web viewmicro focus brochure writing ... and generally promote a particular product or service using...
TRANSCRIPT
Micro Focus Brochure Writing Template
KEYWORDSThis information is essential for the piece to be entered into the Content Management System. Please enter at least two and no more than ten keywords that would be helpful when searching for the document. For example, if you are writing a success story about Rumba, you would want to enter the product name, solution area, company information, industry and any other helpful information.
Lorem, ipsum, dolor…
DEFINITIONBrochures are like expanded flyers. They are almost always 8 pages or more, and generally promote a particular product or service using text and graphic elements including photos, drawings, screen shots and tables. If you have less than 8 pages you should use the Flyer template.
AUDIENCEWrite for a high-level business audience.
GRAPHIC SUBMISSIONCreate graphics in vector-based programs such as Adobe Illustrator, Macromedia FreeHand or Corel Draw whenever possible. If using raster-based software adjust your settings for at least 300 ppi.
SCREEN CAPTURES/SCREENScreen captures/screen shots are an exception to this rule as typically they are automatically generated at 72 ppi or 96 ppi and can rarely be improved upon. Screen shots are usually the only types of graphics that may be submitted in an uneditable format since they usually remain in English regardless of language.
TEXT IN GRAPHICS AND ILLUSTRATIONSWhen including text in graphics and illustrations, keep in mind that the words will most likely have to be localized. Try to leave white space around text in anticipation of this since most languages require more characters than English to bring the identical information to the reader. A good rule of thumb is that for every line of text in English, you will need two lines when localizing into some European and Latin American languages. Please avoid limiting the space required for this type of text growth.
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3 BROCHURE TITLE PAGE OPTIONS
Brochure 1Product NameLorem Ipsum
Title. Maximum of only one line with a maximum of 21 characters, including spaces
Vestibulum et nisl
Subtitle. Maximum of two lines with approx. 56 characters per line, including spacesLorem ipsum dolor amet, consectetuer adipiscing elit. Donec a dolor feugiat urna rhoncus lobortis.(You may use two lines for the title if you do not use a subtitle.)
Brochure 2 Product NameLorem Ipsum
Title. Maximum of three lines with a maximum of 23 characters per line, including spaces
Vestibulum et nisltort Facilisis® laciniaSed arcu sapien
Subtitle. Maximum of 2 lines with approx. 56 characters per line, including spacesLorem ipsum dolor amet, consectetuer adipiscing elit. Donec a dolor feugiat urna rhoncus lobortis.
Brochure 3 Product NameLorem Ipsum
Title. Maximum of two lines with a maximum of 23 characters per line, including spaces
Vestibulum et nisltort Facilisis® lacinia
Cover text block. Maximum of approximately 55 wordsLorem ipsum dolor sit amet, consectetuer adipiscing elit. Donec a dolor feugiat urna rhoncus lobortis. Aenean lectus. Nunc eget metus. Vestibulum et nisl a tortor.
(You may use 3 lines for the title if you reduce the cover text block to approximately 30 words.)
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BROCHURE BODY EXAMPLE
Body text. Must begin with the Front Page Heading, which is an Introductory Heading. Sections should be divided using Introductory Headings and Main Headings. May also include figures, which must be accompanied by a figure number and a figure caption. In order to keep your formatting consistent while using this template, use the styles preceded by a bullet (●) in Microsoft Word’s list of styles. You can access Word’s list of styles from the home tab. Click the small box at the bottom and far right of the styles section of the toolbar. Most of the styles also appear in the Quick Style bar.
Front Page Heading. Maximum of three lines with no more than 31 characters per line.
Introductory Heading
Lorem Ipsum Dolor sit Amet
Consectetuer Adipiscing Elit
Body Copy Lorem ipsum dolor sit amet, consectetuer adipiscing elit. Donec a dolor feugiat urna rhoncus lobortis. Aenean lectus. Nunc eget metus. Vestibulum et nisl a tortor facilisis lacinia. Sed arcu sapien, sollicitudin a, lobortis in, vulputate ullamcorper, felis. Sed sodales condimentum diam. Quisque neque augue, facilisis tincidunt, fringilla at, convallis eu, metus. Praesent ac sem eu enim egestas blandit. Sed et justo. Cras tincidunt dolor. Etiam nec libero.
Vestibulum molestie fringilla lectus. Praesent ultricies rhoncus dolor. Sed felis. Fusce est dui, porta a, rutrum vitae, porttitor sit amet, lectus. Sed at leo.
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Main HeadingBody Copy Pellentesque sodales metus nec elit. Suspendisse commodo scelerisque nibh. Vivamus justo libero, rutrum eu, elementum quis, viverra sed, eros. Quisque nec nisi. Nunc et justo. Nam dolor.
Subhead 1Body Copy Pellentesque sodales metus nec elit. Suspendisse commodo scelerisque nibh. Vivamus justo libero, rutrum eu, elementum quis, viverra sed, eros. Quisque nec nisi. Nunc et justo.
Subhead 2Body Copy Pellentesque sodales metus nec elit. Suspendisse commodo scelerisque nibh. Vivamus justo libero, rutrum eu, elementum quis, viverra sed, eros.
When you include graphics/screenshots, please attach the graphics/screenshots as separate files when you submit your brochure.
Graphic-Table Heading
Figure 1: Figure Caption below figure.
Body Copy Pellentesque sodales metus nec elit. Suspendisse commodo scelerisque nibh.
Vivamus justo libero, rutrum eu, elementum quis, viverra sed, eros. Quisque nec nisi. Nunc et justo. Nam dolor. Suspendisse vehicula, ligula non aliquet sollicitudin, lorem orci euismod dui, quis aliquet lectus nunc et nibh.
Additional Quotes (optional). You may include additional quotes. Please indicate which page and section of the paper you wish the quote to appear next to. Each can be a pull quote from inside the body text or a quote from outside. Be sure to include a name, title and organization for attribution if the quote is not a pull quote.“Donec euismod, diam id mattis fringilla, enim lacus hendrerit dolor, quis aliquet metus leo vel tortor. Cras id odio. Suspendisse ut augue at nibh tempor ullamcorper.”
John DoePresidentExcellent Industries
Screamers. Screamers can appear on every odd number page. Maximum 50 words. Must be a quote or plain text. No bullets. If you use a quote be sure to include a name, title and organization for attribution.Phasellus eu ipsum quis magna ullamcorper dictum. Morbi bibendum sapien non arcu. Sed at velit eu lacus bibendum egestas. Pellentesque viverra turpis et magna.
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