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FEBRUARY 2008© AMSOIL INC 2008

2 AMSOIL ACTION NEWS / FEBRUARY 2008

A. J. “Al” AmatuzioPresident and CEO, AMSOIL INC.

I thought I would use my column this month to touchon a variety of topics that affect all Dealers and PreferredCustomers in one way or another. We’ll call it a corpo-rate update.

First, I am happy to report that our AMSOIL Centerexpansion project is now on the homestretch. As manyof you are aware, we have installed the most technicallyadvanced blending and packaging systems in the indus-try. With this, we gain the ability to increase our pro-duction capacity by 250 percent. We have also installed59 new storage tanks, increasing our external storagevolume to 1.4 million gallons and our internal volumeto 870,000 gallons. We have completed work on a new30,000 square foot indoor loading and unloading facil-ity, which has the ability to stage six rail cars and fourtank trucks. Additional projects include a new laboratory,maintenance facility, storeroom operations and officestructures. Our projected completion date is March 31.

This expansion project, of course, was done withan eye on the future. We are now completely set to meetthe ever-increasing demand for AMSOIL products. Asyour business grows, the company will be aligned to pro-vide the products and services you will need. I hope youare planning to join us on July 17 at our 35thAnniversary Convention to see for yourself the magni-tude of this project.

Speaking of Convention, we are confident that thisyear’s event will be our best yet. If you haven’t registeredI suggest you get that done. Without going into detail, Ican say without reservation that attending theConvention is the best possible way to gain a true appre-ciation of our company’s commitment to our products,

our Dealers and our role as a technical innovator andindustry leader. I guarantee that all Dealers who attendwill leave energized, inspired and more confident thanever that there are virtually no limits to the success youcan achieve with your AMSOIL business.

We have also remained aggressive on the new prod-uct front. As you will see in this edition of your ActionNews, we have two new Severe Gear lubricants targeteddirectly at those types of consumers who appreciate thevalue of AMSOIL quality. Drag racers, off-road racersand other extreme application enthusiasts will recognizethe tremendous benefits these products provide. It is agreat market for AMSOIL Dealers.

I can’t talk about new products without mentioningour Signature Series 0W-30 Motor Oil. It is the single bestmotor oil on the market today. The label says it all: “Thisexclusive formulation represents the benchmark inmotor oil technology and sets the standard by which allother oils are measured.” Our Signature Series oil is theculmination of more than 40 years of synthetic oilresearch, and I am both flattered and proud that thisproduct bears my name.

In addition to lubricants and other automotive prod-ucts, we have added several clothing and promotionalitems. For those Dealers who wear AMSOIL clothingon a regular basis, you know firsthand how it can leadto sales. I can’t count the number of stories I haveheard from AMSOIL Dealers who have been approachedsimply because of an AMSOIL jacket or shirt. If you areserious about building your business, wear the AMSOILcolors. It is the easiest and most cost-effective way to pro-mote your Dealership.

In this Action News you will see several new clothingand promotional items. Most notable among them isour new Signature Series Race Jacket. My daughter LorryAlexander, who, by the way, we can all thank for theoutstanding line of clothing we now have, took greatcare in redesigning that jacket. It’s a real eye-catcher, andit rarely fails to attract the attention of a potential cus-tomer or Dealer.

Along those lines, our advertising efforts have con-tinued to increase. This past year alone AMSOIL ads andpress releases appeared in over 220 publications. Our cor-porate race sponsorships have climbed to approximately60, and we now sponsor over 300 teams through ourDealer co-op program. We also work closely with severalracing organizations on an “official oil” or “exclusive oil”basis. Among them are the American MotorcycleAssociation, World Power Sports Association and ChampBoat Series. In fact, several corporate representativesrecently returned from the AMSOIL World ChampionshipSnowmobile Derby in Eagle River, Wisconsin. In additionto the outstanding exposure we normally receive at thatevent, my friend Bobby Unser was there in our corporategear to help spread the word on AMSOIL.

On a final note, as we approach the celebration forour 35 years there are great things ahead for AMSOILDealers. You can be assured that the decisions we makeat the upper management level are made with yourfuture in mind. I can only imagine the success AMSOILDealers will have over the course of the next 35 years.

He waited to report his findings untilafter he had driven the car at least 5,000miles “to confirm that the numbers areaverage and not just a fluke.”

Virgona also has installed Ea Airand Oil Filters in his vehicles.

He told his sister-in-law aboutAMSOIL and then changed her oilover to AMSOIL 5W-30. She drives a1996 Dodge Caravan with a 3.0 litreV6 engine. According to Virgona, shehad always used conventional motoroil with regular oil changes every3,000 miles.

“Nonetheless, she had a signifi-cant amount of sludge that was obvi-

ous under the oil fill cap,” he said. “She also experienceda very loud lifter noise that would come and go.Presumably, the sludge was affecting the oil circulationto the lifters.”

Oil consumption in the van was also increasing,using about one quart every 1,500 to 2,000 miles.

“I switched the van to AMSOIL and put in a newfilter,” Virgona said. “Within 1,000 miles the lifter noisewas all but gone. By 3,000 miles, virtually all the sludgewas gone. I drained and refilled the oil a second timewith AMSOIL 5W-30. The oil consumption is now downto one quart every 3,000 miles, with no more lifternoise.

“I am very happy with AMSOIL and plan to use it fromnow on. I recommend it to anyone who wants a greatsynthetic oil.”

Virgona buys his products through the AMSOIL web-site. “I always get my product within 48 hours,” hesaid. In fact, he just had a case shipped to his father-in-law in Florida because he believes in AMSOIL prod-ucts and wants others to experience their benefits. Infact, he’s considering becoming a Dealer.

Virgona respects that he can get detailed technicalinformation about AMSOIL just by checking the website.

“AMSOIL puts out performance test results for every-one to see. I definitely appreciate that.

“People are usually very, very loyal to AMSOIL. Theyknow it’s the best.”

AMSOIL ACTION NEWS / FEBRUARY 2008 3

Peter Virgona of Merrick, N.Y. is a self-proclaimed oilenthusiast.

“I do a great deal of reading and research, alwayslooking for the best oil,” Virgona said. “The more I readthe more I realized AMSOIL was the best ‘true’ syntheticI could buy. After using Mobil 1 since 1986, I made theswitch to AMSOIL.”

Virgona is a warehouse worker, but he has manyyears of experience working on cars.

He drives a 1999 Ford Crown Victoria that has nearly98,000 miles on the engine. He switched from Mobil 1to AMSOIL 5W-30 Synthetic Motor Oil (ASL).

“The difference was immediate and significant,”Virgona said. “The idle became much smoother. Thereare times I can’t tell if the car is running. It also becamemuch more responsive to the gas pedal, so much moreresponsive my wife asked me what I did to the car.”

Virgona has owned the car for almost nine years.“Not surprisingly, the gas mileage improved signifi-cantly,” he said. “This car always averaged 15 miles pergallon going back and forth from work. It now averages16.5 mpg. That’s a 10 percent increase. I truly didn’texpect such a big change.”

Preferred Customer Soldon AMSOIL Quality


Ches & Natasha CainSouth DakotaRegency Platinum DirectJobbersFourth—Personal GroupSalesSeventh—New QualifiedDealers & Accounts

Thomas & Sheila ShalinKansas★★★★Regency PlatinumDirect JobbersFourth—Total OrganizationThird—Personal GroupSalesSecond—New QualifiedDealers & Accounts

David & Carol BellTexas★★★Regency PlatinumDirect JobbersThird—Total OrganizationFifth—Personal GroupSalesNinth—Commercial &Retail Marketing

Dave M. MannMichigan★★★★★★RegencyPlatinum Direct JobberFIRST—TotalOrganizationFIRST—PersonalGroup SalesFifth—New QualifiedDealers & Accounts

Daniel & Judy WatsonFlorida★★Regency PlatinumDirect JobbersSixth—Personal GroupSales

Michael H. EllisMichiganRegency Platinum DirectJobberSecond—Commercial &Retail Marketing

Leonard & EunicePearsonWashington★★★★Regency PlatinumDirect JobbersSecond—TotalOrganization

Martin & Lori GilmoreNew YorkPremiere Direct JobbersEighth—Commercial &Retail Marketing

Yvon BoucherQuebecRegency Silver DirectJobberEighth—Personal GroupSales

Roger B. SilcoxAlbertaMaster Direct JobberTenth—Commercial &Retail Marketing

Gene & Danae FineOregonRegency Gold DirectJobbersThird—New QualifiedDealers & Accounts

Ray & Kathy YaegerWisconsin★★Regency PlatinumDirect JobbersFifth—Total OrganizationSecond—Personal GroupSalesFIRST—Commercial &Retail Marketing

