0.executive overview and partners

8/3/2019 0.Executive Overview and Partners

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EXECUTIVE SUMMARY


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In Partnership with

CONTENTS

Preamble ...

Foreword..

Introduction..

History..

Programme 1 (Nov 08-July 09) . ..

Programme 2 (Aug 09-Sept 09).... ..

Programme 3 (Nov 09). ..

Programme 4 (Nov 09-July 2010). ..

Network4Talent (An overview). ..

Shine 2010..

Talent2Trade Partners and Associates (An Example of)

CLOSING COMMENTARY

To provide a brief overview of TalenT2Trade

08/09 Prelim report, noting pertinent and

relevant points in the process.

Executive Summary

Published January 2010

Summary aims and objectives

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Report Introduction

Preamble

As with all new inventions and concepts the difficulty comes when you are asked, so, what

do you do? explaining this in less than a 1,000 page exegesis will always be a difficult hurdle

for TalenT2Trade to jump. If TalenT2Trade sounds like something that already exists in the

marketplace, or somehow seems similar, for most people its easier to gauge TalenT2Trade

alongside that which we know, in order to understand What we do.

This would be missing the point

TalenT2Trade is in this interesting position, in as much as, we are reactive, (See the highlight

on page 5) rather than proactive (This is not a bad thing). We respond to the need, rather than

create answers for questions that dont exist. Therefore, TalenT2Trade truly is a consultancy.

(Well... sort of!) Consultancy is key, yet it is only part of the picture; as we develop interactive

resources with sustainability at its core, we engage and encourage the untapped talent with a

viewto connecting those skills to business. Eureka! Thats it!!!

Ooh Nearly! We develop those resources in order to not only stimulate ideas, but also broker the

final product or service to businesses, if/when it makes a capital return, that finance could be used to

benefit the local population maybe even stimulate more growth? So, maybe we are a broker?

Erm, not quite again, thats another small part of the bigger picture. Aha! The bigger picture

So TalenT2Trade must be about strategy development, planning and project mapping? We take

account of a partners needs, develop frameworks that culminate in positive action, fulfilling the

objectives, whilst evaluating and documenting the outcomes... ? Getting closer!!!

We. discover talent and challenge business leaders to re-imagine their engagement policies and

frameworks? We facilitate local focus groups in order to ascertain the needs of the local businesses /

community and young people hmmm Interesting!

TalenT2Trade also showcase entrepreneurial spirit and reward aptitude that focuses and fuels

local economic regeneration , we do this through a variety of methods, such as the provision

of a national/regional platform with the express aim of gathering business leaders, policy makers, heaeducation and interested others Why? In order to address the difficult questions, understand the

bottlenecks and facilitate a joined up change movement.. In fact!Its easier to tell you what

TalenT2Trade isnt.

Dr Piers Clark of Mouchel does this beautifully at the top of page 6.

MANCHESTER I Ashfield House I Ashfield Rd I Cheadle I Cheshire I SK8 1BB I TEL: 0844 504 7868

DERBYSHIRE ISitch House I Taxal I Whaley Bridge I High Peak I Derbyshire I SK23 7EA I TEL:01663 734374

Registered in England & Wales No. 6503481


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Cameron Dante

In writing this report I must admit to being pleasantly surprised at the phenomenal

rate of progress Talent2Trade seems to have achieved with a relatively small team. It

has of course, been part due to the significant partnerships forged by the

management team but credit must be given to the dedication of its staff.

In looking back at the first 12 months of trading, the predominant feeling is one of much achieved

- much to do. This mid term (prelim) report is an attempt to be true to the spirit of Talent2trade inan age where transparency is crucial to the ongoing work. If TalenT2Trade is to achieve its full

potential it must continue to be adaptable and intuitive, particularly during a tumultuous period

such as that experienced by most business in 2008/9. Who knows what 2010 will bring?

As we look forward to a new year with both excitement and trepidation, this report sets out to

not only look back and learn, but inform and educate. The report is as previously mentioned mid-

term. TalenT2Trades objectives have always been calculated over the first 2 years of trading,

when those objectives are considered, 2 years doesnt seem an awfully long time. By fostering

relationships with political leaders from all parties, nationwide educators, third, public sector and

business leaders, its key stakeholders and beneficiaries are young people / young adults.

FOREWORD

Talent2trade is most proud of its contradictory approach to business. Although its

foundations are based in traditional business practices, its ironic that those which it

set out to benefit, it has actively become.. Namely, a fledgling start-up with huge

aspirations, the will to succeed and the determination to be ethical in its approach

and delivery, which in itself is a huge accomplishment!


