© copyright 2011 hewlett-packard development company, l.p ... · title: presentation title goes...


Smart Waste: Tracking e-waste

through RFID-enabled system

Marcelo Pandini

Go-to-Market Operations Manager

Hewlett Packard Brazil

November 29th, 2012

2

AGENDA

• Hewlett Packard

• End to End Supply Chain

• SmartWaste Program

• Next Value Capture Wave


4 © Copyright 2011 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.

Did you know?

• We ship more than 1 million printers per week.

• We ship 48 million PC units annually.

• One out of every three servers shipped worldwide is from HP.

• HP Software makes calls possible for more than 300 million mobile phone

customers around the globe.

• HP helps 50 million customers store and share over 4 billion photos online.

• HP supports the top 200 banks and more than 130 of the world’s major stock

exchanges.



Simplifying technology experiences around the world

HP at a Glance

• Headquarters: Palo Alto, California.

• HP serves more than 1 billion customers in more

than 170 countries on six continents.

• HP has approximately 324,600 employees

worldwide.

• HP's 2012 Fortune 500 ranking: No. 10

• HP's revenue for the four fiscal quarters ended Oct.

31, 2012: $120.4 billion.


Technology and Industry Leadership

HP Today

• LaserJet and inkjet printers

• x86 servers, Windows®, UNIX®,

and Linux servers

• Desktop PCs

• Thin clients

• Workstations5

• Blade servers

• Total disk storage systems

• Distributed system management

software

• Automated software quality

Ranked #16 on the 2010 World’s Most

Innovative Companies list by

BusinessWeek

Ranked #2 in Newsweek’s Greenest

Big Companies in America list for 2010

#1 on Corporate Responsibility Officer’s

100 Best Corporate Citizens List

Listed as one of the 2011 Global 100

Most Sustainable Corporations in the

World and as a member of the Dow

Jones Sustainability World Indexes

#1in:


Supply Chain & Mfg Operations

HP Brazil

• 25M+ printers locally mfg since operations startup in 1998

• 20M+ pens locally mfg since operations startup in 2009

• 5M+ PCs locally mfg since 2007

• 3,000+ direct labor

• 10,000+ indirect labor

• 360+ suppliers with 2,500+ parts

• Mfg of 90%+ of HP printers for Mercosur (50% of LAR).

Brazil

Argentina

Peru Bolivia

Paraguay

Uruguay Chile



HP RFID - History

HP Brazil completes implementation

• 100% Inkjet and LaserJet printers mfg tagging

HP Americas decides to go in 02 fronts:

• NA: Compliance with mandates

• Brazil: Tech value capture as next efficiency curve.

1st HP Pilot @ Memphis DC

HP Pilot @ Brazil: Item level tag, EPC code

+ Memory user

RFID Center of Excellence implemented

HP Brazil Full implementation started

HP Pilot @ Memphis DC – pallet level

HP Pilot @ Richmond – pens master box level

Mfg Process & Efficiencies Control

Supply Chain visibility & control

Point of Sales out of stock

RFID Data analytics support HP Brazil & CM to

improve mfg efficiency

2002

2003

2004

2005

2006

2007

2008

2009

2010

100% Inkjet cartridges packaging tagging per unit

level

100% Laserjet Toners packaging tagging per unit

level © Copyright 2011 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.


Item level tagged and controlled

HP RFID in Numbers

+20M RFID t a g s c o n s u m e d p e r y e a r

+72K EPCs generated per day

+360K RFID r e a d i n g s p e r d a y

+50

RFID r e a d e r s

Manufacturing

Partners 3

+100 R F I D a n t e n a s

+200 SKUs tagged



RFID Center of Excellence

Anechoic Chamber

Portal

Conveyor

Noise

www.rfid-coe.com

Customer Experience

Training

• Case Studies & ROI for RFID

• RFID Implementation

• RFID Middleware

Application Development

• Solutions for operations

Noise & Qualification

• Dynamic Door Portal Test

• Dynamic Conveyor Portal Test

• Static & Tag Performance Test

RFID for Future

• RFID Community (universities and other labs)

• Member of GS1/EPCGlobal, leading standard developments

EPCglobal Accredited Test Center



HP RFID - History


• Application development for electronics manufacturing

• tag size reduction:

4”x 6” 3”x 3” 3”x 1” 1”x 1” (or even fractions of inches)

pallet package product supplies package

• labor intensive, high volume, with diversified materials types environment

• SC Applications development

• 100% pallet readiness achievement

• RIAB - RFID in a Box

• Inventory application (e.g. HUNTER, TUSC)

