1 january, 2015. 2 international outlook with a chinese perspective

1

January, 2015

2

International Outlook International Outlook With a Chinese PerspectiveWith a Chinese Perspective

3

Information is PowerInformation is PowerCompetitive-Edge of Phoenix InfoNews ChannelCompetitive-Edge of Phoenix InfoNews Channel

24-hour Mandarin News Channel for Chinese community all over the world, with China as the major market;

Based in Hong Kong, hub of media professionals and experts from the globe;Brilliant team of renowned presenters, journalists, commentators of different backgrounds from

China, Taiwan and Hong Kong;Well-established and comprehensive broadcasting network enables synchronizing telecast on

different continents;Self-produce TV programs everyday in Beijing, Shenzhen, Hong Kong, Taiwan and overseas;News bureaus and live reporting stations in major cities in Asia, Europe, America and Middle East

such as New York, Los Angeles, Washington, London, Paris, Moscow, Tehran, Tel Aviv, Islamabad, New Delhi, Shanghai, Beijing, Shenzhen, Taipei, Tokyo, Hong Kong and Sydney etc.

Newly established news centre has 6 state-of-the-art studios, the biggest one has 20,000 square feet;Centre equipped with the first high speed flying camera with tracking virtual graphic in the world, the

most up-to-date tapeless production and broadcasting system, full High Definition (HD) production infrastructure and the most efficient network in Asia;

The biggest video wall in Asia; 2 sets of the most-advanced 360 degree intelligence anchor stage;Fully automatic remote camera system, adopt optical fibre network system to receive, edit and

telecast programs, low temperature lighting system and automatic remote videotaping system.

4

OverviewOverview Launch Date: January, 2001 Broadcast in High-definition quality in January, 2014 Programming: CNN-typed + CNBC-typed news programs

World first class mandarin-speaking programs on breaking news, current affairs, financial updates, social, political and economic reportage, commentaries from the perspective

of Chinese.

Strength: 24-hour news channel delivering round-the-clock and up-to-minute news to Chinese in Mainland China as well as Chinese communities all over the world.

Phoenix InfoNews Channel was granted the Landing Rights in China in January, 2003. This legitimate status enables Phoenix InfoNews to actively deepen its penetration and widen audience base in China.

5

PHOENIX WORLDWIDE DISTRIBUTION & SATELLITE COVERAGE

6

Up-to-Date Breaking News :Up-to-Date Breaking News :High-Calibre ProfessionalsHigh-Calibre ProfessionalsComprehensive NetworkComprehensive Network

7

Commentator

Luqiu Ro

se

“Media Figure of the Year 2011” by Nan Fang Daily China and

“Female Media Award” by lady.163.com in conjunction with United Nations Entity for

Gender Equality and the Empowerment of Women in 2011

One of the “Top Ten Female Brands in China 2010”

Special Award of the Panel Committee “Pursuit of Truth TV Heroines” at China TV Award 2009

Studied at Harvard University in 2006-07 on

Nieman Fellowships for Journalists

The first Chinese female reporter to have entered Baghdad during the Iraq War in 2003

Named in the "Forging Ahead 200" to confirm her vitality and ahead-of-time standing

selected by New Weekly in 2005

One of the “Top 100 Chinese Celebrities” by Forbes in 2004

“Reporter of the Year” by Sohu in 2004

One of the “20 Most Enviable Women in China” by Madame Figaro China in 2003

8

Shih Chi Ping

Shih is a well-known political and finance commentator, hosting “Shi Ping Financial Insight” and appearing in

“Financial Journal”.

He has been the Deputy Secretary of Straits Exchange Foundation and Senior Executive Officer of Council for

Economic Planning and Development of Taiwan.

He has been the Chief Editor of Business Weekly and researcher of Chinese University of Hong Kong and

Hong Kong Institute of Asia-Pacific Studies.

A frequent guest speaker in political and finance forums held by various TV stations.

He has written several award-winning books. His incisive opinion and daring comments is a guiding light

to the audience.

Commentator

9

Chief Commentator

Anthony Yuen A seasoned commentator with a wealth of journalistic

experiences. He studied in Taiwan and the US.

