© amsoil inc 2008 august 20082 amsoil action news / august 2008 a. j. “al” amatuzio president...

AUGUST 2008© AMSOIL INC 2008

2 AMSOIL ACTION NEWS / AUGUST 2008

A. J. “Al” AmatuzioPresident and CEO, AMSOIL INC.

Our 35th Anniversary Convention is now in the books,and all the feedback I’ve received from those Dealerswho attended has been overwhelmingly positive. Anincredible amount of preparation went into the pro-duction, and by all accounts it was well worth theeffort. Dealers were treated to a nice balance of productnews, technical detail, sales information and enter-tainment. I am extremely proud of our corporate stafffor pulling off an event of this magnitude, and there isno question in my mind that the Dealers appreciatedall of their hard work too.

Among the highlights of the event was the intro-duction of our Dominator Racing Oils, which you willsee featured on pages eight and nine of this issue of yourAction News. True to AMSOIL tradition, these oils offersuperior performance when compared to other raceoils, and their versatility extends well beyond theiron-track applications. These high zinc/high phospho-rus formulations are ideal for the hot rod, tuner andother high performance markets as well. They areunique in the racing oil world. While other oil com-panies limit their true racing oil formulations to cor-porately sponsored teams, we make ours available toeveryone. In other words, the oils run by our corporaterace teams are the same oils available to your customers.

Speaking of racers, the Convention kicked off withan exhilarating introduction of our corporately spon-sored teams. Scott Douglas, Mike Oberg, Bob Teague,Terry Rinker and the full stable of AMSOIL racers tookthe stage during an extremely high-energy laser light

show. We were also honored by a visit from a long-timefriend of ours. Supercross legend Mike LaRocco wason hand to express his appreciation for the long-stand-ing sponsorship he had through us. Mike signed auto-graphs, spoke with our Dealers and confirmed theimportance of establishing loyal relationships withthose whom we invest our sponsorship dollars.

Another highlight of the show was the repeat editionof our Wheel and Deal game. Modeled after the origi-nal Wheel and Deal from our 30th AnniversaryConvention, we drew the names of 10 Dealers from theaudience to join us on stage. Each Dealer then negoti-ated to the best of his or her ability the chance to walkaway with a little extra AMSOIL money. Needless to say,the Dealers took me for some cash, which, by the way,was a lot of fun for me.

Beyond the entertainment, some serious informa-tion was delivered. Our executive vice presidents AlanAmatuzio and Dean Alexander addressed our DirectJobbers on a subject that continues to affect us all verydirectly. A summary of their presentation, “State ofthe Lubricants Industry,” appears on pages 14 through17 in this issue.

Essentially, as noted by Alan and Dean, as the priceof crude oil continues to fluctuate, all aspects of oureconomy continue to be affected, including the finishedlubricant market. Many variables come into play. First,because the production of synthetic base stocks andadditives have some basis in crude oil, our costs arebeing affected. Key components derived from crudeoil, including butane, ethylene, propylene and ben-zene, are used to produce base oils, and as the cost ofthese components skyrockets, so too does cost of pro-duction. As you will read, our base oil costs have risenby 47 percent in the past 12 months. On the additiveside, in the past six months alone, we have seen a 24percent increase in diesel oil additives, a 27 percentincrease in two-cycle oil additives and a 25 percentincrease in gasoline oil additives.

Our packaging and freight costs have risen dramat-ically too. Plastic packaging, including quart bottles, gal-lons, pails and twin packs, has risen in cost by over 14percent in the past 12 months. Plastic cap costs haverisen by 21 percent during that same time period. Inregard to freight, we paid a fuel surcharge of 35 cents permile 12 months ago, and today we pay 71 cents permile, over and above the actual freight rate.

Alan and Dean detailed several additional variables,each contributing to the current volatility. Supply anddemand issues, environmental objectives and politicalinstability are all playing a role.

I mention all this not as justification for the priceadjustments we’ve been forced to make. I mention itbecause the summary provides an excellent overview ofthe current state of affairs within the industry youwork. Please read it. The more educated you are, themore value you bring to your customers and the moresuccessful you will be.

AMSOIL, The First in Synthetics, officially came to be in1972 when Lt. Col. A. J. Amatuzio brought to market thefirst synthetic motor oil to satisfy API certification stan-dards. In July 1973, Amatuzio introduced the MLMmarketing plan, providing a solid business opportunityto Dealers everywhere. Today, the company offers abroad product line and a grassroots presence in themarketplace that has changed the way people thinkabout changing oil.

On July 15-19, 2008, AMSOIL held its 35thAnniverary Convention in Duluth, Minn. More than 230Dealers took part in the Core Technology Training, anintense three-day educational training featuring a widearray of topics. The feedback coming out of the classeswas all positive, with Dealers citing how excited they areto apply the newly acquired knowledge to helping themgrow their businesses. Congratulations to all of thegraduates!

Following the Core Technology Training, all of the35th Anniversary participants came together to kickoff the Convention in an exciting way. Twenty-one cor-porately sponsored race teams were introduced duringa spectacular sound and light show, helping Dealers getpumped up for the future of AMSOIL in the racingworld. A few of the race teams were then featured inshort interviews on stage so Dealers could get an evenbetter understanding of the different programs andlearn about the exciting directions they are planning totake.

Following the opening ceremonies, participants were invited to participate in the AMSOIL Race Expo/RigRoundup. The Expo featured close to 30 of the AMSOILsponsored race teams, as well as various corporatepartners such as Donaldson, WIX, Injen, Mothers, NGK,TRICO and Twin Air. Dealers had a chance to minglewith racers including Terry and Randy Rinker, BobTeague, D.J. Eckstrom and Shaun Crapo, Scott Douglasand Mike Oberg, Mike LaRocco and more. They alsohad the opportunity to hear the inside scoop on what is

AMSOIL ACTION NEWS / AUGUST 2008 3

Dealers line up for autographs from Terry and Randy Rinker (left)and Darrin Schwenkbeck (bottom right) at the AMSOIL RaceExpo/Rig Roundup.

AMSOIL 35th Convention participants get a first-hand look at thenew facilities at the state-of-the-art AMSOIL Center. Dealers exchange success stories prior to the President’s Dinner.

coming down the pike from some of the vendors there.Another highlight of the Convention was the new

products presentation presented by Alan Amatuzio.Amatuzio provided Dealers insight as to what they canexpect to see in coming weeks with regards to newproducts. The new Dominator Racing Oils wereunveiled, along with a few other high-quality productsthat are sure to increase Dealer sales.

Dealers also had the opportunity to hear inspiringsuccess stories and receive valuable tips as DeanAlexander interviewed a number of the company’s topDirect Jobbers.

Dealers were also excited to have the chance toparticipate in Wheel and Deal with Al Amatuzio – TheRevenge. