1 restricted and confidential—internal use only paul vogel mtac may 25, 2011
TRANSCRIPT
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Agenda
Core Business & Marketing Strategies Initiatives Past & Current Innovations Updates What’s New in the Marketplace
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First-Class Mail, First-Class Mail, First-Class Mail, First-Class Mail, First-Class Mail,
Marketing Mail, Marketing Mail, Marketing Mail,
Marketing Mail, Marketing Mail,
Marketing Mail,
Shipping, Shipping, Shipping, Shipping,
Shipping,
Shipping,
FY08 FY09 FY10 FY11 FY12 FY13
First-Class Mail,
Revenue Forecast
Retail Products & Services
Retail Products & Services
Domestic and International RevenueDomestic and International Revenue
ForecastForecast
Continued decline in First-Class revenue
Increased revenue from Marketing Mail, Shipping, and Retail Products
Continued decline in First-Class revenue
Increased revenue from Marketing Mail, Shipping, and Retail Products
FY08FY08 FY09FY09 FY10FY10 FY11FY11 FY12FY12 FY13FY13
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Initiatives Discussed Last Meeting
• Critical Mail
• Legal Size - Flat Rate Envelope
• Regional Rate Box
• Alternate Postage Payment – Hallmark
• NSA’s Initiatives Across Product Lines
• Prepaid Flat Rate Boxes
• Sample Box
• Reply Rides Free
• Saturation / High Density Incentive
• Every Door Direct Mail
Newly Approved or Implemented Since Last Meeting
* Initiatives to be discussed further in slides that follow
Item Date
6,000 PO Boxes -- Move to Competitive May 18, 2011
Mobile Barcode Promotion -- Approved * May 17, 2011
Mail Works Guarantee -- Market Test May 16, 2011
Gift Card -- Market Test April 28, 2011
Forever Pre-Paid PM FR Postage -- Approved April 17, 2011
Lightweight Commercial Parcels -- Move to Competitive April 6, 2011
Sample Showcase II - Launch March 31, 2011
Adult Signature Service -- Move to Competitive March 28, 2011
Commercial Std Mail Parcels -- Move to Competitive March 2, 2011
Every Door Direct Mail -- Market Test * March 1, 2011
Parcel Select Regional Ground Service -- Approved. February 23, 2011
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EDDM Program & Campaign
Every Door Direct Mail EDDM Retail
o On-Ramp for Sm / Med Businesses o Capture New Businesso Target 77% of Sm. Businesses who don’t currently use Mail.
EDDM BMEUo Target Large Businesses who do not currently use the mail in their advertising
mix, but instead utilize Alternative Media channels to do saturation advertising.
Outreach to 90,000 Printers.o DM Campaign to Printers - How to Promote EDDM – June 2011
New Feature – Based on Industry Input
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Strategic Actions Toward Growth
Build AwarenessDeliver Positive Customer Experiences
Promote and Sell Products and Services
Advertise to build USPS brand and support growth
Provide convenient Retail and Expanded Access and consistently positive experiences
Pursue opportunities through direct Sales and partnerships
Provide convenient Business Mail Entry and Enterprise Payment
Deliver world-class product Visibility
Communicate to generate employee and stakeholder support
Build Identification and Loyalty Program to recognize customers
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Adding Value to Mail
Weight – 2 Oz Appearance Simplification Advertising Leverage Technology
POSTAGE W ILL BE PAID BY ADDRESSEE
JAMES STACKRUSS GALLERY LTD476 BROADWAYNEW YORK NY 10013-9991
BUSINESS REPLY MAILFIR ST-C LASS M AIL PER M IT N O . 000 W ASH IN G TO N D C
N O PO S TA G E N EC E SS ARY
IF M A ILE DIN TH E
U N ITE D STATE S
YOUR COMPANY
ADDRESS
CITY STATE ZIP CODE
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Leverage Technology
IMb Applications Alternate Postage Mobile Barcode Promotion
Market Test Approved May 16, 2011
Co-Mingled; Co-Mailed – Approvedo Clarification provided on Monday May 23rd.
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Shipping Solutions
Sample Showcase IIApril ‘11
Sample Showcase IIApril ‘11
Parcel Select – Regional Ground
April ‘11
Parcel Select – Regional Ground
April ‘11
PM – Pre-Paid FOREVER Postage
April ‘11
PM – Pre-Paid FOREVER Postage
April ‘11
PM Game Board BoxApril ‘11
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Additional Areas of Opportunity for Growth
Hybrid / Digital / Electronics E-commerce Financial Services Global 2012 Rate Case