His program “Talk with World Leaders” gives Chinese audiences a closer look at

global figures such as:

former PM of Italy Mario Monti; William Cohen, former US Secretary of Defense;

Russian President Vladimir Putin; Yingluck and Thaksin Shinawatra,

both former PMs of Thailand; former UK PM Tony Blair;

former Pakistani president Pervez Musharraf; former UN Secretary General Kofi Anan;

former US Secretary of State Hillary Clinton; former Australian PM Kevin Rudd;

former President of Israel Shimon Peres; amongst other movers and shakers of world politics

10

Sally

Wu

Presenter

Presenter

Sally is hosting “Mainland Q&A”, interviewing high-profile leaders from China,

Taiwan and Hong Kong

Awarded “Influential Chinese Women in 60 years” by the Lady Channel of 163.com

“The Most Influential Female in Entertainment Media Industry” by the Chinese edition of

“Variety” magazine in 2006

One of “The Most Valuable Presenters in China 2005” valued at RMB100 million

by World Brand Laboratory, lauded as “professional, steady, classy,

the most influential presenter from Taiwan"

“Media Ambassador” by the 7th World Chinese Entrepreneurs Convention

in 2003

One of the “Top 20 Most Influential Females in the World” by Globe magazine in 2001

11

Tseng Chin

I, Vie She currently hosts heavyweight financial program “Financial Journal” .

A veteran in the journalistic field, Tseng has participated in numerous heavyweight reportage and specials,

including the Taiwan Election, Ministers & Magistrates of China Economic Forum 2003, 15th Party Congress of the

China Communist Party and many more.

A remarkable sensitivity in reporting is one of her fortes.

Presenter

12

Lu Chen

Presenter

She currently hosts prime-time“Eye on World”, “From Phoenix to the World”

and “Global Characters”

Awarded Finalist Certificate for best news anchor at 2014 New York Festivals for hosting

“Global Character: Kim Jong-un”

Participated in the making of “Journey to North Korea 2009”,

a program highly commended by the jury for the History Documentary Category

at the International Media Excellence Awards 2010 organized by

the Association of International Broadcasting

She has hosted various big live specials such as Taiwan Election 2008, trial of Saddam Hussein, launch of

Shenzhou VI, US presidential election, Tsunami in Southeast Asia and

the fifth anniversary of the Macau handover, etc

Awarded “First-class State Announcer in China” in 2005

Invited by US Department of State to tour the country in 2001

under the “International Visitor Program”

13

Ada LauAda has a strong financial background with

experience in corporate financing including the research departments of Goldman Sachs

and Merrill Lynch.

She has involved in numerous financing and acquisition projects for China Telecom IPO.

She is now hosting “Head Start In Finance”, “A Quote From The Celebs” on Chinese Channel and

“Global Online” on InfoNews Channel.

Lau is confident of raising the bar on finance programmes with more comprehensive

and incisive reports.

Presenter

14

Jiang Xiao

Feng

Reporter

Senior reporter and current affairs observer for Phoenix TV

September 2012, Jiang went on board the fishery research vessel “Nanfeng” for the South China Sea,

reporting on the struggle to defend China’s maritime rights

August 2012, Jiang followed Hong Kong activists to the Diaoyu Islands, marking the first complete coverage of

a Chinese Diaoyu campaign on TV

2011, Jiang went to war-torn Libya four times and was trapped with more than 30 international reporters in a

Tripoli hotel in August. He continued filing the latest updates despite the adverse circumstances

Jiang has covered a series of momentous breaking news, including terrorist attacks on Mumbai, India;

Thailand’s political turmoil; Afghan presidential election; post-election riots in Iran; and the climate

summit in Copenhagen

15

Extensive News NetworkExtensive News Network Comprehensive reporting network News bureaus in major cities all over the world including New York, Los Angeles, Washington, London,

Paris, Moscow, Tehran, Tel Aviv, Islamabad, New Delhi, Shanghai, Beijing, Shenzhen, Taipei, Tokyo, Hong Kong and Sydney etc.

Partnership with distinguished content providers including AP, Reuters, Dow Jones & New China News Agency, NHK, ETTV

16

Phoenix News Bureaux in Major CitiesPhoenix News Bureaux in Major Cities

New York

Los Angeles

London Moscow

Beijing

Taipei

Hong Kong

Sydney

CairoTehran

Bonn

Sao Paulo

OttawaTorontoVancouver Changchun

Washington D.C. Tokyo

Shanghai

Shenzhen

Paris

Seoul

Mexico

ChicagoSan Francisco

Madrid

Kuala Lumpur

Frankfurt Praha

Budapest

AnkaraMilano

Johannesburg

Dubai

Norway

Rome

New Delhi

Tel Aviv

Islamabad

17

Quality Program Line-upQuality Program Line-upConnecting Chinese WorldwideConnecting Chinese Worldwide

