1. 2 introduction to motivation: hunger module 26 this is a very wordy unit, i strongly recommend...
TRANSCRIPT
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Introduction to Motivation: Hunger
Module 26
This is a very wordy unit, I strongly recommend paraphrasing.
Link: Battle at Kruger 8:24
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QR code for SG 26 27 28
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Motivation Overview
Motivational Concepts Instincts and Evolutionary
Psychology
Drives and Incentives
Optimum Arousal
A Hierarchy of Motives
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Think about why you did the following things based on your experience during
the past 4 weeks.1. Drank water2. Ate healthy food3. Ate unhealthy food4. Selected a piece of new clothing or shoes5. Got in a fight with a family member or friend6. Drove faster than the speed limit or other
dangerous driving7. Study for a test8. Take a test without studying9. Did something exciting or risky like ride a
rollercoaster, walk through a rough part of the hood, etc.
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Motivationa need or desire that energizes behavior and directs it towards a goal.
-Specific need or desire, such as hunger, thirst, or achievement, that prompts goal-directed behavior
Aron Ralston
AP
Photo/ R
ocky Mountain N
ews, Judy W
algren
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Perspectives on Motivation
Four perspectives are used to explain motivation:
1. Instinct/Evolutionary Theory
2. Drive-Reduction Theory
3. Arousal Theory4. Hierarchy of Motives
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Instincts & Evolutionary Psychology
Instincts are complex behaviors that have fixed patterns throughout different species
and are not learned (Tinbergen, 1951).
Where the woman builds different kinds of housesthe bird builds only one kind of nest.
© A
riel Skelley/ M
asterfile
Tony B
randenburg/ Bruce C
oleman, Inc.
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Drive Reduction Theory
Instinct theory of motivation was replaced by the drive-reduction theory. A
physiological need creates an aroused tension state (a drive) that motivates an
organism to satisfy the need (Hull, 1951).
Tension
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Drive Reduction Theory Cont.
• Primary Drives– Unlearned
• Food• Water• Temperature regulation
FoodDrive
Reduction
Organism
Stomach FullEmpty Stomach(Food Deprived)
• Secondary Drives– Learned
• Money• Shelter• Job
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Homeostasis
-tendency to maintain a balanced or constant internal state
-regulation of any aspect of body chemistry around a particular level
Biological Equilibrium
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Incentive
Where our needs push, incentives (positive or negative stimuli) pull us in reducing our
drives.
A food-deprived person who smells baking bread(incentive) feels a strong hunger drive.
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Yerkes-Dodson Law: Optimum Arousal
Human motivation aims to seek optimum levels of arousal, not to eliminate it.
Young monkeys and children are known to explore the environment in the
absence of a need-based drive.
Harlow
Prim
ate Laboratory, U
niversity of Wisconsin
Randy F
aris/ Corbis
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The Arousal-Performance Relationship
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Intrinsic and Extrinsic Motivation
• Intrinsic motivation– Motivation for a behavior is the behavior
itself
– Children playing is an example
• Extrinsic motivation– Behavior is performed in order to obtain
a reward or to avoid punishment
– A bonus program is an example
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A Hierarchy of MotivesAbraham Maslow (1970) suggested that certain
needs have priority over others.
Physiological needs like breathing, thirst, and hunger come before
psychological needs such as achievement, self-
esteem, and the need for recognition.
(1908-1970)
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Hierarchy of Needs
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Motivation and Hunger
Hunger Overview The Physiology of Hunger
The Psychology of Hunger
Obesity and Weight Control
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Hunger
When are we hungry?
When do we eat?
When there is no food in our stomach.
When we are hungry.
How do we know when our stomach is empty?
Our stomach growls. These are also called hunger pangs.
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The Physiology of HungerStomach contractions (pangs) send signals
to the brain making us aware of our hunger.
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Stomachs RemovedTsang (1938) removed rat stomachs, connected the esophagus to the small
intestines, and the rats still felt hungry (and ate food).
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Body Chemistry & the Brain
Levels of glucose in the blood are monitored by
receptors (neurons) in the stomach,
liver, and intestines. They send signals to the hypothalamus in
the brain.
Rat Hypothalamus
Glucose Molecule
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Body Chemistry & Leptin• Fat cells in our body produce leptin
• Hypothalamus monitors these levels
• High levels of leptin signal the brain to reduce appetite or increase the rate at which fat is burned.
• Leptin deficiency can cause obesity
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Hypothalamic CentersThe lateral hypothalamus (LH) brings on
hunger (stimulation). Destroy the LH, and the animal has no interest in eating.
The reduction of blood glucose stimulates orexin in the LH, which leads rats to eat
ravenously. Lateral nucleus – Causes us to start eating and keep eating. (LATERAL)
"Late night snack":
LATEral is snacking [feeding]
center.
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Hypothalamic Centers
The ventromedial hypothalamus (VMH) depresses hunger (stimulation). Destroy the
VMH, and the animal eats excessively.
Richard H
owardVentromedial nucleus - Causes us
to stop eating and not be interested in food. (VomitMeal)
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Hypothalamus & Hormones
The hypothalamus monitors a number of hormones thatare related to hunger.
