07 mehmet swot analysis istanbul

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Istanbul Metropolitan Municipality

SWOT ANALYSIS FORCEMBERLITAS-MAHMUTPASA-YENI CAMI AXIS

Assistant Prof. Dr. Mehmet KUCUKMEHMETOGLU

Sofia, July 5th, 2007

METROPOLITAN MUNICIPALITY OF ISTANBULMETROPOLITAN MUNICIPALITY OF ISTANBUL

• EminönüDistrict

• HistoricPeninsula

• Greater Istanbul Metropolitan Area

YENI CAMII (MOSQUE)

TOPKAPI SARAYI (PALACE)

• Different Views from Eminönü

SÜLEYMANIYE CAMII (MOSQUE)

KAPALI ÇARSI (GRAND BAZAAR)

SULTANAHMET CAMII

(BLUE MOSQUE)

AYASOFYA (HAGIA SOPHIA)

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CURRENT TOURISM AXIS

EMINÖNÜ SQUARE

PROPOSED TOURISM AXIS

SULTANAHMET SQUARE

BAYEZID SQUARE

KAPALI ÇARSI (GRAND BAZAAR)

AT MEYDANI (HIPPODROME)

YENI CAMII (MOSQUE)

UNKAPANI

YENIKAPI

SARAYBURNU

ÇEMBERLITAS SQUARE



Çemberlitas Square

Yeni Camii (Mosque) & Misir Çarsisi (Egyptian Bazaar)

Nuruosmaniye Külliyesi (Complex)

Haci Küçük Camii (Mosque)

Mahmud Pasa Külliyesi (Complex)

Abud Efendi Han (khan)

Büyük Yeni Han (Khan)

Asir Efendi Kütüphanesi (Library)

Valide Han (khan)

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Opportunities

Threats

Strength

Weakness

*Has not been enacted yet.

STEPS AND PROCESSES

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Legal Framework

1 : 100 000 Strategic Plan for Istanbul*

1 : 25 000 Master Plan For Istanbul*

1 : 5 000 Preservation Master Plan

1 : 1 000 Preservation Implementation Plan

THE AREAS REQUIRING NGO PARTICIPATION

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Internal

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PLAN IMPLEMENTATION, MONITORING, AND EVALUATION

STRATEGIC OBJECTIVES

PREPARATION OF PROJECT CYCLE MANAGEMENTDEVELOPMENT OF A RESTORATION PROJECT AND ITS FEASIBILITY STUDY

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STRATEGIC ACTIVITIES

DOCUMENTATION OF PLAN

Analysis and Evaluations for the

Çemberlitas-Mahmutpasa-Yeni Camii Axis and Its

Close Vicinity


The Process of The Process of SWOT AnalysisSWOT Analysis

I. Pre-SWOT Analysis Works I. Introductory meeting on March 15th, 2007

II. SWOT Analysis I. SWOT Analysis on May 24th, 2007

III. Post-SWOT Analysis WorksI. RefinementII. Strategy Development III. A third meeting for building concession over the developed

strategies

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Categories Stakeholders Regional Level • Universities Academicians from various departments; Architecture, City Planning, Restoration, Literature, Sociology,

Tourism • Foundations (Public) Istanbul Foundations Regional Directorate

• Foundations (Private) • Çekül Vakfi, Taç Vakfi, • Foundation for the Preservation of Turkish Monuments and the Environment, • The Foundation for the Promotion and Protection of the Environment and Cultural Heritage,

• Directorates Governorship of Istanbul – The Provincial Directorate of Culture and Tourism

• Unions Union of Municipalities of the Marmara Region, Project Associate Partner

• Chambers • Istanbul Chamber of Commerce • Istanbul Association of the Chambers of Artisans and Craftsmen

Local Level • Representatives of Hans Han Managers

• Local Tradesmen Local Tradesmen

• Local Administrators Local Elected Administrative Authorities (Muhtarlar)

• Public – Religious Authority

Mufti of Istanbul

• Tourism Organizations Association of Turkish Travel Agencies

• Tourism Organizations Tourist Guides Association (TUREB)

