01. types of revenue streams
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TRANSCRIPT
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The Science of StartSession 5: Revenue streams
paulshawsmithscientific business strategy
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paulshawsmithscientific business strategy
What do you need tolearn this week??
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paulshawsmithscientific business strategy
1What revenues streams will the business use to generate cash?
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2What is the optimum pricing point for each revenue stream?
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What are the different ways to make money?
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Asset sale 1
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Things
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Vehicles
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Buildings
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Usage fee 2
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Telephone bill
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Room rental
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Subscription fees3
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Experienced Employees
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Medical aid fees
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Lending/Renting/ Leasing4
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Property rental
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Car rental
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Licensing5
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Cartoon licensing
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Brand licensing
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Process licensing
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Patent licensing
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Brokerage fees6
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Real estate agents
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The barter baron & Rusting Mazda’s
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Advertising7
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Advertising revenue
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Advertising fees
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Service fee8
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Once off fee
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Coaches
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Interest & investments 9
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Banks
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Pick n’ Pay
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Different types of revenue streams
Asset sale
Usage fee
Subscription fee
Lending/leasing/renting
Licensing
Brokerage fees
Advertising
Service fees
Interest and investment
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? Questions
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How many different channels can you think of?
****
In groups of 3 – 4 brainstorm times:
You are a consulting team
The CEO of Coke Enterprises has asked you to:
Come up with as many ways as possible to generate a
revenue from the coca cola brandUse the categories of revenue types to
guide yourthinking
* Time: 10 minutes
* Choose the best revenue stream idea to pitch to the
class
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Consulting job for Coke
Asset sale
Usage fee
Subscription fee
Lending/leasing/renting
Licensing
Brokerage fees
Advertising
Service fees
Interest and investment
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How many different channels can you think of?
What revenue streams are the most profitable?
Is predictability of the revenue stream important?
How important is repeated revenue streams?
Diversified vs. Single revenue stream?
How important is timing of the revenue stream payment ?
What are our customers really willing to pay for?
What revenue streams capture the customers full
willingness to pay?
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How many different channels can you think of?
***
In groups of 3 – 4 brainstorm times:
For each group members business:
Come up with as many ways as possible to generate a
revenueRate each revenue type in terms of
customerpreference and your preference
* Time: 20 minutes
* Let the class know if you are planning on testing a
new revenue stream