John W. MoldowanAlbertaMaster Direct JobberThird—Commercial &Retail Marketing

John & Jeanne BurkeCaliforniaRegency Direct JobbersFourth—New QualifiedDealers & Accounts

Carl & KimberleeMcNameeOntarioRegency Platinum DirectJobbersSixth—Total Organization

Chuck DeyeWisconsinDirect JobberSixth—New QualifiedDealers & Accounts

Bud & Lorna BourquinMinnesotaRegency Gold DirectJobbersSeventh—Personal GroupSales

Michael & Linda FordMinnesotaExecutive Direct JobbersFIRST—New QualifiedDealers & Accounts

Gerry & Patricia ReidNorth CarolinaRegency Platinum DirectJobbersNinth—Total OrganizationNinth—Personal GroupSales

Mark & Sherree SchellIdaho★★★Regency PlatinumDirect JobbersEighth—Total OrganizationTenth—Personal GroupSales

November2007

George & ShirleyDouglasFlorida★★Regency PlatinumDirect JobbersSeventh—TotalOrganization

David B. RichardsonOhioPremiere Direct JobberFourth—Commercial &Retail Marketing

Herschel L. GatesFloridaExecutive Direct JobberFifth—Commercial &Retail Marketing

Kent & Trudy WhitemanUtahRegency Direct JobbersEighth—New QualifiedDealers & Accounts

HALL OFFAME

AMSOIL Hall of Fame members are recognized for their long-standing service,

achievement and commitment to excellence.

Dorothy Hansen, Regency Platinum

Shirley Green, ★Regency Platinum

Harold Hartman, ★Regency Platinum

Ray and Arlene Schmit★★★★★RegencyPlatinum

Bill and Donna Durand, ★★★★★RegencyPlatinum

LaDonna Harrison andLaVel Rude, (Lingwall Organization)★★★★Regency Platinum

Ora Mae Boardman, ★Regency Platinum

Burke HinmanCaliforniaMaster Direct JobberNinth—New QualifiedDealers & Accounts

Steven A. BendrorPennsylvaniaDirect JobberSixth—Commercial &Retail Marketing

Maril-Jo & ThomasGrohCaliforniaPremiere Direct JobbersTenth—New QualifiedDealers & Accounts

Timothy S. GulickNew YorkDirect JobberSeventh—Commercial &Retail Marketing

Greg M. DesrosiersAlbertaRegency Platinum DirectJobberTenth—Total Organization


EXECUTIVE DIRECT JOBBERS

HIGHER LEVELS OF

Jerry Dawson, Texas Sponsors: Norman and Doreen Rinehart

★★REGENCYPLATINUM DIRECT

JOBBERS

PREMIEREDIRECT JOBBERS

First Time 500 Level Honor Achievers 500 monthly commission credits 5 Dealers sponsored

MASTER DIRECT JOBBERS


Curtis K. BrilzCalifornia

Gary and Diane VivianFlorida

Ray & Kathy YaegerWisconsin

Norman & Barbara AyresNevada

David & MaureenVlodarchyk

Ontario


Perry Wall, Ontario Sponsor: Rob J. Hilditch

Harold and Linda Blough, Pennsylvania Sponsors: Raymond and Joyce StoltzfusNicholas Mikitka, North Carolina Sponsor: James M. GabelNick J. Pogorelc, Minnesota Sponsor: Steven J. PogorelcHarold A. Taylor, Michigan Sponsor: Thomas H. Kirby

Walter DeVriesOntario



NEW DIRECT JOBBERS

RECOGNITION November2007

Stephen BeckettVirginia

Sponsors: Wallace & KatherineHillman

Direct Jobbers: Wallace &Katherine Hillman

Jason Blessing, Washington Sponsor: Darin TognazziniJohnny (Shane) Bost, North Carolina Sponsors: John and Ann PetreeRussell and Kathy Cox, Texas Sponsor: Derrick DanielsBlake Mackey, British Colombia Sponsor: Ron E. ToomesEvin and Joyce Pistole, Tennessee Sponsors: Wayne and Mary BussianNeil C. Rabb, North Carolina Sponsors: Harold and Cynthia RabbWilliam A. Rudolphi, Illinois Sponsors: Joe and Mary RacineRichard Smilie, Florida Sponsors: George and Shirley DouglasWesley Springer, Ohio Sponsor: Dennis C. HastingsNick Tavernier, Minnesota Sponsors: Mylo and Patty TwingstromMike J. Vackar, Texas Sponsor: James L. VackarKeith Waters, Texas Sponsor: Peggy Palmer

Kevin HamiltonTexas

Sponsors: Thomas & SheilaShalin

Direct Jobbers: Thomas &Sheila Shalin

Heath PalmerIowa

Sponsor: Michael A. MillerDirect Jobbers: Roger &

Heather Pogorelc

James TullyMassachusetts

Sponsors: Richard & BetsyJohnson

Direct Jobbers: Richard &Betsy Johnson

Two new premium high viscosity gearlubricants have been added to theSevere Gear lineup. New Severe GearSynthetic SAE 190 (SRN) and SAE 250(SRT) Gear Lubricants are recommendedfor off-road truck racing, rock racing,rock crawling, tractor pulling, funny car racing and dragster racing applica-tions that require heavier viscosity gearlubricants.

Off-road truck racing applicationsencounter high speeds, heavy loads,shock loading and centrifugal sling-off.Drag racing vehicles, including funnycars and dragsters with high 3,000 to8,000 horsepower engines, launch soquickly from the starting line that thegear lube flows away from the front ofthe differential, starving the pinion gearand bearings of essential lubrication pro-tection. Because rock crawling and rockracing vehicles must maneuver overrocks and obstacles with little groundclearance, racers often incorporate dif-ferentials designed with the pinion ontop instead of the bottom, causing pinion

gears and bearings to operate with little lubrication pro-tection. In addition, rock crawling and rock racing vehiclesoften operate in precarious positions, including sidewaysand upside down, causing lubricants to flow away fromgears and bearings and leaving them to operate with nolubrication at all.

AMSOIL Severe Gear Synthetic SAE 190 and SAE 250Gear Lubricants are premiumgrade, extreme pressure gear lubesengineered specifically for thedemands of severe racing condi-tions. They are formulated withshear stable, heavy synthetic baseoils for “high film strength” andextra heavy treatments of addi-tives. Their synthetic formulations

provide improved flow over conventional oils, reducing vis-cous drag and power loss. Severe Gear SAE 190 and SAE250 Gear Lubes provide a barrier cushion between metalsurfaces that absorbs impact. AMSOIL proprietary extremepressure additives form an iron-sulfide barrier coating ongear surfaces for the ultimate line of defense againstwear, pitting and scoring.

PerformanceAMSOIL Severe Gear Synthetic SAE 190 and SAE 250Gear Lubricants are specifically engineered for high horse-power, high torque conditions where centrifugal gear lubesling-off is encountered. These tenacious formulationscling to gears and bearings for the best possible protec-tion during shock loading, high G-forces and where piniongears are installed at steep angles. Custom Severe GearSynthetic Gear Lubricants provide exceptional reliabilityand extended gear life.

• Protect gears from shock loading and tire shake• Resist sling-off from G-forces and high speeds• Cling to gears in high pinion style differentials and at

steep angles• Promote cooler operating temperatures• Protect against rust and corrosion• Extend gear and bearing life

Severe Gear Synthetic SAE 190 and SAE250 Gear Lubricants Data BulletinThe new G2498 Severe GearSynthetic SAE 190 and SAE 250Gear Lubricants Data Bulletin isavailable for purchase.

Stock # Qty. U.S. Can.G2498 25 2.80 3.50

Applications and Service LifeAMSOIL Severe Gear Synthetic SAE 190 and SAE 250Gear Lubricants are excellent for severe differential appli-cations, including off-road truck racing, rock racing, rockcrawling, tractor pulling, funny car racing and dragsterracing. Other severe duty applications include heavy dutytrucks and equipment where increased lubricant film isnecessary. These oils are recommended for use in hypoidgear differentials and other applications requiring a high vis-cosity, API GL-5 gear lube. Where limited slip performanceis required, use AMSOIL Slip-Lock® limited slip additive.Change Severe Gear SAE 190 and SAE 250 Gear Lubes asconditions dictate. Where extended drain intervals aredesired, monitor by oil analysis.

Passenger VehiclesJust as race vehicles require special gear lube properties,modern vehicles are designed with more horsepower andtorque than their predecessors, allowing greater haulingand towing capability, but leading to higher gear loadingand hotter running differentials. In addition, increasedinterior space and lower floor boards push axles higher into the vehicle’s body, reducing air flow and increasingheat. The closer proximity of the axles to the exhaustsystem also effectively raises heat, while more aerody-namic body styles and air dams result in restricted airflowto the differentials.