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5

The Dante Family

As a father of 2 young girls, Romani (11) and Teaha (9),

I have a genuine desire to future-proof their choices,

albeit an aspiration, I will be pleased if we achieve at

least part of that goal. With a generation of young

people/ Young adults living in uncertainty, the need toconnect the dots, stimulate genuine responses and

encourage action that proves viable for business and

benefits the individual and their local community all

comes back to choice. Will business choose to take

what may seem a gamble, and invest in people during

an economic downturn? Will the wider issue of people

investment result in a period of entrepreneurial,

scientific, engineering and ecological innovation that

ultimately benefit our planet? Will that investment

prove profitable not only in the mid to long term, but

short term also?The respected economist David Blanchflower calls them a lost generation, this is not my experience!

Confused maybe! There was a lost generation - The Lost generation is a term generally assigned to those

people who fought in the great war of 1914, I will not accept that our young people are dead.The cause of

this confusion is filtered down not up, the response from young people is generated by our inability to

create a broader culture of possibilities. Does the person fit the job description? Do we need to create a

new way, whereby the job fits the person? This shift would have wider implication and applications, of

which we dont have the room to explore right now.

It can best be explained by the use of an American philosophical concept, whereby every generations

particular understanding of the world around them is formalised by assigning a letter that corresponds with

the date and era they were born into. . My generation, Generation X, are seen as reactivewhose members

tend to be pragmatic and perceptive, savvy but amoral, more focused on money than on art! On the otherhand, somewhere between the late 70s and early 90s were born Generation Y who, depending on social

and economic conditions are generally marked by an increased use and familiarity with communications,

media, and digital technologies. When the workplace environment is factored, generation Y has a perceived

sense of entitlement!

Finally, Generation I, (the internet generation) those born in the early to late 2000s. My children little is

known about them, other than the fact that they are also nicknamed The ipod generation, they are highly

connected and native to digital technology. Bill Gates commented, we cannot afford to have any teacher

locked out of the greatest library on earth-- the Internet."

Talent2Trade doesnt purport to have all the answers however, we do understand the differences and have

chosen to focus on the positive difference rather than the alternative. What have we got to lose? if some

already class them as lost?

I hope you enjoy reading this (abreviated) preliminary report

Cameron Dante :

Director for Policy and Communications : TalenT2Trade :


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6INTRODUCTION


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7Cont

As the subsidiary of a commercial operation with more than 30 years experience in the sourcing, design,

development and delivery of new products and services to market, TalenT2Trades ability to apply a

commercial benchmark that project maps and delivers initiatives, ensuring the outcome is a win-win for the

individual; education provider; government and the emerging business economy. TalenT2Trade recognisenew talent and Innovation and deliver business based results.

The measure of its success is the creation of employment opportunities. As with all business frameworks, our

approach to delivery is underpinned by commercial attitudes that absolutely must deliver tangible

outcomes for the sake of business survival. In the current economic climate, the alternative option for UK

PLC, Government or Individuals is unthinkable. TalenT2Trade joins-up-the-thinking by asking the difficult

questions and delivers an outcome that benefits all concerned.

MISSION STATEMENT

Talent2Trade is focused on developing commercial talent in

young people. We work through every stage of developmentfrom idea to marketable product in partnership with our private

and public sector affiliates.

Our wider aims and objectives are to systematically benchmark

the route of social and economic regeneration through

Enterprise, Education, skills, Innovation and the transference of

knowledge that activates change and informs policy.

TalenT2Trades aims and objectives are delivered in stages:

1. Student engagement through the provision of resources that actively stimulate and facilitate thediscussion, development and delivery of a prototype with 2 key drivers underscoring the process

ie A) Business principles B) Sustainability.

2. Through the engagement of our Business / Public Sector Partnerships we host a Judging panel/forum, present the submissions and discern the most innovative applicants to go forward for

commercial development.

3. TalenT2Trade documents case studies and presents a platform for our business/public sectorpartners to disseminate the wider socio- economic implications within a local /global context.

The findings are distributed for response.

4. TalenT2Trade hosts a mid-term forum between business, public and 3rd sector partners in orderto ask the difficult questions, submit suggestions and formulate a road map. The information iscompiled as a green paper and distributed for comment.

5. TalenT2Trade collates those comments & develops that thinking from the forum. A first draftresearch report is developed.

