Marketing To Kids

In the months of November and December children will spend 160 billion.

Toys sales have dropped.

Answer- Market more

Six strategies marketers use to get kids to want stuff bad

Wal-Mart

Children add the items they want.

Techie Wish-list

Best way to build brands is 30 second ads

Some companies spend entire budget on tv ads

TV does it best

http://www.youtube.com/watch?v=IOEFiFSM5GM&feature=related

Big screen icons as toys

Pirates

“If you hook a kids heart, a parents wallet will follow”

Big Screen Hype

Scholastic Turned to

toys/games “The world is

changing.”

#4 Books as toys

http://www.youtube.com/watch?v=xFCcN146WBw

250,000 units in first day Caused toy shortage

#5 Faux toy shortages

Target kids who ride school bus

Public outrage over ads

2004-2009 10,000 buses

#6 Bus Radio

What are some examples you can remember from your childhood?

Is this ethically?

What would be an appropriate approach to marketing to kids?

http://www.usatoday.com/money/advertising/2006-11-21-toy-strategies-usat_x.htm