Municipalities • Istanbul Metropolitan

Municipality • T he European Union Relations Directorate, Project Officer • Directorate of Planning • Director of Historical Sites Protection • Istanbul Metropolitan Municipality, Directorate of Protection Application a nd Supervisions

• Municipality of Eminönü Municipality of Eminönü

Companies Municipal Company BIMTAS


IÇSEL: Alanin GÜÇLÜ Yönleri

Fiziksel Yapi 1)

Sosyo-Ekonomik ve Kültürel Yapi

1)

Idari Yapi ve Hukuki Mevzuat

1)

Ulasim 1)

Turizm 1)

Teknolojik 1)

Politik

1)

Diger 1)

IÇSEL: Alanin ZAYIF Yönleri

Fiziksel Yapi 1)


1)


1)

Ulasim 1)

Turizm 1)

Teknolojik 1)

Politik

1)

Diger 1)

DISSAL: Alanin Karsi Karsiya Oldugu TEHDITLER

Fiziksel Yapi 1)


1)


1)

Ulasim 1)

Turizm 1)

Teknolojik 1)

Politik

1)

Diger 1)

DISSAL: Alanin Karsi Karsiya Oldugu FIRSATLAR

Fiziksel Yapi 1)


1)


1)

Ulasim 1)

Turizm 1)

Teknolojik 1)

Politik

1)

Diger 1)

SWOT ANALSWOT ANALYSISYSISInternal Factors

Strengths Weaknesses

Opportunities Threats

External Factors

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SWOT RESULTS:SWOT RESULTS:Physical TexturePhysical Texture

STRENGTHSSTRENGTHS

¦ In the study area, there are numerous historical and cultural buildings and complexes from different eras.

¦ The declivous geography of the area provides a pleasant landscape.

¦ The area has two monumental religious works (Nuruosmaniye Mosque at the beginning and Yeni Cami at the end of the axis) contributing to the silhouette of the city.

¦ From the architectural point of view, the best examples of khans, posing distinctive features and essential characteristics, are situated in this area.

¦ The inner courtyards ensure a relatively isolated and secure atmosphere as well as an unexpectedly welcoming nature.


SWOT RESULTS: SWOT RESULTS: Physical Texture Physical Texture

WEAKNESSESWEAKNESSES

¦ The spatial texture and the buildings are frazzled by the effects of time, unintentional misuses, and intentional abuses.

¦ Visual pollution created by signboards, awnings, workbenches, and cables -which are placed in front of, on the facades of, and on the roofs of the buildings- makes it hard to recognize and appreciate the cultural heritage in the area.

¦ There have been many physical interventions to accommodate different uses are improper to the essential characteristic of the buildings; and in many cases, changes in the land use functions are not compatible with the original uses.

¦ Due to financial difficulties, the historic buildings cannot be preserved and protected by the tradesmen occupying the buildings.

¦ There is a qualitative and quantitative inadequacy in finding well-educated craftsmen for the repair, maintenance, modification, and restoration of the historical works.

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SWOT RESULTS:SWOT RESULTS:Physical Texture Physical Texture

OPPORTUNOPPORTUNIITTIIES AND THREATSES AND THREATS

Opportunities¦ The city of Istanbul, and especially the Historic Peninsula is

very rich in terms of both cultural and natural entities.¦ The study area of the Project, situated in the Historic Peninsula,

is visually perceivable from the other parts of the city (Galataand surroundings).

¦ There are numerous officially registered historical works around the study area.

Threats¦ The region is susceptible to damages in cases of disasters such

as earthquake and fire.¦ The emigrant population creates slum areas within the living

and working spheres in the region.


SWOT SWOT RESULTS:RESULTS:SocioSocio--Economic CulturalEconomic Cultural

STRENGTHSSTRENGTHS AND WEAKNESSESAND WEAKNESSESStrengths¦ The area has a multicultural and multi-classed character.¦ The monuments in the area exemplify the social, cultural and

economic characteristics of the era they were constructed.¦ Through the inheritance of the socio-economic and historical

structure from the Ottoman times, the area preserves its characteristic of being a trade center.