Many motorists operate their vehicles under severeoperating conditions, including snow plowing, haulingheavy loads and towing heavy trailers. These extremesplace an increased level of stress on drivetrain compo-

nents. As vehicle stressincreases, transmission and

differential temperatures riseand cause conventional

lubricants to thin, causing inadequate lubrication that canlead to component failure. Modern gear oils are faced withthe challenge of providing adequate wear protectionduring severe service operating conditions, while alsoproviding maximum fuel efficiency.

Severe Gear Synthetic Gear LubesAMSOIL Severe Gear 75W-90 (SVG), 75W-110 (SVT) and75W-140 (SVO) Synthetic Gear Lubes are specially for-mulated to provide superior protection, performance andfuel efficiency under severe operating conditions. They areexcellent for vehicles subjected to towing, hauling, plow-ing, steep hill driving, commercial use, racing, off-road use,rapid acceleration, stop-and-go driving and high ambienttemperatures.

Formulated with exclusive blends of high viscosity,shear stable synthetic base stocks and increased levelsof premium quality additives, Severe Gear Synthetic GearLubes maintain viscosity for long-lasting protection againstwear, pitting and scoring in both hot and cold temperatureextremes and provide excellent limited-slip and locking dif-ferential performance. Severe Gear effectively prevents

thermal runaway, a phenomenon caused by a lubri-cant’s inability to control friction and increased heatunder high-stress conditions. By preventing ther-mal runaway, Severe Gear Synthetic Gear Lubesinhibit component damage and rapid lubricantdegradation. Severe Gear provides extended drain

intervals of 100,000 miles in normal service or50,000 miles in severe service, or longer

if specified by the owners manual.


Long Life 75W-90 (FGR) and 80W-140 (FGO) SyntheticGear Lubes are specifically engineered for extendeddrain intervals in over-the-road trucks and heavyequipment, providing maximum wear protection,extended equipment life and improved fuel efficiency.• Excellent all-season performance• Outperform all conventional gear oils• Reduce operating temperatures • Protect against rust and corrosion

• Resist acid, carbon and varnish formation • Maintain protective viscosities for extended drain intervals

Synthetic 80W-90 Gear Lube (AGL) is a highquality replacement for applications specify-ing SAE 80W-90 conventional gear lube, pro-viding excellent wear protection, improvedfuel economy and long equipment life.• Maintains protective viscosity• Provides excellent cold flow properties• Extends oil and equipment life • Reduces maintenance costs • Compatible with conventional and synthetic gear lubes • Excellent for multiple applications

More Premium AMSOIL Synthetic Gear Lubes

GearsGears are the muscle of any trans-mission, whether manual or auto-matic. Gears transfer torque andpower and can provide the vehiclewith changes in speed and direc-tion.

Planetary gear sets are used asthe basic means of transferring ormultiplying torque from the enginein an automatic transmission.

Planetary gears offer manyadvantages over manual slide-typegears. Force is distributed overmany teeth for more strength. Theyare always in mesh and do nothave to be shifted to change gears.Therefore, they do not clash likegears going in and out of mesh.

Fluid Requirements: ExtremePressure Properties. Anti-WearProperties. Anti-Corrosion Properties.


The automatic transmission per-forms only as well as the automatictransmission fluid (ATF) put into it.Components of the automatictransmission such as the torqueconverter, clutch packs, brakebands, gears and hydraulic systemall place special demands on ATF.

AMSOIL Synthetic ATF is for-mulated to exceed the extremedemands of the modern automatictransmission.

Torque ConverterThe torque converter is a fluid cou-pler between the engine and thegears of the drivetrain. The torqueconverter consists of two halves,one attached to the engine(impeller) and one attached to thetransmission (turbine).

As the engine spins the impeller,ATF is forced across a small gaponto blades of the turbine, causingit to spin as well. The rotating tur-bine eventually provides power tothe drive wheels.

Fluid Requirements: Thermal andOxidation Stability. Anti-CorrosionProperties. Seal Compatibility.Minimal Viscosity/TemperatureChange Characteristics. Anti-FoamAbility.

Clutch Packs and Brake BandsThese are mechanical devices whichrelease or hold rotating members.When applied with transmission fluidpressure, clutches and brake bandswill either hold or turn the gear setsto provide different gear ratios.

Fluid Requirements: CorrectFrictional Properties. Thermal andOxidation Stability. Minimal Vis-cosity/Temperature Change Char-acteristics. Anti-Wear Properties.

Transmission Hydraulic SystemThe transmission oil pump, driven bythe torque converter, generates fluidpressure inside an automatic trans-mission.

Pressurized fluid is the forceused to move the valves that deter-mine shift points. The control valveassembly senses inputs from manysources and regulates the valves to

provide smooth shifts at the correcttime, based on vehicle speed andengine load.

Fluid Requirements: MinimalViscosity/Temperature ChangeCharacteristics. Anti-CorrosionProperties. Seal Compatibility. Anti-Foam Capability. Anti-WearProperties.

AMSOIL ProtectionAMSOIL Synthetic ATF providesunmatched thermal and oxidation sta-bility, and it maintains its viscosityover a much wider temperature rangethan conventional ATF, maximizingtransmission performance.

Tests prove AMSOIL SyntheticATF greatly exceeds all originalequipment manufacturer require-ments, making it the only choice formaximum transmission protectionin modern vehicles.

Brake Band

Clutch Packs

PUMPSGOVERNOR

CONTROLVALVEBLOCK


AMSOIL is a recognized leader in the lubrication indus-try. The company’s introduction of the world’s first API-rated synthetic motor oil brought many lasting andirreversible changes for the oil industry, automotive man-ufacturers and consumers alike. Extended drain intervals,synthetic lubricants for all applications and, above all else,unparalleled quality have defined the brand. Still, aftermore than 35 years, millions of miles, irrefutable scien-tific proof and countless customers who are not only sat-isfied, but oftentimes amazed, some people are stillconcerned that using AMSOIL lubricants will void theirvehicle’s warranty.

A new vehicle is a big invest-ment, so it is understandable ifowners are concerned aboutanything that might affect thevehicle’s warranty. Furthermore,language in owner’s manualscan be confusing as to what isallowed and what will void thewarranty, especially when it comes to lubrication andmaintenance. People are often told to use the vehiclemanufacturer’s brand of lubricants and to change oilevery 3,000 miles, or else. The fact is, vehicle manu-facturers cannot require motorists to use a specificbrand of lubricant, unless they provide it at no cost.They also cannot void warranties due to the owner’spractice of extending drain intervals.

Not Just Cars and TrucksCars and trucks aren’t the only expensive machinesaffected by these concerns. New snowmobiles, boatsand motorcycles come with warranties very similar toautomotive warranties. In fact, original equipment man-ufacturers (OEMs) in these industries also promote theuse of their own lubricants and create the same con-cerns among powersports enthusiasts. For example, aletter to the editor in the Summer 2007 issue of Harley-Davidson Enthusiast magazine asks, “Would I void thewarranty if this lubricant is not specified in the H-Downer’s manual?”

The editor responds by saying, “SYN3 is the only syn-thetic motor oil that does not impact your 24-month,unlimited-mile factory warranty.”

Of course, this is untrue and would be a direct viola-tion of the Magnuson-Moss Warranty Act. The next issueof Enthusiast contains a letter from another reader whocorrects the editor’s response from the summer issue.The letter-writer requests a correction if it was a misprint,or the paperwork necessary to obtain his free oil if itwas not. The editor notes that the magazine receiveddozens of similar letters (including one from AMSOILINC. Executive Vice President Dean Alexander), andEnthusiast addressed the issue in an interview with LarryGutjahr, P&A Lubricants Category Manager at Harley-

Davidson. Gutjahr quickly denounces the claim that theuse of other synthetic oils will void Harley-Davidson’s war-ranty and explains that Harley recommends its ownbrand of oil because they don’t test other oils.

