07 pepsi cola cooler sustainability with hydrocarbons soykan dirik
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Cooler Sustainability with Hydrocarbon Refrigeration
Soykan DirikPepsiCo InternationalMarketing Equipment Manager – Europe Division
United Nations Enviroment ProgrammeJoint Europe and Central Asia (ECA) and South Asia Network meeting
Istanbul, 26 April 2010
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PepsiCo Performance with Purpose
Cold Equipment Sustainability Strategy
Progress to Date
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What comes to mind thinking about PepsiCo … …
10-04-23 PepsiCo Confidential 3
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PepsiCo has 19 Global mega PepsiCo has 19 Global mega brandsbrands
10-04-23 PepsiCo Confidential 4
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This makes PepsiCo the second largest This makes PepsiCo the second largest Food and Beverage company world wideFood and Beverage company world wide
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23,525,1
27,029,3
32,635,1
39,4
43,3 43,2
2001 2002 2003 2004 2005 2006 2007 2008 2009
Net Revenues ($B)
PepsiCo PepsiCo InternationalInternational
PepsiCo PepsiCo Americas FoodsAmericas Foods
PepsiCo PepsiCo Americas Americas BeveragesBeverages
47%
25%28%
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PepsiCo’s responsibility is to continually improve all aspects of the world in which we operate – environmental, social, economic – creating a better tomorrow than today.
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Attract, retain and
develop top world-class
talent
TalentTalent
Develop healthy,
convenient products for all consumers
HumanHuman
Be responsible stewards of our planet’s resources
EnvironmentEnvironment
Performance With Purpose Philosophy Is Based On 3 Planks
Environmental Sustainability is a priority for Equipment
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Leakage
Total Environmental Warming Impact
95%
4% 1%
Eliminated Hydrofluorcarbons (HFC) as foaming agent
All factories are compliant- worldwide
HFC Free Foam
Energy Reduction
Compliant for all models with energy standards
Work with strategic suppliers on latest technology
Be the industry’s leader and focus on energy reduction
Alternative Refrigerants Started field trials of HCs
and CO2 in 2006 Continue to evaluate both options globally Build infrastructure in one country and expand to others
Equipment Sustainability StrategyThree strategic initiatives to Reduce green house gas emissions (GHG)
Indirect from Electricity Usage
Direct from HFC refirigerant in
system
Direct from HFC in Blowing Agent
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Why Should We Do This
Alignment with corporate strategy to reduce GHG (Performance with Purpose)
Consumers and customers are asking for it
Equipment contributes considerably to GHG emission
3.0 times more electricity used annually
All Pepsi Coolers & Venders All Pepsi Plants Combined
PepsiCo proactively takes voluntary steps reducing carbon footprint of coolers
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32• Efficient System & components
• HC systems design
• R290
• R600a
• CO2 system design
• Multi year plan
• Global strategy
• Engage stakeholders
Top Level Approach
1• Latest technology
• Analytical tools
• System analysis
Research Planning Development
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Reducing Energy Through Research & Exploring New TechnologyEnergy Reduction
• Pipeline of Innovative ideas and technologies
• Energy roadmap – System optimization
• Super efficient cooler
Percentage of Energy Reduction
Air Curtain - 10 hrs LED Lighting
ECM Motor
Energy Device
Low E-Glass
VCC Compressor Expansion Valve
Evap. fan Cycling with Compressor Cooler/
vender Mister
25% 30% 20%
20% 12% 10%
5% 2%10%
Energy RoadmapMathematical Model
• Optimizing tools using mathematical modeling• System level approach – smart design• Compressor consumes over 50% of energy• Opportunity for better heat exchange design
Benefits
Measured energy = 5.30 kwh/d
Calculated energy= 5.17 Kwh/d
1.44, 28%
0.55, 11%
0.27, 5%
2.92, 56%
CompressorLightingEvaporator FanCondenser Fan
Kwh/d
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HC Global Initiative- 2009 and beyond
Leverage learning from Turkey, Expand to Europe Expand China - beyond field test
