05 2nd speaker d liew armajaro group kakao konek - nov 2012
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KAKAO KONEK
NOV 2012
DAVAO, PHILIPPINES
Daniel Liew
Armajaro Asia
1 This is the property of Armajaro KL. No distribution or copies of this is allowed without the consent of Armajaro KL.
OVERVIEW OF THE ARMAJARO GROUP
• Armajaro is a progressive and successful commodities and
financial services business, headquartered in London.
Founded in 1998, Armajaro has three main business activities
:
• Commodities – coffee, cocoa, sugar and cotton origination,
trading and distribution
• Asset management – commodities and other alternative asset
investment management
• Structured products – arranging and dealing in bespoke
financial instruments
• Over 1,000 people work for Armajaro and its various
subsidiaries and associated companies around the world
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OVERVIEW OF THE ARMAJARO GROUP
• Armajaro is a leading supplier of cocoa beans and cocoa products to
international chocolate manufacturing industry
• The Group as a whole turnover about 10% of annual world volume
• Armajaro has wholly-owned sourcing operations in the world’s key cocoa
producing origins including Ivory Coast, Ghana, Indonesia and Nigeria
• Armajaro’s associate company, Theobroma produces, trades and distribute
semi-finished cocoa products to the confectionery industry
• Armajaro is also a leading supplier of green Robusta coffee to the world’s
major coffee manufacturers and roasters
• Armajaro Trading Limited is headquartered in London with regional
marketing, sales and procurement management offices in Kuala Lumpur,
New York, Singapore and etc
• Armajaro cocoa operations in Asia are based in Malaysia, Singapore,
Vietnam and Indonesia. We also sourced cocoa through our agents in PNG,
Solomon Islands and Vanuatu
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INTRODUCTION TO THE ARMAJARO GROUP
Cocoa
Coffee
Sugar
Coffee
Cocoa
Coffee
Coffee
Sugar
USA
Costa Rica
Colombia
Ecuador
Coffee
Peru
Brazil
CoffeeCocoa Cocoa Cocoa Coffee Cocoa Cocoa Coffee Coffee Coffee
Sierra Leone Liberia Ivory Coast Ghana CameroonNigeria UgandaBurundi Tanzania Kenya
Cocoa
Coffee
Indonesia
Cocoa
Coffee
Sugar
Malaysia /
Singapore
Cocoa
Papua New
Guinea
Cocoa Coffee
United Kingdom
Sugar
Vietnam
CoffeeCoffeeWarehouseTheobroma
ChinaIndiaGermanyNetherlands
Offices
Agents
Agents
AgentsAgent
Cotton Cocoa Cotton
Cocoa
Coffee
Sugar
Thailand
Sugar
New
Zealand
Sugar
Agents
MEDAN
LAMPUNG
SURABAYA
JAKARTA
MAKASSAR
PALU
KOLAKA
JAYAPURA
SIGLI
PORT OPERATION
INTERIOR CENTRE
ARMAJARO CENTRES – SULAWESI, SUMATRA, JAVA, IRIAN JAYA
5 This is the property of Armajaro KL. No distribution or copies of this is allowed without the consent of Armajaro KL.
ARMAJARO CENTRES - SULAWESI
PORT OPERATION
INTERIOR CENTRE
KOLAKA
MAKASSAR
PALU POSO
PARIGI
DONGGALA
TINOMBO
KOTA RAYA
PALOLO
POLMAN
MASAMBA
SP 5
LAMBUNU
PASANGKAYU
GIMPU
BUNTA
TENTENA / TOMATA
TOLAI
6 This is the property of Armajaro KL. No distribution or copies of this is allowed without the consent of Armajaro KL.
ARMAJARO CENTRES - SUMATRA
SIGLI LHOKSEUMAWE
KUTACANE
LAMPUNG
SRI BAWONO
PADANG CERMIN
MEDAN
INTERIOR CENTRE
PORT OPERATION
7 This is the property of Armajaro KL. No distribution or copies of this is allowed without the consent of Armajaro KL.
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Current Cocoa Activities in Indonesia – organizational
structure
Established network in Indonesia from farm level to export
This is the property of Armajaro KL. No distribution or copies of this is allowed without the consent of Armajaro KL.
