1. 2 good morning and welcome 3 new members and members now on e-mail our chapter web site has...

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GOOD MORNING and GOOD MORNING and WELCOMEWELCOME

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New Members New Members and Members now on E-and Members now on E-

mailmail

Our Chapter Web site has generated an Our Chapter Web site has generated an opportunity for members to become opportunity for members to become more active in SCORE Counseling more active in SCORE Counseling

on the Interneton the Internet

but atbut at

their own pace and degree of their own pace and degree of involvement.involvement.

Here is the situation !Here is the situation !

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ChapterChapter SituationSituation

Our Chapter Web site is unique in that it provides an electronic 641 Request form that is submitted by e-mail directly to us.

The Chapter Web site generates up to 4 electronic “Requests for Counseling” a week. That number keeps getting larger.

Many of our One-on-One cases now include an e-mail address. Clients are “connected”.

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Chapter Membership Chapter Membership ProfileProfile

55 Active Members 34 Members Have e-Mail Addresses or 62% 13 Willing to e-mail Counsel or 24% 4 Average Number of Cases a Week

You e-mail counsel very infrequently.

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What’s involved ?What’s involved ?

If you can send and receive e-mails

you can

e-mail counsel.

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Can anyone e-mail Can anyone e-mail Counsel?Counsel?

No !Unless you are willing to accept change and

what the electronic revolution has to offer.Unless time is set aside to get acquainted

with the Internet resources available.Unless you have an open mind and want to

“stay involved” in the business community.Unless you have a real interest in Counseling.

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Why is e-mail counseling Why is e-mail counseling effective counseling ?effective counseling ?

It is convenient for both you and clients. No appointment setting or travel time involved. Counsel any day and any time of day. Have ample time to research or prepare a reply. You have a permanent record of what client

said and you said. Your information is complete. You have access to up-to-date Internet business

resources not available elsewhere..

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What are the benefits to What are the benefits to you toyou to

E-Mail Counsel ? E-Mail Counsel ?

1. Use your experience and skills.2. Expand your knowledge and experiences.3. Enjoy new entrepreneurial challenges.4. Join the age of electronic communications.5. Contribute to the Chapter Case count.6. Why wait for one-on-one cases when

other clients seek your skills and experience.

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Technical Differences Technical Differences Between E-mail vs One-Between E-mail vs One-

on-One Counselingon-One Counseling

The client expects a quick response. There are no face - to - face distractions. You are more careful in your choice of

words. More difficult to convey a negative. You need to be concise in your replies - no

room to ramble on and on. No war stories. You must verbalize your encouragement -

no smiles or handshakes on e-mail.

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E-mail Counseling - E-mail Counseling - OptionsOptions

1. Your own counseling caseYou are online (One-on-one and/or e-mail.)

2. Co-counseling caseExcellent when the lead counselor

is not online.Co-counselor is online and can provide the client with the Internet resources

- plus - the counselors’ special skills.

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E-mail vs One-on-One E-mail vs One-on-One CounselingCounseling

How do clients differ?

Very little !

With “generally” two exceptions.

1. E- mail clients are inclined to do more work for themselves.

2. They are in more of a hurry.

Have more “entrepreneurial” ideas to try on you and challenge you.

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5 E-mail - Client Types5 E-mail - Client Types

Simple Presents one or two complex questions.

Wants simple answers.You can provide the simple answers

orSend the client to an Internet resource for more comprehensive answers..

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E-mail - Client TypeE-mail - Client Type

Sincere - Insecure Somewhat overwhelmed and confused. Need to be assured they are going in the right

direction and not missing something. Seek your approval and confidence. Will reply back to you - often. Easy to discourage. Needs encouragement. Generally require many sessions.

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Knows it all Has a vague plan or process and asks your

advice. Expects you to totally agree with him/her. Generally a - no win situation. Usually requires only a few sessions.

Quits ! or

You have a long term client.

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Solid - Goal Oriented Has a plan and presents it to you. Identifies areas where experience is

lacking. Asks specific questions & refines them. Replies quickly to your messages and

communicates often.The project moves steadily ahead.

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Not a “Qualified” Client Does not reply to your”qualifying”

message. Asks broad and rambling questions. Tell you what a great “idea” they have. “Baiting” Has no interest - just wants you

to communicate back.Ask them a few - hard questions - and they

do not reply again.

