AGENDA

1. Minister’s Welcome

2. Tourism Outlook Presentation

3. Panel Discussion

i. Moderator Questions

ii. Audience Questions

1

2019Bermuda Tourism Outlook

OPPORTUNITIES & CHALLENGES

Executive Summary 2018 vs 2015

46%LEISURE AIR ARRIVALS

67%LEISURE AIR SPENDING

73%OF GROWTH IN LEISURE

AIR ARRIVALS CAME

FROM VISITORS UNDER

AGE 45

LEISURE AIR ARRIVALS

BOSTON

NEW YORK

WASHINGTON DC

69%

59%

44%

21%HOTEL OCCUPANCY

PERCENTAGES ARE % CHANGE COMPARING 2015 AND 2018

21%AIR CAPACITY

28%CRUISE ARRIVALS

TORONTO 30%

Airlift & Cruise CallsFORECASTS FOR THE YEAR

Air Capacity

503,421

561,189

604,522 608,988 586,292

300,000

350,000

400,000

450,000

500,000

550,000

600,000

650,000

2015 2016 2017 2018 2019 Projections

-4%

JFK Air Capacity

-14%

-27,929

CHANGE YOY

6

15

,37

6 13

,22

0

14

,54

0

14

,91

8

18

,71

2

21

,05

6

22

,05

2

22

,05

2

21

,14

0

19

,52

8 16

,54

8

16

,10

213

,76

8

14

,29

6

16

,14

2 13

,64

1

20

,04

0

21

,94

8

22

,36

8

21

,23

2

17

,76

0 15

,20

2 13

,10

0

13

,54

2

13

,70

2

12

,37

6

13

,70

2

13

,26

0

13

,70

2

15

,81

0

18

,35

2

18

,35

2 15

,51

0

13

,70

2

13

,10

0

13

,54

2

0

5,000

10,000

15,000

20,000

25,000

2017 2018 2019 Estimated

Newark Air Capacity

+49%

6,151

CHANGE YOY

7

4,4

82

5,2

01

5,2

94

5,3

07

84

3

4,0

11

5,2

24

3,3

72

33

2

5,1

46

4,9

80

5,1

46

3,1

54

0

1,000

2,000

3,000

4,000

5,000

6,000

2017 2018 2019 Estimated

Air Capacity & Visitor Air Arrivals (vs Avg)

8

-20%

-15%

-10%

-5%

0%

5%

10%

15%

20%

25%

2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014 2015 2016 2017 2018

Air Capacity Air Visitor Arrivals

9

JAN FEB MAR APR MAY JUN JUL AUG SEP OCT NOV DEC

USA NEW YORK JFK (AA, JetBlue, Delta)

NEWARK EWR (United April 29th-Aug 19th)

ATLANTA ATL (Delta)

BOSTON BOS (Delta, JetBlue)

CHARLOTTE CLT (AA June 8th - Aug 17th)

MIAMI MIA (AA)

PHILADELPHIA PHL (AA)

WASHINGTON, DC DCA (AA June 6th - Aug 19th)

CANADA TORONTO YYZ (Air Canada, WestJet)

UK LONDON LGW (BA)

Direct Daily

Direct, Not Daily

Not Direct

Bermuda Seasonal Flights

2019 Cruise Calls

10

2 24

2527

21

25

2224 24

13

3

0

5

10

15

20

25

30

2016 2017 2018 2019 Projected

Increased cruise calls in non-summer months is a recent trend.

National Tourism PlanSTAYING ON-PLAN IN 2019

117

Progress the strategies of the National Tourism Plan without

taking our eye off the ball on 2019 industry performance

OBJECTIVE:

FOCUS CITIES NEW YORK CITY

BOSTON

WASHINGTON, DC

PHILADELPHIA

TORONTO

NURTURE CITIES HARTFORD

ATLANTA

BALTIMORE

DALLAS

CHICAGO

SAN FRANCISO

BTA 2019 Strategic Priorities1. Deliver balanced growth, with an emphasis on the non-summer seasons