Weaknesses¦ The dense use of the area for manufacturing, trade, and warehouse

activities causes erosions in the historical and cultural heritage.¦ Due to the significant differences between daytime and nighttime

population, there are security concerns at night.¦ Because the people working and living in the region of khans have

very little knowledge about the history of this district, they are not aware of the importance of the area, and thus do not show the necessary respect to the cultural environment.

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SWOT SWOT RESULTS: RESULTS: SocioSocio--Economic CulturalEconomic Cultural

OPPORTUNOPPORTUNIITTIIESES AND THREATSAND THREATSOpportunities¦ The city of Istanbul, particularly the Historic Peninsula, has served

as a capital to three empires in the past.¦ The consciousness of preserving and protecting the cultural

heritage has been evolving in the region as well as in the country.¦ Even today, being an important wholesale center distributing

products to the whole country, the district is an indispensable economic contributor to the national economy.

Threats ¦ Domestic or international migrants who reside in and around the

area individually or gregariously, and who are deprived of education, social security, and economic power, are recruited in informal and/or illegal economic sectors, and additionally produce slum areas in the living and working spheres in the region.

¦ There is a probability that the ownership and tenure structure, thus the stakeholders profiles in the area might change during the decision-making and implementation phases of the project.

¦ The rapid and high population growth in the city creates a greatpressure upon the Historic Peninsula.


SWOT SWOT RESULTS:RESULTS:AdministrativeAdministrative--Legal Framework Legal Framework

STRENGTHSSTRENGTHS AND WEAKNESSESAND WEAKNESSESStrengths¦ Most of the buildings are officially registered.¦ The Master Plan and the Implementation Plan for the Historic Peninsula

covering the study area –Hanlar District - are in operation. ¦ The Hanlar District is a part of Urban and Historic Conservation Site.¦ There are laws in accordance with the aim of the project.¦ Any changes in the registered district and buildings have to be approved

by the Regional Board of Conservation of Cultural and Natural Heritage.Weaknesses¦ Any alteration requires the confirmation of Regional Board of

Conservation of Cultural and Natural Heritage, which takes time and creates bureaucracy.

¦ The buildings cannot be maintained and repaired properly due to highly fractured shared ownership.

¦ The citizens are not familiar with the operation of the administrative and legal processes.

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SWOT SWOT RESULTS: RESULTS: AdministrativeAdministrative--Legal Framework Legal Framework

OPPORTUNOPPORTUNIITTIIESES AND THEATSAND THEATSOpportunities¦ The Historic Peninsula is included in the UNESCO List of World

Heritage with four sub-districts in 1985.¦ Istanbul has been selected as the European Culture Capital of the

year 2010.¦ The Preservation Master Plan and Implementation Plan for the

Historic Peninsula covering the study area - Hanlar District - are in effect.

¦ The Historic Peninsula was declared as an Urban and Historic Conservation Site.

Threats ¦ There are difficulties in effective application of enacted laws and

bylaws.¦ In the cases that the historical and cultural heritage is harmed, the

penalties are either insignificant or inconsistent to deter the violations.

¦ The official administrative units are concentrated in the region; therefore, the area is overloaded in terms of land use and traffic.


SWOT SWOT RESULTS: RESULTS: TourismTourism

STRENGTHSSTRENGTHS AND WEAKNESSESAND WEAKNESSESStrengths¦ The area is very close to the other tourism axes.

¦ The inner courtyards of the khans can be used for tourism facilities, such as restaurants and cafes.

¦ Being the center of the traditional commerce, the area has a different character from other commercial places of Istanbul.

¦ There are interesting examples of urban structures and monumental works in the area for local and international tourists.

Weaknesses¦ There are shortages of tourism services such as toilets, restaurants,

and information centers, in the area.

¦ The information and the education level of the informal service employees about tourism are not sufficient.

¦ The historical and cultural value of being in the hundreds of years old commercial district is not well perceived and appreciated by the local people.

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SWOT SWOT RESULTS: RESULTS: TourismTourism

OPPORTUNOPPORTUNIITTIIESES AND THREATSAND THREATS

Opportunities¦ Istanbul is elected the European Culture Capital for the year

2010. ¦ The area has been included to the World Cultural Heritage by

UNESCO. ¦ The cultural tourism is on the rise around the world.

