1. fresh ingredients for the freshest tasting salsa available in a jar. salsas by rank: medium,...

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Shelf Stable Salsa is a $16.2 million category in the Natural Foods Trade; up 9.4% in dollars and 8.3% in units. Green Mountain Gringo is the#1 selling brand in both $ Sales and Unit Sales! 3 Source: Nielsen SPINS L52 WE 12/21/2013 Market Share based on Unit Sales

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Page 1: 1. Fresh Ingredients for the Freshest Tasting Salsa available in a jar. Salsas by Rank: Medium, Mild, Hot, Roasted Garlic, Fire Roasted Chile. ALL NATURAL,

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Page 2: 1. Fresh Ingredients for the Freshest Tasting Salsa available in a jar. Salsas by Rank: Medium, Mild, Hot, Roasted Garlic, Fire Roasted Chile. ALL NATURAL,

• Fresh Ingredients for the Freshest Tasting Salsa available in a jar. • Salsas by Rank: Medium, Mild, Hot, Roasted Garlic, Fire Roasted Chile.• ALL NATURAL, NON-GMO PROJECT CERTIFICATION , GLUTEN

FREE, FAT FREE, NO ADDED SUGAR, NO ALLERGENS, NO TRANS FAT• Shelf stable product with 18 months shelf life from date of

manufacture.• ALL Salsa produced on site in Winston Salem NC.• SPINS (Dec.’13) – Brand Sales for Salsas NATIONALLY Ranked GMG: #1

in Natural & #3 in Mass Market.

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Page 3: 1. Fresh Ingredients for the Freshest Tasting Salsa available in a jar. Salsas by Rank: Medium, Mild, Hot, Roasted Garlic, Fire Roasted Chile. ALL NATURAL,

Shelf Stable Salsa is a $16.2 million category in the Natural Foods Trade; up 9.4% in dollars and 8.3% in units.

Green Mountain Gringo is the#1 selling brand in both $ Sales and Unit Sales!

GREEN MOUNTAIN

GRINGO19.4%

MUIR GLEN13.7%

FRONTERA9.5%DREWS ALL

NATURAL8.8%

SALPICA6.3%

DESERT PEPPER3.1%

FIELD DAY ORGANIC5.4%

AMYS KITCHEN1.9%

HERDEZ3.1%

MRS RENFROS2.0%

3Source: Nielsen SPINS L52 WE 12/21/2013

Market Share based on Unit Sales

Page 4: 1. Fresh Ingredients for the Freshest Tasting Salsa available in a jar. Salsas by Rank: Medium, Mild, Hot, Roasted Garlic, Fire Roasted Chile. ALL NATURAL,

GREEN MOUNTAIN GRINGO SALSANatural Products Supermarkets SPINS Data- Total US

52 Weeks Ending 12/21/13Shelf Stable Salsa

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ItemCurrent $ Sales Prior $ Sales