API Certification ConcernsAnother common misconception is that motor oils mustbe API certified in order to meet warranty requirements.The fact is, lubricants are not required to be certified bythe API, only meet or exceed API specifications. An APIlicense indicates that a specific motor oil formulation has

passed the minimum perfor-mance standards as defined bya series of laboratory benchtests that include physical,chemical and engine tests. APIlicensing was originally devel-oped for mineral-based oils.Petroleum motor oil companiescan take advantage of the con-

venience and flexibility associated with base stockinterchange, which allows them to buy petroleum basestocks from any number of suppliers without beingrequired to re-test and re-certify their products. Thisensures adequate supply and competitive pricing. Mostsynthetic base stocks, on the other hand, are supplierspecific and base stock interchange is not allowed. If,for instance, AMSOIL wanted to blend an API approvedmotor oil using the same type base stock from a dif-ferent supplier, the oil would have to be re-tested andre-certified. This process is both time-consuming andcost-prohibitive. This forces a one-supplier relation-ship that eliminates leverage during price negotiations.Furthermore, single source supply of critical raw mate-rials creates significant risk of a production shutdownin the event of supply disruptions, as was the case fol-lowing Hurricane Katrina. New Items Now Available

API Certification ConcernsAMSOIL has produced a new flyer, Warranties andAMSOIL (G2488). It addresses many warranty con-cerns and includes quotes from officials at Chryslerand GM that make it clear that the use of AMSOILlubricants will not void a new vehicle warranty.

“No, that’s not true. We cannot andwould not void a warranty for use of

another brand of oil.”

- Larry Gutjahr, P&A Lubricants Category Manager,

Harley-Davidson

Customers Worried Over Warranties?AMSOIL provides new items to address warranty concerns.

Stock # Qty. U.S. Can.G2488 1 0.30 0.40

AMSOIL has also produced a Dealer ProductWarranties Blueprint. The blueprint covers all areas ofconcern related to warranties and includes links to rel-ative support materials such as the Magnuson-Moss Actand the aforementioned G2488. The Product WarrantiesBlueprint is now available under the Training tab in theDealer Zone at www.amsoil.com.


Drawings and GiveawaysFree Lodging Giveaways – For every qualified Dealer,Preferred Customer and account a convention-regis-tered Dealer brings in from now through March 31,2008, that Dealer earns a chance to win a five-night stayat an area hotel during the convention if they sign up forthe Core Technology Training or a three-night stay ifthey sign up for the convention only. Win Prizes – Every qualified Dealer, Preferred Customerand account a convention-registered Dealer brings inthrough May 31, 2008 earns that Dealer opportunitiesto win AMSOIL give-aways including cash totaling$10,000.

RebatesAll Dealers will receive 10% rebates on all productsordered at the convention.

Meet Team AMSOIL RacersThe “A Winning Formula” Expo will offer AMSOILDealers the opportunity to meet and socialize withTeam AMSOIL racers, including some shown here.Dealers will also be able to view the various race vehi-cles that AMSOIL sponsors.

Rig Round UpDealers will have the opportunity to showcase theirhandiwork and creativity by displaying personal AMSOILvehicles. Participating Dealers can win cash prizes inseveral categories.

Corporate PresentationsThe AMSOIL 35th Anniversary Convention is a can’t-miss educational opportunity for AMSOIL Dealers.Participants will attend corporate presentations aimedat helping them with their AMSOIL businesses. Guestspeakers, awards and social time with AMSOIL Founderand President A.J. Amatuzio will also be highlights forDealers.

See the AMSOIL Center Expansion The AMSOIL 35th Anniversary Convention presentsDealers their first chance to see the newly-expandedAMSOIL Center, featuring new state-of-the-art blend-ing systems, new outdoor and indoor tank farms and anew bulk unloading area.

Look for additional and exciting information about the35th Anniversary Convention in future issues of theAction News and in the Dealer Zone at www.amsoil.com.

Please note that the Modified Core TechnologyTraining program, offered in conjunction with the con-vention, is full.

Credit cards will be billed at the time of registration.Cancellations without penalty will be accepted up to 30 daysin advance of the convention, June 16. Cancellationsbetween June 17 and July 16 will be subject to a 20 percentfee. The same applies for cancellations for the Modified CoreTechnology Training. No refunds will be offered for can-cellations after July 16. Special consideration will be given.

It’s not too late...Register now and SAVE!

NOW through March 31, 2008:• $124 US (per Dealer) for Convention Only• $248 US (per Dealer) for Convention and TrainingApril 1, 2008 until the convention:• $149 US (per Dealer) for Convention Only• $298 US (per Dealer) for Convention and TrainingRegister online in the Dealer Zone (www.amsoil.com) orby telephone (1-800-777-7094)

• Information on the availability of child care will follow in future issues of the Action News and in the Dealer Zone at www.amsoil.com.

• Lodging information can be found in the Dealer Zone.

Kevin Windham has won a combined 28 AMA motocross and super-cross races in his illustrious career, and he silenced any doubters withhis end-of-the-season AMA Outdoor National win at Glen Helenlast year. Indoors, it’s been a long journey for the star rider. Alwaysa contender, Windham hasn’t won a supercross race since theopening round in Anaheim, Calif. on January 7, 2005. Injuries haveslowed the veteran rider over the past two seasons, but time awayfrom the track since his win at Glen Helen has helped Windham refo-cus for the 2008 SX season.

“After Glen Helen, I don’t think I really rode again until rightaround Thanksgiving,” said Windham in a Racer X online interview.“With all that time off, and just being a normal guy, made it nice toget back on the bike. I was anxious and looking forward to myriding…. Once I started back it was fun.”

Windham and the rest of the Factory Connection team are backon Honda bikes this season. AMSOIL is once again a lead associ-ate sponsor of the team, marking the company’s ninth season as amajor sponsor of the top independent motocross/supercross team.New on the list of sponsors for 2008 is new title sponsor TorcoRacing Fuels. Torco produces high quality racing fuel and has no rela-tion to the oil manufacturer of the same name. Preferring to partnerwith a team affiliated with other sponsors sharing their value for highquality products, the Factory Connection/AMSOIL team is a perfectfit for Torco Racing Fuels.The Michigan-based company supportsracing series across North America, including snowmobile and dragracing.

Also new to the 2008 Factory Connection team is the full-timeinclusion of two “rookie” riders. Joining Lites veterans Josh Grant andJake Weimer are first year supercross competitors Trey Canardand Australian Dan Reardon. Canard joined the AMSOIL team aftera dominating run as one of the nation’s top amateurs, culminatingwith two championships at the Loretta Lynn’s Amateur Nationals pre-sented by AMSOIL.

“Yeah, I’m really hungry,” Canard told Racer X. “I’m happy. Mydream is starting to come together. It’s the start of a long dream andI’m only at the beginning.”

Reardon won two Australian championships on a Honda 450F, butupon signing with the Factory Connection/AMSOIL team, he wasswitched to the 250F (Lites) class. Reardon believes the switch willhelp him become a better overall rider as he enters the high speedsof American supercross. Despite trying out with a number of teams,some of which may have offered him a chance to race in the 450class, Reardon knew he made the right choice after riding FactoryConnection’s Honda.

“I really liked the team and the team structure,” said Reardon ina recent Racer X interview. “All the mechanics, the owners, themanagers, and the whole basic infrastructure of the team felt com-fortable. When I was done with everything, I was 100 percent happywith my decision.”

Reardon is leading the AMSOIL Lites charge early in the 2008season. Along with Weimer, Reardon races in the West Coast Litesdivision, and he finished a very respectable fourth in the opening roundin Anaheim in early January. Windham is the only 450 class repre-sentative for the AMSOIL team and finished fifth in Anaheim. Grantand Canard will compete in the East Coast Lites class starting in late


AMSOIL Renews Decade-longPartnership

Windham, Grant joined by top riders in Lites class

Kevin Windham

Josh Grant

Trey Canard

Dan Reardon

AMSOIL and Hall of Fame off-shore powerboat racer BobTeague have agreed to a one-year contract renewal.

Teague returned to the OSS Cat Lite division in 2007 onboard his #77 AMSOIL Skater. He was joined by driver PaulWhittier. Together, they were able to win nine times and foundthe podium in 14 out of 15 races. The team was also named theOSS Cat Lite World Champion and the POPRA World Championin November.

“Teague and Whittier bring a professional and competitiveteam to the docks at every race,” said AMSOIL Race ProgramManager Jeremy Meyer. “AMSOIL is excited to have the silver#77 AMSOIL boat back on the water in 2008. They are anexceptional race team that is winning races with an excep-tional product.”

The Off Shore Super Series (OSS) will begin racing April 11-13 at the Smokin’ The Sound event in Biloxi, Miss. Teague andWhittier will also race in other series, including POPRA and SBI.


February. Grant will be looking to move to the front of the Lites division after winning an AMA Outdoor National anda supercross event in 2007, and he is excited at the level of competition in both circuits.

“There are a lot of fast riders on each side,” Grant told Transworld Magazinein November. “West coast can be more stacked because everyone is itchingto ride. But either coast will be stacked with fast riders. I’m really excited aboutthe new bike and can’t wait to get going.”

Weimer, meanwhile, is excited to build off a strong finish in 2007. The Idahonative finished sixth overall in the Outdoors and fourth in the SX Lites Westseries. His biggest race of the season came in October when he pulled off anunexpected win on the second night of the U.S. Open in Las Vegas.