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““Qualifying a client “.Qualifying a client “. What does does this What does does this mean?mean?

Before you begin counseling A “quick response” message is sent. You ask the client for their mailing address

and fax number. Not a telephone number.Reason: [ In the event you need to send...…]

You remind the client that one-on-one counseling is available and where.

[Provide the telephone number and address.]

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What generally What generally happens !happens !

The “Simple” and “Not Qualified” clients will - often - not reply.[By giving you the personal detail, they sense

a long term commitment - don’t want it !]The “Sincere”, “Knows it All” and “Solid”

clients will readily give you the information you ask for.

They welcome your interest in their venture.

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We Can Provide You WithWe Can Provide You With

A blank 641 A Counselor Case Report A blank 641 A Counselor Case Report form that you can “Save” on your form that you can “Save” on your computer.computer.

You type your report form right from your You type your report form right from your word processing program - as you would word processing program - as you would a typical letter.a typical letter.

Or you can hand write it using the Or you can hand write it using the standard office form.standard office form.

Volunteer help in any area is available.Volunteer help in any area is available.

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Who To Contact Who To Contact If You Want To e-Mail If You Want To e-Mail

CounselCounsel

1. Case Assignor – Bill Murray - get on his list.

2. Call Ed Piekarz or Sid Wasch for any technical help you might want.

3. Call the Internet Business Resource Center (IBRC) committee members for Internet Business Resource sites.

Norman Blum, Gary Headrick, Sid Wasch or Ed Piekarz

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I just had an idea !I just had an idea !

You might likeYou might like

to knowto know

that ..that ..

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[email protected]@SmallBusi

nessness

January 8, 2000

SCORE ® Manasota Chapter #116

Presenter

Edward R. Piekarz

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Four Workshop Four Workshop ObjectivesObjectives

1. Do you really need a Web site ? If so, why and what kind ?

2. We will describe the Web site start-up options, design criteria and offer some tips.

3. Learn more on how to Market your Internet Web site business venture.

4. Leave you with more confidence in your Internet business venture.

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CHAPTER 1: CHAPTER 1: IntroductionIntroduction

Myths and

Truth

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Myths and TruthMyths and Truth

Myth: The classical and traditional business models still work.

Truth: On a whole they do - but - the playing field has dramatically

changed. You must be creative and have total control of the

business venture.

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Myth: The primary reason small businesses want a Web site is - to have an

Internet presence and/or image.Truth: Largely true - but - often denied.

The Internet business is a large player game.It is ruled by price, service, technology, management resources and the critical speed of communications.

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Myths and Myths and TruthTruth

Myth: Anyone can design, develop and have an e-commerce Web site.

Truth: Not necessarily true.It largely depends on your having the technical skills (or financial resources) to design it and have the resources, manpower plus technical experience to manage it.

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Myth: The most important Web site business discipline is - Marketing.

Truth: Wrong. Every facet of the Web site from design, construction,

technical efficiency, appearance, access as well as advertising and marketing play an important role.

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Myth: The Internet and WWW make available such large numbers of potential visitors, that having a Web site will easily generate a big income.

Truth: Maybe. Your site has to be found, provide a need, offer value and assure repeat visitors. You are one of millions..

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Where Are Where Are You You ??What do you What do you wantwant??

1. I don’t know if I need a Web site.

2. I want a Web site on the Internet.

3. I now have a Web site, but am not happy with it.

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What Do You What Do You NeedNeed In Your In Your Internet Business Venture?Internet Business Venture?

1. I have a service business. I Invoice client.2. I sell consumer products plus take orders

by telephone. Payment by credit card/cash.3. I have a catalogue of products and want

to do e-commerce. Seamless money transfer.

4. Mine is a Business to Business. I Invoice.5. Mine is a home-based consumer products

or service business. Payments in advance.

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[email protected]@SmallBusi

nessness

Selby Public Library

9:30 am to 12:00 pm

SaturdayJanuary 8, 2000

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We hope to see you at We hope to see you at the Workshop!the Workshop!

1. 2 good morning and welcome 3 new members and members now on e-mail our chapter web site has...

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