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2012 Business School Competition Approach & Plan

Versus

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After 5 years of hosting case competitions with both CU’s and CSU’s b-schools, it is time for the schools to compete head-to-head with state of Colorado watching

So what is this?

• RAS & Associates has worked successfully with both universities and large corporations to provide students a rich ‘real world experience’ while providing the client sponsors a platform to recruit, get new thinking and solutions to strategic questions

• From the beginning, the concept focused on providing the students with a competitive advantage during the interview process and beyond…

• Now in its 5th year, both universities have agreed to compete head-to-head prior to the Thanksgiving Holiday

• We seek support from an organization ‘like’ the Colorado Innovation Network or other organization that seeks to enhance the competitiveness of the State, its Universities and its people

• Additionally, we seek a premier corporate sponsor, which will define the case

So why should we do this?

1. CSU & CU get a platform to showcase their business schools, their students, and a forum to challenge each others intellectual superiority

2. The State of Colorado gets to promote two if its premiere universities and spotlight the attractiveness of conducting business within the State

3. This event provides a special experience for the corporate sponsor to engage with universities, showcase its business success and to promote its brand and vision

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The Industry Partner, University, and RAS & Associates must work together to achieve a successful end result for all

Expectations & Roles

• Primary sponsor• Facilitates & coordinates

case logistics• Determines corporate

sponsor• MCs case competition

• Assigns professor delegate• Each school determines its

own criteria for student participation

• Helps ‘facilitate’ University engagement & PR

• Leverages relationships to lock-in ideal Colorado sponsor

• Promotes event leveraging existing channels and assets

Who Company Sponsor Vetting

Criteria

• Headquartered in Denver

• Focus on innovation - leader within respective industry

• Agrees to expectations set by founding committee

• Sponsorship at CEO Level – Quorum of executive team is present at final presentation

**Notional

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Sept Oct Nov Dec

Obtain agreement from all Stakeholders

Determine Case Date & Location

Identify all Logistical Needs

Build & Execute Integrated Marketing Plan

9/3 Validate Sponsor Short List

9/10 Lock up Case Date with Venue

Location Confirmed By 9/19

Aug

Timeline 2012 Colorado St. University and Colorado University case Study Competition

We are here!

10/1 Sign Supporting Sponsors

10/8 Validate Transportation

9/3 Define University Marketing Plans

Case Competition held on 11/13 or 11/15?

11/1 Validate All Logistics

Complete: 8/23 Validate Concept with CSU & CU

9/25 Sign Platinum Sponsor

9/10 Define Partner Marketing Plan

10/1 Execute DBJ, Media Marketing Activities

Completed Activities

In Progress Activities

Event Date

12/1 Post Mortem

Legend Recurring Weekly PM Meetings

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Current Action Item List

# Action Description Owner Status Resulting Approach and Actions

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Get agreement on proposed dates &

proposed marketing efforts

Both CU & CSU need to agree to next level of details for concept

RAS In progress From the call on 8/31, we agree with the initial dates that have been mentioned thus far

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Solicit Colorado Innovation Network for

Support and Sponsorship

All parties believe that the event will have greater success with this organization’s support

The case study aligns with COIN’s Mission Getting the Governor behind the event will

take it to a special level

Shuster In progress Bill mentioned he has a meeting with Ajay on Tuesday of next week.

He is aiming to get the deck in front of him then (would categorize our progress with Ajay as a yellow light so far)

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Assign CU PM leads to setup recurring

meetings to manage effort

Offered by J. Marlatt Support is certainly needed to keep the ball

moving Primary focus would be negotiating logistics,

and defining University marketing plans, COIN marketing plans & print/media strategies

Marlatt In progress Noah mentioned Students will not e selecting their projects until the 10th.

Noah and Jim are touching base Wednesday the 3rd

4Define short list of Platinum Sponsors

Time sensitive given target date of mid-November, marketing etc…

Let’s hunt in packs to land an exciting sponsor that parlays university goals, COIN and the great state of Colorado

RAS In progress RAS will define short list by 9/2/12 We will then build 1 page overview

to articulate sponsorship

5Appropriate Bet made

between the Universities

Something fun, yet exceptionally ridiculous Shuster & Marlatt

? In progress

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We are currently monitoring several risks, but have no issues

# Risk Description Owner Status Resulting Approach and Actions

1 Heisman by COIN

If COIN is not interested, we will likely have to tone down the marketing plan; significantly

Shuster In progress Determine COIN’s interest We will discuss this more if we fill

this will turn into a possibility

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Inability to find a Platinum

Sponsor by ME September

If we can’t find a company as presenting sponsor we will need to consider a toned down version or likely defer until the Spring

RAS In progress Next step is to identify short list then hit the streets

Again, we will discuss the possibilities if and when it occures

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Appendix

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PROPOSED: Sponsorship Levels

Platinum Sponsors:• Company Sponsor $5,000• Colorado State University• Colorado University

Gold Sponsors – Donation of $1,000• Various other sponsors

Silver Sponsors – Donation of Services• Food Sponsor• Beverage Sponsor• Venue Sponsor• Print Sponsor (Denver Business Journal, College of Business Newsletter, etc.)

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With the proper level of commitment, everyone wins

“This is a beneficial opportunity for everyone involved”Bill Shuster, Colorado State University Professor

Industry Wins• Recruiting: Identify, interact with, and recruit the

students that are best fit for your organization• Community: Contribute to the long-term

development of our universities and future business professionals

• New Ideas: You never know, “wild ideas” from a 21 year old might spark an insightful idea

University Wins• Student Development: Offers students real-world

opportunities to build and deliver meaningful presentations to industry executives and managers

• Career Placement: Gives students the opportunity to get to know, and impress, a potential employer

• Stronger Community Relations: Universities thrive on the strength of the surrounding community

RAS & Associates Wins• Build Relationships: Demonstrating to the

marketplace who we are, our culture and focus on leadership

• Community: RAS & Associates has always been committed to making Colorado a better place to live, work, and play

• Pride: Many of our employees attended Colorado’s universities and enjoy giving back

State of Colorado• Build Relationships: Direct support of Colorado

Businesses – especially during an election year• Community: RAS & Associates has always been

committed to making Colorado a better place to live, work, and play

• Pride: Demonstrates the State’s support of CU, CSU and the business community working together where 1+1=3

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Below is an example of a case study Lockheed Martin conducted with Colorado State University in the Spring of 2009

Situation

Lockheed Martin Space Systems (LMSS), along with RAS and Associates (RAS), presented the following challenge to a class of senior CSU business students:

Assess Lockheed Martin Space Systems business portfolio and present ideas on how they should position themselves for future success

Approach / Series of Events

1. RAS coordinated with LMSS and CSU to set a schedule for the semester2. RAS delivered a Project Management Best Practices to the CSU students3. LMSS welcomed the CSU students to their production facilities, gave a tour, and held several interactive sessions to

provide additional direction for their case study4. RAS & LMSS conducted brief teleconferences with each student team to answer final questions in advance of their

presentations5. CSU students completed their assessments, built their presentations, and delivered their messages to a panel of LMSS

executives

Results

LMSS: Identified and hired their top prospects from the classColorado State University: Provided an invaluable experience to their studentsRAS & Associates: Strengthened relationships with both LMSS and CSU

“Working with CSU and RAS & Associates provided an opportunity for us to see high quality, graduating students demonstrate some of the critical technical skills and leadership attributes we need in new recruits.”

Rick Facchinello, LMSS Controller