Southeast Sulawesi Capacity : 1.500 mt
Central Sulawesi Capacity : 4.500 mt
South Sulawesi Capacity : 6.000 mt
Aceh Capacity : 650 mt
Medan Capacity : 3.000 mt
Lampung Capacity : 2.500 mt
Strategic Partner
South Sulawesi - Masamba South Sulawesi - Masamba West Sulawesi - Polman
Central Sulawesi - Poso Central Sulawesi - KotaRaya SouthEast Sulawesi – SP5
• Is a dedicated team specializing in Development and Sustainability across cocoa commodity operations in Indonesia
• Owning the relationship from farm to brand – “value creation” • Help empowering farmers to improve yields and working conditions
Development and Sustainability (D&S)
Nanggroe Aceh
Darussalam
North
Sumatera
West
Sumatera
Bengkulu
Riau Island
Bangka
Belitung
Lampung
Jakarta
Banten
West Java
Jokjakarta East Java
Bali
NTB
NTT
West
Sulawesi
South
Kalimantan
East
Kalimantan
Central
Kalimantan
West
Kalimantan North
Maluku
Maluku
South
Sulawesi
South East
Sulawesi
Central
Sulawesi
North
Sulawesi
Gorontalo
Papua
West
Irian Jaya
Central Java
D&S Activities Areas -
2012
UTZ Certified Farmers The first UTZ Certified Indonesian cocoa beans
KEY FACTORS INFLUENCING SUPPLY AND DEMAND
Demand – stable with upward trend
• Chocolate is relatively inexpensive – less
affected by periodic economic downturns
• No similar substitutes – unlike coffee vs. tea
• In longer term, we should see increase
consumption due to :
• Population growth – more people to consume
cocoa products
• Usage diversifications into non-edible products –
cosmetics, spa etc
KEY FACTORS INFLUENCING SUPPLY AND DEMAND
• Change in consumer taste in non traditional chocolate consuming countries – China and India
• ICCO 2009 data – annual per capita chocolate consumption
• Germany – 11.34kg
• United Kingdom – 10.94kg
• Denmark – 7.39kg
• USA – 5.09kg
• Japan – 2.15kg
• China – 0.10kg
• India – 0.10kg
• Just additional 100grams of annual consumption from both China and India would increase world bean demand by 230,000mt
KEY FACTORS INFLUENCING SUPPLY AND DEMAND
• Supply – more erratic in short term and slowly
declining
• Wild weather pattern – prolonged draught and
flood
• Ageing trees in main producing countries – Ivory
Coast, Indonesia
• Difficulty in combating cocoa disease – CPB,
VSD – in adequate farmers training – financial
constraints, attitude
• Competition from other crops - oil palm
PROJECTION OF SUPPLY AND DEMAND
• Production - violent swings in production cycle – especially 2011/12
season – favorable weather conditions in Ivory Coast – world top
producer at 1.3 million mt – also marred by deadly civil war which
disrupted cocoa trades, domestically and internationally
• Demand – steadily increased despite economic uncertainties since
2008
EMERGING AND POTENTIAL ORIGIN COUNTRIES
Philippines – annual production 6,000mt
• Large population – 94 million – potential
for work force and market
• Large coconut acreage – 2,000,000
hectare ?? – potential for inter-crop with
coconut
• Already experienced in cocoa
EMERGING AND POTENTIAL ORIGIN COUNTRIES
Vietnam – annual production - 3,000mt
• Large population – 88 million – potential
for work force and market
• Availability of agricultural land – cocoa
acreage only 22,000 hectare – room for
more
• Good connectivity with international ports –
due to coffee and industrial items exports –
cheap freight
EMERGING AND POTENTIAL ORIGIN COUNTRIES
South Pacific Islands
• Papua New Guinea – already an established origin – 50,000mt
• Solomon Islands – 7,000mt
• Vanuatu – 1,500mt
• Known for bean quality
• Located off major international sea traffic – logistically difficult and expensive
• Combined population of these 3 countries only 7.8 million – too small
CURRENT ISSUES IN COCOA
• Competition from other crop like oil palm for work force, land and government support
• Ageing trees – low yield – but replanting would mean loss of income for farmers -need alternative income in the interim period
• Industrialization – lack of interests by the younger generation in agri-business – example – Malaysia !
CURRENT ISSUES IN COCOA
• Competition from other cocoa origin –
price sensitive grinders would look for best
value for money – would learn about and
try cocoa from other origins – Ecuador,
West African – threat to traditional Asian
origin like Indonesia
• Increased political / environmental scrutiny
– accusation of child labour, deforestation
etc
CURRENT ISSUES IN COCOA
• Heavy concentration of supply – Ivory
Coast and Ghana account for more than
60% of annual world supply – need to
diversify – opportunity for other origins
• Hot money – funds injection by central
banks spill over into commodities market –
more volatile swings in market – driving up
food prices – what should we do ?
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