1 Erica 2 Introducing 3 Your Design Challenge 4 Whether you like it or not 5 For the next two days 6 How might you attract and develop the next generation workforce? 7 8 9 10 11 How might you attract and develop the next generation workforce? 12 13 UNDERSTAND OBSERVE 14 WHAT is empathy you can think through the experience of another by understanding it completely you can feel what another is feeling by immersing yourself completely in an experience 15 WHAT is empathy NOT The story of the acorn grinder uncover needs that are meaningful to THEM. (NOT you.) 19 To discover peoples explicit and implicit needs so that you can meet them through your designs WHY gain empathy Connect with people. Seek stories, feelings & beliefsthis will lead to uncovering needs. HOW TO gain empathy 21 Observe. Engage. Immerse. HOW TO gain empathy 22 Train your eye to seek out insights Observe. Engage. Immerse. 23 WHAT HOW WHY What is this person (or persons) doing? How are they doing it? Pretend you are describing the picture to someone not looking at it. Why are they doing it this way? Take a guess. Start to form a story. 24 25 Have a good conversation Observe. Engage. Immerse. 26 have a PLAN Intro Project Intro Yourself Build Rapport Evoke Stories Explore Emotions Question Statements Thank & Wrap-up Anatomy of an Interview 27 Tell me about the last time you_______________________. Tell me about an experience youve had with _______________________. seek STORIES 28 How did you feel when [x] happened? What were you feeling at that point? talk about FEELINGS 29 And always follow-up with why? 30 Turn to your partner and interview them about the first real, paying job they had. [2 min each] Remember: Have a good conversation. Prompt the person to tell you stories. Talk about feelings. Follow up with why? PRACTICE gaining empathy 31 Observe. Engage. Immerse. 32 experience for yourself 33 experience for yourself ? Today, well interview REAL users & observe those users interacting with the environment around them. 1.depth w/ end user a real millenial! 2.short intercepts 3.the user that is a phone call away [an expert? another millenial? An extreme user?] WHO? HOW? Capture in a team. HOW? Create an artifact. What are the conversations and immersive activities that you want to have? What are the props or tools that you need to trigger that interaction? HOW? Create an artifact. value spectrum put in order the factors you thought about when taking this job least importantmost important salarypeople project HOW? Create an artifact. value spectrum put in order the factors you thought about when taking this job least importantmost important peoplesalary project Create your empathy plan in the car! Choose roles. Whats your break the ice strategy? Brainstorm questions! What activity can you create for them to do that will elicit even more insights? 41