6. In Partnership, an Evaluation is presented in the form of a white paper for Action..7. TalenT2Trade presents a Final Forum for the presentation of that Action.


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9TalenT2Trade naturally evolved from within a commercial operation. How? Its

people genuinely wanted to facilitate employment opportunities and change for

young people. It isnt CSR for CSRs sake; it is a genuine realisation that when

provided with a win-win scenario, business will generally place the economic &

social needs of a community at the forefront of its operations, as we did.

We have developed resources that primarily stimulate teaching staff andstudents to engage cross - curricular projects with real world commercial

outcomes.

We spent a large amount of time travelling around the country visiting our pilot

schools, developing lesson plans and associated research tools. In addition to

this, TalenT2Trade compiled business information and designed product

development Journals for students. Talent2Trade also dedicated a team to

develop the initial stages of a resource website to offer those students a

research portal.

The more cynical out there may say, Its just another competition!

It depends on those that are delivering it. If the outcome is a certificate or slap on the

back, a celebration without follow up or lip service you may well be correct!

TalenT2Trade lives by its ethos, we commissioned, 2 unknown film-makers and

animators who entered a competition for friends of the earth.

CASE S

TUDY 1

How do you feel about having won this award?We are very pleased to have been awarded this prize by such

respected judges and cant wait to get started working with Friends

of the Earth to make a film that will have a positive impact on the

environment.

Winberry Hillshows how one person's passion can change the waywe see something. This no frills, no spills film told it from the heart.

David Sproxton, Aardman

http://www.foe.co.uk/oneminute/winners/winberry_hill.html

Oh! And look what happened after we commissioned them.

We commissioned them to develop, film, storyboard, edit and design an accompanying DVD resource for the students.

We took raw talent and encouraged them to start their own business as a direct result Huckleberry Films now exists

and is set to grow from strength to strength, they will undoubtedly become an asset to the UKs economic recovery.

Crucially, TalenT2Trade invested a

considerable amount of time developing

relationships with leading business figures

in order to gain relatable information,

insight and wisdom that would be

transferred to the student and just as

important, that skill, talent would be fed

back to the partner.


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10PROGRAMME 1


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11A selection of Partnerships & supporters - Period 1

NatWest is delighted to support the Talent2Trade initiative which will provide young

people with the valuable skills and experience involved in setting up and running a

business. Our MoneySense for Schools programme focuses on providing school pupils with

money management skills, which in the world of business, are essential. We look forward

to supporting these new businesses to ensure they get off to a great start.

'It takes imagination and practicality to come up with products that are commercially viable

as well as environmentally sustainable. Tesco is delighted to be partnering with Talent2Trade

on a scheme to help young people learn how to work creatively and effectively in the market

The IDeA supports councils in recruiting talented people to their workforces. Working with

Talent2Trade gives us a real chance to help talented students to understand why a job

working for their local council can be a career changing experience. Working for a council will

help young people decide their future in the world while at the same they will be giving

something back to place and the people where they live - and be getting paid for it!"

"The Talent2Trade initiative looks very promising and covers some really pertinent areas - ,

encouraging pupils and schools to engage more in enterprise is important and the issues

related to sustainability are key aspects of Citizenship education in schools"

"The Chartered Institute of Marketing North is delighted to support this great opportunity for

budding entrepreneurs and lend its expertise to encourage a real life experience of business.

The more we can do to encourage professional marketing practices the better our businesses

of the future will be."

Unity Partnerships & Mouchel believe that connecting education to industry is fundamental in

ensuring that young people develop skills to enable them to work effectively in the market place.

Talent2Trade provides the essential 'joined up thinking' between learning and work in order to

give students practical opportunities that make a real difference both, in their lives and the

community in which they live.'

'What's so excellent about the Talent2Trade initiative is the way it puts creative thinking, design

and advertising into the commercial context of business development, economic growth and

corporate social responsibility. It makes an active contribution to the future of UK competitiveness,

by preparing the next generation of UK talent to be better equipped for the economic and social

challenges ahead."

Giving both Young People and Teachers a practical view of current Business practice is crucial to raising

the skills of the UK workforce. We strongly believe that the ability to communicate and collaborate are

key skills which the Talent2Trade initiative can help to support.

"Futurelab is delighted to continue our productive collaboration with Microsoft Partners in

Learning to encourage, mentor, nurture and reward young people with talents of all kinds

through the SHINE & Talent2Trade programme! Young people, regardless of theirbackground or physical and learning abilities, are becoming more and more adept at using ICT

to support learning and development. Since they are born into a world where technology is

everywhere, the hope that ALL learners can benefit from technology is becoming a reality for

young people today.

