1 selling gfi vipre ® antivirus business. 2 presentation outline » issues with malware/viruses »...
TRANSCRIPT
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Selling GFI VIPRE® Antivirus Business
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Presentation outline
» Issues with malware/viruses
» What is VIPRE Antivirus Business?
» How Does VIPRE Antivirus Business work?
» What’s new in VIPRE Version 5.0
» Key benefits
» Prospecting
» Handling common objections
» ROI
» Competitors
» Reference documents
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Issues with malware/viruses
» Businesses are worried about the risks associated with viruses. Those worries include:□ The impact of data availability:
> Loss of the organization’s data> Loss of customers’ data
□ Financial impact as a result from the above
□ Failing to adhere to regulatory requirements associated with data
□ Their reputation
» Malware and malicious parties need to be mitigated
» Users need to be protected from themselves
» Companies need to lower costs associated with protecting their computers
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Pioneers in anti-malware protection
» Viruses have been around for 20 years□ ‘Traditional’ viruses today are only 4% of the current total malware
□ Protecting against malware that has emerged over the last 5 years is the “hard part”
» GFI is a leader in delivering anti-malware technology that protects against the evolving threat landscape
» The first antispyware vendor to participate with VirusTotal
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VIPRE Antivirus Business
» Preventive antivirus and antispyware packages are “must haves” in today’s networking environments
» No company from 10 users up to 100,000+ employees is immune from the security threats posed by rogue code, which include viruses, trojans, bots, zombies, spyware, spam, and blended malware
» The threats have become more sophisticated, pervasive, and pernicious with each passing day
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VIPRE Antivirus Business
» For IT professionals embroiled in malware outbreaks, challenged with difficult antivirus deployments, or dealing with excessive user complaints of performance degradation cutting into employee productivity, VIPRE Business is a superior, cost-effective solution that is easy to deploy and manage without draining system resources
» VIPRE has everything you need, and nothing you don’t
» VIPRE’s small footprint allows our typical customer to install and deploy protection in half the time, with half the steps, allowing you to do more with less – and to respond to more pressing issues
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WHAT ISWHAT ISVIPRE ANTIVIRUS BUSINESSVIPRE ANTIVIRUS BUSINESS
WHAT ISWHAT ISVIPRE ANTIVIRUS BUSINESSVIPRE ANTIVIRUS BUSINESS
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What is VIPRE Antivirus Business? (1/3)
» An anti-malware engine that detects and remediates all the bad stuff
» A high-speed threat scanning solution that analyzes large volumes of information with limited performance impact on end-user PCs
» An advanced anti-rootkit solution that finds and disables malicious hidden processes, threats, modules, services, files and alternate data streams (ADS) on user systems
» A remote device scanner that auto-scans removable drives and files for threats
» An email antivirus solution that protects against email-borne viruses□ Direct support for Outlook, Outlook Express, Windows Mail□ Supports any email program which uses POP3 and SMTP
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What is VIPRE Antivirus Business? (2/3)
» An easy to install, easy to deploy and easy to manage AV solution
□ A configurable dashboard provides centralized, policy driven malware management
□ An agent deployment wizard allows IT administrators to select their deployment and configuration options; silent push install, MSI file, Active Directory Policy based on OU’s, IP range and machine lists
□ Administrators can layer their own additional protection rules to look for specific types of behavior
□ Policy-based management allows IT administrators to:> Schedule quick and deep scans > Set scan options; including known locations, the ability to scan running processes
or cookies > And whether to allow or exclude specific threats
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What is VIPRE Antivirus Business? (3/3)
» Flexible reporting to create custom reports or modify existing reports
» A custom report editor enables IT administrators to modify existing reports or create their own reports
» Report scheduling capabilities give IT administrators the flexibility: □ To schedule reports to run at designated times
□ To email reports to specified managers or users
» Report on important information such as:□ Executive overview
□ Threats found on machines
□ Top 25 infected machines
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VIPRE: Next-gen technology (1/3)
» Engineered from scratch for the highest performance possible□ By contrast, traditional AV vendor’s products have historically received low
marks from customers for bloat and lack of comprehensive protection
» New technology without building on older generation antivirus engines
» Merges detection of all types of malware into a single, efficient, and powerful system
» VB100, Opswat, ICSA and Checkmark Anti-Virus Desktop certified engine
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Proprietary detection technology (2/3)
» Active Protection™ works inside the Windows kernel (the core of the OS), watching for malware and stopping it before it has a chance to execute on a system
» Active Protection includes three distinct methods to defend against malware: □ Signature matching to compare files for an exact match against VIPRE’s
definition database
□ Heuristic analysis, which examines the internal file characteristics to determine if it is malware
□ Behavioral analysis, which observes and tracks the actions of specific code and program to identify malware
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Proprietary detection technology (2/3)
