How to Effectively UseFacebook Stories forYour Business?

Prism Digital

What Are Facebook Stories?

The Facebook story is a feature that allows you to post content. It can be photos, videos, andeven animations that automatically get removed after 24 hours.

On both the desktop and mobile versions of Facebook, stories appear above the news stream.They can be shared and viewed on the Messenger app as well.

Facebook Stories feature allows you to go “old school” and share interesting, genuinemoments as they occur during the day.

Benefits Of Facebook Stories For Your Business?

Stories have made their mark on most, if not all, of today’s leading social media, from changing faces at Snapchat to sharing water-coolermoments at LinkedIn. Facebook Stories are no different.

Stories’ visual, immersive appeal has wowed a wide variety of demographics, including many who already use Facebook as their primary socialmedia platform. The platform continues to be a force to be reckoned with when it comes to forming and maintaining relationships, and itshows no signs of slowing down.

Facebook Stories is used by about 500 million people every day. It is apparent that considering their temporary existence, Stories have anenduring influence. They have also been seen to be almost as successful as Facebook feeds and Instagram Stories in terms of driving brandboost.

Following the viewing of a company’s Story, 58 % report they went to the brand’s website to look around, 50% say they went to a website topurchase a product or service, and 31% went to a shop to look around.

With our guide on how to use Facebook Stories for a company, we have got you covered if you have just built your first Facebook Page or wantto add a bit more sparkle to your Stories.

How To Create Facebook Story Content?

Here is a step-by-step guide on how to create amazing Facebook stories:

Step 1. Select the type of Facebook story you want to

Step 2. Get creative with your content

Step 3. Add custom links and buttons

Step 4. Share your Story

How To Check Your Facebook Story’s Views?

Click on your Facebook Story.On the lower left-hand side of the panel, choose the eye symbol.You will see a list of who has seen the Story from there.

After you have finished creating your Facebook Story, you might want to see howmany people have seen it

You can check your story views by simply following this:

Turn on Story Insights by clicking on Page, then Insights, then Stories if you wantto dig deeper into the details.

How To Add Music To Facebook Stories?

Look to the top of your News Feed and tap + Add to Page’s Story on the app’s home screen.Look to the top of your News Feed and tap + Add to Page’s Story on the app’s home screen. A new picture or video, or select one from your camera roll.After pressing the sticker icon, select Music.Select a suitable song. If you want the lyrics to show on the Story, choose a song with the label Lyrics.Select the same clip you want to play with the slider.Finally, tap to choose your show type before sharing.

Silence is not necessarily the best policy when it comes to Facebook Stories. According to a Facebook study, Stories with a voice-over or music generatedbetter bottom-of-the-funnel results than soundless advertisements by 80%.Music is also a great way to evoke feelings and memories. Simply by adding music to Facebook, you can create a soundtrack for your favorite moments. Toadd music to your graphics, follow these steps:

How to Use Facebook story highlights?

Click on your profile photo.Add a new story highlight by scrolling down to Story Highlights and pressing Add New.Select the Stories you want to highlight and then tap Next.By tapping the Facebook Story settings button, which looks like gear, you can give yourhighlights a title and change your audience.You can also use the Facebook Story archive feature to extend the duration of your Stories.

With the advent of Facebook Story highlights, the blink-and-you’ll-miss-it essence of Stories haschanged. You can now keep your Stories for more than 24 hours, allowing you and your fans toreplay them anytime they choose. To do so:

How to Use Facebook story highlights?

Knowing the fundamentals is important, but it is not enough if you want to keep up with the competition. Follow these bestpractices to make the most out of your Facebook stories efforts:

1. Make material that is entertaining and time-sensitive.2. Make it interactive and actionable3. Share third-party content in your stories4. Track your stories performance5. Share Behind-the-scenes Footage6. Demonstrate Your Expertise7. Share User-generated Content8. Find Out More About Your Audience9. Shoot vertically10. Prepare ahead of time11. Use templates12. Add Captions13. Include a CTA

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