“I think it’s kind of a next step,” said Weimer to Racer X. “Yeah, it was kindof a one-off race and a fluke, but to be in the lead and winning the race wasa great feeling. It was great to have that feel of winning again. Everyone at thislevel has won as an amateur and stuff, and it’s nice to have that feelingagain, no matter who I beat or what race I did it at. To win with a bunch of tal-ented names on the line was a good feeling, and it’s a feeling I want again.”

The elder statesman of the team is also feeling the itch to return to thewinner’s circle. After an up and down 2007, Windham is focusing on being theconsistent rider that brought him to the top of the sport.

“I need to get back to the consistency,” said Windham to Racer X. “I’d havesome good, stellar rides, but then there were some where I really wasn’t in the running. I need to get myself to whereI’m in the running. I just need to ride to the best of my ability. I need to be up there week in and week out.”

The AMA Supercross Series runs every weekend from January to May 3. All of the races air on the SPEED Channelwith a few events aired by CBS.

Products the Pros UseAMSOIL 20W-50 (MCV) and 10W-40 (MCF) Synthetic

Motorcycle Oils provide long service life and maximum protection against engine wear, and each oil is wet clutchcompatible.

“For 20 grueling laps a night, our Honda 450F and 250Fbikes are pushed to the edge of reason. AMSOIL MCV andMCF help protect our Pro Circuit engines in these extremeconditions.”

JC Waterhouse, Factory Connection/AMSOIL Team Manager

Jake Weimer

Teague Returns to Team AMSOILAMSOIL Re-signs Off-Shore Champion

Bob Teague and Paul Whittier won nine races in 2007 onboard the AMSOIL Cat Lite #77.

MAINENone Scheduled

MARYLAND• February 28 - Thursday• March 27 - MondayMeeting - 7 p.m.HYNES RESIDENCE291 Chestnut Springs RoadChesapeake City, MD21915Hosted by Dealer William Hynes (302) 540-2525 or 877-885-3111

• February 15 - Friday• March 21 - FridayMeeting - 7:30 p.m.Downline and Guests FREE, Out of line – $5MARTIN RESIDENCE3994 Trace Hollow RunSalisbury, MD 21801Hosted by Master Direct Jobbers Les &Linda Martin (410) 548-LUBE

• February 15 - Friday• March 21 - FridayMeeting - 7 p.m.

GRONER RESIDENCE9208 Todd AvenueFort Howard, MD 21052Hosted by Account Direct HarveyGroner (410) 477-8255

• February 7 - Thursday• March 6 - ThursdayMeeting - 7 p.m.

DEACOSTA RESIDENCE4942 S. Upper Ferry RoadEden, MD 21822Hosted by Dealers Chris & Barb DeAcosta (410) 742-0637; Reservations required

• February 15 - Friday• March 21 - FridayMeeting - 7:30 p.m.

0AL SMITH AUTOMOTIVE3228 E Joppa RoadBaltimore, MD 21234Hosted by Premiere Direct Jobber Al Smith (410) [email protected];Reservations required

MASSACHUSETTSNone Scheduled

MICHIGAN• February 20 - Wednesday(Opportunity)• March 19 - Wednesday (Dealertraining)Meeting - 7 p.m.MUGRIDGE RESIDENCE6640 State RoadLakeport, MI 48059Hosted by Premiere Direct JobbersBarry and Cathy Mugridge (877) 446-2671Call for information and schedulingwww.pro-oil-1.com

• February 18 - Monday• March 17 - MondayMeeting - 7 p.m. (info) Meeting - 8 p.m. (opportunity)

KIRBY RESIDENCE644 Shady Maple DriveWixom, MI 48393Hosted by ★Regency Platinum DirectJobber Tom Kirby (248) 669-9093Refreshments served; RSVP required

• February 4 - Monday• March 3 - MondayMeeting - 7 p.m. (info) Meeting - 8 p.m. (opportunity)

ELLIS RESIDENCE61653 Miriam DriveWashington, MI 48094Hosted by Regency Platinum DirectJobber Mike Ellis; RSVP at (586) 781-5092 or (586) 918-1578

MINNESOTA• February 21 - Thursday• March 20 - ThursdayMeeting 7 p.m.MEYER RESIDENCE512 Broadway StreetCleveland, MN 56017Hosted by Executive Direct JobbersCharles & Donna Meyer (507) 931-3875

• February 12 - Tuesday• March 11 - TuesdayMeeting - 6:30 - 8:30 p.m.

THE FORD RESIDENCE1830 175th LN NEHam Lake, MN 55304Hosted by Executive Direct JobbersMike & Linda Ford(763) 434-1544 or (763) 257-3130www.allserviceoil.com,[email protected] or [email protected]

FLORIDA• February 16 - Saturday• March 15 - SaturdayMeeting - 6 p.m. GUTKNECHT RESIDENCE1519 Pennsylvania Ave.Lynn Haven, FL 32444Hosted by Dealers Richard & Evelyn Gutknecht(850) 271-9266 Registration fee $5 forout of line/free for direct line

GEORGIA• February 7 - Thursday• March 6 - ThursdayMeeting - 7 p.m.DIRKSEN RESIDENCE1905 Queens RoadAlbany, GA 31707Hosted by Regency Direct Jobber Sherry Dirksen (229) 436-5532Potluck, everyone brings a dish

HAWAIINone Scheduled

IDAHO• February 20 - Wednesday• March 19 - WednesdayMeeting - 7 p.m.CHICAGO CONNECTION1935 South Eagle RoadMeridian, ID, 83642Hosted by Direct Jobber Steve Noffz (208) 861-8935

• February 13 - Wednesday• March 12 - WednesdayMeeting - 7:30-9:30 p.m.

MCGUFFEY RESIDENCE23446 Freezeout RoadCaldwell, ID, 83605Hosted by Premiere Direct JobbersCharles and Connie McGuffey RSVP:(208) 455-2581

• February 2 - Saturday• March 1 - SaturdayMeeting - 12 - 3 p.m.

SCHELL RESIDENCE2000 W. BroadwayIdaho Falls, IDHosted by ★★★Regency PlatinumDirect Jobbers Mark & Sherree SchellReservations: (208) 524-0322; RSVP

ILLINOIS• February 12 - Tuesday• March 11 - TuesdayMeeting - 7:30 p.m.BAUER RESIDENCE111 Woodland TrailAnna, IL 62906-3904Hosted by Direct Jobbers Norm andBarb Bauer (618) 833-3228

INDIANA• February 6, 20 – Wednesday• March 5, 19 – WednesdayMeeting - 7:30 p.m.RENTOWN SHOP1533 Rentown RoadBremen, INHosted by Direct Jobbers LeRoy and Malinda Hochstetler andPremiere Direct Jobbers Willis andRolene Gingerich (574) 831-2839

• February 12 - Tuesday• March 11 - TuesdayMeeting - 7 p.m.

EVANS RESIDENCE1115 Morningside CourtGreenfield, IN 46140Hosted by Executive Direct JobbersChuck and Linda Evans (888) [email protected]

IOWA• February 5 - Tuesday• March 4 - TuesdayMeeting - 7 p.m.SORTER RESIDENCE2629 340th AvenueTerril, Iowa 51364Hosted by Dealers David and MelissaSorter (712) 853-6293

KANSASKENTUCKY• None Scheduled

LOUISIANA• February 7 - Thursday• March 6 - ThursdayMeeting - 6 p.m.AUTTONBERRYRESIDENCE2520 Swiss StreetW. Monroe, LA 71291Hosted by Direct Jobber EllisAuttonberry (318) 396-4348

JOHN’S AUTO CENTER4568 Phelan RdPhelan, CA 92371Hosted by Premiere Direct Jobbers Jo & Tom Groh(760) 963-7156

• February 2 - Saturday• March 1 - SaturdayMeeting - 9 a.m.

SYNTHETICS FIRST3987 First St. Suite MLivermore, CA 94551Hosted by Master Direct Jobber Tom Santell (510) 351-8500 & DirectJobber Roland Chan (925) 200-5379Breakfast buffet followed by meeting

• Every ThursdayMeeting - 6:30 p.m.

STRAWBERRY VILLAGESHOPPING CENTERMill Valley, CAHosted by Dealer Doug Storms (800) 793-5301

• February 6 - Wednesday• March 5 - WednesdayMeeting - 7 p.m.

MCCOOL RESIDENCE2210 Codding DriveModesto, CA 95350Hosted by Direct Jobber Bill McCool(209) 577-0174

• February 12 - Tuesday• March 11 - TuesdayMeeting - 6:30 p.m.

