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2010 – A Protection Odyssey?

Kevin Carr – LifeSearch

Andy Milburn – Royal Liver

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General Grey

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IDD v.2

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•A •S•R •E

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Big Nick’s

BIG NIGHT IN

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B=A

Friends of ASS

LV=PGTips

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B.A.P.S.Below Average Protection Sellers

At BAPS we take great care to make sure you don’t understand what you buy because we know that if you did you probably wouldn’t buy it. And certainly wouldn’t buy it from us. BAPS: Treating customers unfairly since 1986.

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Enter ‘total and permanent’ into Google and this image appears!

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B.A.P.S.Below Average Protection Sellers

At BAPS we take great care to make sure you don’t understand what you buy because we know that if you did you probably wouldn’t buy it. And certainly wouldn’t buy it from us. BAPS: Treating customers unfairly since 1986.

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B.A.P.S.Below Average Protection Sellers

At BAPS we take great care to make sure you don’t understand what you buy because we know that if you did you probably wouldn’t buy it. And certainly wouldn’t buy it from us. BAPS: Treating customers unfairly since 1986.

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Critical Illness…Seriously…

• Customer understanding

• Customer trust

• IFAs

• Clear, fair and not misleading?

• Protection gap

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Ask the audience

• If you have been involved in Critical Illness product design or marketing in the UK in the last 5 years please stand up.

• Please sit down if you

- don’t think you’ve taken steps to address the issues raised, or

- don’t have any ideas on how to improve the situation

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Critical Illness

• TCF?

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B.A.P.S.Below Average Protection Sellers

If you have any comments or complaints on the contents of this presentation please write to Sir Nicholas Kirwan at the BBC at sirnick@makenickalord.com