I was pleased to hear about TalenT2Trades work to develop young peoples skills and directly engage them in

responding to the climate change challenge. The project to design a sustainable product and communicate the

national carbon footprint challenge sounds very interesting. It is also extremely important that young people are

involved in discussion and debate on climate change with business leaders and government, so I strongly welcome

your efforts in this area.

Douglas Alexander Secretary of State for International Development


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12DEMOGRAPHICS (Submission areas)

NORTH WEST

Wythenshawe

Salford

Blackpool

Bolton

Dalton-in-furness

Wirral

Clitheroe

Prudhoe

Sale

Preston

nelson

Runcorn

stockport

leigh

Manchester

Egremont

LONDON

Peckham

London

Leytonstone

Battersea

Chingford

Hounslow

London

Middlesex

Hayes

Camberwell

West Norwood

Stonebridge

Mill Hill

EAST OF ENGLAND

Dunstable

Ipswich

Surrey

Luton

Luton

Essex

Chelmsford

Barnstaple

KINGS LANGLEY

Wickford

Yorkshire &

Humberside

Guiseley

Brough

Hull

keighley

BradfordSOUTH EAST

Tonbridge

St leonards on sea

Deal

Grayshott

Rotherwick

High Halstow

Rochester

West malling

Portsmouth

Chatham

Abingdon

St leonards on sea

Chichester

Region Winner Age

East Midlands

(National Winner) Jack Royal 14

North East Ebonie Whitwell 10

North West Nicole Sarens 15

East of England Shannon Mcelvenney 14

The South East Kyle Doran 8

City of London Ezoe Robinson 15

Scotland Eve Gordon 14

Reading

Lewes

WantagePORTSMOUTH

Kingsdown

Southampton

Herne Bay


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PROGRAMME 2 The Carbon Challenge

Back in July 2009 Talent2trade developed and delivered a national challenge for, and on behalf

of Tesco. The aims and objectives of the challenge were to provide an engaging tool for young

people, enabling them to communicate the importance of carbon reduction. The core outcome

of the brief was to focus on either a peer-to-peer communication, or message to business. We

decided on peer-to-peer as the most valuable outcome.


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17PROGRAMME 4 (CURRENT)


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AN EXAMPLE: Film and TV category

1) Challenge option 1: to develop a documentary on Local Unemployment and/or how young

people would go about developing and implementing an act of kindness in the local community.

How would the film maker approach this? How would they deal with any negative reactions? Howwould they approach making the situation better?

Challenge option 2: Download the 1 minute Shine song from the TalenT2Trade website and film a

pop video to go with it. The footage must show the positive aspects of their community all the

hidden good stuff that goes on, if you cant find it! Make it happen...

2) Challenge met by: Young people as an Individual/ Class/ Year Project / Youth group.

3) Discern required component parts to deliver the project i.e.

Camera operator

Director Actors

EditorLocation scouts

Technical assistance

Musical Score

NB: The design of the DVD packaging, posters, marketing plan may also be entered as a separate submissionwithin the design Category. The title music and film score may be entered under the Music category.

Challenge: Using the Journal and concluding business outline, recognise specific Innovative approaches,document and submit to T2T by (See Timeline)

The Shine song (By LZ7) is released by Columbia records in August 2010, this will be

followed by an Album in September 2010. There is a National promotional campaign

scheduled around the release. I have negotiated a 1 minute licence of the song to be

used on the Talent2Trade website, along with the resources the young person will be

challenged to film and storyboard a pop video to accompany the song. The best

ideas will be used in the final pop video. This will be used on MTV etc The press

gained from this will be unprecedented.

Outcome 1: Either individually or as a group, film a 1 minute pop video (To the Shine Song) accompanied

by 2 page business outline and Innovator Generator questionnaire.

Purpose: To recognise specific Talents and abilities that otherwise, may have gone unnoticed i.e. Marketing

Flair, Team Leading, Logical aptitude, Innovative thinking, dramatic prose, mediation etc

Outcome 2: - Present and sell the concept of the submission and accompanying data to the business and

public sector partners for dissemination. (See Timeline)

Producer

Story board

Sound recording

Script writer

Titles / animators


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19Network4Talent whats it all about?

Closing the loop.. Network4Talent is an online space, blog and forum whereby employers

can interact, view and comment on solutions proposed by young people to their industry

specific challenge.


