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Genel (Public)
DIGITALISATION AND THE NEW WORLDMEHMET T. NANE / PEGASUS AIRLINES CEO
May, 2019 - ISTANBUL TURKEY
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Genel (Public)
ONLY 71 COMPANIES REMAIN TODAY FROM THE ORIGINAL 1955 FORTUNE 500 LIST
THE WORLD IS CHANGINGAT A RAPID PACE
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Genel (Public)
GENERATION X1965-1979
BABY BOOMERS1946-1964
GENERATION Y1980-1999
GENERATION Z2000-18
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Genel (Public)
AVERAGE AGESG
GENERATION RATIOOF TURKEY
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Genel (Public)
BY 2025,65% OF
WORKING POPULATION WILL BE «Y GENERATION»
IN DEVELOPED AND DEVELOPING COUNTRIES
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Genel (Public)
EXPECTATIONS ARE CHANGING
BALANCED LIFELIVE TO WORKWORK TO LIVE
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Genel (Public)
NEEDS ARE CHANGINGEXPERIENCE
TASKS
SIGNIFICANT
PLEASANT
USEFUL
IT WORKS
RELIABLE
FUNCTIONAL
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Genel (Public)
IT’S NOT A DIGITAL
TRANSFORMATION WITHOUT A
DIGITAL CULTURE
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Genel (Public)
VALUECOLLABORATION
OVERINDIVIDUAL EFFORT
MORE ACTION
LESS PLANNING
A DIGITALCULTURE
ENCOURAGESPEOPLE TOTAKE RISKS,
FAIL FASTAND LEARN
ENCOURAGEBOLDNESS
OVERCAUTION
PRIZEDELEGATION
OVERCONTROL
HOW TO CREATE STRONG DIGITAL CULTURE?
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Genel (Public)
HOW DO COMPANIES EMBED A DIGITAL CULTURE?
What does «good» look like?
How do we make it real? How can we reinforce the desiredbehaviors?
Articulate the change required
Activate leadershipcharacteristics andengage employees
Align the organizationto embed the new
culture
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Genel (Public)
COMPANIESMUST INCENTIVIZE
THE RIGHT BEHAVIORS TO SUCCESSFULLY EMBED A NEW
CULTURE
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Genel (Public)
DYNAMIC PRICING MODEL
ON-TIME PERFORMANCE
NEW AIRCRAFT UNBUNDLED PRODUCT OFFERING
ONE AND ONLY IMPLEMENTEROF THE «LOW COST MODEL»
IN TURKEY
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Genel (Public)
IMPROVINGCUSTOMER EXPERIENCE
WHILE INCREASING OUR OPERATIONAL
PROFITABILITY
COST ORIENTATION
OPERATIONAL EFFICIENCY
INNOVATIVE & DYNAMIC PRACTICES
IMPROVING EFFICIENCY THROUGH TECHNOLOGY
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Genel (Public)
DIGITAL TRANSFORMATION IS ONE OF OUR KEY BUSINESS PILLARS
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Genel (Public)
High & sustainable growth
3rd lowest CASK in Europe
Game changer fleet development
SAW HUB: The city airport
Growing ancillary
Digital transformation
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Genel (Public)
7/27
A NEW DIGITAL EXPERIENCE
DIGITAL TRANSFORMATION AT EVERY STAGE
OF TRAVEL
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Genel (Public)
7/27
WE WILL SECURE A COMPETITIVE ADVANTAGE
WITH TECHNOLOGY IN GROWTH, PROFITABILITY
AND CUSTOMER EXPERIENCE
OUR VISION OF DIGITALISATION
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Genel (Public)
7/27
Offering an efficient and
digital working
environment to employees
Creating a difference with
mobile and web applications
Launching self-regulating
systems by using robot
technologies in our
infrastructures
Knowing the guests well,
making a difference to the guest experience
Converting data into value in
different lines of the business
USING NEW TECHNOLOGIESIN OUR INFRASTRUCTURES
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Genel (Public)
INCREASING INVESTMENTS ON DIGITAL MEDIA
20152016
20172018
52%49%
76% 81%
48%51%
24%
19%
Digital Media Offline Media
72% OF OUR GUESTS ARE YOUNGER THAN 44 YEARS OLD
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Genel (Public)
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Genel (Public)
7/27
Blockchain Technology
Electronic Flight Bag
DigitalApron
Travel Asisstant
Express Baggage
Improvementin Online Check-in
Time
Fast Travel Experience with new Turkish ID
cards
Queue and Counter Optimisation
Salesforce Customer Success
Platform
Updated flypgs.com
and mobile app
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Genel (Public)
We didn’t start aviation in Turkey but we have transformed it!