» MX-Virtualization™: Virtual Machine technology□ Analyzes malware in real-time, virtual environment that fools the malware into
thinking it has access to the PC
□ Allows VIPRE to observe how the malware behaves
□ Uses the fastest emulation technique available, Dynamic Translation, without compromising system performance
□ Dramatically improves zero-day detection
□ 1-2 years lead over competition in technology
» Genscan™ and Cobra™ Heuristics□ Uses super efficient dynamic pattern assessment to determine if something
is malware
» Multiple other methods
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Proprietary detection technology (3/3)
MX-Virtualization™: Virtual machine technology
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Features comparison
Powerful endpoint protection – Customers can choose which solution is right for their organization
FeaturesVIPRE
Antivirus BusinessVIPRE
Business Premium
Desktop antivirus and antispyware Multi-tiered site Single agent Network Access Control (NAC) support
Desktop firewall Host Intrusion Prevention (HIPS) Intrusion Detection System (IDS) Malicious URL filtering Ad blocking
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VIPRE ANTIVIRUS BUSINESS PREMIUMVIPRE ANTIVIRUS BUSINESS PREMIUM
VIPRE ANTIVIRUS BUSINESS PREMIUMVIPRE ANTIVIRUS BUSINESS PREMIUM
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VIPRE Antivirus Business Premium version (1/2)
» Desktop firewall□ Rules can be made to block admin-defined inbound or outbound traffic
» Boot time firewall □ Limits access on a desktop to only certain network resources upon loading
» Host Intrusion Prevention (HIPS)□ Monitors for suspicious activities by analyzing events occurring within that host
» Unique Intrusion Detection System (IDS) functionality□ Included in VIPRE are pre-defined IDS rules that are updated through VIPRE
threat signatures
□ They proactively protect against exploits and zero-day threats
□ Admins have the ability to write detailed rules based on the Snort® language to complement their own security profile
□ Rules can be made to block admin-defined inbound or outbound traffic
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VIPRE Antivirus Business Premium version (2/2)
» Malicious URL blocking □ Bad website blocking uses the comprehensive ThreatTrack™ malicious URL
feeds from GFI Labs
» Ad blocking □ Automatically block malicious or third-party advertisements that use JavaScript,
VBScripts, and ActiveX controls
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HOW DOES VIPRE ANTIVIRUS HOW DOES VIPRE ANTIVIRUS BUSINESS WORK?BUSINESS WORK?
HOW DOES VIPRE ANTIVIRUS HOW DOES VIPRE ANTIVIRUS BUSINESS WORK?BUSINESS WORK?
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How does VIPRE Antivirus Business work?
» The VIPRE Business console lets admins create and deploy policies to machines
» A policy dictates how all agents in the policy behave:□ Scan times – schedule both deep or quick scans
□ Aggressiveness – what locations to scan
□ Actions to take – what to do if malware is discovered
□ End-users can be allowed to perform scans if preferred
» Agents report the results back to the console for viewing/actions in the dashboard
» Reports show admins the condition of their network
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VIPRE Antivirus Business components
Endpoint agents installed
VIPRE ServerVIPRE Console
VIPRE Server
Endpoints
VIPRE Console
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Multiple sites
VIPRE Server
Endpoints
VIPRE Console
Departments Divisions Remote locations Multiple policies/sites
Headquarters HQ ServerLocal Config DatabaseLocal Quarantine DatabaseLocal Report DatabaseAlso Central Config DatabaseCentral Quarantine Database
Endpoint agentsMultiple agentsMultiple policies
VIPRE Server
Endpoints
VIPRE Console
Branch 1 ServerLocal adminLocal config databaseLocal quarantine databaseLocal report database
Duplicate data to HQ Server for: Configuration Quarantine
Duplicate data to HQ Server for: Configuration Quarantine
HQ admin can configure Branch 1 and Branch 2
Endpoint agentsMultiple agentsMultiple policies
VIPRE Server
Endpoints
VIPRE Console
Branch 2 ServerLocal adminLocal config databaseLocal quarantine databaseLocal report database
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INTRODUCING VIPRE ANTIVIRUS INTRODUCING VIPRE ANTIVIRUS BUSINESS 5.0BUSINESS 5.0
INTRODUCING VIPRE ANTIVIRUS INTRODUCING VIPRE ANTIVIRUS BUSINESS 5.0BUSINESS 5.0
Release date: October 5, 2011
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New in version 5.0
» RebrandingVIPRE Enterprise is now…
VIPRE Enterprise Premium is now…
» Enhancements are focused on ease of use, performance and stability□ Zero-configuration database
□ Multi-site management
□ Incompatible software removal
□ User interface improvements
□ Windows Firewall auto-configuration
□ Improved data access layer
□ Audit trail
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Zero-configuration database
» Built-in database for new installations□ A true zero-configuration database that is transparent to the admin
□ Eliminates MS SQL Express 2005 prerequisite
□ Eliminates risk of conflict with other software that uses other MS SQL instances
□ Faster installation (~1 minute to install the console)
□ Improves response time of the console (i.e., policy properties open quickly)
» Reduces:□ Administrative overhead for installation/maintenance
□ Tech support calls
□ Installation time for customers who don’t require a robust database
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Multi-site management
» Easy remote management of multiple sites□ A dedicated communication layer
□ Eliminates need to manually configure MS SQL and/or firewall settings to allow remote access
□ Admins simply enter a remote server name/IP address and credentials to authenticate with remote server (port 18088)
» Eliminates:□ Security concerns from exposing port 1433 (SQL) to the outside world
□ Connecting to sites individually via VPN
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Windows Firewall auto-configuration
