not interested

UK FRA GER ITA USA JPN AUS ESP CHNSource: Ofcom consumer research October 2014 Base: All respondents, UK=1011, FRA=1027, GER=1006, ITA=1006, USA=1000, JPN=1003, AUS=1000, ESP=1002, CHN=1010 Q.11 Which, if any, is your main source for the following information? International News

Main source of international news All respondents %

Figure 1.31

31

38 33

13

6 2

8

48

24

10 10

3 6

39

24

15 10

2

9

35 39

11 8

5 3

39 34

11

4 3

11

42 38

14

3 1 3

41

32

11 7

3 7

40

33

11 10

2 4

29

54

8 5 3 2

0

10

20

30

40

50

60

TV Internet Newspaper/magazine

Radio Other people Not interested


Source: Ofcom consumer research October 2014 Base: All respondents, UK=1011, FRA=1027, GER=1006, ITA=1006, USA=1000, JPN=1003, AUS=1000, ESP=1002, CHN=1010 Q.11 Which, if any, is your main source for the following information? National News

Main source of national news All respondents %

Figure 1.32

32

31

20 25

8 6 9

29 25

19

12 6

9

19

35

17 17

6 6

25 24

32

10 6

3

32

23 22

7 4

11

34

22 28

4 3 8

32

23 23

11

4 7

26 21

30

12 7 5

21 26

36

9 6

3

0

10

20

30

40

50

60

TV Newspaper/magazine

Internet Radio Other people Not interested


Source: Ofcom consumer research October 2014 Base: All respondents, UK=1011, FRA=1027, GER=1006, ITA=1006, USA=1000, JPN=1003, AUS=1000, ESP=1002, CHN=1010 Q.11 Which, if any, is your main source for the following information? Regional / local News

Main source of regional/local news All respondents %

Figure 1.33

33

19 25

8 7 3

38

26 20

9 6 4

36

29

17

9 10

3

32 26 28

12 8

4

22 25

22

7 7 5

33 35 31

3 8

1

21

30

21

8 6 2

34 30

25

11 8

4

23 21

42

12 9

4

12

0

10

20

30

40

50

60

TV Internet Radio Newspaper/magazine

Other people Not interested

UK FRA GER ITA USA JPN AUS ESP CHNSource: Ofcom consumer research October 2014 Base: All respondents, UK=1011, FRA=1027, GER=1006, ITA=1006, USA=1000, JPN=1003, AUS=1000, ESP=1002, CHN=1010 Q.11 Which, if any, is your main source for the following information? Regional / Sports news

Main source of sports news All respondents %

Figure 1.34

34

25

12 8 6

3

47

25

14 10

7 5

39

17 21

11 8

4

38

31

16

8 11

6

28 24

16

6 8 4

43

35

18

3 2 1

40

28

16

8 5 4

40

16

25

6 11

3

38

51

9 6

16

5

12

0

10

20

30

40

50

60

Internet TV Newspaper/magazine

Other people Radio Not interested


All respondents %

Main source of celebrity news/gossip

Source: Ofcom consumer research October 2014 Base: All respondents, UK=1011, FRA=1027, GER=1006, ITA=1006, USA=1000, JPN=1003, AUS=1000, ESP=1002, CHN=1010 Q.11 Which, if any, is your main source for the following information? Celebrity news / gossip

35

Figure 1.35

Type of mobile payment Description Selected examples

Banking apps Apps to access bank accounts and perform banking functions

BBVA Espana (Spain), CommBank App (Australia)

Digital wallets Service provides store of funds which can be used to make payments

mPesa (India), Zuum (Brazil), Vodafone Smartpass (UK, Germany, Netherlands, Spain), MTN Mobile Wallet (Nigeria), Google Wallet, PayPal

Integrated payments Payments integrated into digital platforms iTunes, Amazon (available in multiple comparator countries)

Mobile payment services Access to interbank payment system via mobile handset

Paym (UK), Zapp (UK-2015), PSP (Poland), FAST (Singapore)

Operator billing Goods and services charged to mobile bill DCMX Mini (Japan), public transport ticketing (France, Sweden)

Payments-enabled handsets Mobile handsets able to make contactless payments via NFC or authenticate payments via Bluetooth Low Energy

NFC handsets available in multiple countries. Some MNOs offer retrofit to non-NFC handsets e.g. SingTel NFC SIM Card (Singapore)

Examples of consumer-facing innovation in mobile payments

Source: Ofcom

36

Figure 1.36

16 14 15 18 14 15 13 12 11

30 26 27 22 17 22 22 16

23 22 17 17 20 17 17

58 57 65

010203040506070

Digital good/ service e.g. music/game download etc.

'Real life' service e.g. publictransport ticket, paying for car

parking etc.

'Physical good' e.g. cup ofcoffee/ item of clothing etc.

