marketing presentation tuesday 28 th may john milburn, head of marketing
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Marketing Presentation Tuesday 28 th May John Milburn, Head of Marketing. About me…. 15 years B2B marketing Experience in multi-channel campaigns, website development and implementation, strategic marketing planning, digital marketing, brand management, direct marketing and event management. - PowerPoint PPT PresentationTRANSCRIPT
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Marketing Presentation
Tuesday 28th May
John Milburn, Head of Marketing
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About me…
15 years B2B marketing Experience in multi-channel
campaigns, website development and implementation, strategic marketing planning, digital marketing, brand management, direct marketing and event management.
Focus on digital marketing CMgr, Dip DigM, DipM
And not forgetting London and South East Buddy!
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Introduce the marketing team
Outline our key priorities
The campaign process
How we can support you
Questions
Today’s session
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Welcome to Marketing
John MilburnHead of Marketing
Emelia KenlockSocial Media Manager
Nicole CorrCampaign & Comms Manager
Chintu RoyDigital Marketing Exec
Lorna DixonDigital Marketing Exec
Aggie SutcliffeMarketing Exec
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1. Move from traditional to digital model
2. Lead generation capability
3. Proposition development & messaging
4. Embedding new processes and reporting
Key activities
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Marketing – Lead Generation Campaigns
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Generation of pre-qualified leads
Cost per lead
ROI
Email activity
Social media activity
KPIs
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Sales & Marketing – Lead Generation
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Ensuring the campaigns have value for you
Keeping you informed of campaigns
Managing the CMI brand
Here to support you
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Managing the brand
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Ensuring the campaigns have value for you
Keeping you informed of campaigns
Managing the CMI brand
Marketing collateral
Feedback
Here to support you
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Questions
Thanks for listening.
Any questions?