1 dsci 3123 operations, competitiveness, and strategy strategic planning mission & vision...

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1 DSCI 3123 Operations, Competitiveness, and Strategy Strategic Planning Mission & Vision Business Strategy Marketing Strategy Operations Strategy Financial Strategy Voice of the Business Voice of the Customer

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Page 1: 1 DSCI 3123 Operations, Competitiveness, and Strategy Strategic Planning Mission & Vision Business Strategy Marketing Strategy Operations Strategy Financial

1DSCI 3123

Operations, Competitiveness, and Strategy

Strategic PlanningMission & Vision

BusinessStrategy

Marketing Strategy

Operations Strategy

Financial Strategy

Voice of the Business

Voice of the Customer

Page 2: 1 DSCI 3123 Operations, Competitiveness, and Strategy Strategic Planning Mission & Vision Business Strategy Marketing Strategy Operations Strategy Financial

2DSCI 3123

Definition of Quality

Products ServicesProcess

and Technology

CapacityHumanResources Quality

Facilities Sourcing Operating Systems

Page 3: 1 DSCI 3123 Operations, Competitiveness, and Strategy Strategic Planning Mission & Vision Business Strategy Marketing Strategy Operations Strategy Financial

3DSCI 3123

Products & Services

• Make-to-order– make to customer specifications after order is

received

• Make-to-stock– make in anticipation of demand

• Assemble-to-order– add options according to customer specifications

Page 4: 1 DSCI 3123 Operations, Competitiveness, and Strategy Strategic Planning Mission & Vision Business Strategy Marketing Strategy Operations Strategy Financial

4DSCI 3123

Processes & Technology

• Project– produce a product or service one-at-a-time to customer order

• Batch production– process many different jobs at the same time in batches

• Mass production– produce large volumes of a standard product or service for a mass

market

• Continuous production– produce a commodity product or service continuously in very high

volume

Page 5: 1 DSCI 3123 Operations, Competitiveness, and Strategy Strategic Planning Mission & Vision Business Strategy Marketing Strategy Operations Strategy Financial

5DSCI 3123

Product-Process MatrixV

olu

me

LowLow High

High

Projects

Batchproduction

Massproduction

Continuousproduction

Standardization

Page 6: 1 DSCI 3123 Operations, Competitiveness, and Strategy Strategic Planning Mission & Vision Business Strategy Marketing Strategy Operations Strategy Financial

6DSCI 3123

Capacity

• Level of capacity

• Size of capacity changes

• Handling excess demand

• Hiring/firing workers

• Need for new facilities

Page 7: 1 DSCI 3123 Operations, Competitiveness, and Strategy Strategic Planning Mission & Vision Business Strategy Marketing Strategy Operations Strategy Financial

7DSCI 3123

Facilities

• Best size for facility

• Large or small facilities

• Facility focus

• Facility location

• Global facility

Page 8: 1 DSCI 3123 Operations, Competitiveness, and Strategy Strategic Planning Mission & Vision Business Strategy Marketing Strategy Operations Strategy Financial

8DSCI 3123

Human Resources

• Skill levels required

• Degree of autonomy

• Policies

• Profit sharing

• Individual or team work

• Type of supervision

• Levels of management

• Training

Page 9: 1 DSCI 3123 Operations, Competitiveness, and Strategy Strategic Planning Mission & Vision Business Strategy Marketing Strategy Operations Strategy Financial

9DSCI 3123

• Target level

• Measurement

• Employee involvement

• Training

• Systems needed to ensure quality

• Maintaining quality awareness

• Evaluating quality efforts

• Determining customer perceptions

Quality

Page 10: 1 DSCI 3123 Operations, Competitiveness, and Strategy Strategic Planning Mission & Vision Business Strategy Marketing Strategy Operations Strategy Financial

10DSCI 3123

• Degree of vertical integration

• Supplier selection

• Supplier relationship

• Supplier quality

• Supplier cooperation

Sourcing

Page 11: 1 DSCI 3123 Operations, Competitiveness, and Strategy Strategic Planning Mission & Vision Business Strategy Marketing Strategy Operations Strategy Financial

11DSCI 3123

• Daily execution of strategy

• Information technology support

• Effective planning & control systems

• Alignment of inventory levels, scheduling priorities, & reward systems

Operating Systems