highly dealing with specific customer profile of customer and customer satisfaction gender: female...
TRANSCRIPT
RECOMMENDATIONS
MARKETING THEMES Highly dealing with specific customer profile of
customer and customer satisfaction Gender: female greater then males Age: Young Population (under 25: 40%) Thrill of finding a good deal: high rate of
recommendation to others Largest Influence: friends and family Popular Department: Kids Apparel Customer Opinions, Satisfaction, Loyalty, and
Online Communication with the organization
ACTION PLAN Improve customer service
Higher use of e-commerce
Increased advertising
Loyalty cards
Improved Information Systems
Store Specialities
CUSTOMER SERVICE Separate cash for returns
Separate section for customer inquiries
Improved layout of cash registers
COMPARISON OF LAYOUTS
STORE SPECIALITIES Expand Departments:
Winners Food court/restaurant
Winners optical
Winners Grocery Department
Winners Pharmacy
Winners Brand of Clothing
E-COMMERCE Online web-site re-modelling offer insider news to
promote its use by:
Creating a Winners Brand
Offering Online Shopping and Shipping Feature only on Winner produced merchandise
Offer special online features to online shoppers target market
INCREASING ADVERTISING More television commercials
Active Distribution of Catalogues
You-tube blogging on trends and outfits
Social networking websites
Winners in the fashion industry
LOYALTY CARDS Increase TJX member benefits
Transferring current TJX credit cards to Canada from the US
Offer points cards
Online Shopping with redeemed points
discount percentiles for a certain amount
IMPROVED INFORMATION SYSTEMS
Application of LID 3 similar to Hudson Bay Company from current retail POS system: online stock
Direct communication and updates on websites with current stock with Winners Brand and other different vendors
Better control of on-going problem demand and supply fluctuations
INFORMATION SYSTEMS Online website: LID 3 database inventory system
Other brands carried within the store follow:
Liquid Inventory System offering flexible business model and Opportunistic buying
COMPETITIVE ADVANTAGE Separating our business from other retailers
through our unique online promotions: points cards and TJX
benefits Advertising: brochures, online videos , social
media websites, our website Increasing Customer Loyalty Increasing Customer Benefits Decreasing our Costs: Better Information Systems