opportunities for growth - food & drink sector event - 09.12.10 (all presentations apart from...
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Opportunities for Growth - Food & Drink Date: 09.12.10 Venue: Brickhampton Court Golf ComplexTRANSCRIPT
Growing Gloucestershire PLC
Food & Drink Seminar
9th December 2010
Introduction
Suzanne Hall-GibbinsDirector Gloucestershire
Chamber &
Business Link
AgendaIntroductions & overview of morningExporting your products & services - UKTICase study: Soho CoffeeCo.Environmental support: Business Link and Space CateringBreakCase study: Creed FoodserviceStrategic Support availableDeveloping a successful and valuable brand: ASHAQ&A Panel
It’s all About Great Local Companies!
A World of OpportunitiesHelping South West businesses really go places
Angie Mico
UKTI SOUTH WESTExperts in international trade
Do you want your business to grow internationally?UK Trade & Investment (UKTI) is here to help
UK Trade & Investment is the Government organisation that helps UK based companies
succeed in international markets. We also assist overseas companies to bring high quality investment to the UK's vibrant economy
The International Trade Service Team
Your route to the world
Our team includes:
International Trade Sector Specialists in;
Aerospace
Advanced Engineering
Automotive
Environmental
Healthcare/Life Sciences
Food & Drink
Marine
Security
Business and Financial Services
Creative
Leisure & Tourism
International Trade Advisers
For all other sectors
UKTI SOUTH WEST also has access to a unique network of UKTI colleagues based around the world in Embassies and Consulates.
UKTI Products & Services
When it comes to international trade, there’s a lot to consider.
UKTI SOUTHWEST has a team of experienced and well-connected experts, and a range of useful services, to give your business that international edge.
Contact our International Trade Centre Team, and they will start you on the road to:
•Your next customer
•Your new suppliers
•Your new partners
•And much, much more!
If you want to increase your turnover, boost your sales and increase the size of your business year on year, you can’t afford to miss out on using our International Trade Team.
Benefits
•Save time
•Save money
•Grow your business
We’re here to help
Why wait? Contact us today!
Tel:- 0845 60 60 969
E-mail:- [email protected]
Or visit us at:- www.uktradeinvest.gov.uk
Thank you
SOHOCOFFEECO
TM
.everyone has a everyone has a SOHOSOHO favouritefavourite
•Privately owned company•Coffee and Sandwich Retailers•Engaging, bold, full of character – fast, fresh and a bit funky!•Extensive coffee menu using only organic, fairtrade coffee, locally roasted and made with organic milks•Healthy, fresh food prepared daily in our own kitchen•Local produce used whenever possible –‘handpicked suppliers’•Menu tailored to locality•Seasonality important
brand overviewbrand overview
•First store opened in 2000 in Cheltenham by Julian Dunkerton. Food produced in basement of store.
•Company purchased by the Copner and Manuel families in 2006:
• 4 stores• t/o 1.5m•central production kitchen in Cheltenham
•2010:•19 stores•t/o 17m•4 franchise partners•1 concession partner•manufacturer status•new premises leased for CPU
where we have come fromwhere we have come from
•9 stores in major UK shopping malls•Cabot Circus•Cribbs Causeway•St David’s, Cardiff•Next Flagship, Arndale, Manchester
•6 stores in UK & Ireland Airports:•Manchester (2)•Birmingham•East Midlands•Bristol (2)
•3 stores in International Airports:•Dublin•Las Palmas•Malaga
•1 UK motorway location
store portfoliostore portfolio
Soho @ Cabot Circus Mall
Soho @ Cribbs Mall
Soho @ next, Arndale Centre
Soho @ Gran Canaria
decide your usp’s•Hot food delivered in contemporary style
•Fast & fresh – average service time of 3 minutes
•Flexible daypart
•Food with provenance
•Flexible service style
•Signature coffee and frapps menu
•Big and bold salad bar
•Have a robust business plan•Watch your cash flow•Build your relationship with your bank•Think big, act small•Know your market•Effective IT systems•Keep inviting customer feedback – do they ‘get’ you?•Don’t sweat the mistakes•Communication – don’t underestimate the importance•Share your objectives and your concerns, successes and failures•Work with like minded supply partners•Stay true to your brand proposition•Open and honest with your team
lessons learnedlessons learned
•Slow economic recovery•VAT increase•Commodity price increases•Mature market – where does the growth come from?•Landlord relationships•New franchise partners•Moving production and warehouse•Retaining individuality / personality•Social media
•We’ve had floods, swine flu, snow, volcanic ash so ……
challenges 2011challenges 2011
challenges 2011challenges 2011
Thank you!Thank you!
IYREImprove Your Resource Efficiency
www.businesslink.gov.uk/southwest/environment
What is the IYRE project?
• In depth engagement with business to improve environmental performance
Improve efficiency and competitivenessDecrease energy, waste and resource costsDecrease environmental impact - Carbon
The Customer Journey
• 1) Initial Meeting/scoping
• 2) Baseline
• 3) Feasibility/Quotation/Referral
• 4) Sourcing finance
• 5) Implementation
• 6) Return 1 year on to assess effect
Which businesses are eligible?
• Sectoral restrictionsTransportPrimary food processingAgricultureMotor vehiclesSynthetic fibresShip buildingCoal and steel Fisheries and aquacultureHousebuilding
• Meet growth criteria
In reality, what business are we looking for?• Intensive resource users (energy, water and
materials)
• Potential for renewable energy (FiT)
• Fleet/high mileage
• Environmental goods and services (8% target)
• Go by feel…do you think there is room for improvement?
