7/29/2019 1 Million Cups Infographic

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www.1millioncups.com

Energizing an Ecosystem:Brewing 1 Million Cups

* Question asked of 53 respondents who classified as founders/co-fo

March 2013

Jared KonczalSeniorAnalyst

Kauffman Foundation

YasuyukiMotoyamaSeniorScholar

Kauffman Foundation

Energizing anEcosystem:

Brewing1 Million Cups

Fosteringeconomic independence

byadvancingeducationandentrepreneu rship

In what some might consider an ironic twist,technology seems to play a lesser role in buildinga local entrepreneurial community for startupsthan good old-fashioned face-time and word ofmouth. Thats one of the key findings in a paperby the Ewing Marion Kauffman Foundation that

surveyed participants in 1 Million Cups (1MC),Kauffmans popular entrepreneur educational program launched in KansasCity, Mo., in April 2012.

i i i i i i

i i i i

l

i i

50

00

150

100

50

0 Jan

2013April2012

1MC attendance has grown rapidly,driven primarily by word of mouth.

HOWRESPONDENTSFIRST

HEARD

ATTENDANCE OVER TIME

OTHERWEBSITE1%

1MC WEBSITE

1%

67%WORD OF MOUTH

OTHER ESHIPGROUPS TWITTEROTHER

10% 13%

8%

0 5 10 15 20 25 30 35

66% attend two or more times each month, and 42% attend almost every week.

Almost

weekly

About2xmonth

About1xmonth

Firsttime

Attendance isfrequent andretention is high.

ATTEN

DEES

Reasonfor Attending

Have

funJust to

checkit out

Findpeople

for my company

Generate ortest new

ideas

Other

Connectwith other

entrepreneurs87%

46% 24%

46%22%

12%

Attendees are a mix of KC nativeswho either attended a localuniversity and stayed or attendedoutside the region and returned,and those who moved to KC beforeor after college.

1MC Migration Patterns

From outside KC;attended outside univ.;now in KC

35%From KC;attended local univ.;never left

From KC;

outside univ.;came back

From outside KC;attended local univ.;stayed

Unknown

13%15%

19%

18%

The majoritof 1MC foundeand co-foundeare early stag

but repoworkinfull-time

their startuand havin

some revenu

NOTEARNINGREVEN

UE36%

NOTFULL-TIME 26%

FULL-TIMEFORSTARTUP 74%

STA

RTUPEARNINGREVENUE

64%

13%23%

42%

79

Financing Sources*

11%

4%

8%

2%

11% 11%

Didnotuse

any

financing

Governmentgrant

Venturecapitalists

Friends

Angelinvestors

Personalorbusiness

bankloan

Businessacquaintances

Personalorbusiness

creditcard

Family

Savings

AttendeesDemographics

AGE

253437%

354435%

455411%

5564

8% 1826%

17or youn3%

Female16%

Male 84%

GENDER