CATALINA’S COFFEE SHOP250 East Highland AvenueSan Bernardino, CA 92404Hosted by Direct Dealer Jim Johnstone(909) 886-4842

• February 19 - Tuesday• March 18 - TuesdayMeeting - 7 p.m.Downline and Guests FREE, Out of line - $5LUDWICK RESIDENCE6015 Hughes StreetSan Diego, CA 92115Hosted by Dealer Craig LudwickRSVP (619) 583-5218

COLORADO• February 21 - Thursday• March 20 - ThursdayMeeting - 7:30 p.m.AMSOIL HOUSE4316 Ridgecrest DriveColorado Springs, CO80918Hosted by Executive Direct Jobber Ida Gray (719) 598-5115

CONNECTICUT• February 26 - Tuesday• March 25 - TuesdayMeeting - 7:30 p.m.LANZOFANO RESIDENCE120 Gravel Street, Unit 11Meriden, CT 06450Hosted by Dealer Salvatore Lanzofano(203) 634-0885

• February 13 - Wednesday• March 12 - WednesdayMeeting - 6:30 p.m.

RESIDENCE5 BRISTOL ST.(1st Floor Rear Apartment)SOUTHINZPON, CTHosted by Frank Lanzofano(860) 426-0439

DELAWARE• Every WednesdayMeeting - 7 p.m.KING RESIDENCE19 Oklahoma State Dr.Newark, DE 19713Hosted by Direct Jobber Greg King(302) 345-4350 Call for reservationsGuests welcome

DISTRICT OFCOLUMBIANone Scheduled

T-1 CERTIFICATIONMEETINGS

UTAH• Every FridayMeeting - after 4 p.m.GREENE RESIDENCE11653 S. Patchwork CircleSouth Jordan, UT 84095Hosted by Dealer Dorsey Greene(801) 253-2701Pre-paid registration required

AMSOIL DEALERMEETINGS

ALABAMA• February 21 - Thursday• March 20 - ThursdayMeeting - 7 p.m.STANLEO’S SUB VILLA605 Jordan LaneHuntsville, ALHosted by Premiere Direct Jobber Cliff Goehring & Premiere DirectJobber Gerry Gotvald (256) 337-0376


BOWMAN RESIDENCE1330 Frank Marshall RoadOzark, AL 36360Hosted by Direct Jobbers E.E. “Al” &Mildred Bowman (334) 774-3344


SUMMER RESIDENCE404 Arrowhead DriveMontgomery, ALHosted by Direct Jobbers Peter andJean Summer (800) 867-8735Please RSVP

ALASKA• February 5, 19 - Tuesday• March 4, 18 - TuesdayMeeting - 7 p.m.STATEN RESIDENCE2949 Sunflower StreetAnchorage, AK 99508Hosted by Premiere Direct JobberMelda StatenCall for reservations (907) 333-0124

ARIZONA• February 12 - Tuesday• March 11 - TuesdayMeeting - 7 p.m.PRUKOP RESIDENCE10225 South Spring Ave.Yuma, AZHosted by Premiere Direct JobbersRaymond & Patsy Prukop (928) 305-0273 / (253) 279-3768 CellEveryone welcome

• February 19 - Tuesday• March 18 - TuesdayOptional no-host dinner - 5:30 p.m.Meeting - 6:30 - 8 p.m.DENNY’S RESTAURANT825 South 48th StreetTempe, AZ 85281Hosted by Regency Direct Jobber Dick Nudo and Dealer Jim BrewerRSVP (602) 996-7181 Dick (480) 968-4922 Jim

ARKANSAS• February 14 - Thursday• March 13 - ThursdayMeeting - 6:30 p.m.GARDNER RESIDENCE806 Shamrock DriveNorth Little Rock, AR 72118Hosted by Dealer Jerry Gardner (501) 350-4869 [email protected]

CALIFORNIA• February 7 - Thursday• March 6 - ThursdayMeeting - 6 p.m.Downline and Guests FREE, Out of line - $5

• February 7- Thursday• March 6 - ThursdayMeeting - 6 p.m.

TWINGSTROM Residence29200 Goldenrod Drive NWIsanti, MN 55040Hosted by Regency Silver Direct JobbersMylo and Patty TwingstromRSVP (612) 819-8835


SCHMIT RESIDENCE932 38th Ave. No.St. Cloud, MN 56301Hosted by ★★★★★Regency PlatinumDirect Jobbers Ray & Arlene Schmit (320) 251-4861

• February 14 - Thursday• March 13 - ThursdayMeeting - 7:30 p.m.

STAVE RESIDENCE3040 Bridge Street NW Apt. 211St. Francis, MN 55070Hosted by Dealer Ordell Stave (612) 241-5267

• February 16 - Saturday• March 15 - SaturdayMeeting - 2 p.m.

Sawyer WAREHOUSE28108- 133rd StreetZimmerman, MN 55398Hosted by Direct Dealers Roger andJennifer Sawyer Please RSVP (763) 856-3567 [email protected]

MISSISSIPPINone Scheduled

MISSOURI• February 19 - Tuesday• March 18 - TuesdayMeeting - 7p.m.LUCZAK RESIDENCE4810 Mattis StreetSt. Louis, MO 63128Hosted by Regency Direct Jobbers Connieand John Luczak (314) 892-6018 [email protected]

MONTANANEBRASKANEVADANEW HAMPSHIRENone Scheduled

NEW JERSEY• February 13 - Wednesday• March 12 - WednesdayMeeting - 7 p.m.SEDA-MORALES RESIDENCE54 Woodland AvenueMullica Hill, NJ 08062Hosted by Premiere Direct Jobber Ben Seda-Morales (856) 478-6732, cell; (856) 371-1880, home. RSVP

NEW MEXICO• February 26 - Tuesday• March 25 - TuesdayMeeting - 7:30 p.m.GREENBERG WAREHOUSE2415 Princeton Drive NE, Suite MAlbuquerque, NM 87107Hosted by Regency Silver Direct JobbersPaul and Nancy Greenberg (505) 881-1693, warehouse; (505) 255-2137, home; fax (505) [email protected]

• February 4 - Monday• March 3 - MondayMeeting - 7 p.m.

KORZANOILS2215 North Solano DriveLas Cruces, NM 88001Hosted by Direct Jobber Kevin Korzan(505) 496-4242www.korzanoils.com

NEW YORK• February 20 - Wednesday• March 19 - WednesdayMeeting - 6 p.m.DENNY’S RESTAURANT180 N. Genesee St.Utica, NY 13403Hosted by Dealer Greg Johnson (315) 796-8647

• February 27 - Wednesday• March 26 - WednesdayMeeting - 7p.m.

Albany AreaGUILZ RESIDENCE6 Daisy LaneEast Berne, NY 12059Hosted by Premiere Direct Jobber RichardGuilz (518) 423-1552 [email protected] call or e-mail to reserve seat



WOLFE RESIDENCE34 Hillvale RoadAlbertson, NY 11507Hosted by Dealers Edward and EileenWolfe (516) 621-4565;Please RSVP


O’BRIEN RESIDENCE436 Moseley RoadFairport, NY 14450Hosted by Dealer Gerry O’Brien (585) 223-8016 Call ahead to reserve a seat


LOTITO RESIDENCE89 Owl Creek RoadSpencer, NY 14883Hosted by Regency Direct Jobber Peter Lotito (607) 589-4242Call ahead to reserve space and confirm location or e-mail [email protected]/new york


FRITTITTA RESIDENCE16 LaForge AvenueStaten Island, NY 10302Hosted by Direct Jobbers Vinny andGermaine Frittitta (718) 442-4774


Syracuse AREACall ahead for locationHosted by Direct Jobber Peter Finnerty(315) 682-9791


NEWARK, NY LOCATIONCall ahead for locationHosted by Dealer Brad Timerson (315) 331-7110

NORTH CAROLINA• February 5 - Monday• March 4 - MondayMeeting - 7 p.m.ATLANTIC BUSINESS CENTERS4913 Chastain Ave. Unit 28Charlotte, NC 28209Hosted by Dealer Gregory Finnican(704) 525-5565


KAZAN RESIDENCE4007 Saphire LaneIndian Trail, NC 28079Hosted by Account Direct Eric Kazan(704) 271-3001 [email protected];Guests welcome, non-downline $2


MALLONEE RESIDENCE3009 5th Street NWHickory, NC 28601Hosted by Account Direct LarryMallonee and Dealer Jack Hoskins(828) 327-3655 All Dealers welcome


BURNELL RESIDENCE9424 Springdale DriveRaleigh, NC 27613Hosted by Executive Direct JobbersChuck and Judi Burnell (919) 870-9633 Call first


CLEVELAND RESIDENCE224 Campbell PlaceJacksonville, NC 28546Hosted by Dealers George and NancyCleveland (910) 346-3866 Call first.All Dealers welcome.