Dollar % Change

$ Ranking

Current Unit Sales

Prior Unit Sales

Unit % Change

Unit Ranking

Current ARP

Current Max ACV

Prior Max ACV

$16,176,445 9.40% 4,236,852 8.30% $3.82 Green Mtn Salsa Med 16 Oz $1,240,163 $1,269,461 -2.3% 1 313,844 322,653 -2.7% 1 $3.95 94 85Green Mtn Salsa Mild 16 Oz $864,108 $891,565 -3.1% 2 217,752 226,320 -3.8% 2 $3.97 89 82Muir Glen Salsa Med Og 16 Oz $578,018 $515,976 12.0% 3 156,704 140,760 11.3% 3 $3.69 88 79Muir Glen Salsa Mild Og 16 Oz $516,031 $458,199 12.6% 4 137,109 122,655 11.8% 4 $3.76 86 77Green Mtn Salsa Hot 16 Oz $505,555 $509,703 -0.8% 5 126,812 129,410 -2.0% 5 $3.99 84 76Muir Glen Salsa Gar Cilntro Med Og 16 Oz $450,794 $404,036 11.6% 6 123,235 110,694 11.3% 6 $3.66 80 76Green Mtn Salsa Fire Rstd Garl 16 Oz $366,155 $326,926 12.0% 7 95,253 85,674 11.2% 8 $3.84 67 60Frontera Tomatillo Salsa Medium 16 Oz $345,274 $300,933 14.7% 8 91,313 79,690 14.6% 9 $3.78 72 66Drews Med Salsa Ogc 12 Oz $338,157 $320,841 5.4% 9 110,126 105,340 4.5% 7 $3.07 68 63Muir Glen Salsa Blk Bn & Crn Med Og 16 Oz $327,350 $311,651 5.0% 10 88,837 86,028 3.3% 12 $3.68 70 68Field Day Med Salsa Og 16 Oz $291,050 $225,128 29.3% 11 88,987 66,493 33.8% 11 $3.27 39 34Drews Mild Salsa Ogc 12 Oz $275,181 $233,004 18.1% 12 89,733 77,001 16.5% 10 $3.07 60 54Muir Glen Salsa Md Chptl Og 16 Oz $264,070 $238,737 10.6% 13 72,676 65,749 10.5% 13 $3.63 68 64Green Mtn Salsa Fire Rst Chile 16 Oz $259,727 $220,721 17.7% 14 67,039 57,735 16.1% 14 $3.87 64 53Field Day Mild Salsa Og 16 Oz $216,720 $177,301 22.2% 15 65,629 52,647 24.7% 15 $3.30 34 33Frontera Chipotle Salsa Hot 16 Oz $206,017 $175,511 17.4% 16 55,639 46,701 19.1% 17 $3.70 58 56Frontera Jalapeno Cilantro Salsa Med 16 Oz $200,028 $162,471 23.1% 17 54,591 44,542 22.6% 18 $3.66 58 49Amys Salsa Medium Og 17.5 Oz $197,511 $177,607 11.2% 18 34,878 31,857 9.5% 23 $5.66 57 52Drews Salsa Dbl Rsted Ogc 12 Oz $190,208 $208,129 -8.6% 19 62,180 67,673 -8.1% 16 $3.06 47 50Amys Mild Salsa Og 17.5 Oz $175,458 $150,812 16.3% 20 30,587 26,831 14.0% 25 $5.74 53 51Salpica Mild Mango Peach Salsa 16 Oz $166,451 $152,247 9.3% 21 48,031 42,551 12.9% 20 $3.47 37 41Drews Hot Salsa Ogc 12 Oz $163,871 $165,183 -0.8% 22 53,171 53,289 -0.2% 19 $3.08 45 47Salpica Garlic Chipotle Salsa Hot 16 Oz $162,336 $148,365 9.4% 23 47,205 43,119 9.5% 21 $3.44 35 40Salpica Tom Jalapeno Salsa Med 16 Oz $144,877 $102,673 41.1% 24 43,097 30,120 43.1% 2 $3.36 30 28Drews Salsa Chipotle Lime Ogc 12 Oz $140,628 $140,641 0.0% 25 47,039 47,012 0.1% 22 $2.99 31 36

Page 5: 1. Fresh Ingredients for the Freshest Tasting Salsa available in a jar. Salsas by Rank: Medium, Mild, Hot, Roasted Garlic, Fire Roasted Chile. ALL NATURAL,

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2013 Sales for the Salsa Category- Natural Retail Channel = $16.2 Mil

Top 5 Skus= 25% of Sales Green Mountain Gringo has 3 skus and $2,609,826 in Sales.

Next 15 Skus= 25% of Sales Green Mountain Gringo has 2 skus and $625,882 in Sales

Next 50 Skus=25% of Sales Last 775 Skus=25% of Sales

Green Mountain Gringo accounts for 20.1% of total Sales in the Salsa Category!

Top 5 Skus

Next 15 skus

Next 50 skus

Bottom 775 skus

Page 6: 1. Fresh Ingredients for the Freshest Tasting Salsa available in a jar. Salsas by Rank: Medium, Mild, Hot, Roasted Garlic, Fire Roasted Chile. ALL NATURAL,

• All Natural, Kosher, NON-GMO PROJECT CERTIFICATION & Gluten Free.• No Cholesterol, No Allergens, No Trans Fat.• Tortilla Strips by Ranking:

Original (All Natural), Organic Blue and Organic White.• Spins (Dec.13) Brand UNIT SALES for Tortilla Strips Nationally Ranked GMG #5 in Natural and #15 in Mass Market- with only 3 skus!• GMG Original Tortilla Strip was the #2 Selling Corn Chip in the Natural Channel

based on SPINS Total US Natural UNIT SALES Data!• Shaped into a rectangular Tortilla Strip for Power Dipping.• Tortilla Strips co-packed in Hartford CT.

