© d. rouach, escp-eap. practising event intelligence conferences trade shows workshops seminars...
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© D. ROUACH, ESCP-EAP.
Practising Event IntelligencePractising Event Intelligence
Conferences
Trade shows
Workshops
Seminars
Fairs Cocktails
Exhibitions
Forums
© D. ROUACH, ESCP-EAP.
The four steps of Event IntelligenceThe four steps of Event Intelligence
PreparationEvent
participation Follow up AnalysisPreliminary research
Programme
Interview guide
Meetings
Telephone and
email follow up
Request sending
Sorting
SynthesisPress rooms
Conferences
Stands visits
Interviews
© D. ROUACH, ESCP-EAP.
PHASE 1: PreparationPHASE 1: PreparationPreliminary research
Internet & Press information on the topic to investigate
Company web sites consultation
Programme
Analysis of the programme
Identification of information gathering zones: press rooms, documentation center, business center...
Stands & conferences
Locating stands to visit and conferences to attend
Definition of a visit plan
Meeting preparation
Getting participants list. Identification of key people to interview
Meeting appointments
Preparation of the interview guide
Defining how to approach people
Stand A
Meeting with
M. Smith
Stand B
Product
demonstration
© D. ROUACH, ESCP-EAP.
PHASE 2: Event participationPHASE 2: Event participation
Press rooms, information center
Collecting of brochures, catalogues, updated press releases, etc
Conferences
Attending key presentations
Getting conference proceedings, slides of presentations
Stands visits
Gathering of documentation on the stand
Attending demonstrations
Interviews
Formal meetings with people contacted before the event
Short and spontaneous interviews with stand personnel
Collecting business cards
Networking actions
© D. ROUACH, ESCP-EAP.
PHASE 2: Event participationPHASE 2: Event participation
Team work approach
Enables to significantly improve the information gathering process
Various persons of the team ask various short questions to stand personnel
A team debriefing is made regularly during the event
The team then goes back to the stands for additional questions
© D. ROUACH, ESCP-EAP.
PHASE 3: Follow UpPHASE 3: Follow Up
Telephone and email follow up
Follow up of people who agreed to send information
Contacting people who could not be met during the event
Formulating new questions for people interviewed or met during the event
Preparing new interviews
© D. ROUACH, ESCP-EAP.
PHASE 4: AnalysisPHASE 4: Analysis
Sorting the information
Reading of the documentation gathered during the show
Reading of the presentation slides
Editing interview results
Preparation of interview minutes
Summary of key findings
Preparation of the intelligence report
© D. ROUACH, ESCP-EAP.
The Case of SONYThe Case of SONY
Objectives of the mission
Intelligence actions aiming at identifying the multiapplication platform standard to be followed for SONY Smart Card Technologies:
Java CardMULTOSWindows for Smart CardCEPS Standard
This will enable SONY to prepare its next generation (2003/2004) of Countactless Smart Card products.
First step: preliminary desk research
During this step, a set of data bases including Conference press releases, specialized newspapers, and public ones such as Reuters, Les Echos, Le Monde, La Tribune and others, have been consulted.
A synthesis and analysis of the findings were produced.
© D. ROUACH, ESCP-EAP.
The Case of SONYThe Case of SONY
Second step: review of existing surveys and studies
Identification of previous work related to the target topics. Various Study sources were consulted, including a study made by Europay in 2000.
Third step: field study
Activities :
Identification of key experts to be met at CARTES 2002, a major trade show organized in Paris in the field of Smart CardsEvent participation and InterviewsTranscription of interviews Recommendations
Deliverable : updated report with list of interviews and analysis : Main findings of interviews. Recommendations
© D. ROUACH, ESCP-EAP.
The Case of SONYThe Case of SONY
Example of results
JAVA / MULTOS / WINDOWS
Java Card MULTOS Smart Card forWindows
Virtual Machine Technology Interpreter Interpreter Executable/Interpreter Byte code Java byte code MEL MIL Coexistence with native code or other VM
Yes, but memory eater andperformance killer
Yes, but subject to ITSECE6 evaluation
(Yes)
VM performance (instr/sec)
30002 to 3 times slower than
native
35002 times slower than native
N/A
Security Level Not defined ITSEC E6 Not defined How System System Certification Not defined ITSEC By customer
Target requirements CPU performance >300 k/s >300 k/s 300 k/s Word length 8-16-32 bit 8-16 bit 8 bit Memory technology (E2/Flash)
both Only E2available now
both
Crypto engine (Yes) Yes No MMU No No No Memory requirements VM 14K ROM
8K without downloadingand security features
4K + 7K 6k
Libraries 8K ROM 15K (included crypto lib11K)
TECHNOLOGY OVERVIEW
© D. ROUACH, ESCP-EAP.
The Case of SONYThe Case of SONY
Example of results
JAVA / MULTOS / WINDOWS
PRODUCT OVERVIEW
Java Card MULTOS Smart Card forWindows
Specification Open/Closed Open Openreter Closed Controlled by SUN Microsystems MAOSCO Microsoft Evolution SUN Microsystems Members of MAOSCO Microsoft
Licensing Required Yes Yes Yes From SUN Microsystems MAOSCO Microsoft What for VM implementation Complete OS
Specification includingVM
Implementation
Who pays Implementer Implementer Implementer Amount 400.000 USD
+70.000 USD yearly250.000 GBP +
50.000 GBP yearly?
Platform Multi sourced ? Yes Yes Yes Cost 2.5 – 7 $ 4.5 – 7 $ 2 – 8 $
Status Applications D/C, e-purse, loyalty, e-
com, ID, GSMD/C, e-purse, ID, loyalty,
small data storeN/A
Card volumes Pilots 2000 : severalthousands
GSM 2000: severalmillions
2-3 million end 1999 N/A
Low cost version Sample level No N/A
© D. ROUACH, ESCP-EAP.
The Case of SONYThe Case of SONYResults of an Interview made on a stand with phone follow-up (non published information)
Today Proton e-purse is used in about 15 countries, of which there are in fact 4 big projects (for which there have been a roll-out at national scale).
The first one is Belgium, with 8 to 9 million cards and about 100 million transactions a year. The second project is the Netherlands, with 14 millions cards. Those two
projects are bank purses. There is also a similar project in Sweden with 7 million cards, and which involves all the big banks. There is also Switzerland with about 4
million cards.The above projects are banking oriented e-purses, positionned as being replacement
for cash. There are some other projects for which the e-purse is slightly differently positionned. For example in Norway there is a pilot for pay television. The technology
is the same but the terminal is a set-top box. There is also a very big project in Mexico, where 300,000 payphones have been adapted to the Proton technology. The
project aims to develop a kind of intelligent phone card with which end users will be able to buy commodities.
© D. ROUACH, ESCP-EAP.
The Case of SONYThe Case of SONYResults
More than 15 interviews were made on stands and over the phone
Major reports were sent by email following meetings made during the Event
Estimations of the markets (number of cards to be issued, number of projects, main pilot set up in 2001/2002, major sites, etc.) for each platform were made by various
experts
All converged to the best technology solution to be adopted by SONY.