CAN LEARN FROM TVWHAT ONLINE VIDEO SHOW ME THE MONEY

with John Muszynski

Wednesday, June 8, 2011

history lessonA Brief

Brilliant and engaging content

Break through the clutter

Industry measurement and benchmarks

Scale and collaboration

Viable marketplace with a buy/sell infrastructure  

FIVE GUIDING PRINCIPLESFOR SUCCESS

PAYING MOREFOR LESS

To-do:Kick TV’s butt

Sure they clicked

on an ad, but did

they watch it?

STANDARDS WANTEDMEASUREMENT AND

VIVAKI SOLUTIONFOR VIDEO

100% professionally produced studio TV content that is

repurposed for online viewing.

Long Form TV Professional OnlineProfessionally produced short

form TV and professionally produced online content

Aggregated ContentPublishers that aggregate content

from multiple sources.

CO

ST

SCALE

VIABLE MARKETPLACECREATE A

Value

Scale

THE UPFRONTSA LESSON FROM

VSMEETING SHORT-TERM QUOTA

MAXIMIZING LONG-TERM VALUE

REMEMBER…

• Industry benchmarks

• Scale and collaboration

• Buy/sell infrastructure 

“We believe this TV style standardization will be one of the greatest drivers of online video ad spending.”

- Forrester, The State of Online Video in 2011

QUESTIONS?THANK YOU.