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Page 7: 1. Fresh Ingredients for the Freshest Tasting Salsa available in a jar. Salsas by Rank: Medium, Mild, Hot, Roasted Garlic, Fire Roasted Chile. ALL NATURAL,

Tortilla Chips is a $67.2 million Category in the Natural Foods Trade; up 14.4% in dollars and 12.2% in units. Green Mountain Gringo is the #5 Brand based on UNIT SALES - up 13.6% in

dollars and 8.8% in units.

GARDEN OF EATIN19.6%

FOOD SHOULD TASTE GOOD

11.7%

LUNDBERG10.8%GREEN

MOUNTAIN GRINGO 5.4%

LITTLE BEAR ORGANICS 5.0%

WAY BETTER 4.5%

XOCHITL2.5%

LATE JULY6.2%

QUE PASA2.4%

BEANITOS5.2%

7Source: Nielsen SPINS L52 WE 12/22/2012

OTHER 26.7%

Market Share Based on Unit Sales

Page 8: 1. Fresh Ingredients for the Freshest Tasting Salsa available in a jar. Salsas by Rank: Medium, Mild, Hot, Roasted Garlic, Fire Roasted Chile. ALL NATURAL,

GREEN MOUNTAIN GRINGO TORTILLA STRIPSNatural Products Supermarkets SPINS Data- Total US

52 Weeks Ending 12/22/13Corn Chips

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ItemCurrent $ Sales Prior $ Sales

Dollar % Change

$ Sales Ranking

Current Unit Sales

Prior Unit Sales

Unit % Change

Unit Ranking

Current ARP

Current Max ACV

Prior Max ACV

$67,287,342 14.40% 21,872,073 12.20% $3.08

Grdn Eat Blue Corn Chip Ogc 16 Oz $2,383,442 $2,236,069 6.6% 1 505,711 538,530 -6.1% 7 $4.71 86 90Lundberg Rice Chips Sea Salt Ogc 6 Oz $2,046,583 $1,771,320 15.5% 2 768,618 656,933 17.0% 1 $2.66 98 99Bearitos Yllw Tortilla Chip Ogc 16 Oz $1,767,047 $1,563,548 13.0% 3 511,103 434,598 17.6% 6 $3.46 55 56Grdn Eat Red Hot Blue Crn Chip Ogc 16 Oz $1,501,639 $1,294,059 16.0% 4 323,113 315,822 2.3% 12 $4.65 77 78