Plan: place 50,000 coolers by 2013 Approve HC models for NA
Field test unit in US – Jan. 2010 Expand HC to new markets – LAR, India…. Winter Olympic in Canada – CO2 vendors
Build infrastructure in Turkey Turkey has best model for service
Build capability for local suppliers Incorporate latest technology in design Four HCs models approved
Turkey- HCsTurkey- HCs Global- HCsGlobal- HCs
51% lessenergy than
baseline
29% lessenergy than
baseline
Two Systems: Two Systems: • R600 aR600 a• R290R290
48% lessenergy than
baseline
Establish strategic supplier in each region
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Green Coolers Highlights
PEPSI “GREEN” COOLER
Green Cooler
Energy Saving Device
Day/Nignt Mode
• First Cooler with HC gas in Turkey– Briefed the suppliers that Pepsi strategically
supports HC
– Customer concerns on cooler electricity costs supported transition
– Local suppliers developed proper equipments for the market needs
– Had the in-house technical infrastructure to support HC
– PepsiCo Corporate developed Energy saving controller to reduce energy further +20 %
• First Country switching to HC for 100% of New Coolers
– To retailer : “51% less energy consumption and more environmentally friendly”
– To consumer : “This cooler saves 5 trees with it’s energy saving technology”
Cooled byHC Refrigerant
(R600a)&
Equiped with Energy Saving Device
All
New
Co
ole
rs G
reen
as
of
2009
an
d b
eyo
nd
..!
The key factor of the successful implementation of the alternative refrigerants in developing countries such as Turkey is that, the proposition brings commercial
value to the customer while doing the right thing for the environment
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HC vs. CO2 System
• HC operate at lower pressure & take less charge
• HC compressor is smaller and more efficient
• COP for HC is higher than R134a
• Operates at 10 times higher pressure
• Performance issue at high ambient
• Estimate system cost (10-25)% > HFC
Hydrocarbons (HC) SystemsHydrocarbons (HC) Systems COCO22 System- Carbon Dioxide - R744 System- Carbon Dioxide - R744
Isobutane - R600a Widely used in Europe for household
refrigeration Single door cooler
Propane - R290 Mainly used for low temperature
applications Double door cooler & open air
• Experimental Stage
• Large coolers and vending machines
• Use when the charge is > 150g
PEP Pursuing Duel Strategy Based on Application and Market Regulations – HCs & CO2
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Equipment GHG Emission
PepsiCo focused on energy consumption of the coolers which has 95% effect on the environment
Hydrocarbon gases are high in energy efficiency and give about 30% energy saving
PepsiCo promotes Hydrocarbon gases based on their energy efficiency besides GHG
• Unit emission reduced
1.30
1.35
1.40
1.45
1.50
1.55
1.60
CO2e MT/Unit
CO2e MT/Unit
1.59 1.57 1.56 1.50 1.44 1.40
2004 2005 2006 2007 2008 2009
By retiring old equipment and implementing new technologies,
total emissions will also decrease
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Equipment Sustainability Progress to Date………
Alternative RefrigerantsEnergy Reduction• 48% energy reduction in 2009 vs. 2004 baseline
• Introduced 48 new efficient coolers in 2009
• Developed super efficient cooler = 2.2 kwh/d
• 863,942 GHG Metric tons saving vs. 2007
• 44% in 2009 vs. 2004 baseline
• Launched Bev Max IV- 30%
lower energy than E-star
• 13073 GHG Metric tons saving
vs.2007
• 15 HC models approved for bottlers worldwide
• Expanding in Europe & Asia
• Built Turkey as 100% HC
• Design HC model for US market
• Place 35 Units HC in US - FL
• Redesigned & Optimized Beverage Max III CO2 vending machine to meet E-star requirements
• Placed 30 CO2 vending machine in strategic location in DC area
• 30 CO2 units in Winter Olympics- Canada
Coolers
Vending
• Total of 877,015 metric tons reduction since 2007. On Average 292,338 metric tons/year
168,000 cars in total or 56000 cars/year
• Total saving 1.8 B Kwh since 2007
• Increased number of green refrigerant units in the field. Exceeded commitment to Refrigerants Naturally! Group for 2009
• 13, 321 Units in the field globally• 1,372 Units Refrigerants Naturally
Commitment
GreenHouse GasReductionKwh
Turkey 100% “ Green”
In 2009 and beyond
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