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PROPOSEDGeneration Innovation / Shine Timeline Key Milestones

Proposed activity during Shineweek: 12th-16th July will be far more than one event, the aim is to launch at

least 9 regional parties on the back of the juice event, we may use the idea of linking the 9 parties to

coincide with the main event therefore, using live links to connect and feedback from main stage Below

is a framework for developing the infrastructure.

Talent2trades reach and impact is based on a strong foundation of well over 6,000 (young people / key

workers/ educationalists/local authority/ 3rd

sector and business leaders) however, input from a number of

our partners, will significantly increase the impact and take-up by at least 400,000 more.

The Event: Title: Juice

Juice is an event designed to generate energy, to be a conductor for ideas and action, to showcase

innovative talents from those young people involved with Shine 2010, and ultimately motivate a can do

culture.

Strapline: Genera8: Innova8: Motiv8

The Juice event will connect leaders of the creative economy to foster growth and prosperity. Weaving

together the arts, technology, and entrepreneurship, Juice inspires innovation by bringing talented people

together from widely different backgrounds to build on the positive message of Shine. Juice is a forum

where attendees can learn, exchange ideas, share success stories and provide input to shape thedevelopment of strategies for the UKs creative future.

Juice Highlights:

* Interactive sessions LED BY YOUNG PEOPLE, and coordinated networking opportunities.

* Keynote speakers: TBC

* The Jooce event will be followed by a pre-select amount of creative parties with entertainment across

the capital / UK wide - TBC.

* Dance / Art / Film / Design and music performances

* The unveiling of the innovation and entrepreneurship strategy by a key government figure-TBC

Key Questions:

* Why are creativity and innovation essential ingredients for the UK economy?

* How can arts organisations evolve in an age of technology and social media?

* What is the role of engineering and material science in the generation of new ideas?

* What are the UKs leading networking organisations and companies doing to foster a workforce and

develop career opportunities?

* What are the challenges and advantages of contributing to or raising venture capital?

* What are our greatest innovation success stories and how can we learn from them?

2222


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Periodic time Indicators (Overview)

Network2Talent Launch

LZ7 Single releasedPacks to youth groups and Schools

Industry Specialists / Partners

Best regional Submissions

Forum Hosted at NESTA

Case Studies compiled P1

5

3

4

1

2

JUICE SUMMIT during

SHINEWEEK

Regional Products developed

National winner prototype finished

il 20

19

Presse

9

August

Sept

6

7

Case Studies compiled P2

SHINEWEEK Period 42-16

Press

Press

Round Table Business Forum

Discuss findings, quantify and document

Industry based solutions and formulate

Framework for action

Dissemination and full

evaluation

Sept

Nov

8

9

Period 1 Period 3

April July: 2010

Jan April: 2010

July November: 2010

Press

TIMELINE


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A selectionof the partnerships and supporters 08/09

Gov Depts, Affiliated, Third, Not-for-profit, Public Sector Partners and Supporters

Programmes aligned with


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Member Bodies

Business Partners and Supporters


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Local Authorities

Champions and advocates

Douglas AlexanderMinister for International

Development

Ed MilibandMinister for the Environment

Jim KnightMinister for Employment and welfare

reform

Kevin BrennanMinister for Further

Lucy ParkerChair Talent and Enterprise

Ben BradshawMinister for Culture, Media and Sport


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25Education Task Force

Nov 2008 December 2009

With 3 projects already delivered to a high level of partner satisfaction, Talent2trade has

certainly achieved its aspirational target of under promising over delivering.

However, its full potential has yet to be realized! The remaining opportunities

throughout the later half of the action plan will enable Talent2trade to fulfill its

objective of not only highlighting the untapped talent out there, but connecting that

talent to employment opportunities and facilitating a culture of entrepreneurism thatgenuinely filters into an outcome directly attributed to its work.

The scene has been set; it is now time to capitalize on the ground work and partner

portfolio. The challenge ahead is the effective transition from programme to

productivity.

I have no doubt that Talent2trade has the right staff, management and ability to deliver.

The TalenT2Trade web statistics have been impressive to date and the anticipated

increase will be significant throughout the 2010 period. Much has been done, yet thereis much more to do.

Director for policy & Communication

Although we are only mid term, it would seem prudent to view Talent2trade in

perspective, adding commentary about both the enormous achievement thus far, and to

the timetable as we move towards with our key NESTA partnership. Our full evaluation isdue for November 2010.

Closing Comments


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26Talent2Trade

December 2009

In Partnership with:

0.executive overview and partners

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