Case Study – Wickwar Brewery
• IYRE project in later stages
• Replacing grain mill – resource efficiency
• Boiler investigations – replace/acid clean
• 2 actions forecast to save company ~£9000 per year
+3.8%
Macro economical factors Opportunities for Growth
We’ve just been through the worst recession since the Great Depression
Depth & leng th of UK recess ions s ince 1955
0
1
2
3
4
5
6
7
-7%-6%-5%-4%-3%-2%-1%0%
Fall in GDP d uring the recession
Du
rati
on
of
the
re
ces
sio
n in
2008-09
1980-811990-91
And the view from the banks Opportunities for Growth
• Price is playing a greater role as consumers become more price
conscious.
• Slow economic recovery is predicted, with only modest income
growth and consumers remaining price conscious.
• Over the course of 2011 the Informal Eating Out market will be hit by
the VAT rise to 20%. This will widen the pricing gap between the
cost of eating in versus going out.
Current consumer trends impacting us....
It’s not going to get an awful lot easier!
Opportunities for Growth
• Greater consumer concern for provenance, authenticity, quality ingredients and seasonality of food.
• There is a greater appreciation of British sourced food and cuisine.• Consumers are increasingly aware over ethical sourcing and operators’
environmental initiatives.• Consumers busier than ever meaning convenience key.• Reduced product packaging and more recyclable material.• Locally sourced food will continue to become more important.• Improved grab & go offer, particularly hot food.• Greater provision and communication of nutritional information in eating out
establishments.
Current consumer trends impacting us....
Knowing your consumer and the current trends will help you differentiate yourself
from your competition.
Opportunities for Growth
overover
12001200customerscustomers
overover
200200productsproducts
overover
2020supplierssuppliers
What does ‘local’ mean to Mise en Place
A key part of our proposition
Opportunities for Growth
overover
££1.1m1.1mof salesof sales
What does ‘Mise en Place’ mean to ‘local’
A big contribution to Food & Drink in and around the county
Opportunities for Growth
Recognising the ‘Out of Home’ supply chain
The challenge for us is to ensure we can all deliver a sustainable route to market.
Opportunities for Growth
Challenges in a value driven market Opportunities for Growth
Market dynamics mean there is a real ‘margin squeeze’ particularly on the route
to market providers.
So...how can MeP help ‘local’ manufacturers? Opportunities for Growth
Exposure
Expertise
How can MeP help ‘local’ manufacturers? Opportunities for Growth
Exposure
Exposure
• Trade listings:• Product Guides & Promotional publications
• Exposure to all MeP (and Creed) customers
Opportunities for Growth
Exposure Opportunities for Growth
Exposure Opportunities for Growth
Exposure Opportunities for Growth
Exposure Opportunities for Growth
Exposure Opportunities for Growth
Exposure
• Trade listings:• Product Guide & Promotional publications
• Exposure to all MeP (and Creed) customers
• Professional ‘Trade Shows’:• Showcasing to both Local and National customers
• These have always been free to Local producers• Summer 2011 see’s us return to the Royal Agricultural coll.
Opportunities for Growth
Exposure Food & Drink Opportunities for Growth
Exposure
• Trade listings:• Product Guide & Promotional publications
• Exposure to all MeP (and Creed) customers
• Professional ‘Trade Shows’:• Showcasing to both Local and National customers
• These have always been free to Local producers• Summer 2011 see’s us return to the Royal Agricultural coll.
• PR:• Local press articles:
• Food heroes
• National exposure through Creed:• EG Account wins (Soho)
Food & Drink Opportunities for Growth
Exposure Food & Drink Opportunities for Growth
‘Local Food Heroes’ series:
• Great opportunity
• All local producers
• Now monthly feature
• Growing profile
• Generating awareness
How can MeP help ‘local’ manufacturers? Opportunities for Growth
Expertise
Expertise Food & Drink Opportunities for Growth
Expertise – Results of ‘Getting it RIGHT’ Food & Drink Opportunities for Growth
Expertise Food & Drink Opportunities for Growth
Expertise – Results of ‘Getting it RIGHT’ Food & Drink Opportunities for Growth
Summary
• Macro factors are important.
• Know your consumer.
• Relevant trends can be really key to your
proposition.
• Understand the ‘route to market’.
• Exposure for your brand/s is key.
• Utilise the expertise that is available.
Food & Drink Opportunities for Growth
To act as the strategic voice of the business community
Proactively engaging with key sectors and their supply chains
Establishing communications and feedback channels with local businesses
Strengthening relationships with local MPs
Collaborating with local chambers
Creating effective feedback loops with members
Engaging with regional and national players
To act as the major access point for business support in the county
• Provide 1:1 support to businesses
• Provision of relevant events/workshops/seminars
• 3 day Start-up programme plus on-going support
• Access to information via website/e-alerts/newsletters
• Access to specialist advisers – IT; Marketing; Environmental; Finance
• Access to 3rd party providers & other public funded bodies
Strategic Growth Programmes
A proven support service delivered through the Business Link
The Strategic Leadership Programme
Aimed at the business leader (It’s all about me!)
The Strategic Development Programme
Aimed at the entire business (It’s all about us!)
Funded through the South West RDA ERDF funds
Strategic Leadership Programme
3 half day sessions:
• Groups of up to 8 business leaders per group
• Opportunities to raise and discuss the burning issues that you face
• The ability to participate in a peer to peer learning environment
• Invitation to continue the group conversation via email and follow up meetings
Strategic Development Programme
3 – 5 half day sessions:
• unites the management team – engendering shared ownership and responsibility
• provides a structured & practical framework
• sets priorities and responsibilities
• provides insights into team and personal dynamics
• provides access to external support for implementation
Who have we worked with?• Bottlegreen
• Kitchen Garden Foods
• Cadbury House Hotel
• The George Hotel
• Bart Spices
• Bensons
• Pheasant Pluckers
Panel Questions