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WELCOME WSPA!

Kersti joined WSPA in 2010 as Director of Development & Marketing. She works with the WSPA Canada fundraising team to oversee all aspects of revenue development.

 She brings nearly a decade of experience in direct marketing. In addition to working agency-side in the financial sector, Kersti spent a number of years at two leading Canadian fundraising agencies: Harvey McKinnon Associates and Stephen Thomas. At both agencies, she managed successful fundraising programs for a broad range of charities, from local grassroots organizations to major global brands. She also has a background in research, having worked in market research with Environics and in research communications for the University of Guelph.

She has an Honours BA in European Studies from the University of Guelph, which included a year studying in Konstanz, Germany. She also completed a post-diploma in Corporate Communications at Seneca College.

  Kersti lives in the west end of Toronto with her big-boned rescue cat, Antoine. She volunteers with Amnesty International and Annex Cat Rescue. In her free time, she adores travelling, books and films, and cooking – accompanied by the odd glass of wine.

 

Melissa Matlow, Programs Officer

Melissa Matlow is our Programs Officer and joined WSPA in 2005.

Her work on WSPA’s Canadian Zoo Campaign in Ontario resulted in a commitment from the Ontario government to strengthen the Ontario SPCA Act and establish zoo regulations and standards.

Before joining WSPA, Melissa was a campaigner at Earthroots where she helped achieve an Ontario wolf conservation strategy and permanent protection for Algonquin wolves through a year-round ban on hunting and trapping in 39 townships surrounding the park.

Melissa has a Bachelor in Environmental Science majoring in ecology from the University of Guelph, and a Masters in Environmental Studies from York University. From naturalizing city parks to studying the effects of the global food system on women workers, Melissa has been involved in a diverse array of research projects. Her Masters research focused extensively on the implications of factory farming on consumer health, the environment, the workers and the animals.

Melissa’s house is a 30-minute walk from the WSPA office. She lives with her husband Josh Matlow, an outspoken Toronto District School Board Trustee, and their damn good looking cat Tony.

Humber Fundraising and Volunteer Management Speaking Engagement

14 October 2010

WSPA Canada

About WSPA

World Society for the Protection of Animals

Delivering animal welfare for over 25 yearsMerger of two organizations: International

Society for the Protection of Animals and the World Federation for the Protection of Animals

Incorporated as WSPA in 1981WSPA is an animal welfare charity – focussed

on the care and humane treatment of animals

Vision

Our vision is a world where animal welfare matters and animal cruelty ends.

This means:• We work to reduce the suffering of animals.• We strive to eliminate practices that cause

animals pain and distress.• We hope to end all cruelty and abuse of

animals.

ValuesWSPA works to raise animal welfare standards

around the world. We advocate that animals should be raised humanely on farms and transported and slaughtered without suffering.

WSPA works in cooperation with more than 1,000 member societies in more than 150 countries. We work internationally and on greater range of animal issues.

For WSPA, all animals (dogs, cats, farm animals, wildlife, marine animals) should have the ability to live free from unnecessary pain. WSPA is essentially against cruelty and abuse towards animals.

Programs

WildlifeCompanion AnimalsFarm AnimalsDisaster ManagementLegislation

Canadian Programs

Captive Wildlife: Roadside zoosAll zoos must meet professional animal welfare & public

safety standardsLicensing regulations for exotic animals.

Farm Animals: Achieving more humane animal transport regulationsPromoting humane food (www.choosecagefree.ca)

LegislationAnimal cruelty provisions under Criminal Code drafted in

1892Universal Declaration on Animal Welfare

Global Network

We work in cooperation with more than 1,000 member societies in over 150 countries.

We are represented on numerous international bodies, including the United Nations and the Council of Europe.

International Structure

Offices in 15 countriesWSPA International (London)International boardCanadian board

Canadian Office:Org Chart & Reporting Structure

Staff Roles/FunctionsRegional Director:

Responsible for all WSPA activities in N AmericaReports to Canadian and US boardsReports to Deputy Director General, HQ

Interim Regional Manager:Supports regional member societies and

companion animal work in CanadaSupervises staff and oversees operations in

Canadian officeReports to Regional Director

Staff Roles/FunctionsDirector, Development & Marketing:

Responsible for achieving revenue as per budgetSupervises fund development staff Reports to Interim Regional Manager

Fund Development Staff:Supporter Development ManagerOnline Fundraising ManagerMajor Gifts ManagerDatabase ManagerMajor Gifts OfficerSupporter Services Coordinator

Staff Roles/FunctionsPrograms Manager:

Develops and implements all Canadian-based programs and campaigns

Manages international and national campaign and program initiatives in Canada

Reports to Interim Regional Manager

Programs Officer:Assists in the implementation and

development of WSPA’s campaignsConducts campaign initiatives in CanadaReports to Programs Manager

Staff Roles/FunctionsCommunications Manager:

Develops and executes communications strategyResponsible for offline comms and PR activityManages media relationshipsFacilitates adherence to brand guidelinesReports to Interim Regional Manager

Receptionist/Administrative Assistant:Reception and other administrative functionsCommunicates with French language

constituencyReports to Interim Regional Manager

VolunteersAccommodate any level of commitment

(min 3 months), match skills and interestsPossible roles include:

AdministrationCampaign assistanceOnline actions and researchFundraisingSpecial eventsAgreement form includes clauses for

confidentiality, supervision and volunteer safety

Role of the Development TeamRaises fundsLiaises with comms and programs teamsPlanning and budget process in conjunction

with WSPA InternationalReports to WSPA International as follows:

Quarterly reportsSpecific analysis (LTV, RFV, attrition, etc.)Year-end reportingOther as required

Fundraising33,500 active supporters, including 9,500

monthly supporters.

Total expected revenue in 2010: $5.2 million

Total expected revenue by 2013: $7.6 million

Channels used: direct mail, telemarketing, online, F2F, DRTV, major/corporate, affinity card, workplace giving

FundraisingWe adhere strictly to CRA guidelines. Our

commitment is that no more will be spent on administration and fundraising than is required to ensure effective management and resource development.

In 2009, WSPA’s fundraising costs were $1,189,536 and income was $4,612,811 for a total fundraising ratio of 25%.

Fundraising

Board of DirectorsCanadian:

Provides strategic advice and guidance on fundraising, budgets, program work and finances

Ensures compliance with all legal and CRA requirements

International:Provides strategic advice and guidance for

the entire organizationFinal approval on all plans and budgets

(programs, fundraising, etc.)

BylawsGovern the conduct and operations of the

BoD (Canadian and International), including:Nomination processRoles/responsibilities of members and

committeesLimits of authorityProcess for AGMRequirements for meeting minutes and

statements of account

Policies & ProceduresInternational policy governing aims,

general principles, specific programsCanadian office policies/procedures cover:

Privacy*Purchase authorization*Problem resolution*Workplace violence and harassment*Sick days/vacation daysPetty cashCode of conduct* Handouts provided

Professional Development & Staff Recognition

Each staff member allotted a small annual professional development budget

Exceptions made for specific technical training

Working towards more informal recognition for outstanding performance

Annual holiday party for staff hosted by Regional Director, summer staff appreciation BBQ

CultureProfessionalSocial Moving towards a culture of increased

collaboration

Thank you!

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THANK YOU WSPA!