Threats¦ Tourism may uncontrollably become a dominant function and

degenerate the cultural heritage which is the main interest of the tourism.


SWOT SWOT RESULTS: RESULTS: Transportation Transportation

STRENGTHSSTRENGTHS AND WEAKNESSESAND WEAKNESSESStrengths¦ The Historic Peninsula has a central and easily accessible

location by commuter boats, highways and railways.¦ The public transportation system offers a frequent and reliable

service.¦ There are pedestrian districts in the area, though to a limited

extent (e.g. Nuruosmaniye Mosque and environs of Çemberlitas).¦ The axis is in a walking distance to main tourist attraction

centers. Weaknesses¦ Even though the study axis is designated for pedestrians in the

Implementation Plan, motor-vehicles access to the area has not been regulated yet.

¦ The narrow streets are not permissive to motor vehicle traffic. ¦ The areas designated as pedestrian-only zones are in a poor

quality.

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SWOT SWOT RESULTS: RESULTS: TransportationTransportation

OPPORTUNOPPORTUNIITTIIESES AND THREATSAND THREATSOpportunities¦ Improvements in the public transportation systems are designed

to integrate the various modes of transportation.¦ The improved public transportation reduces the reliance on

private cars, thus, helps to decrease the car traffic.

Threats¦ On going aboveground and underground transportation projects

might threaten the historical texture.¦ The empty spaces are used as auto-parks.¦ The Historic Peninsula is at the intersecting point of metropolitan

traffic and this brings overcharge to the area.


SWOT SWOT RESULTS: RESULTS: TechnologicTechnologic

STRENGTHSSTRENGTHS AND WEAKNESSESAND WEAKNESSES

Strengths¦ There are some historical water distribution systems.Weaknesses¦ The urban furniture (waste bins, rest banks, illumination

elements, telephone boxes and WC, etc.) is not sufficient, and adequate in terms of quality and compatibility with the historical structure.

¦ In the region there are still some production activities which are harmful for the environment and cultural heritage.

¦ The sewage and electric infrastructures are not sufficient enough.

¦ The satellite dishes, air conditioners and fire escapes create visual pollution.

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SWOT SWOT RESULTS: RESULTS: Technologic Technologic

OPPORTUNOPPORTUNIITTIIESES AND THREATSAND THREATS

Opportunities¦ The advanced public transport technologies have been

implemented in Istanbul. ¦ The communication and information technologies can be

extensively utilized to promote the Historic Peninsula. Threats¦ There is a probability of damage to historical buildings by the

underground metro construction.


MISSIONMISSION –– PRINCIPLESPRINCIPLES –– VISIONVISIONSTATEMENTSSTATEMENTS

MISSION¦ To uncover the cultural heritages, to restore the socio-economic, cultural

and physical fabric by introducing these inheritances to national and international communities, to take advantage of these heritages in a sustainable tourism perspective in order to utilize as a tool for economic development, and lastly to inherit these cultural heritage to the next generations in good physical and social shape.

PRINCIPLES¦ Attentive to the cultural heritage, inclusive, plural, and sustainable

planning.VISION¦ It has been envisioned that Hanlar Subsection of Historic Peninsula of

Istanbul via proposed Çemberlitas–Mahmutpasa–Yeni Cami (ÇMY) axis will receive world wide recognition by preserving its authentic socio-economic, cultural, and architectural characteristics , and promoting tourism based activities along the axis.

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Strategic Lines Strategic Lines & & GoalsGoals

The Dimension of Cultural Identity1. To preserve the cultural heritage along and

surrounding the axis, and achieving its sustainability The Tourism Dimension2. To uncover and utilize the tourism potentials of the

axis and its close vicinity

The Dimension of Manufacturing and Trade3. To maintain the manufacturing and trade

characteristics of the axis and its vicinity by complying with the spatial and architectural character of the district and its limitations.

THANK YOUTHANK YOU

07 mehmet swot analysis istanbul

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