18

ProgrammingProgramming

The Asian Journal

News Report

Weekend Morning News

Good Morning China

News On The Hour

Phoenix Midnight News Update

Weekend Midnight Express

Phoenix Midnight Finance Express

Today’s Headlines

Morning Financial News

19

ProgrammingProgrammingNews Report

The World This WeekPhoenix Focus

News Zone Press Conference Weather Forecast

Breaking News

Phoenix Afternoon Express

Live Focus Noontime Financial NewsOcean Forecast

20

ProgrammingProgrammingFinanceFinance

Elite ConvergeFinancial Journal

Phoenix Financial Daily Report China Financial Intelligence

21

ProgrammingProgrammingInformation/Commentaries

Mainland Q & A

Current Affairs DebateChina News Live

News Talk

Taiwan Weekly Focus

Global OnlineWeekend Hot Talk

Chief Editor’s Time

22

ProgrammingProgrammingInformation/CommentariesInformation/Commentaries

Showbiz Report Media Assembly

Approaches To Politics & Business

News Bulletin

23

Special Report LIVEProgrammingProgramming

Taiwan’s “9-in-1” elections 29 Nov, 2014

US racial protests over police shootingsNov, 2014

Russian financial crisisDec, 2014

Shanghai-Hong Kong Stock Connect launched17 Nov, 2014

AirAsia plane crash and search operationDec, 2014

Hong Kong Police clear street protestsNov, 2014

24

ProgrammingProgrammingSpecial Report LIVE

Malaysian Airlines Flight MH17 shot down18 July, 2014

WHO declares Ebola “international emergency”8 Aug, 2014

Robin Williams commits suicide12 Aug, 2014

Taiwan food safety crisisSept, 2014

Scottish independence referendumSept, 2014

US, allies’ air raids on ISISSept, 2014

25

Cost-Effective Multi-Media PlatformCost-Effective Multi-Media PlatformOne-stop Winning SolutionOne-stop Winning Solution

26

One-StopOne-StopIntegrated Marketing OpportunitiesIntegrated Marketing Opportunities

Phoenix Weekly

Phoenix Multimedia Platform

Phoenix New Mediaifeng.com

Phoenix Chinese

On-air

In-print On-line

Phoenix InfoNews Phoenix Movies Phoenix N.A. ChinesePhoenix CNE Phoenix HK

Phoenix U Radio

Digital Audio Broadcasting

27

Captivating Quality and Captivating Quality and Loyal ViewersLoyal Viewers

28

% watched Past 4 weeks

Phoenix Chinese and InfoNews are the most popular overseas regional

channels

Source: CTR-CNRS Nov 2013 - Apr 2014Universe/ Sample: Individuals 15+ in 36 China cities (148,732,350/40,231); Channels watched in Past 4 weeks

29

News Programme CompetitivenessViewers who select the channel with favorite News TV programmes ,

divided by the channel penetration rate in Phoenix homes

Programme competitiveness%(Top channels)

68.2 68.0

42.739.6

14.2

6.7 6.5 6.4 6.0

PhoenixChinese

CCTV-1General

CCTV-13News

PhoenixInfoNews

CCTV-4 ShanghaiDragon TV

HunanSatellite

CCTV-2 BeijingSatellite

Source : CTR Market Research, Audience Appreciation Survey of Phoenix TV, Q1-Q2, 2014

30

Must-watched channels when there is breaking/important/hot

news

5.35.76.06.4

12.8

39.542.0

69.370.9

PhoenixChinese

CCTV-1General

PhoenixInfoNews

CCTV-13News

CCTV-4 CCTV-2 ShanghaiDragon TV

HunanSatellite

BeijingSatellite

Source : CTR Market Research, Audience Appreciation Survey of Phoenix TV, Q1-Q2, 2014

Base: respondents who are able to receive the channels

% agree

31

Profile %

Phoenix InfoNews viewers are well-educated

84% Phoenix InfoNews viewers receive professional or above education

2.1% 0.9%

33.3%

15.0%

28.5%

25.0%

36.1%

59.1%

All 15+ in 36 cities Phoenix InfoNews viewers

University+

Occupational/Technical School/College

High school

Primary or below

Source: CTR-CNRS Nov 2013 - Apr 2014Universe/ Sample: Individuals 15+ in 36 China cities (148,732,350/40,231)Past 4 weeks Phoenix InfoNews viewers (8,643,836/2,681)

32

Profile %Monthly household income

Phoenix InfoNews viewers are more affluent62% Phoenix InfoNews viewers with monthly household income RMB10,000 or

above

2.9%4.4%5.8%

2.3%

8.8%

4.6%4.9%

8.9%

6.8%

18.2%

16.1%

24.9%

29.5%

17.4%

32.6%

1.4%1.8%

8.5%


RMB 15,000+

RMB 10,000-14,999

RMB 8,000-9,999

RMB 7,000-7,999

RMB 6,000-6,999

RMB 5,000-5,999

RMB 4,000-4,999

RMB 3,000-3,999

Below RMB 2,999

Source: CTR-CNRS Nov 2013 - Apr 2014Universe/ Sample: Individuals 15+ in 36 China cities (148,732,350/40,231)Past 4 weeks Phoenix InfoNews viewers (8,643,836/2,681) Remarks - “Refuse to answer” respondents are excluded.

