1 ibm smarter content summit ibt@dmsexpo ulrich leuthner director marketing ecm leverage content to...
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IBM Smarter Content Summit
IBT@DMSEXPO
Ulrich LeuthnerDirector Marketing ECM
Leverage Content to drive new Insights and differentiated Value
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IBM Smarter Content Summit
IBM ECM – Meeting the customer with industry leading value propositions
for reduced cost and riskGOVERN
and put the content in contextACTIVATE
for better collaboration and accessSOCIALIZE
and identify patterns to gain insightsANALYZE
and gain control of the content to determine the valueCAPTURE
© 2013 IBM Corporation3
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IBM Smarter Content Summit
© 2013 IBM Corporation
> Information has value. It delivers insights. It identifies opportunities.
Do you know its value?
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IBM Smarter Content Summit
> Information has cost and risk. It increases IT costs. It creates legal obligations.
Do you know its cost and risk?
© 2013 IBM Corporation
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Multiply the VALUE of your content
Multiply the value of contentIt is economically advantageous to use the content LOB can now access to transform
the way they serve clients and run the business—but most aren’t doing so
Reduce the cost and riskIt has become economically irrational to keep unnecessary information—and IT-only strategies for dealing with rising cost and volume are not sufficient
BUSINESS VALUE
COST & RISK
© 2013 IBM Corporation
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Why act? New realities require new actions
Social networks and mobility
Information explosion
“Big data will be a key differentiator in terms of information about customers, preferences, etc.”
– Banking CEO, U.S.
“Mobility and social networking are key drivers to innovate new
business models.” – Professional Services CEO, Turkey
IBM CEO Global Study, 2012 © 2013 IBM Corporation
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Harness the content, apply the pattern
SmarterContent
Solutions
© 2013 IBM Corporation
CAPTURE ACTIVATE SOCIALIZE ANALYZE GOVERN
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Content everywhere,business anywhere
Announcing: IBM Content Navigator and IBM Case Manager
CONTENT IN CONTEXTGain more insight with mobile and social
DESIGNED FOR SOLUTIONSInnovate on your terms, quickly & cost-effectively
The new Smarter Content experience
POWERFUL YET NIMBLEBuilt for business, simplified for users
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IBM Patient Care and Insights
Access and enrich patient information
Identify patterns and build evidence-based insights
Find intervention opportunities
Deliver accountable, personalized patient care
Discover complex patterns
Better understand fraud characteristics
Automatically flag issues and manage case resolution
Save money, protect corporate reputations
IBM Intelligent Investigation Manager
IBM Information Economics
Eliminate unnecessary cost and risk by defensibly disposing of data debris
Align cost to value through value-based archiving
Reduce information risk by instrumenting privacy, e-discovery and regulatory policy across the data environment
Smarter Content Solutions
Solving critical business needs, delivering value
© 2013 IBM Corporation
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IBM solutions transforming your industry
Advanced Customer Service Resolution
Agency and Customer Service Bid Management for Logistics
and Transportation Services
Claims Optimization/Benefits Adjudication and Exception Management
Complex Loan Origination and Processing
Coordinated Patient Care Engineering and Technical
Document Publishing
Fraud Investigation Incident Management Judicial Case Management New Banking Regulation Supplier Content and
Communication Underwriting Optimization
BANKING ENERGY GOVERN HEALTH INSURANCE MANUFACTURING RETAIL
© 2013 IBM Corporation
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IBM is the market leader
Enterprise Content Management – Gartner MQ Leader
Enterprise Content Management – Forrester Wave
Leader
Dynamic Case Management – Forrester Wave
Leader
Enterprise Information Archiving – Gartner MQ Leader
Message Archiving – Forrester Wave
Leader
Forrester
GartnerLeader in major ECM categories
‘IBM's transition, which started in 2010, from a more technology-
centric focus to one emphasizing high-value, line-of-business and
industry solutions … is showing results.’
— GartnerECM Market Share Report, April 30, 2013
© 2013 IBM Corporation
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IBM Smarter Content Summit
Leading the way in smarter content solutions
High-value, smarter content solutions
Industry leading capabilities
World-class partner ecosystem
13 © 2013 IBM CorporationFor more information: ibm.com/software/ecm