1 by: luc lavers, jess pomeroy, george kennedy, matt weir, letian shan, wen yue lu
TRANSCRIPT
1
By: Luc Lavers, Jess Pomeroy, George Kennedy, Matt Weir, Letian Shan, Wen Yue Lu
• Led by President and CEO Thorsten Heins
• Research In Motion is a wireless equipment and telecommunications company that is based in Canada.
• The company was founded by Mike Lazaridis (University of Waterloo) and Douglas Fregin (University of Windsor) in 1984.
• Headquarters in Waterloo, Ontario.
• Many offices around the world in North America, Asia, and Europe
Research in Motion
• Before making the Blackberry, RIM focused on wireless email systems working with other companies.
• RIM released the original Blackberry Smartphone in 1999
• There was much success with the original Blackberry.
• In 2002 RIM released a newer Blackberry Smartphone with faster email and more internet capabilities, this was extremely popular
Tablet Computers
• Tablet computers were built to attract the mobile customer.
• They were built to be slightly larger than a cell phone with the ability of a computer making them portable and powerful.
• Until recently there was no real demand for tablet computers.
• There has been a rise in popularity due to the desire for mobility that people posses today.
• In 1994 the first successful production of a tablet computer arrived with the NewsPad, it was not sustained success and it later failed in 1997.
• Microsoft attempted a tablet computer in the early 2000’s, however, it predicted failure due to the high price and functionality problems with the new system.
• The first successful product in the tablet this market arrived on April 3 2010 when the Apple iPad was released. This new product engineered a refreshed look at the market.
Playbook
• Blackberry’s Playbook is finally being deemed a viable choice in the tablet industry with their new 2012 Playbook on the market.
• The price had to be dropped by a large margin, and the OS software heavily revised but with all its modifications including a new user-friendly interface it’s ready to compete with Android and Apple tablets.
• The newer version allows files to be wirelessly transferred to and from computers on the same network, as well as it comes fully loaded with flash video capability.
• There are many advantages for Playbook owners if they also own a Blackberry cellphone, the cellphone can act as your mouse and keyboard for the tablet.
• The 2012 version of the Playbook is smaller and lighter than its main competitor the Ipad, which enables it to be more portable and a more practical hand held size.
• With the Adobe flash it can support HTML 5, yet another feature the Ipad cannot provide.
• The Blackberry Playbook was released on April 19, 2011.
• It was developed by RIM and was manufactured by Quanta Computers.
• Its operating system is the Blackberry Tablet OS.
• It was released into the tablet and media system market.
Capacitive 4-point
multi- touch screen4G LTE
WIFI
7 inch display1080p HDMI output
1080p HD video
16, 32, 64 GB Flash
1 GB RAM
0.94lb
Plan of Attack
• Advertising for the Playbook
• Competitors
• Market Share
• Entry barriers to the market
• Production
• Product finances (cost,profit,revenue,sales)
• Features
Reference
• http://uncrate.com/p/2010/09/blackberry-playbook-xl.jpg
• http://www.rim.com/news/kit/media/images/logos/rim_logo_black.jpg
• http://www.heyuguys.co.uk/2012/09/28/blackberry-playbook-review/
• http://www.pcmag.com/article2/0,2817,2383525,00.asp
• http://en.wikipedia.org/wiki/Tablet_computer
• http://ccs.usask.ca/RIM/images/BBPlayBook_Logo_blk.jpg