NORTH DAKOTA• February 5 - Tuesday• March 4 - TuesdayMeeting - 7:30 p.m.EVANSON RESIDENCE725 10th Avenue WestWest Fargo, ND 58078Hosted by Direct Jobbers Skip andAnna Evanson (701) 281-1906 [email protected]

OHIO• February 26 - Monday• March 25 - MondayMeeting - 7 p.m.PENA RESIDENCE2933 West U.S. 20Gibsonburg, OH 43431Hosted by Executive Direct JobbersLuis and Sharon Pena; RSVP: (419) 297-3451


HASKIN RESIDENCE834 North Ellsworth Ave.Salem, OH 44460Hosted by Dealer Roe Haskin (330) 332-4992 and Direct Jobber Jerry WolfordAll Dealers welcome

OKLAHOMA• February 2 - Saturday• March 1 - SaturdayMeeting - 9 - 11 a.m.GOLDEN CORRAL9711 East 71st StreetTulsa, OK Hosted by Regency Gold Direct JobberPatrick Grady (918) 258-6979 *Pat

• February 14 - Thursday• March 13 - ThursdayMeeting - 7 - 8:30 p.m.Call for location and reservations.Hosted by Dealers Richard and Brenda Coats (918) 225-5722

• February 12 - Tuesday• March 11 - TuesdayMeeting - 7 - 8:30 p.m.

ALEXANDER RESIDENCE14355 East Timberidge Dr.Claremore, OK 74019 Hosted by Premiere Direct JobberKevin Alexander (918) 636-1281 Call first

• February 14 - Thursday• March 13 - ThursdayMeeting - 10 a.m.

GRADY RESIDENCE2612 W. Galveston RoadBroken Arrow, OK 74012Hosted by Regency Gold Direct JobberPatrick Grady and Premiere DirectJobber Kevin Alexander (918) 258-6979; [email protected]

OREGON• February 21 - Thursday• March 20 - ThursdayOptional Dinner - 6 p.m. Meeting - 7 - 9 p.m.HAYDEN’S LAKEFRONTGRILL8187 SW Tualatin-Sherwood RoadTualatin, OR 97062Hosted by Regency Direct Jobber Ed Greenwood (800) 722-1092 Callfirst to confirm space for you and your guests.

PENNSYLVANIA• February 18 - Monday• March 17 - MondayMeeting - 7 p.m.HALLOCK ENTERPRISESTORE5 Main StreetBradford, PA 16701Hosted by Premiere Direct JobberJoseph M. Hallock (814) 368-8625 T-1 training also available. Pre registration required

RHODE ISLANDNone Scheduled

SOUTH CAROLINA• Every TuesdayMeeting - 7:30 p.m.GEORGE KERR anASSOCIATESNorthgate Building 5861Rivers Avenue, Suite 107N. Charleston, SC 29406Hosted by Direct Jobber George Kerr(843) 747-8200 [email protected]/kerr

• Variable MeetingsCall for meeting time, date

SPRADLEY RESIDENCE117 Winston CirclePelion, SC 29123Hosted by Direct Dealers Jim & VickiSpradley (803) 894-4618


DENNY’S RESTAURANT2521 Wade HamptonBoulevardGreenville, SC 29615Hosted by Executive Direct Jobber Loel D. Handley (864) [email protected]

SOUTH DAKOTA• February 13 - Wednesday• March 12 - WednesdayMeeting - 7 p.m.PERKINS RESTAURANT3400 Gateway Blvd.West Sioux Falls, SD 57106Hosted by Regency Platinum DirectJobbers Ches and Natasha Cain (605) 361-4075 to RSVP


THE INSURANCE OFFICE104 West Sixth StreetBrookings, SD 57006Hosted by Dealer Art Wilber(605) 690-5327 to RSVP

TENNESSEENone Scheduled

TEXAS• Daily MeetingsMeeting - 7 p.m.Call for location.Hosted by Account Direct BruceShilander (512) 736-3028


WARD RESIDENCE310 S. Grove RoadRichardson, TX 75081Hosted by Regency Direct JobbersRonald & Sandra Ward (972) 231-0773 [email protected]

UTAH• Every TuesdayMeeting - 7:30 p.m.CHRISTENSEN RESIDENCE8516 Snowville DriveSandy, UT 84070Hosted by Master Direct Jobber NeilChristensen, Direct Dealer RodneyHaskins and Dealer Doug Blackhurst(801) 942-3881/(801) 942-8641

• Every FridayMeeting - After 4 p.m.

GREENE RESIDENCE11653 S. Patchwork CircleSouth Jordan, UT 84095Hosted by Dealer Dorsey Greene (801) 253-2701; T-1 Certificationclasses every Friday, pre-paid registra-tion required. Everyone welcome; RSVP

VERMONTNone Scheduled

VIRGINIA• February 4 - Monday• March 3 - MondayMeeting - 7 p.m.ISRA-UL TRAINING MEETINGSP.O. Box 2734Chesterfield, VA 23832Hosted by Dealers M. and S. Isra-Ul.Call in advance to RSVP, get directions. Seating limited.(804) 640-3402


STANCIL RESIDENCE1236 General StreetVirginia Beach, VA 23464Hosted by Regency Silver DirectJobbers Bill & Barbara Stancil (757) 420-0673

• February 11 - Monday• March 10 - MondayMeeting - 7 p.m.

GRAVITTE RESIDENCE1042 Merganser CircleGloucester, VA 23072Hosted by Premiere Direct Jobbers Cliff& Dee Gravitte (804) 694-0221

• February 12 - Tuesday• March 11 - TuesdayOptional dinner - 6 p.m. Meeting - 7 p.m.

DAYS INN RESTAURANT5500 Williamsburg RoadSandston, VAHosted by Dealer Roger Riggle (804) 737-4874

WASHINGTON• February 18 - Monday• March 17 - MondayMeeting - 6:30 p.m.GASPER’S LUBE SERVICECENTER & WAREHOUSE3325 Meridian Avenue EastEdgewood, WA 98371Hosted by Regency Direct Jobbers Cliffand Lorna Gasper (253) 864-7618, or(877) 633-7618 Everyone welcome


FRAME RESIDENCE12904 NE 101st PlaceKirkland, WA 98033Hosted by Direct Jobbers Don Frameand Janet Faunce (425) 889-5415


STOUGARD RESIDENCE22907 Prairie RoadSedro Woolley, WA 98284Hosted by Executive Direct JobbersMarv & Charlotte Stougard (360) 856-1641 Guests welcome


WALSH RESIDENCE2220 South Castle WayLynnwood, WA 98036Hosted by Regency Direct Jobbers Tom and Shirley Walsh (425) 483-2582T-1 certification classes available by appointment with pre-paid registration.

• February 12 - Tuesday• March 11- TuesdayMeeting - 7 p.m.

AMSOIL PEARSON702 37th Street NE #DAuburn, WA 98002Hosted by ★★★★Regency PlatinumDirect Jobbers Leonard & EunicePearson (253) 939-8401 Guests Welcome

• February 9 - Saturday• March 8 - SaturdayMeeting - 9 a.m. - noon

AMSOIL (SYNLUBE) STORE2424 North Monroe AvenueSpokane, WA 99205Hosted by Premiere Direct Jobber Jack Whitehill and Direct Dealer Tom Bennett (509) 324-3588 Everyone welcome. No charge


SAMUELSON RESIDENCE2132 S. Union AvenueTacoma, WA 98405Hosted by Direct Jobber Sammy Samuelson (360) 281-7283 1-UPS-5W30-OIL (1-877-593-0645)Discussion on product application andoil analysis All are welcome. RSVP


THE LUBE DOCTOROFFICE2912 Graf RoadCentralia, WA 98531Hosted by Executive Direct JobberWayne C. Fletcher (360) 269-1751

WEST VIRGINIANone Scheduled

WISCONSIN• February 21 - Thursday• March 20 - ThursdayMeeting - 7:30 p.m.SEL-AMSOIL Academy1201 Clough AvenueSuperior, WI 54880Hosted by ★★★★★Regency PlatinumDirect Jobbers Bill & Donna DurandRefreshments Served (715) 392-4006Guests welcome

• February 21 - Thursday• March 20- ThursdayMeeting - 7 p.m.

KERKMAN RESIDENCE28238 Durand AveBurlington, WI 53105Hosted by Master Direct JobbersKenneth & Lorna Kerkman (262) 534-2878


MITMOEN SERVICEGARAGE6017 65th StreetKenosha, WI 53142Hosted by Executive Direct JobbersVictor and Lynn Mitmoen (262) 652-3399


PABST RESIDENCE650 Larcom StreetHammond, WI 54015Hosted by Regency Direct Jobber LynnPabst (715) 796-5441 Guests welcome.

