1 scope & background - eidreidr.org/documents/sony_lessons_20120229.pdf · sony pictures...
TRANSCRIPT
Page 2
1 Scope & Background
1.1 Sony Pictures Entertainment (SPE)
1.2 Aggregated Metadata Management & Operations (AMMO)
1.3 Global Product Management System (GPMS)
2 POC
2.1 Business Drivers
2.2 Process Overview
2.3 Success Factors & Opportunities
Overview
Page 3
Sony Pictures Entertainment
• Columbia Pictures, Sony Pictures
Classics, Screen Gems, and
TriStar Pictures
• Releases approx 25 films per
year
• Products in 140 territories
worldwide
• Sony Movie Channel, Game
Show
Network, Crackle, FEARnet
• 120 channel feeds in 159
countries
• Products in 500 million
households
worldwide
• Distributes SPE and acquired
third-party titles in 67 countries
• Distributes thousands of titles to
hundreds of digital clients
worldwide
WPF is SPE’s centralized post-theatrical servicing unit, managing both
physical and digital fulfillment
AMMO is SPE’s centralized metadata standards, governance, &
operations department
In 2012, SPE movies and TV shows were sold or rented more than one billion times
via movie theaters, DVDs and Blu-rays, and online transactions
MPG
Motion Picture Group
SPT
Sony Pictures Television
SPHE
Sony Pictures Home Entertainment
WPF
Worldwide Product Fulfillment
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Global Product Management System
SPT Sales/Avails/
Planning Systems
SPHE Critical Path
Mgmt System
MPG Competitive
Release Board
Financial Systems
SPE’s centralized system for:
Title master data
Distribution rights
300K+ title records
25K+ title records added annually
Feeds 60+ internal & 3rd party systems used
by thousands of people worldwide
GPMS
Supporting Media DAM
Systems
Internal & 3rd Party Inventory Systems
Page 5
GPMS Contains Metadata Critical to SPE Operations
GPMS metadata facilitates the LOBs’ title monetization efforts
• Contains approximately 65 fields of title-specific metadata
(English and localized) • Title identifiers (e.g., GPMS title &
Alpha IDs, financial IDs, EIDR, ISAN, IMDB ID, other studio IDs)
• Release dates & box office performance
• Talent information
• Ratings (e.g., MPAA, local)
• Synopses
• Genres
Title
• Standardized description of picture, audio, and/or content differences • Approximately 150K+ cuts identified in GPMS
Alpha
• Legal rights • Music clearance
Other
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Business Drivers
Two initial use cases were
assessed for potential
EIDR benefits
Potential
EIDR Business Use
Cases
Page 7
High-Level Workflow Overview
Participants %
registered
or
identified
Level
of
effort SPE Rovi/
MovieLabs
Pro
ce
ss S
tep
s
1 Title list prioritization Med
2 Exports from SPE's title master system and EIDR database Low [2]
3 Title matching and confirmation High
(Semi-) Auto matched 65%
Manually matched 18%
New use case; requires escalation 1%
Not registered 16%
4 Title Registration Med
5 Title EIDR ID updates in GPMS Low
6 Alpha identification [1] Low
Can leverage existing model 99%
New use case; requires escalation 1%
7 Alpha registration Med
8 Alpha EIDR ID updates in GPMS Low
[1] - N.B.: Assumes Alphas have not been registered previously.
[2] – The steady-state process to obtain EIDR database extracts is in development.
Scope:
~1750 titles were matched and/or registered
~1850 Alphas were registered
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Success Factors & Opportunities
Key Success Factors / Opportunities
Pro
ce
ss S
tep
s
General
• Executive leadership
• Centralized metadata department with management support
• Established relationships with key stakeholders throughout the studio / content lifecycle
• Understanding of studio processes that may be impacted by / could benefit from EIDR
• LOBs familiarity with title management & IDs based on GPMS
• Successful partnership with IT
•(Master) data management approach
1 Title list prioritization • Partnership with LOBs
• Clear executive prioritization of business initiatives
2 Exports from GPMS &
EIDR database
• Established centralized title master system to facilitate data retrieval, update, & distribution
• Partnership with Rovi/MovieLabs
3 Title matching and
confirmation
• Business rules & cascading hierarchy of criteria for title matching
• Robust existing metadata
• Effective tools for title matching
4 Title Registration • Partnership with Rovi/MovieLabs
5 Title EIDR ID updates
in GPMS
• Established centralized title master system to facilitate data retrieval, update, & distribution
• Successful partnership with IT
6 Alpha identification*
• Existing patented Alpha model; deployment of metadata construct in GPMS
• 18-month effort to identify and approve Alphas for all active titles
• Organizational structure & management support for ongoing Alpha model development
7 Alpha registration • Partnership with Rovi/MovieLabs
8 Alpha EIDR ID updates
in GPMS
•Established centralized title master system to facilitate data retrieval, update, & distribution
• Successful partnership with IT