& THE GCC REGION

Population and % of Expats

CountryPopulation

(2012)Nationals

KSA 29.2 M 20.15 M

UAE 8.77 M 1.14 M

Kuwait 3.79 M 1.70 M

Oman 3.09 M 2.55 M

Qatar 1.84 M 0.28 M

Bahrain 1.15 M 0.53 M

Country% Expats(2014 F)

Bahrain 54%

Kuwait 55%

Oman 27%

Qatar 85%

KSA 31%

UAE 87%

KSA

UAEQatar

Kuwait

Oman

Bahrain

GDP and GDP per Capita

2013 GDP/Capita Ranking v. Developed Market

Country2013 

GDP/Capita US$

World 2013 Rank

Qatar 100,278  3USA 53,101 9Kuwait 47,640     12UAE 43,875     19UK 39,567 23Bahrain 27,440     28Oman 25,289     29KSA 24,847     30

Key Players in Retail (Hypermarkets)

International (# of Stores) Local (# of Stores)

(70)

(22)

(50)

(152)

(15)

Home Retailers

International (# of Stores) Local/Regional (# of Stores)

(6)

(3)

(2)

(1)

(10)

(2)

(13)

(36)

Birth Rates and Population Growth

Birth Rates* 2008 2009 2010 2011 2012Bahrain 17.0 16.6 16.3 15.9 15.6Kuwait 21.5 21.4 21.3 21.1 20.9Oman 21.7 21.8 21.8 21.7 21.3Qatar 12.7 12.1 11.7 11.4 11.2KSA 21.7 21.2 20.8 20.3 19.9UAE 16.4 16.2 16.0 15.6 15.1

Population Growth 2011 2012 2013 2014 2015Bahrain 2.0% 1.9% 2.0% 2.0% 2.0%Kuwait 2.8% 2.8% 2.8% 2.8% 2.8%Oman 18.8% 3.2% 3.2% 3.2% 3.2%Qatar 4.3% 7.6% 10.0% 9.5% 8.0%KSA 2.9% 2.9% 2.7% 2.1% 2.0%UAE 3.0% 3.0% 3.0% 3.0% 3.0%

*Crude birth rate indicates the number of live births occurring during the year, per 1,000 population estimated at midyear. Subtracting the crude death rate from the crude birth rate provides the rate of natural increase, which is equal to the rate of population change in the absence of migration.

Number of Children per Family

Avg. Children per Household

2008 2009 2010 2011 2012 2013

Bahrain 1.6 1.5 1.5 1.5 1.5 1.5Kuwait 2.0 2.0 2.1 2.1 2.1 2.0Oman 2.5 2.4 2.2 2.2 2.1 2.0Qatar 1.0 1.0 1.0 1.0 1.0 1.0KSA 2.1 2.1 2.0 2.0 1.9 1.9UAE 0.9 0.9 0.8 0.8 0.8 0.8

# Not uncommon for Local Families to have 4/5 children in the past.

“New” Territories

Qatar ‐ Exceptional GDP/Growth of +80% over 5 years; dependent on Gas Sector Revenue/not aligned to GCC

Iran ‐ Sleeping Giant – Population = 77 million

Iraq ‐ Population = 34 million – High Demand!

The GCC FamilyIm

port

ance

of

Hom

eSociety in the GCC is known for its strong ties between its members. Families, neighbors and friends maintain close relationships, and everyone is ready to share and celebrate special occasions with others. With homes that frequently entertain guests, most residents take great pride in building, furnishing and regularly updating their interiors.

The GCC FamilyP

ictu

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of T

ypic

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Kuw

aiti

Vill

as

An Average Kuwaiti HomeT

he G

CC

‘Fam

ily’

Basement Ground Floor First Floor

Minimum: 4 Bedrooms, 3 Living Rooms, 2 Dining Rooms, 1-2 big reception areas, 6 Bathrooms & 2 Kitchens.

Who Lives Here?

3 Generations: – Grand Parents– Parents– Children/Young or Newly Marrieds

Change

• Lack of building new houses (Nationals entitlement).• Increase in Apartment Living for young (on rent).• More entertaining at home.

Potential For Homeware

• Home Decoration – average total change every 3 years, max. 5 years.

• Tableware – every year• Cookware – move from functional to fun!/housemaids to

self!• Home Entertaining – exposure to Global styles of cooking

& entertaining driven by wide range of international restaurants.

• Cheesecake Factory & IHOP across GCC & so too is Japanese!

Media/Magazines

Who We Are?

1. Part of Alghanim Industries, one of Kuwait’s oldest trading group.2. Safat Home prides itself on providing the people of Kuwait great value,

wide choice and exceptional service3. It’s a one stop covering, home furnishings, kitchens, bath, tiles and

accessories, along with all the design and installation services.4. We cater to a wide range of tastes and styles with international designs.

We have our own group Sourcing Officein Guangzhou, China & India.5. Safat Home carries exclusive brands such as Cilek Kids Bedroom &

Toto Sanitary ware 6. We have 2 main stores in Kuwait, each 8000m2 & 4 additional children

stores of 700m2 each.7. Our ambition & strategic expansion plan is to be across Kuwait & KSA,

with a reputation for exceptional service, range & great value.

Safat Home Brands

Safat Home Stores

Safat Home Social Media Channels

Follow us @safat_homefacebook.com/SafatHomeByAlghanim Follow us @safat_home

Look us up on…

High importance of Social Media/Growth to drive footfall, but online shopping still early…

Safat Home Ramadan Catalogue