® ibm software group © 2005 ibm corporation ibm and datapower extending the soa foundation with...

®

IBM Software Group

© 2005 IBM Corporation

IBM and DataPowerExtending the SOA Foundation with simplicity, superior performance, hardened security

November 1, 2005

IBM Software Group | WebSphere Software

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Agenda

Executive Summary

Recent Announcement Acquisition of DataPower A Continuation of IBM’s SOA Strategy

When to Sell DataPower Customer Scenarios and Customer Questions


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Executive Summary

What does DataPower Acquisition mean to you as a Seller?

• Game changing technology that will help accelerate SOA implementations!

• DataPower is a game changer product to help companies embrace SOA, minimizing

complexity while enhancing performance, security and management

• A software capability embedded in a specialized hardware with ingenious packaging

enhancing SOA deployment run-time

• You can leverage to accelerate deployments of core WebSphere and Tivoli products

• Opportunity for WebSphere, Tivoli, and STG SSRs

• WebSphere, Tivoli, and STG get commission on sales within their accounts

• Avg. deal size $200K – 80% SW/ 20% HW

• No additional quota in 4Q!

• 4Q contest offers additional incentives


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Focusing on Infrastructure for SOA deployment

SOA Industry Teams, SOA Jumpstarts

Partnership Initiative

IBM SOA Industry Accelerators

IBM SOA Foundation and new products to support it

SOA allows customers to have a flexible, robust infrastructure to model, assemble, deploy & manage in real-time reusing existing assets

Infrastructure

Know-how & best practices

Skills

Partners


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SOA Foundation Infrastructure – Wants & Needs

Key attributes for flexible, robust SOA infrastructure:

Simplicity

Security

Performance

The reality

High volumes of XML traffic create performance bottlenecks and security risks

The need to accelerate SOA applications is driving customers to purchase special purpose functionality in an appliance packageInfrastructure

Infrastructure needs:

Reduced Complexity and Operational Expenses

XML threat protection and fine-grain access control

Faster XML processing for enterprise class performance


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DataPower – WebSphere Addressing SOA Deployment Needs

Recently Announced: Acquisition of DataPower

Simplifies: streamlines SOA infrastructure with specialized software/hardware devices

A WebSphere SOA Appliance that…

A game changer product to help companies embrace SOA, minimizing complexity while enhancing performance, security and management of business processes implemented under SOA principles

Why an SOA Appliance?

A software capability…Embedded in a specialized hardwareWith ingenious packagingEnhancing SOA deployment run-time

Accelerates: expedites SOA XML processing

Helps Protect: XML-level protection enhances SOA security management


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DataPower Company Overview Extensive Experience in XML Processing Optimization

Founded 1999, first to market with XML processing technology

72 employees, headquartered in Cambridge, MA

Strong market recognition - over 50 enterprise customers in production

Customers span industries: Financial Services, Banking and Insurance Telecom Government

Extensive Experience in XML Processing Optimization

Founded 1999, first to market with XML processing technology

72 employees, headquartered in Cambridge, MA

Strong market recognition - over 50 enterprise customers in production

Customers span industries: Financial Services, Banking and Insurance Telecom Government

FoundedFounded

DGXTDGXTOptimalOptimalSoftwareSoftware

InterpreterInterpreter

XSLJITXSLJITOptimizedOptimizedSoftwareSoftwareCompilerCompiler

XS40XS40First WirespeedFirst Wirespeed

XML SecurityXML SecurityGatewayGateway

XA35XA35World’s FirstWorld’s First

XMLXMLAcceleratorAccelerator

XG3XG3Highly OptimizedHighly Optimized

HardwareHardwareAccelerationAcceleration

XG4XG4Gigabit/SecGigabit/Sec

OEM HWOEM HWSolutionSolution

““XG1”XG1” ““XG2”XG2”XI50XI50

IntegrationIntegrationApplianceAppliance

19991999 20002000 20012001 20022002 20032003 20042004


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DataPower Product PackagingDataPower products offer customers significant performance, ease of use, and packaging advantages for managing rapidly growing XML-based data

$75K list

$65K list

$35K list

XA35 XML AcceleratorOffloads overtaxed servers by processing XML, XSD, XPath and XSLT at wire

speed SW provides significant performance improvements over WebSphere solutionsHW + SW provides enterprise-class performance

Add: DataPower XML Security

SW

Add: DataPower XML Integration & existing systems connectivity SW

XS40 XML Security GatewaySecurity, agility and performanceDevice can off-load application security softwarePerforms XML Web services security functions (parse, filter, validate

schema, encrypt/decrypt, signatures, access control, and more)

XI50 Integration ApplianceExpands support to non-XML solutionsAdvanced architectureIntegrated message-level security


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IBM redefines the boundaries of middleware extending the SOA foundation with specialized, consumable, dedicated devices that combine performance and

hardened security for SOA implementations

DataPower PositioningSpecialized combination of hardware and software for easier, faster and more secure SOA infrastructure deployment

Improving and expediting SOA implementations to help customers on their SOA journey

Gather requirements Model & Simulate Design

Discover Construct & Test Compose

Manage applications & services Manage identity & compliance Monitor business metrics

DataPower – An SOA Appliance

Simplifies – streamlines SOA infrastructure and deployment with appliances - specialized hardware/software devices

Accelerates –faster SOA XML processing

Protects – helps address security for SOA XML-based implementations

Integrate people Integrate processes Manage and integrate information

Application Infrastructure


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DataPower Continues SOA Foundation EnhancementProcess:

WebSphere Process Server

WebSphere ESB & Message Broker

WebSphere Partner Gateway &

Adapters

People:

WebSphere Portal

WebSphere Everyplace Deployment

Workplace Collaboration Services

Information:

