修 平 科 技 大 學 -...
TRANSCRIPT
-
1
Doctor.K
BF101052 BF101005
BF101021
BF101044
-
2
---------------------------------------------------------5
-----------------------------------------------------------------5
1.1 ------------------------------------------------------6
1.2 ------------------------------------------------------6
1.3 ------------------------------------------------------7
-------------------------------------------------9
2.1 ------------------------------------------------------------9
2.2 ------------------------------------------------------------9
2.3 ------------------------------------------------------9
--------------------------------------------------10
3.1 --------------------------------------------10
3.2 --------------------------------------------11
3.3 --------------------------------------------12
3.4 --------------------------------------------13
--------------------------------------------14
4.1 -----------------------------------------------14
4.1.1 -----------------------------------------------14
4.1.2 -----------------------------------------------14
4.1.3 -----------------------------------------------15
4.1.4 -----------------------------------------------16
4.2 -----------------------------------------------------17
4.2.1 --------------------------------------------17
-
3
4.2.2 --------------------------------------------17
4.2.3 --------------------------------------------------17
4.2.4 --------------------------------------18
4.2.5 --------------------------------------18
4.3 SOWT --------------------------------------------------19
4.3.1 -----------------------------------------------------20
4.3.2 -----------------------------------------------------20
4.3.3 -----------------------------------------------------21
4.3.4 -----------------------------------------------------21
--------------------------------------------------22
5.1 -----------------------------------------------------22
5.2 -----------------------------------------------------23
5.2.1 -----------------------------------------23
5.2.2 -----------------------------------------------23
5.3 -----------------------------------------------------24
5.4 --------------------------------------------------24
5.5 4P+4C -------------------------------------------25
5.5.1 (Product)-------------------------------------------26
5.5.2 (Price)----------------------------------------------27
5.5.3 (Promotion)----------------------------------------27
5.5.4 (Place)----------------------------------------------28
5.5.5 Customer------------------------------28
5.5.6 Cost-----------------------------28
5.5.7 (Convenience) ------------------------29
5.5.8 (Communication)---------------29
-
4
5.6 -----------------------------------------------------30
--------------------------------------------------35
6.1 -----------------------------------------------------------35
6.1.1 ----------------------------------------------35
6.1.2 ----------------------------------------------35
6.1.3 ----------------------------------------------35
6.1.4 (105 ) -----------------------------------36
6.2 --------------------------------------------------37
-------------------------------------------------------41
-------------------------------------------------42
-
5
PH
-
6
1.1
1.2
M
-
7
1.3
(:Facebook
LINE)
Facebook
Doctor K LINE
-
8
-
9
2.1
0%
2.2
Doctor K
2.3
-
10
3.1
3-1
C + E ,
.
,
-
11
3.2
3-2
.
,
,
,
,
,
, ,
-
12
3.3
3-3
,
C E
,
,
,
,
1 .
2 , 3 .
-
13
3.4
3-4
,
,
1 .
2 . 3 .
-
14
4.1
4.1.1
14
WTO
4.1.2
, 1950 ,
,
1960
-
15
1980 100%
115%
1983 1990 1 18
,
,
(http://www2.itis.org.tw/bookstore/20/ALLSample/20.pdf)
4.1.3
-
16
4.1.4
-
17
4.2
4.2.1
38GBABY ME
...
4.2.2
4.2.3
-
18
4.2.4
4.2.5
-
19
4.3 SWOT
(Strength) (Weakness)
(Opportunity) (Threatens)
SWOT (:)
-
20
4.3.1
4.3.2
-
21
4.3.3
4.3.4
-
22
5.1
: /
:
:
-
23
5.2
5.2.1
5.2.2
-
24
5.3
5.4
-
25
5.5 4P+4C
(Product)
(Price)
(Promotion)
(Place)
Customer
Cost
(Convenience)
(Communication)
-
26
5.5.1 (Product)
Doctor.K
5.5.2 (Price)
(http://wiki.mbalib.com/zh-tw/%E5%93%81%E7%89%8C%E5%AE%9A%E4%BB%B7%
E7%AD%96%E7%95%A5)
http://wiki.mbalib.com/zh-tw/%E5%93%81%E7%89%8C%E5%AE%9A%E4%BB%B7%E7%AD%96%E7%95%A5http://wiki.mbalib.com/zh-tw/%E5%93%81%E7%89%8C%E5%AE%9A%E4%BB%B7%E7%AD%96%E7%95%A5 -
27
5.5.3 (Promotion)
DM 1000 50~100
DM
DM DM
DM
-
28
5.5.4 (Place)
5.5.5 Customer
5.5.6 Cost
4
-
29
5.5.7 (Convenience)
5.5.8 (Communication)
line
-
30
5.6
Fackbook
-
31
-
32
LINE
-
33
-
34
YOUTUBE
-
35
6.1
6.1.1
Line
Facebook
200
6.1.2
500
6.1.3
-
36
700
-
37
6.1.4 (105 )
400 2436 974,400 535,920
400 1598 639,200 351,560
400 1008 403,200 221,760
400 958 383,200 210,760
2,400,000 1,320,000
(5)(:)
-
38
6.2
2016
2016
2,400,000 3,120,000 1,920,000
- 1,080,000 1,404,000 864,000
1,320,000 1,716,000 1,056,000
15,000 15,000 15,000
24,000 24,000 24,000
15,600 15,600 15,600
30,000 30,000 30,000
84,600 84,600 84,600
1,235,400 1,631,400 971,400
-
39
2017
2017
4,800,000 5,760,000 4,320,000
- 2,160,000 2,592,000 1,944,000
2,640,000 3,168,000 2,376,000
25,000 25,000 25,000
48,000 48,000 48,000
35,600 35,600 35,600
120,000 120,000 120,000
228,600 228,600 228,600
2,411,400 2,939,400 2,147,400
-
40
2018
2018
7,200,000 8,400,000 6,240,000
- 3,240,000 3,780,000 2,808,000
3,960,000 4,620,000 3,432,000
40,000 40,000 40,000
66,000 66,000 66,000
56,600 56,600 56,600
180,000 180,000 180,000
342,600 342,600 342,600
3,617,400 4,277,400 3,089,400
-
41
-
42
1.
2.
3.
4.
5.
6.-
7.-
8.
(http://wiki.mbalib.com/zh-tw/%E5%93%81%E7%89%8C%E5%AE%9A%E4%BB%B7%E7%
AD%96%E7%95%A5)
9.
(http://www2.itis.org.tw/bookstore/20/ALLSample/20.pdf)
http://wiki.mbalib.com/zh-tw/%E5%93%81%E7%89%8C%E5%AE%9A%E4%BB%B7%E7%AD%96%E7%95%A5http://wiki.mbalib.com/zh-tw/%E5%93%81%E7%89%8C%E5%AE%9A%E4%BB%B7%E7%AD%96%E7%95%A5http://www2.itis.org.tw/bookstore/20/ALLSample/20.pdf