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Pakistan Halal Meat SectorPakistan Halal Meat Sector Scope & Challenges Scope & Challenges

ceolmc@hotmail.comceolmc@hotmail.comwww.lahoremeatcompany.orgwww.lahoremeatcompany.org

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Introduction of Lahore Meat CompanyIntroduction of Lahore Meat Company Dynamics of Livestock Sector in Pakistan Dynamics of Livestock Sector in Pakistan Scope of meat industryScope of meat industry LimitationsLimitations MeasuresMeasures

Scheme of PresentationScheme of Presentation

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Lahore Meat CompanyLahore Meat Company (GOP owned, Section 42 Company)(GOP owned, Section 42 Company)

, , LMC ScopeLMC Scope

Enhancing Meat ProductionEnhancing Meat Production

Hygienic processingHygienic processing

Supply ChainSupply Chain

Consulting and facilitation servicesConsulting and facilitation services

Regulatory regimeRegulatory regime

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Role of Livestock

Contribution towards Agriculture GDP ~ 53.2 %

Contribution towards national GDP ~ 12 %

The Rural Population engaged in Livestock ~ Rs. 30 million

Share in total foreign exchange earning ~ 9.5 %

Farmer income derived from Livestock ~ 37-40 %

(Economic Survey of Pakistan, 2009-10)

Halal Meat Sector of Pakistan

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Livestock PopulationLivestock Population(Million heads)(Million heads)

Year Buffalo Cattle GoatShee

pPoultry Camel

2009-10

30.8 34.3 59.9 27.8 610.0 1.0

(Economic Survey of Pakistan, 2009-10)

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ProductProduct PakistanPakistan PunjabPunjab PercentagePercentage

Milk Milk 42.199 MT42.199 MT 26 MT26 MT 62 %62 %

BeefBeef 1.549 MT1.549 MT 0.589 MT0.589 MT 43 %43 %

MuttonMutton 0.578 MT0.578 MT 0.283 MT0.283 MT 49 %49 %

Poultry MeatPoultry Meat 0.601 MT0.601 MT 0.333 MT0.333 MT 70 %70 %

Livestock ProductionLivestock Production

(Economic Survey of Pakistan, 2009-10)6

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Organic Production

Lease Cost Production

Subsistence & integrated Agro-livestock

Various breeds & classes

Production System

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Business ScopeBusiness Scope

Local & exportLocal & export

Fast UrbanizationFast Urbanization Changing trends ~ eating habitsChanging trends ~ eating habits Demand of value added productsDemand of value added products Export meat marketExport meat market

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SegmentSegment 20082008

USD BillionUSD Billion

CAGR CAGR 2000-082000-08

Contribution Contribution to Market Sizeto Market Size

Meat of Bovine (Fresh & Chilled )Meat of Bovine (Fresh & Chilled ) 12.512.5 15%15% 29%29%

Meat of Bovine (Frozen)Meat of Bovine (Frozen)8.08.0 11%11% 18%18%

Meat of Swine Meat of Swine 18.518.5 14%14% 43%43%

Meat of Sheep or Goat Meat of Sheep or Goat 4.04.0 16%16% 9%9%

Meat of Horses, Asses, Mules Meat of Horses, Asses, Mules 0.50.5 4%4% 1%1%

Total Market SizeTotal Market Size 43.543.5 14%14% 100%100%

Global Meat Market SegmentationGlobal Meat Market Segmentation

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47% of World Meat trade comprises of beef 47% of World Meat trade comprises of beef products products (Meat of Bovine Fresh and Chilled (Meat of Bovine Fresh and Chilled

Meat of Bovine, Frozen),Meat of Bovine, Frozen), our exports are negligible in our exports are negligible in this segment this segment

Our presence in Meat of Sheep/Goat Category that Our presence in Meat of Sheep/Goat Category that comprise 16% of the world meat market is only comprise 16% of the world meat market is only 0.5%0.5%

We are ranked 19We are ranked 19

97% of our mutton exports are restricted to 97% of our mutton exports are restricted to ME CountriesME Countries

Our Positioning in World MarketOur Positioning in World Market

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LimitationsLimitations

Aprox.6-7 million male calf slaughtered in first month of age

Non commercial-less productive system Lack of modernized processing system Lack of Value Chain approach( Production,

Marketing, Processing/Value addition) Lack of integration among various institutions Quality control issues

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LMC Role ~ Minimizing LimitationsLMC Role ~ Minimizing Limitations

LMC as a Govt. owned entity ready to facilitate and LMC as a Govt. owned entity ready to facilitate and support,support,

Enhancing meat productionEnhancing meat production Developing Disease free zonesDeveloping Disease free zones Developing modernized meat processing systemDeveloping modernized meat processing system Technical consulting servicesTechnical consulting services Certifications required for exportCertifications required for export Formation of consortium to facilitate sustained Formation of consortium to facilitate sustained

delivery of export ordersdelivery of export orders

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TTHANK HANK YYOUOU

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