1 eminimalls i ndustry’s first intelligent & interactive product merchandising service venkat...
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eMiniMallsIndustry’s First
Intelligent & Interactive Product Merchandising Service
Venkat Kolluri
CEOChitika, Inc.www.chitika.com
P: 508.479.8697 F:360.365.9337
Email: [email protected]
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Traditional Banner Advertisements
Extremely annoying to the website visitors
Insignificant revenue potential
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eMiniMallsThere’s a New ‘Click’ in Town
Targeted product merchandising
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eMiniMallsWindow Shopping that Really Sells
Product promotion
Targeted product merchandising
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eMiniMallsCreating Harmony Between the Online Community and Advertisers
Product promotion
Reviews for informed buying decisions
Targeted product merchandising
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eMiniMallsSee What’s in Store for You
Product promotion
Reviews for informed buying decisions
Intelligent Product Recommendation
Targeted product merchandising
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eMiniMallsClick When You Know ‘The Price is Right’
Product promotion
Reviews for informed buying decisions
Robust Comparative Shopping Experience
Intelligent Product Recommendation
Targeted product merchandising
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eMiniMallsAdding Life to Online Advertising
Product promotion
Reviews for informed buying decisions
Robust Comparative Shopping Experience
Intelligent Product Recommendation Content & Behavior-
based Feedback Loop for Optimization
Targeted product merchandising
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Targeted Product Merchandising
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Intelligent Product Recommendation
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Robust Comparative Shopping
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Feedback Loop Based Optimization
Intelligent & Interactive Product Merchandising
eMiniMallsRevenue Beyond Advertising
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• Revenue beyond advertising with intelligent product merchandising
• CPC based revenue from user clicks
• Promotes the end product rather than the advertiser
• Affiliate merchandising without manual product selection
• Unique window-shopping experience without leaving the site
eMiniMallsBenefits
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eMiniMalls for Upromise.com
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Intelligent Product Merchandising Drives Higher Click Rates
Eliminate annoying banner ads and increase your revenue using eMiniMalls
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eMiniMallsRevenue Beyond Advertising
The best of
online comparative shopping
&
product merchandising
generating revenue
for YOU!
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Company Overview
History• Founded in 2003, privately funded
Mission• Turning Page Views to Profits
Business Model• Revenue-share based distribution of ads and merchant listings
Value Proposition• Trusted source of unbiased ads & merchant listings
Company on a Fast Track• Serving millions of ads daily across more than a 1000 websites
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Management Team
• Venkat Kolluri – CEO & Co-founder– Industry Experience: Lycos, Upromise, WiseWire, & IBM
• Alden DoRosario – CTO & Co-founder– Industry Experience: Lycos, RogueWave, and TCS-India
• Lauren McIntyre – VP Marketing & Client Services– Industry Experience: Lycos, AT&T, and DEC
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Chitika is a One Stop Shop