document04
DESCRIPTION
TRANSCRIPT
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Human Resources Sales and Marketing Research and Development Production/Operations Customer Service
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Recruitment and retention Job descriptions Person Specifications
Dismissal Redundancy Motivation Professional development and training Health and safety and conditions
at work Liaison with trade unions
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Market research Promotion strategies Pricing strategies Sales strategies The sales team Product – advice on new product
development, product improvement, extension strategies, target markets
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New product development Product improvements Competitive advantage Value added Product testing Efficiency gains Cost savings
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Monitoring distribution After-sales service Handling consumer enquiries Offering advice to consumers Dealing with customer complaints Publicity and public relations
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Organisation by type Global businesses – complex
organisation structures National – organisation possibly
stretches throughout the country Regional – could be through a county or
wider area (North West, South East, etc.) Local – small organisations serving local
area or community
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Hierarchical Structure
Managing Director
Sales DirectorMarketingDirector
Finance Director
A B C D Market Research
Strategy PurchasingManager
Sales Manager
AccountsManager
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MD
Middle Management
Workers
Pyramidal Structure
SeniorManagement
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R&D
Marketing Sales
Production
Finance
MD
Centralised/Entrepreneurial
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Sales
Marketing
Production
Accounts
Collaborative
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Marketing Sales
ProductionFinance
R&D
Circular/Flat
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Project
Marketing
R&DSales
Finance
HRProduction
Matrix Structure