Hormone Tissue ResponseOrexin increase
Hypothalamus
Increases hunger
Ghrelin increase
StomachIncreases hunger
Insulin increase
PancreasIncreases hunger
Leptin increase
Fat cellsDecreases hunger
PPY increaseDigestive tract
Decreases hunger
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Blood vessels supply the hypothalamus, enabling it to respond to our current blood chemistry as well as to incoming neural information about the body’s state. The hypothalamus controls eating and other body maintenance functions
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Motivation-Hunger
Set Point the point at which an individual’s
“weight thermostat” is supposedly set when the body falls below this weight,
an increase in hunger and a lowered metabolic rate may act to restore the lost weight
Basal Metabolic Rate body’s base rate of energy expenditure
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The Hypothalamus and Hunger
Adapted from Schwartz et al., 2000.
Ana Bolic (fat girl)
Cat Abolic (thin cat)
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Basal Metabolic Rate
• The rate at which the body uses energy for vital functions while at rest
• What influences BMR…
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The Psychology of Hunger
Memory plays an important role in hunger. Due to difficulties with retention, amnesia
patients eat frequently if given food (Rozin et al., 1998).
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Cognition/Unconscious and Hunger
• Think for a moment about why you eat food…
• You probably think you eat food because it tastes so good right?
• But, how big is the BOX?
• You decide how much to eat by how big the BOX is as much as how it tastes.
• If this is true is it a CONSCIOUS choice?
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Taste Preference: Biology or Culture?
We tend to avoid novel foods…this is probably adaptive.
Richard O
lsenius/ Black S
tar
Victor E
nglebert
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Hot Cultures like Hot Spices
Countries with
hot climates
use more
bacteria-inhibiting spices in meat dishes.
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Eating DisordersAnorexia
Nervosa: A condition in
which a person refuses to eat.
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Eating Disorder: Bulimia Nervosa
• Intense fear of being fat.
• Characterized by binging episodes.
• Often followed by purging – Vomiting– Laxatives– Excessive exercise
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Reasons for Eating Disorders
1. Sexual Abuse: Childhood sexual abuse does not cause eating disorders.
2. Family: Younger generations at greater risk when raised in families in which weight is an excessive concern.
3. Genetics: Twin studies show that eating disorders are more likely to occur in identical twins rather than fraternal twins.
4. Obsessive-compulsive disorder – need to control
5. Depression and low-self esteem
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Obesity and Weight Control
Fat is an ideal form of stored energy
and is readily available.
In times of famine, an overweight body
was a sign of affluence.
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Obesity
http
://ww
w.cyb
erd
iet.co
m
A disorder characterized by being excessively overweight. Obesity increases the risk for health issues like cardiovascular diseases, diabetes, hypertension, arthritis, and back
problems.
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Body Image (Women)Western culture tends to place more emphasis on a thin body image in comparison to other cultures.
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Factors Contributing to Being Overweight
• Highly palatable food—we eat because it tastes so good
• Supersize It—food portions are larger than necessary for health
• Cafeteria Diet Effect—more food and more variety leads us to eat more
• Snacking—does not cause us to eat less at dinner
• BMR—changes through the lifespan
• Sedentary lifestyles- we don’t move around much
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Body Mass Index (BMI)
Obesity in children
increases their health risks…
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Obesity and MortalityThe death rate is high among very
overweight men.
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Social Effects of Obesity
When women
applicants were made
to look overweight,
subjects were less willing to hire them.
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Social Contagion
• Obesity is contagious…• If your friends are obese you are more likely to
be obese.• What about change…
– If your friend gains a couple pounds you are more likely to gain a couple pounds.
• Your risk of infection…– If a friend becomes obese you are 57% more likely to
become obese– Friend of a friend…20% more likely to gain weight
too. (with friends of the same sex)
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Physiology of Obesity
Fat Cells: may divide, they may shrink but never disappear.
Makes it easier to add fat in the future.
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Set-Point Theory
• According to the set-point theory, there is a control system built into every person dictating how much fat he or she should carry – a kind of thermostat for body fat.
• We don’t know how to change the set-point yet…activity looks like the best bet.
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Set Point and MetabolismWhen reduced from 3,500 calories to 450
calories, weight loss was a minimal 6% and the metabolic rate a mere 15%.
The obese defend their weight by conserving energy.http://www.cbsnews.com/stories/2004/07/12/60II/main628877.shtml
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The Genetic FactorIdentical twin studies reveal that body
weight has a genetic basis.
The obese mouse on the left has a defective gene for the hormone leptin. The mouse on the right sheds 40% of its
weight when injected with leptin.
Courtesy of John S
oltis, The R
ockefeller University, N
ew Y
ork, NY
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ActivityLack of exercise is a major contributor to
obesity. Watching TV for two hours resulted in a 23% increase of weight when other
factors were controlled (Hu & others, 2003).
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Food ConsumptionOver the past 40 years, average weight gain has
increased. Health professionals are pleading with US citizens to limit their food intake.
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EXPLORING PSYCHOLOGY(7th Edition in Modules)
David MyersPowerPoint Slides
Aneeq AhmadHenderson State
University, Bernstein, Lahey, and Amy Jones with
Garber edits
Worth Publishers, © 2008