1 proper branding and production procedures. 2 10 things a strong brand can do for your business...
DESCRIPTION
3 One key element to being able to build a strong brand is the logo DNA 1.Real Estate 2.United (we unite buyer and seller) 3.Lifestyle 4.Country (rural/non-urban) 5.International 6.Contemporary/innovativeTRANSCRIPT
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Proper Branding and Production Procedures
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10 things a strong brand can do for your business
1.Promotes Recognition2.Helps set you apart from the competition3.Tells people about your business DNA4.Provides Motivation and Direction for your Agents and office staff5.Generates Referrals6.Helps customers know what to expect7.Represents you and your promise to your customer8.Helps you create clarity and stay focused9.Helps you connect with your customers emotionally10.Provides your business value
Proper Branding and Production Procedures
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One key element to being able to build a strong brand is the logo
DNA1.Real Estate2.United (we unite buyer and seller)3.Lifestyle4.Country (rural/non-urban)5.International6.Contemporary/innovative
Logo Guidelines
PMS ColorsPantone (PMS):Blue 295Green 3425
4-Color ProcessBlue: Cyan, 100 Magenta, 82 Yellow, 35 Black, 33
Green: Cyan, 97 Magenta, 34 Yellow, 85 Black, 27
Alternate optionsBlack or White are also acceptable
Note: Grayscale is not an option
Embroidery Thread Colors:Dark Royal 1742Dark Green 1851
Logo Usage
Text should be this far away from logo
Text should be this far away from logo
Julie Stockton: [email protected]
United Country’s Arsenal
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Sign up at www.ucArsenal.com• Business Cards• Prebuilt Brochures/Fliers• Direct Mail Postcards/Brochures• Logoed Apparel• Promotional Materials• Links to other important
companies
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How to submit a listing for a catalog• Take high resolution photos of the
property• Fill out a suggestion sheet• Submit photos and suggestions to the
home office by the due date• Email • Drop box (recommended)
• Nick McGrath – [email protected]
• Snail mail
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High Resolution Images and Cameras
• Minimum 1600 x 1200 pixels OR BIGGER• What resolution your camera is set to? Settings for an 18 mp camera
Symbol
Setting
Pixel Count
L Large 5184 x 3456 (18 MP)M Mediu
m3456 x 2304 (8 MP)
S1 Small 1
2592 x 1728 (4.5 MP)
S2 Small 2
1920 x 1280 (2.5 MP)
S3 Small 3
720 x 480 (0.35 MP)• Homework assignment – When you get back to your office check the resolution on your camera and make sure it is set to the green area above.
OverkillPreferredGreatMinimumToo Small
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Quiz For Cards Why should you always include a logo in your marketing materials?
– It helps establish your brand and helps consumers identify with you
Who do you contact to get your custom logo?– Julie Stockton ([email protected])
What is the best way to send in high resolution images for the catalogs?– Drop box
Who do you contact to get set up with a drop box?– Nick McGrath ([email protected])
What is the most important thing you need to get your listing on the cover of a catalog?– High resolution images
What other real estate companies advertise listings nationwide?– None
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Where do you go to order catalogs, business cards or get sample ads and free flier downloads?– www.ucArsenal.com
What is the lowest resolution image acceptable for covers or larger ads in the catalogs?– 1600 x 1200 pixels
When was the first United Country catalog published and where can the public find a copy?– 1928, Smithsonian Institution in Washington DC
What is your homework assignment?– Check the resolution setting on your camera
Quiz For Cards
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Questions and Comments