33

Profile %

Phoenix InfoNews viewers hold higher positions

65% Phoenix InfoNews viewers with managerial grade or above occupation

11.3%5.6%

6.6%

5.1%

7.8%

4.3%

31.9%

19.5%

38.3%

13.8%21.9%

25.0%

5.3%3.6%


Civil Servant

Professionals

Company managers

Company staff

Business owners

Worker

Others

Source: CTR-CNRS Nov 2013 - Apr 2014Universe/ Sample: Individuals 15+ in 36 China cities (148,732,350/40,231)Past 4 weeks Phoenix InfoNews viewers (8,643,836/2,681)Remarks - “Refuse to answer” respondents are excluded.

34

Phoenix InfoNews viewers owned more hi-tech consumer durables

Profile %

13.4

30.2

57.6

70.8

56.2

75.7

35.9

59.2

76.9

80.3

81.1

90.1

Video camera

Tablet computer

Digital camera

Desktop computer

Laptop computer

Smartphone

Phoenix InfoNews viewers

All 15+ in 36 cities

Source: CTR-CNRS Nov 2013 - Apr 2014Universe/ Sample: Individuals 15+ in 36 China cities (148,732,350/40,231)Past 4 weeks Phoenix InfoNews viewers (8,643,836/2,681)

35

Phoenix InfoNews viewers are more financially aware Profile %

36.0

24.6

62.4

52.4

Have investments*

Intended to invest in next 12months**


All 15+ in 36 cities

Source: CTR-CNRS Nov 2013 - Apr 2014Universe/ Sample: Individuals 15+ in 36 China cities (148,732,350/40,231); Past 4 weeks Phoenix InfoNews viewers (8,643,836/2,681)

*including: National Debts, Stock A in Shanghai/Shenzhen, Domestic Stock B, Stock of Hong Kong/Overseas market, Bonds, Real Estate, Foreign Currency, Gold, Domestic or Overseas Futures, Collection, Fund, Insurance investment, Lottery, RMB Personal Financing, Others**including: Stocks purchase, Bonds, Buy Funds, Real Estate investment, Overseas Investment, Others.

36

Phoenix InfoNews has a higher proportion of

Business Decision Makers and Affluent consumers

4 Markets: Hong Kong / Singapore / Kuala Lumpur /Taipei% profile –

BDM & Affluent

100

149

Ipsos AffluentSurvey respondents

Phoenix InfoNewsviewers

Index vs. Ipsos Affluent Survey

26.3%

17.6%

Source: Ipsos Affluent Survey Asia Pacific 2013 (Q1 - 4 2013); All Ipsos Affluent Survey Asia Pacific respondents in HK/Sin/KL/TP Markets (3,713,000/ 3,362);Ipsos Affluent Survey Asia Pacific respondents who watched Phoenix InfoNews in past 30 days (379,379/329)

37

Phoenix InfoNews viewers are high flying consumers

4 Markets: Hong Kong / Singapore / Kuala Lumpur /Taipei

# I

nte

rnati

on

al Flig

hts

(past

12

mon

ths)

No. of Int’l Flights in past 12 months

2.3%

10.2%

30.6%

67.2%

3.0%

15.5%

37.2%

77.6%

12+

6+

3+

1+


Ipsos Affluent Survey respondents


38

Phoenix InfoNews viewers are more financially aware

4 Markets: Hong Kong / Singapore / Kuala Lumpur /TaipeiO

wn

ers

hip

of

Fin

an

cia

l P

rod

ucts

Ownership of Financial Products

11.4%

23.7%

22.5%

28.8%

25.4%

49.7%

51.2%

74.1%

11.3%

23.7%

28.6%

29.8%

35.6%

57.8%

59.6%

73.0%

Offshore accounts forinvestment purposes

Unit Trust Fund/ Mutual fund

Other properties you own orinvest in

Foreign currencies as aninvestment

Privilege / priority BankingAccount

Stocks/Securities/ Bonds

Private property you areliving in

Life insurance


Ipsos Affluent Survey respondents


39

Phoenix InfoNews viewers love luxury products

4 Markets: Hong Kong / Singapore / Kuala Lumpur /Taipei

21.2%

19.5%

30.4%

22.9%

25.3%

33.7%

Own Quality/ Designerclothes/ Leather goods

(US$1000+per item)

Own Luxury watch(US$2,000+ per item)

Own Luxury watch(US$1,000+ per item)

Phoenix InfoNews viewersIpsos Affluent Survey respondents


40

廣告客戶Advertisers

41

Thank You

1 january, 2015. 2 international outlook with a chinese perspective

Documents