1 karlstad university lars haglund spring 2011 marketing strategies (15 ects)
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Karlstad UniversityLars HaglundSpring 2011
Marketing Strategies (15 ECTS)
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What are the most important things you have to know in marketing to complement basic level marketing?
What assignments do you get on your first jobs?
Course Background
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Competititors Customers/
Consumers Communication
Central CCC:s of the Course
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Problem Based Learning Developing your personal
skills! Report writing,
presentations and discussions
Feedback all the way!
Course Method
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We work with practical cases from companies/organizations.
A Competitive Strategy Analysis is the basis for analyzing Customers.
This in turn is the foundation for developing a Marketing Communication Plan.
The three studies are integrated into an Executive Summary.
Course Plan and Cases
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Course coordinator:Lars Haglund, [email protected],
11B249, 054-700 15 18, Course administrator:
Frania Johansson, [email protected] 11D204, 054-700 13 55Competitive Strategy:
Peter Magnusson, [email protected], 11B242, 054-700 21 32,
Jörg Pareigis, [email protected], 11D386, 054-700 23 39 Consumer Behaviour:
Lars Haglund, [email protected], 11B249, 054-700 15 18,
Poja Shams, [email protected], 11D305, 054-700 21 48
Marketing Communication: Per Echeverri, [email protected],
11A331, 054-7001505
Course Information
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Grant Robert M. Contemporary Strategy Analysis. Edition 2008. Malden, MA: Blackwell Publishing Ltd, a company of John Wiley and Sons, Sixth
edition
Peter & Olson: Consumer Behavior and Marketing Strategy. Ninth edition, McGraw-Hill. As an alternative you can use Peter, Olson and Grünert. Consumer
Behaviour and Marketing Strategy. Edition 1999. Maidenhead: McGraw-Hill Europe, European Edition
Lange & Dahlén. Optimal Marknadskommunikation.
Liber ekonomi, 2003
(Fill Chris. Simply Marketing Communications - Engagement and Practice.
Ed 2006. Pearson Education. )
Reading List
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Once more welcome to our course!