+ using mailchimp to create extension-branded newsletters send your message to the masses march 19,...
TRANSCRIPT
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Using MailChimp to create Extension-branded newsletters
Send Your Message
to the Masses
March 19, 2014 - Emily Pitts, CAES OIT
March 19, 2014Send Your Message to the Masses : : Using MailChimp
WELCOME!
Enter your name in
the chat window
for attendance
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Send Your Message to the Masses : : Using MailChimp
In this session, we’ll…
Import a template
Modify the template
Set up a campaign
Add content
Examine preview tools
Discuss best practices for send times, subject lines, etc.
March 19, 2014
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Send Your Message to the Masses : : Using MailChimp
ExtensionTemplate
Create banner
Adjust colors
Adjust typography
UGA Extension brand
MailChimp stamp
EEO statement
Mobile-friendly
March 19, 2014
Send Your Message to the Masses : : Using MailChimp
Mailchimp Overviewwww.mailchimp.com
March 19, 2014
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Send Your Message to the Masses : : Using MailChimp March 19, 2014
> Mailchimp home page
Send Your Message to the Masses : : Using MailChimp March 19, 2014
Mailchimp login
Send Your Message to the Masses : : Using MailChimp March 27, 2014
Mailchimp account dashboard
Menu
Quick action tools
Account info
Getting started tools / recent activity
Send Your Message to the Masses : : Using MailChimp
Templates
March 27, 2014
Send Your Message to the Masses : : Using MailChimp March 27, 2014
Campaigns
Saved templates button
Send Your Message to the Masses : : Using MailChimp March 27, 2014
Templates
https://us1.admin.mailchimp.com/templates/
Create template button
Pay attention!Look for the description here for differences between Templates and Campaigns.
Send Your Message to the Masses : : Using MailChimp March 27, 2014
Choose import option
Send Your Message to the Masses : : Using MailChimp March 27, 2014
Browse file
Send Your Message to the Masses : : Using MailChimp March 27, 2014
Modify template
YES – colors, font styles
NO – hideable sections, banner, logo choice
Notice *||* code and odd logos at bottom. You are in the TEMPLATE EDITOR, not the CAMPAIGN EDITOR
Refer to cheatsheet for list of editable styles
We’ll look at the banner, visibility options and logo in the campaign in a minute…
Save and Exit
Good to know!You can also edit type styles and colors in the campaign editor.
Send Your Message to the Masses : : Using MailChimp
Create a Campaign
March 27, 2014
Send Your Message to the Masses : : Using MailChimp March 27, 2014
Campaigns
“Create Campaign”
https://us1.admin.mailchimp.com/campaigns
Send Your Message to the Masses : : Using MailChimp March 27, 2014
Choose Campaign type
Regular ol’ Campaign
RSS-Driven Campaign
Send Your Message to the Masses : : Using MailChimp March 27, 2014
1. Recipients
Choose a list
Set up your first list
Send Your Message to the Masses : : Using MailChimp March 27, 2014
2. Setup
Name your campaign
Email subject
From name
From email address
Extras – Social Media
Send Your Message to the Masses : : Using MailChimp March 27, 2014
3. Template
Pick a template > Saved Templates
Can’t decide?You can switch templates after you enter content, but your content *might* get misplaced. Stay sharp.
Send Your Message to the Masses : : Using MailChimp March 27, 2014
> Saved Templates
Send Your Message to the Masses : : Using MailChimp
Similar to design view we saw
Take a look at the page: Banner needs attention Date Sample text Table of contents Logo
March 27, 2014
4. Design
Look familiar?The campaign editor has very similar elements as the template editor.
Send Your Message to the Masses : : Using MailChimp March 27, 2014
Modify banner
Click “Edit”
Select an image (need sample image on file)
Adjust image size if too big
Crop image if not banner-friendly (600x72px is good)
Add text
Do other stuff
Save
Send Your Message to the Masses : : Using MailChimp March 27, 2014
Hide items
Send Your Message to the Masses : : Using MailChimp March 27, 2014
Choose logo
Send Your Message to the Masses : : Using MailChimp March 27, 2014
Edit content
Pay attention to formatting
Use headings to help set apart content
Use TOC headings to populate table of contents
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Send Your Message to the Masses : : Using MailChimp
Preview checklist
Are your links working and correct?