2. Concentrate our efforts on our must win/have Experience Enthusiast,

Adventure Seeker and Jetsetter segments, and invest for the future in

nurturing our Active Family segment

3. Make Bermuda easier to experience

4. Empower Bermudians to participate in the tourism economy

5. Motivate our stakeholders to engage and act on the NTP through

engagement, education and role modeling best practice

15

NTP Implementation

INFO SESSIONS WORKING

GROUPS

RAPID CYCLE

INITIATIVES

INTEREST

GROUPS

TRAINING OTHER

ACTIVITIES

17

47

2019 Visitor Micro-SegmentsMUST WIN

AFRICAN

AMERICANS BABYMOONERSMICRO

MUST

HAVE

SUPERYACHTSDESTINATION

WEDDINGSMICRO

Jan Feb Mar Apr May Jun Jul Aug Sept Oct Nov Dec

Pink

Sale

NYC

Blitz Feb

27-28

Boston

Blitz Mar

12-14

MS Amlin World Triathlon

Bermuda

Apr 27

Virtuoso

Travel

Week

Splash

Sale

IMEX

America

Sept 10-12

David Tutera Wedding

Symposium

Apr 1-3

Generating Demand

Intl Natl. Trust

Organizations

Mar 27-30

Charlotte AA

Service Resumes

June 8

Canada

Blitz Nov

18-22

Bran

d

AA Service

Resumes June

6

DC Blitz

May 14-

16

EWR Service

Resumes Apr

29

AA Philly Daily

Service

Resumes Apr 4

Bermuda Summer Fridays

AWARENESS & RELEVANCE

INFRASTRUCTURE

TEAMS & GROUPS

YEAR-ROUND

World Sailing

Conference Nov 3-12

Brand

Spa Month

Bermuda Triangle of Sailing

Jan Feb Mar Apr May Jun Jul Aug Sept Oct Nov Dec

Rugby 7’s

Tournament

Mar 15-16

Bermuda Festival

of the Performing

Arts

Jan 19 – March 9

Bermuda Marathon

Weekend

Jan 14 - Feb 1

World Par 3

Championship

Mar 9-10

Signature Events*ITU World Triathlon

Bermuda

Apr 27

USTA National Tennis

Championship

Apr 15-21

Atlantic Rally for

Cruisers

May 5-16Antigua Bermuda

Race

May 9-17

Bermuda Triple

Crown Billfish

Tournament

Jul 19-23

Marion Bermuda

Race

Jun 14

Round the

Sound

Oct 6

Bacardi Keelboat

Regatta

Nov 15-17

YEAR-ROUND

Restaurant

Weeks

Jan 17-Feb 3

Peppercorn

Ceremony

Apr 24

Bermuda Day

May 24

Good

Friday

Apr 19

Bermuda Heroes

Weekend

Jun 13-18

Cup Match Summer

Events

Aug 1-5

Made in

Bermuda

Festival

Aug 31 - Sept 3

Bermuda International Gombey

Festival

TBA

Bermuda

National Trust

Walk-About

Dec 6

*Dates Subject to Change

ICC Cricket T-20

Aug 15-25

Harbour

Nights

Apr 17

Destination

Dockyard

Jul 1

GREENER LOCAL INVOLVEMENT

AWARENESS &

RELEVANCE INFRASTRUCTURE

TEAMS & GROUPS

INNOVATION YEAR-ROUND

NTP Strategic Pillars

Teams & Groups: The Opportunity

109

Bermuda will become known as an exclusive, convenient

and sought-after destination for specific groups –

especially in the non-summer months

BY 2025…

7,000Attendees

18,000Room Nights

49Groups

2019 Teams & Groups

TEAMS & GROUPS

Meetings & Events Brand Video

Sports Tourism Strategy

New strategy shared with stakeholders in March

An action item tactic of the National Tourism Plan

2019 NTP Working Groups

Awareness & Relevance Infrastructure Local Involvement Innovation

Babymoons

Rapid Cycle

Accessibility

Working Group

CTA Syllabus Reboot

Working Group

African Diaspora Heritage Tr.

Working Group

Vacation Rentals

Working Group

Work Completed Work Underway Work Underway Work Underway

Oct Nov Dec Jan Feb Mar Apr

Attend BTA/Airbnb Information

Sessions

Nov 2018

Prepare your experience and content for

submission

Dec 2018

Review Airbnb quality standards – to

check experience fit with Airbnb

Nov 2018

Submit to Airbnb for

review Jan 2019

Launch of

experiences

Mar 2019

Airbnb Experiences

2018 2019

INNOVATION

Contact abbexperiences@bermudatourism.com to receive additional information

Hamilton Visitor Services Centre

Official

Opening

April 2019

View from Harbour

Front Street EntryReimagining the Waterfront

New facility inside

Gosling’s building on York

Street

Will fit seamlessly with

town’s charming

architectural heritage

Will connect visitors with

experiences in east end &

island-wide

Official opening April 2019

St. George’s VSC

Jan Feb Mar Apr May Jun Jul Aug Sept Oct Nov Dec

TripAdvis

or

Feb 13

Certified Tourism

Ambassador

Apr 24 & 27

Certified Tourism

Ambassador

Feb 23

Google Verification/ My

Business

Jun 5

BTAConne

ct

Jan 16

BTAConne

ct

May 8

TripAdvis

or

Apr 24INNOVATION

LOCAL INVOLVEMENT

Certified Tourism

Ambassador

Mar 20

Google Verification/ My

Business

Mar 12-14

Certified Tourism

Ambassador

Nov 20 & 23

NSSC – Information

Sessions

Sept 2-6

Certified Tourism

Ambassador

Sept 25

Certified Tourism

Ambassador

Oct 26

NSSC – Application

Process

Sept 6-27

National ServiceStandards Certification

NSSC

Stakeholder Workshops

117

GoToBermuda.com/BTACLICK PRESENTATIONS

Panel

Panelists Aaron Adderley – Skyport

Kendaree Burgess – Bermuda Chamber of Commerce

Kevin Dallas – Bermuda Tourism Authority

Min. Zane DeSilva – Ministry of Tourism & Transport

Nathan Kowalski – Anchor Investments

Tim Morrison – Bermuda Hotel Association