revenue streams for startups - rashmi sinha
DESCRIPTION
TRANSCRIPT
![Page 1: Revenue Streams for Startups - Rashmi Sinha](https://reader033.vdocuments.us/reader033/viewer/2022050920/54b4f69d4a7959b9428b4640/html5/thumbnails/1.jpg)
Why your startup needs multiple revenue modelsRashmi SinhaSlideShare
![Page 2: Revenue Streams for Startups - Rashmi Sinha](https://reader033.vdocuments.us/reader033/viewer/2022050920/54b4f69d4a7959b9428b4640/html5/thumbnails/2.jpg)
Background
• SlideShare• Revenue experiments (Advertising,
LeadShare, AdShare, Channels, Pro Accounts)
![Page 3: Revenue Streams for Startups - Rashmi Sinha](https://reader033.vdocuments.us/reader033/viewer/2022050920/54b4f69d4a7959b9428b4640/html5/thumbnails/3.jpg)
SlideShare Pro Accounts
![Page 4: Revenue Streams for Startups - Rashmi Sinha](https://reader033.vdocuments.us/reader033/viewer/2022050920/54b4f69d4a7959b9428b4640/html5/thumbnails/4.jpg)
![Page 5: Revenue Streams for Startups - Rashmi Sinha](https://reader033.vdocuments.us/reader033/viewer/2022050920/54b4f69d4a7959b9428b4640/html5/thumbnails/5.jpg)
Your users should understand your business model
![Page 6: Revenue Streams for Startups - Rashmi Sinha](https://reader033.vdocuments.us/reader033/viewer/2022050920/54b4f69d4a7959b9428b4640/html5/thumbnails/6.jpg)
The first sales person should be YOU
![Page 7: Revenue Streams for Startups - Rashmi Sinha](https://reader033.vdocuments.us/reader033/viewer/2022050920/54b4f69d4a7959b9428b4640/html5/thumbnails/7.jpg)
Understand the Sales Learning Curve before first sales hire
![Page 8: Revenue Streams for Startups - Rashmi Sinha](https://reader033.vdocuments.us/reader033/viewer/2022050920/54b4f69d4a7959b9428b4640/html5/thumbnails/8.jpg)
Financial models are useful(to understand if it will scale)
![Page 9: Revenue Streams for Startups - Rashmi Sinha](https://reader033.vdocuments.us/reader033/viewer/2022050920/54b4f69d4a7959b9428b4640/html5/thumbnails/9.jpg)
Get entire team on board
![Page 10: Revenue Streams for Startups - Rashmi Sinha](https://reader033.vdocuments.us/reader033/viewer/2022050920/54b4f69d4a7959b9428b4640/html5/thumbnails/10.jpg)
More experiments are better
![Page 11: Revenue Streams for Startups - Rashmi Sinha](https://reader033.vdocuments.us/reader033/viewer/2022050920/54b4f69d4a7959b9428b4640/html5/thumbnails/11.jpg)
Advertising
• Networks• Direct sales• Through partners
![Page 12: Revenue Streams for Startups - Rashmi Sinha](https://reader033.vdocuments.us/reader033/viewer/2022050920/54b4f69d4a7959b9428b4640/html5/thumbnails/12.jpg)
Advertising needs massive scale• Getting to 50 million
in revenue– General site, $1 RPM
, 4 billion pageviews. – Demographic
targeting, $5 RPM, 800 million pageviews
– Endemic advertisers, $20 RPM, 200 million pageviews
![Page 13: Revenue Streams for Startups - Rashmi Sinha](https://reader033.vdocuments.us/reader033/viewer/2022050920/54b4f69d4a7959b9428b4640/html5/thumbnails/13.jpg)
Balancing ads and user experience
![Page 14: Revenue Streams for Startups - Rashmi Sinha](https://reader033.vdocuments.us/reader033/viewer/2022050920/54b4f69d4a7959b9428b4640/html5/thumbnails/14.jpg)
Understanding Freemium
• Free + Premium
• Metrics– Conversion– Churn %– CLTV (Customer
Lifetime Value)– User Acquisition
cost
![Page 15: Revenue Streams for Startups - Rashmi Sinha](https://reader033.vdocuments.us/reader033/viewer/2022050920/54b4f69d4a7959b9428b4640/html5/thumbnails/15.jpg)
Practice customer development• Release early• Listen to
feedback• Charge for it
from Day one• Iterate, iterate,
iterate
![Page 16: Revenue Streams for Startups - Rashmi Sinha](https://reader033.vdocuments.us/reader033/viewer/2022050920/54b4f69d4a7959b9428b4640/html5/thumbnails/16.jpg)
With paid products, your customers call and tell you what they will pay for!
![Page 17: Revenue Streams for Startups - Rashmi Sinha](https://reader033.vdocuments.us/reader033/viewer/2022050920/54b4f69d4a7959b9428b4640/html5/thumbnails/17.jpg)
Comparing revenue from diff models
Bookings Realized Revenue
Collections
Advertising: Networks
N/A When ad is run
30 days
Advertising: Direct Sales
IO is signed When ad is run
45-120 days later
Subscriptions
Subscription agreement
Subscription period
Beginning of each subscription period
Multiple models balance this out