• Smart Shelf with 100% Tag Detection

• RFID for sustainable supply chain

• GS1 – EPC standards dissemination

• RFID Technology book publication

• EPC Qualification Tests

• RFID Training


HP Brazil Ecosystem

End to End Supply Chain

Product

Completion Manufacturing

Product

Completion Manufacturing

Product

Completion

Product Line 1

Product Line 2

Product Line 3

Recycling Direct

Shipment

Dynamic

replenishment

Customer

Use

FFGI

FFGI

FFGI

Inkjet

Printers

Laserjet

Printers

Cartridges

and Toners

Reverse

Logistics



R & D

RFID enabling Cradle to Cradle design


13

Recycling Suppliers Product

Completion

Direct

Shipment

“Dynamic

replenishment” Manufacturing

Raw

Material

Value Capture

R&D Initiatives aligned with

supply chain integration

Environmental

Sustainability

Reverse

Logistics Customer

Use



Manufacturing and Logistics



Completion

Direct

Shipment

Dynamic

replenishment Manufacturing

Raw

Material

Best RFID Implementation 2007

Reverse

Logistics Customer

Use



Reverse Logistics and Recycling


15


Completion

Direct

Shipment

Dynamic

replenishment

Reverse

Logistics Manufacturing

Reverse

Logistics

Raw

Material

RFID Green Award 2012

Customer

Use

Best RFID Implementation 2007



TOP 25 Brazilian Innovation

Project Monitor Group / Exame Magazine

TOP 100 Best IT Projects of 2007 2007 InfoWorld 100

HP RFID - Awards & Accreditation

Innovation Award of Excellence APICS 2007 Corporate Awards

The Best RFID Implementation RFID Journal Awards - 2007

Technology Excellence SCOR Excellence Award - 2007

EPCglobal Accreditation One of the 10 accredited labs WW

XIV Prêmio Automação Inovação e Capacitação em RFID - 2011

2008 PM 50 Award Winners Progressive Manufacturing - Innovation

Mastery


XV Prêmio Automação Caso de Destaque - 2012

RFID Green Award RFID Journal Awards - 2012

http://www.rfidjournalawards.com/index.html

http://www.rfidjournalawards.com/index.html


Business Drivers

SmartWaste

• Increasing of environmental

sustainability importance into

business

• Environmental upcoming regulations

and mandates

• Opportunity for materials reinsertion

• Take back supply chain efficiency

• Track and control of very low cost

processes



Manufacturing and Logistics

RFID Value Chain

EPC

GENERATION

TAG

PLACEMENT

PRODUCT

ASSEMBLY

PRODUCT

TESTING PALLET RFID

INBOUND

PORTAL

INVENTORY RFID

OUTBOUND

PORTAL

Existing Value:

• Control individual products

• Synchronize with HP serial number and

use single label to control RFID data and

serial number

• Control start and end time of production /

production dwell time Ensure product key

information for the rest of the supply chain

• Ensure pallet / items integrity

• Ensure product traceability

• Ensure pallet / items integrity

• Control FIFO and Aging

• Ensure product traceability

• Process automation ( ex. back flush)



Integrating recycling into the value chain

Complementing RFID Value Chain

CUSTOMER

USE

REVERSE

LOGISTICS

RECYCLING

Added Value:

• Control and measure the number of returned products

• Stand alone RFID station positioned in the main flow

• Minimum trainning required

• Connect the information from returned products with the manufacturing throughout

internet

• Deliver information regarding the quantity of materials per type

• Offer perspectives on recycling material forecast for reinsertion

EPC

GENERATION

TAG

PLACEMENT

PRODUCT

ASSEMBLY

PRODUCT

TESTING PALLET RFID

INBOUND

PORTAL

INVENTORY RFID

OUTBOUND

PORTAL



SmartWaste

Complementing RFID Value Chain

CUSTOMER USE REVERSE

LOGISTICS

RECYCLING

BUSINESS INTELLIGENCE

PRODUCT INFO (from Manufacturing)

INCOMING



Project Outcome

Challenges

• The harsh conditions of the operations

• The stand alone model with minimum technical support

Results (from Jul’11 to Oct’12)

• Scope focused on inkjet printers

• About 28K readings, or 100+ tons of equipment collected

• Observed returns from products manufactured from 2009 to 2012

• 20 different SKUs – all inkjet printer models mfg from period above.



Next Value Capture Wave

Opportunities through RFID data

• Effective control on recycled quantities against installed base

• Decision support based for materials reinsertion strategies

• Aging evaluation, quality alert

• Data source to support e-waste regulations

Supply Chain links expansion

• Independent Recyclers

• Take Back points (e.g. Stores, Shopping Centers)



Thank You


© copyright 2011 hewlett-packard development company, l.p ... · title: presentation title goes...

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