Green Mtn Tortilla Strips 8 Oz $1,459,483 $1,304,386 11.9% 5 713,767 669,905 6.5% 2 $2.04 52 62Grdn Eat Blue Chip Corn Ogc 8.1 Oz $1,451,139 $1,257,393 15.4% 6 483,782 437,816 10.5% 8 $3.00 90 95Food Shd Taste Gd Orig Multgr Tort Chp 5.5 Oz $1,397,994 $213,281 555.5% 7 543,655 80,094 578.8% 4 $2.57 93 85Food Shd Taste Gd Swt Potato Tort Chip 5.5 Oz $1,369,633 $220,785 520.3% 8 543,202 84,343 544.0% 5 $2.52 89 81Beanitos Black Bean Chips 6 Oz $1,245,523 $863,968 44.2% 9 429,139 282,731 51.8% 9 $2.90 69 55Grdn Eat Blue Chip Red Hot Ogc 9 Oz $1,195,845 $980,944 21.9% 10 397,039 334,595 18.7% 11 $3.01 89 93Lundberg Sesame Seaweed Rice Chips Ogc 6 Oz $1,086,769 $998,257 8.9% 11 414,054 374,379 10.6% 10 $2.62 94 96Grdn Eat Yellow Corn Chip Ogc 16 Oz $1,049,005 $1,189,513 -11.8% 12 223,704 291,852 -23.4% 21 $4.69 60 80Tacupeto Corn Tortilla Chips 16 Oz $988,667 $708,114 39.6% 13 266,820 204,983 30.2% 18 $3.71 11 7Bearitos White Tort Chip Ogc 16 Oz $985,019 $926,978 6.3% 14 283,384 255,014 11.1% 16 $3.48 41 42Have A Corn Chip 4 Oz $981,734 $872,196 12.6% 15 544,635 473,801 15.0% 3 $1.80 51 50Que Pasa Tort Chip Wht Crn Og 21 Oz $925,065 $558,750 65.6% 16 187,786 111,393 68.6% 24 $4.93 50 27Que Pasa Tort Chip Yellow Og 21 Oz $923,293 $564,660 63.5% 17 189,163 112,795 67.7% 23 $4.88 51 28Grdn Eat Blue Chip Corn Ns Ogc 9 Oz $920,720 $793,587 16.0% 18 298,319 266,376 12.0% 14 $3.09 82 85Grdn Eat Blue Chip Sesame Ogc 7.5 Oz $893,606 $879,177 1.6% 19 270,423 275,133 -1.7% 17 $3.30 61 70Xochitl Corn Chip No Clstrl 16 Oz $875,530 $595,934 46.9% 20 171,326 112,042 52.9% 25 $5.11 31 30Late July Mltigrn Snk Chip Sea Salt Og 6 Oz $790,099 $646,548 22.2% 21 299,498 259,306 15.5% 13 $2.64 81 81Lundberg Santa Fe Bbq Rice Chips Ogc 6 Oz $755,619 $640,100 18.0% 22 289,590 241,518 19.9% 15 $2.61 77 76Grdn Eat Tort Chip Blue Ogc 22 Oz $734,839 $638,847 15.0% 23 126,330 115,085 9.8% 27 $5.82 37 39Way Bttr Sprtd Trt Chip Swt Potato Ogc 5.5oz $723,809 $338,706 113.7% 24 250,237 111,234 125.0% 20 $2.89 75 37Xochitl White Tortilla Chips Salted Og 16 Oz $720,001 $561,365 28.3% 25 126,452 96,707 30.8% 26 $5.69 20 18Green Mtn Tortlla Strips Blue Corn Ogc 8 Oz $694,874 $611,438 13.6% 28 261,435 232,857 12.3% 19 $2.66 39 52Green Mtn Tortlla Strips White Corn Ogc 8 Oz $541,091 $456,706 18.5% 39 195,906 173,482 12.9% 22 $2.76 39 46

Page 9: 1. Fresh Ingredients for the Freshest Tasting Salsa available in a jar. Salsas by Rank: Medium, Mild, Hot, Roasted Garlic, Fire Roasted Chile. ALL NATURAL,

RECENT AWARDS: #1 Salsa “EPI PICK” from Epicurious.com #1 All-Natural Salsa Consumer Reports #1 All-Natural Salsa, Health #1 All-Natural Salsa, Real Simple #1 Salsa, Prevention #1 Best Salsa, Men’s Health2012 Nomination for Vegetarian Times Magazine “Foodie Awards” Best SalsaSALES RANKINGS:

SPINS (10/22/11) Brand Sales : Salsa: #1 Natural #4 Mass Market Tortilla Strips: #6 Natural and #11 Mass Market

CERTIFICATIONS:AVA (American Vegetarian Association)Non-GMO Project CertificationGluten-free CertificationKosher Certification

Page 10: 1. Fresh Ingredients for the Freshest Tasting Salsa available in a jar. Salsas by Rank: Medium, Mild, Hot, Roasted Garlic, Fire Roasted Chile. ALL NATURAL,

Continuing to Win• The Vegetarian Times magazine has nominated Green

Mountain Gringo for its 2012 Foodie Awards• Men’s Health Best Salsa

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Page 11: 1. Fresh Ingredients for the Freshest Tasting Salsa available in a jar. Salsas by Rank: Medium, Mild, Hot, Roasted Garlic, Fire Roasted Chile. ALL NATURAL,

Contact Information

Kelly Gamache, Natural Distributor Sales ManagerT.W.Garner Food Co/Green Mountain Gringo

(336)714-2165 P (802)380-8107 [email protected]