WebSphere Information Integrator

Application Infrastructure:

WebSphere Application Server & XD

WebSphere Business Monitor

Tivoli Composite Application Manager

Tivoli Federated Identity Manager

Tivoli Access Manager for e-business

WebSphere Business Modeler Rational Software Architect

WebSphere Integration DeveloperRational Application Developer

DataPower deliversB2B XML Security Policy Enforcement

SOA Security Management Policy Management Federated Identity Management Auditing and Compliance for SOA User Provisioning

XML Message Handling

XML Acceleration

delivers

+


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Case in point:

Handle significant server workload generated by XML-based processing

Solution:

Accelerates infrastructure implementation, offloading XML traffic to speed up processing with minimum network disruption

Web Application

XA35 Acceleration Appliance

XML Off-load Acceleration

IBM Customers that Need to Accelerate Application and SOA Performance


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Identify Prospects: Accelerate SOA PerformanceCustomer Questions

Do you have plans to implement an SOA or deploy XML and SOAP?

Do you have XML performance or scalability concerns? Example: Dynamic content rendering (XML to HTML)

Example: SOAP message routing

Example: Translating XML from one grammar to another

Example: Validating Schemas


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Case in point:

First line of defense to securely implement external web services. Secure once for many applications and aggregate user interactions.

Solution:

Helps protect SOA implementations addressing XML threats with fine-grain access control. Integrates with security access and policy systems for enterprise SOA deployments and centralized security policy management

XS40 XML Security Gateway

Federated Identity, Security and Directory

Services

Centralized Security Policy Management

Data Repository

Enterprise Directory

Suppliers

Partners

Users

IBM Customers to Help Protect their SOA and IT Assets


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Identify Prospects: Help Protect SOA infrastructure Customer Questions

Are you currently exposing/planning to expose web services outside of your firewall/security domain?

Do you have plans for Web services security enforcement point?


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Case in point:

Handle growing complexity demands for integrating services across multiple applications, inside and outside the enterprise

Solution:

Dedicated device to minimize complexity and optimize performance and utilization of resources within an SOA deployment. Efficient handling of messages, while ensuring security.

Existing Application Requests

Back-end applications

XI50 Integration Appliances

XML message handling & security

Centralized Management

IBM Customers looking to Simplify SOA Deployment


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Identify Prospects: Simplify SOA Deployment Customer Questions

Do you have plans to implement an SOA or deploy XML and SOAP?

Do you have XML performance or scalability concerns?

Are you currently exposing/planning to expose web services outside of your firewall/security domain?


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Business Logic Layer

Back-end applications

XI50 Integration Appliances

XML enable Back-end systems

MQHTTP, JMS

Existing Application Requests

IBM Customers looking to Simplify Access to Back-end Systems via SOA

Case in point:

SOA enable back-end systems without deep Web Services technical skills.

Solution:

Dedicated device to minimize complexity and optimize performance and control access to back-end resources.

Centralized Management

Data Format Tooling


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Identify Prospects: Simplify Mainframe Access Customer Questions

Are you having performance or scalability problems associated with exposing back-end applications as web services?


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IBM and DataPower – A Powerful Combination

The core of SOA

Flexibility and security at any-to-any and XML message level

A broad portfolio for SOA implementation needs

SOA leader: in capabilities, market share, customer preference

Helping SOA environments become on demand business

Breakthrough technology for simple, fast integration XML processing

Unique expertise in high-value appliance packaging

Streamlining SOA

IBM and DataPower redefine the boundaries of middleware extending the SOA Foundation with specialized, consumable, dedicated SOA

appliances that combine superior performance and hardened security for SOA implementations

IBM Global Services

IBM’s SOA Commitment

Delivering SOA security and management

Virtualization, openness for maximum SOA flexibility

Governance, best practices, support and integrated technology services


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Software

Skills &Support

Simplifies SOA with specialized devices Accelerates SOA with faster XML throughputHelps protect SOA XML implementations

Creating customer value through extreme SOA performance and security

An SOA Appliance…

IBM and DataPower redefine the boundaries of middleware extending the SOA Foundation with specialized, consumable, dedicated SOA

appliances that combine superior performance and hardened security for SOA implementations

A continuation of IBM’s commitment to SOA and simplicity


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How to sell, 4Q Actions, Next steps

Dedicated DataPower sales and technical sales team

Identify opportunities and engage DataPower team Assist DataPower team with their existing 4Q opportunities

4Q revenue credit with no increase in quota (80% SW, 20% HW) Client teams, cSSR, WebSphere, Tivoli Security, xSeries SSRs

4Q Sales contest Details to be announced

DataPower Help Desk [email protected]

Links for additional information: IBMers: DataPower Internal Announcement Details

Business Partners: IBM Software - WebSphere Innovation Connection Online for IBM Business Partners - Product Overview


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Q & A


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Key Contacts/Information Links for additional information:

IBMers: DataPower Internal Announcement Details

Business Partners: IBM Software - WebSphere Innovation Connection Online for IBM Business Partners - Product Overview

DataPower Help Desk: [email protected]

If questions about this acquisition are delaying the close of a deal, you can contact:

• Bruce Burdumy, Transition Executive ([email protected])

• Mark Taber, VP Sales, DataPower ([email protected])

• Mark Wagner BUE, Worldwide Sales ([email protected])

• John Nelson, Business Partner Lead ([email protected])

• Eugene Kuznetsov, CTO, DataPower ([email protected])

• Paul Castiglione, Product Manager ([email protected])

• Kevin Anderson, Director, Product Marketing DataPower ([email protected])

• Cristina Zabeu, Product Marketing Manager ([email protected])

® ibm software group © 2005 ibm corporation ibm and datapower extending the soa foundation with...

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