01 digitaletransformationzuehlke en


More powerful and connected devices for the mass market

Massive changes in society throughout all social classes «I want it all, and I want it now»

Disruptive change of economies («creative destruction») and incentives for new technologies

What is really new?

Digital Transformation is a technology-driven development, which changes society and business for the long term


Why didn’t taxi companies create Uber?

Why didn’t banks create Bitcoins?

Why didn’t online music portals create Spotify?

Why didn’t telecommunication companies create WhatsApp?

Why didn’t hotels create AirBnB?

Why didn’t car makers create Tesla?

new to the industry

young

global

Disruptive companies are usually young, global and new to the industry


Market drivers Barriers

New, globally operating competitors

New business models

"The winner takes it all" – Time-to-market

New legal requirements and technologies

Clients appreciate simplicity

Tight market focus, limited scalability

Cannibalization of own success

Long and difficult organizational structures

Lack of know-how, inflexible IT systems

Complex processes and regulations

Digital Transformation is primarily a great challenge for established companies


Digital Transformation is the challenge and the answer.

But what is your question?

"Digitale Transformation" ist aktuell in aller Munde, man muss jedoch genau differenzieren, wovon man redet und was relevant ist …


What is your question?

How can we position and organize ourselves to succeed in a digital competitive landscape?

How can we bring innovations to market and excite our clients in the long term?

How can we establish and maintain our foundation, which enables us to pursue new business opportunities?

Direction

Action

Foundation


How can we differentiate ourselves from competitors in the digital age?

How do we want to earn money in the future?

How should we position ourselves in regards to organizational structure, core competencies and culture?

Who do we want to work with?

What is your strategic and organizational direction?

Collaboration

Organization &Transformation

Digital Vision & Strategy

Direction

Business Model Innovation


Digital Marketing & Communication

CustomerExperience &Empowerment

Product & Service Delivery

Product & ServiceInnovation

How can we continuously offer new solutions and meet increasing client expectations?

How can we convert our clients to fans?

How can we establish a high digital presence for our stakeholders?

How can we optimally deliver our product and service promise to our clients?

Who is your client and what is the underlying value chain?

Action


Enterprise &SystemArchitecture

System & Data Security

Internet of Things

Data Analytics How can we extract profit-enabling information out of data?

How can we build flexible and efficient IT systems for the long term?

How can we turn “things” into “assets”?

How can we effectively protect our systems and data?

How do you handle your data and technology?

Foundation


Target state of a fully digitized company

Strong Presencein the Digital World

PowerfulCollaborationNetwork

ConvincingCustomer Experience

Automated,Customer-orientedProcesses

Agile Organization & Culture

Convincing Vision & Strategy

InnovativeProducts &Services

SustainableBusiness Model

Dire

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Flexible Architecture &IT Systems

High System-& Data-Security

Smart &ConnectedPhysical Platforms

ProfitableData Utilization

Foun

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Contact

For further questions regarding Digital Transformation, please do not hesitate to contact us at Zühlke.

Dr. Robert KnopConsulting Director

[email protected]+41 78 846 23 90

Valentin RüstExpert Business Analyst


Cédric RiesterLead Consultant