» Automatically creates agent communication exclusions within the Windows Firewall □ Handled at installation and verified every service start up□ Only application exceptions are created – NEVER port exclusions□ User Access Control and Group Policy do not create roadblocks□ Completely transparent to admins and end users
» Prevents:□ Blocked agent communication traffic caused by the Windows Firewall □ Additional network prep by admins prior to deployment□ Time-consuming and painful steps to ensure proper configuration
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User interface improvements
» Centralized installation, deployment and management□ Strong focus on simplifying agent deployment
□ Deployment dialogs provide insight on security
□ Quick scans commence immediately after deployment
□ Modern, easy-to-use management console
□ High-visibility toolbar buttons allow quick access to frequently accessed areas
Goal: Take the customer from download to protected with ease
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Console landing page
» Deployments/quick scans begin after exiting the configuration wizard
High-visibility buttons added to the toolbar menu for easy navigation to commonly used functions
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Audit trail
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Audit trail
» Auditing at the site level provides details on configuration changes made within the product□ Who made the change?□ When the change was made?□ What settings where changed?
Admins will know the answers!
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Incompatible software removal
» Uninstalls other AV products during VIPRE installation□ Allows for automated migration to VIPRE
□ Drastically reduces administrative overhead
□ Rapid response time for new versions and unsupported products
» Ensures:□ Smooth migration from current AV solution to VIPRE
□ That switching AV solutions is fast and uncomplicated
□ Competitive products are completely uninstalled
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Configuration wizard (incompatible software)
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Most commonly removed competitive products
» McAfee, Symantec and AVG top the list
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Key benefits
» Protection□ Avoids virus/malware infections
» Productivity□ Reduces employee downtime due to virus infections
□ Lowers administrative time/costs due to a virus infections
□ Users are able to continue to work while VIPRE is working its “magic”
» Risk Avoidance□ Reduces legal risk and exposure
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PROSPECTINGPROSPECTING
PROSPECTINGPROSPECTING
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Best prospects
» Anyone with an IT infrastructure
» Companies with compliance mandates around maintaining/safeguarding their electronic data
» Anyone who is dissatisfied with their current solution□ Resource consumption issues/slow computers
□ Missed malware
□ Pricing
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HANDLING COMMON OBJECTIONSHANDLING COMMON OBJECTIONS
HANDLING COMMON OBJECTIONSHANDLING COMMON OBJECTIONS
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Handling common objections
» Consumer AV products MAY seem like the best or cheapest solution□ Takes control of security away from admins and gives it to end users – who
may not be qualified to receive it
□ Even small environments needs some control to prevent costly and time-consuming mistakes by end users
□ No way to determine if the AV definitions/versions are up to date – may not be protected from the latest threats
□ Business AV products allow for centralized management and control of all user’s machines and provides centralized reporting for tracking purposes
□ And provide a higher level of protection with easier management than consumer AV products
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Trading performance for high effectiveness
» Most anti-malware solutions have continuously evolved to address new threats, but the protection comes at a price – placing high demands on system resources and slowing performance
» Many SMBs are sacrificing performance for effectiveness with resource hogging solutions
VIPRE Business has a low impact on resources and user productivity while providing unrivalled threat detection and protection
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ROISROIS
ROISROIS
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ROI
» Customers save a lot of resources, time, and budget by making VIPRE Business their corporate endpoint protection solution
» It provides proactive malware protection:□ Exposure to viruses and malware
□ Data loss
□ Downtime due to virus infections
□ Administrative costs to keep the company’s computers free of viruses
» Easy to install, deploy and manage
» World class anti-malware technology at a competitive price
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Why are customers purchasing VIPRE Antivirus Business?
» To replace their current AV solution because:□ It is ineffective in protecting endpoints from threats
□ It consumes an unacceptable amount of resources
□ It costs too much
» VIPRE Antivirus Business offers:□ Next-generation technology
□ World-class threat detection and protection
□ Low impact on resources and user productivity
□ Cost effective solution
□ Easy to manage
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GFI’s credibility awards and certifications
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REFERENCE DOCUMENTSREFERENCE DOCUMENTS
REFERENCE DOCUMENTSREFERENCE DOCUMENTS
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Reference documents
» SmartGuides
» System requirements
» Terminology
» Videos/webinars
» White papers
» GFI BattleSheet
» GFI Technical support/knowledge base
» Brochures/datasheets
» Case studies
» Competitive comparisons
» Manuals
» Presentations
» Pricing
» Prospecting questions
To access these docs, please visit our website and Resource Centre at the GFI Partner Area
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