UK France Germany Italy USA Japan Australia Spain China

Proportion of respondents %

Source: Ofcom consumer research. Q: Mobile payments’ are purchases, bill payments, charitable donations, payments to another person, or any other payment. using a mobile phone. Which, if any, of the below methods of mobile payment have you ever personally used to buy each of these types of goods? Base: All respondents with a mobile phone/ smartphone. All respondents with a mobile phone/ smartphone, UK=827, FRA=797, GER=861, ITA=890, USA=748, JPN=801, AUS=869, ESP=866, CHN=853

Proportion of respondents who have ever made a mobile payment, by type of goods purchased

Figure 1.37

37

Source: Ofcom consumer research October 2014 Base: All respondents with a mobile phone/ smartphone, UK=827, FRA=797, GER=861, ITA=890, USA=748, JPN=801, AUS=869, ESP=866, CHN=853 Q.32 mobile payments’ are purchases, bill payments, charitable donations, payments to another person, or any other payment using a mobile phone. Which, if any, of the below methods of mobile payment have you ever personally used to buy each of these types of goods?

Type of mobile payment used for non-digital services

4 6 5 6 5 5 5 5 5 5 4 5 4 5 4

9 11 12 12

8 5

8 6

9 6

3 5 6

8 5 5

7 8 6 5 5

7 7 7 5

14

25 21

24

19

0

5

10

15

20

25

30

Mobile payment viasending a text

Mobile payment viaan app on my phone

Mobile payment viaa website accessedon my mobile phone

Mobile payment viatouching my phone

against a reader

Mobile payment viascanning a QR code

on my phoneagainst a reader

UKFRAGERITAUSAJPNAUSESPCHN


Figure 1.38

38

Source: Ofcom consumer research October 2014 Base: All respondents with a mobile phone/ smartphone, UK=827, FRA=797, GER=861, ITA=890, USA=748, JPN=801, AUS=869, ESP=866, CHN=853 Q.32 mobile payments’ are purchases, bill payments, charitable donations, payments to another person, or any other payment using a mobile phone. Which, if any, of the below methods of mobile payment have you ever personally used to buy each of these types of goods?

Type of mobile payment used for non-digital goods

3 6 7

3 4 2 6 4 3 3 2 4 3 3 3 4

10 10

3 6 4

11 7 5 6 4 6 8 9

4 2 7 7 5 3 3

6 7 3 3

11

36

28

9

17

05

10152025303540

Mobile payment viasending a text

Mobile payment viaan app on my phone

Mobile payment viaa website accessedon my mobile phone

Mobile payment viatouching my phone

against a reader

Mobile payment viascanning a QR code

on my phoneagainst a reader

UKFRAGERITAUSAJPNAUSESPCHN


39

Figure 1.39

UK FRA GER ITA USA JPN AUS ESP CHN It's easier to pay with cash or a credit/ debit card

44% 31% 42% 32% 38% 44% 42% 30% 28%

I'm concerned about the security of mobile payments

38% 36% 38% 28% 39% 22% 38% 39% 51%

I am concerned about privacy and control of my personal data

33% 26% 35% 20% 41% 18% 35% 31% 48%

I don't see any benefit from using mobile payments

35% 31% 37% 21% 36% 28% 34% 24% 6%

I don't trust the technology

29% 34% 32% 21% 30% 9% 27% 16% 21%

I don't have the necessary feature on my phone

28% 28% 25% 20% 34% 13% 27% 24% 13%

Source: Ofcom consumer research October 2014 Base: All respondents with a mobile phone/ smartphone who have never used mobile payments, UK=667, FRA=729, GER=729, ITA=560, USA=560, JPN=550, AUS=649, ESP=638, CHN=231 Q.33 Which, if any, of the below reasons explain why you have never used mobile payments?

Main (prompted) reasons for never using mobile payments

40

Figure 1.40

28

13 17

4

24

12 9

2

17

7 13

2

19 15

19

3

30

19 17

10 7 5 6

32

16 18

0

10

20

30

40

Access Bank Account Access Credit Cards Payments - MoneyTransfer

Payments PoS

UK France Germany Italy USA Japan Spain

Use of mobile financial services in the past three months

Proportion of mobile audience %

Source: comScore Mobilens, August 2014 (three-month average). Filter: Respondents aged 13+ Note: point of sales (PoS) data is not available for Japan or Spain

Figure 1.41

41

49 53

40

66

35 30

61 57 55

20 19 19

27

16 18

27 24 30

11 13 11

21 15

9

22 19 23

5 7 12 13

7 8 8 11

43

0

10

20

30

40

50

60

70

UK France Germany Italy USA Japan Australia Spain China

Desktop/laptop/notebook Tablet Mobile phone/Smartphone Games console attached to TV

Proportion of respondents %

Source: Ofcom consumer research October 2014 Base: All respondents with each device, UK = 905, 540, 318, 99, France = 953, 469, 270, 63, Germany = 949, 469, 270, 63, Italy = 902, 762, 384, 97, USA = 907, 443, 274, 131, Japan = 934, 566, 209, 103, Australia= 944, 579, 325, 87, Spain = 903, 742, 394, 116, China = 947, 808, 446, 67 Q.9a Which, if any, of the following internet activities do you use each of your devices for?

Devices used to access local/national government websites

1. uk in contextsource: data derived from various sources: pwc global entertainment and media...

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