• February 6- Wednesday• March 5 - WednesdayMeeting - 7 p.m.

SWENDSON RESIDENCE4545 North 161st StreetBrookfield, WI 53005Hosted by Master Direct Jobber ScottSwendson (262) 754-9751Everyone welcome

WYOMINGNone Scheduled

INTERNATIONAL

ALBERTABRITISH COLUMBIAMANITOBANone Scheduled

NEW BRUNSWICK• February 18 - Monday• March 17 - MondayMeeting - 7:30 p.m.McLAUGHLIN RESIDENCE913 Coverdale RoadRiverview, NB E1B 5E6Hosted by Premiere Direct JobberWayne McLaughlin and DealerWendell Steeves (506) 386-2896Everyone welcome

NEWFOUNDLANDNOVA SCOTIANone Scheduled

ONTARIO• February 28 - Thursday• March 27 - ThursdayMeeting - 6 p.m.AMSOIL DISTRIBUTIONCENTER6625 Tomken Road, Units 12-14Mississauga, ON L5M-5J3Hosted by Master Direct Jobber Walter Perera and local Dealers (866) 326-7645 fax: (905) 814-1802www.sinwal.com

PRINCE EDWARDISLAND• February 4 - Monday• March 3 - MondayMeeting - 7 p.m.CALL FOR LOCATIONCharlottetownHosted by Dealers Trevor McDonald,Trevor Murray and Merrill CroninRSVP: (902) 626-9006

PUERTO RICONone Scheduled

QUEBEC• February 7 - Thursday• March 6- ThursdayMeeting - 7:30 p.m.ENTREPOT AUTOLUBEAMS ENVIRONMENT1655 Rue ChicoineVaudreuil-Dorion, Quebec,Canada J7V8P2Hosted by Regency Silver Direct JobberYvon Boucher (514) 990-1889

SASKATCHEWANNone ScheduledFor any changes, additions or questions regarding this bulletin boardpage please contact Brandi Worthingat 715-392-7101 ext 6366 or at [email protected]


UNDER THE HOOD DECAL4� x 2� aluminum decal is designed for placement undervehicle hood or on valve cover. Multiple uses. Ensuresonly AMSOIL lubricants will be installed.

Constructed of 1⁄16� heavy duty natural open-cell rubber,the new 12� x 18� P.i. Counter Mat is as durable as it iseye-catching. Displays the primary product benefits,photos of injectors and valves with and without P.i.treatment and a graph illustrating proven fuel econ-omy improvement with P.i. This counter mat is sure tocall attention to this high performance product.

BULLETIN BOARD LISTINGSAll Dealers with meetings listed in the Bulletin Boardsection of the Action News are asked to check theaccuracy of their meeting information. To report changes, or if you are no longer holding meetings,please contact Brandi Worthing at 715-392-7101 [email protected].

AMSOIL PRICE ADJUSTMENTDue to the increased costs of base stocks, additives andpackaging, AMSOIL is forced to implement a minimalprice adjustment effective March 1. Look for an updatedMLM price list in this issue of the Action News.

FEBRUARY CLOSE OUTThe last day to process February orders in the U.S. andCanada is the close of business on Friday, February 29.Individual telephone and walk-in orders will be pro-cessed if initiated by the close of business. Internetand fax orders will be accepted until 3 p.m. CST on thatday. The last day to process February orders in Alaskaand Puerto Rico is the close of business on Saturday,February 23. All orders received after these times will beprocessed for the following month. Volume transfers forFebruary business will be accepted until 3 p.m. CST onWednesday, March 6. All transfers received after thistime will be returned.

HOLIDAY CLOSINGSThe Edmonton and Toronto distribution centers will beclosed Monday, February 18 for Family Day.

LORETTA LYNN’S CORPORATE RACE BOOTHSREGISTRATION OPEN ONLINEAMSOIL is the “Official Oil” of the Loretta Lynn’s AMAAmateur National Motocross Championships. As part ofthe company’s agreement with Loretta Lynn’s, AMSOILis afforded booth space at all of its events. In turn,AMSOIL offers this space to its T-1 certified Dealers atno charge. T-1 certified Dealers may apply electronicallyin the Dealer Zone for an event in their area they wouldlike to work or contact the Race Department([email protected]) for the schedule of events. Formore information on the Loretta Lynn’s schedule, visitwww.mxsports.com.

NEW PRODUCT DISPLAY STANDFour-shelf product display stand isbuilt to hold AMSOIL quart and galloncontainers. Display header and shelfheaders highlight the AMSOIL logo.Metal support framework and wireshelf construction. Easy assembly anddisassembly for transportation andstorage.

Stock # Wt. Lbs. U.S. Can.G2479 46.0 131.75 164.50

Zone for an event in their area they would like to workor contact [email protected] for the scheduleof events. For more information on the NSRA, visitwww.nsra-usa.com.


NEW P.i. COUNTER MAT

Stock # U.S. Can.G2499 8.75 9.80

NEW EA FILTERS UNDER THE HOOD DECAL4� x 2� aluminum decal is designed for placement undervehicle hood or on valve cover. Multiple uses. Ensuresonly AMSOIL Ea Filters will be installed.

NSRA CORPORATE BOOTH SPACEAVAILABLE ONLINEAMSOIL is once again an official product sponsor of theNational Street Rod Association (NSRA). As part of thecompany’s agreement with the NSRA, AMSOIL isafforded booth space at all of its events. In turn, AMSOILoffers this space to its Direct Jobbers at no charge.Direct Jobbers may apply electronically in the Dealer

Stock # Unit of Qty. U.S. Can.Measure

G2500 ea 1 0.40 0.50G2500 ca 10 3.60 4.50

Stock # Unit of Qty. U.S. Can.Measure

G2131 ea 1 0.40 0.50G2131 ca 10 3.60 4.50

Mothers® Offers AMSOIL Dealers a GreatOpportunity to Increase Add-On Sales With:• The complete Mothers® product line • Top-of-the-line products and materials• Four distinct product categories to attract all

types of car enthusiasts• Convenient, one-stop shopping • Products for all makes and models of

automobilesMothers All Product BrochureG2310 1.00 U.S. 1.30 Can.

A.J. AMATUZIO SIGNATURE SERIES RACE JACKETUpdated product embroideryHigh quality jacket features 14.5 oz. brushed twill,satin lining with an inside pocket, knit cuff andwaistband, shoulder pads, racing collar and stain-less steel snaps. Made in the USA. Large, gen-erous fit. Sizes S-XXXL.

Stock # Size U.S. Can.G1721 S 125.00 155.25G1722 M 125.00 155.25G1723 L 125.00 155.25G1724 XL 125.00 155.25G1725 XXL 125.00 155.25G1726 XXX 125.00 155.25

BRAKE FLUID PRICINGPrices for the new AMSOIL Brake Fluids were listed incorrectly in the January Action News. The following is thecorrect pricing. Correct pricing may also be found in the “What’s New” section of the Dealer Zone.

Stock # Unit of Pkg/Size Wt. Comm. U.S. Dealer/ U.S. Sugg. Can. Dealer/ Can. Sugg.Measure Lbs. Credits P.C. Retail P.C. Retail

SERIES 500 DOT 3 HIGH-PERFORMANCE BRAKE FLUID

BF3SN ea (1) 12-oz. bottle 1.0 3.15 4.70 6.05 5.80 7.50BF3SN ca (12) 12-oz. bottles 12.0 37.80 53.40 71.40 66.00 88.80SERIES 600 DOT 4 RACING BRAKE FLUID

BF4SN ea (1) 12-oz. bottle 1.0 6.80 10.20 13.05 12.60 16.10BF4SN ca (12) 12-oz. bottles 12.0 81.60 116.40 155.40 144.00 192.00

®

WE HONOR

PRSRT STDUS POSTAGE

PAIDAMSOIL

FEBRUARY 2008PRINTED IN USA

CHANGE SERVICEREQUESTED

Published 12 times annually

Minimum 10%Post-Consumer Fiber (Discover in U.S. only)

To order AMSOIL products call 1-800-777-7094 Technical Services: 715-399-TECH (715-399-8324)

WIX ®

AMSOIL INC.SYNTHETIC LUBRICANTS

AMSOIL BUILDINGSuperior, WI 54880-1527Internet: www.amsoil.com

(715) 392-7101

®

Far Exceeds thePerformance of

Common Brake Fluids

© amsoil inc 2008 february 2008 · information about amsoil just by checking the website....

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