How does your email look in different email clients?
Are there clear breaks between your paragraphs?
Is your table of contents correct?
Are all of your images showing up?
Is your contact information correct?
Have you had another person read all of your content?
March 27, 2014
Send Your Message to the Masses : : Using MailChimp March 27, 2014
Preview
Web and mobile views
See how your dynamic content is picking up
Is your TOC correct?
Are the correct items hidden?
Does everything line up okay?
Send Your Message to the Masses : : Using MailChimp March 27, 2014
Send a test!
Check for problems
Send to: Accounts that use different email clients Accounts with access to different devices A coworker to double-check your content
This is just a test…Don’t distribute this newsletter like it’s the real thing!
Send Your Message to the Masses : : Using MailChimp March 27, 2014
5. Confirm
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Send Your Message to the Masses : : Using MailChimp
Final checklist
Have you made all final edits?
Check your links again!
Have you set the correct subscriber segment?
Is everything linked that should be?
Do you have a text-only version? Is the content identical?
Have you scheduled a delivery time?
March 27, 2014
Send Your Message to the Masses : : Using MailChimp March 27, 2014
Schedule
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Send Your Message to the Masses : : Using MailChimp
When IS the best time to send?
It depends. Who are you trying to reach? What is your audience? What are you trying to accomplish?
Track open and click rates, what do you see for your messages?
March 27, 2014
Send Your Message to the Masses : : Using MailChimp
Reporting
March 27, 2014
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Send Your Message to the Masses : : Using MailChimp
Monitoring sends - problems
Track bounces High number of bounces may flag your account Avoid bounces, send one last invite via your text email
Track complaints Allowed about 1 per 1000 sends High number alert Mailchimp High number may shut your account down If proof of opt-in viable, complaint not as powerful
as SPAM
Track unsubscribes
March 27, 2014
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Send Your Message to the Masses : : Using MailChimp
Monitoring sends - success
Track deliveries
Track open rate ~20-30% is good for a starting list The more targeted your audience, the better rate
Track click rate Which links received most clicks? Was link action driven? Did supporting text help draw attention?
March 27, 2014
Send Your Message to the Masses : : Using MailChimp March 27, 2014
Reports
Send Your Message to the Masses : : Using MailChimp March 27, 2014
Campaign report 1
Send Your Message to the Masses : : Using MailChimp March 27, 2014
Campaign report 2
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Send Your Message to the Masses : : Using MailChimp
Sending your 1st campaign:
1. Establish a MailChimp account
2. Set up a new subscription list
3. Import and modify a template
4. Create your first campaign
5. Add your content
6. Preview your newsletter
7. Send your newsletter
8. Monitor success and track problems
March 19, 2014
Send Your Message to the Masses : : Using MailChimp
Advanced Techniques
March 19, 2014
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Send Your Message to the Masses : : Using MailChimp
Learn more about:
Setting up your first subscription list: http://kb.mailchimp.com/article/how-do-i-create-a-new-list
Building sign-up forms: http://kb.mailchimp.com/article/how-do-i-build-and-design-
my-signup-form-and-response-emails
Adding newsletter archives to your site: http://kb.mailchimp.com/article/how-can-i-set-up-an-archive
-of-my-campaigns
March 19, 2014
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Send Your Message to the Masses : : Using MailChimp
Ask for help with…
Using the newsletter to send updates from a blog
Embedding a subscription form on your website
Including a link to archives on your site
Giving OIT staff access to your account
March 19, 2014
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Send Your Message to the Masses : : Using MailChimp March 19, 2014
Visit www.caes.uga.edu/unit/octsfor more resources and WIMBA archives.
See www.caes.uga.edu/unit/octs/resources/email-newsletters for detailed e-newsletter information. An updated template will be available AFTER March 19.
Questions?
Emily [email protected]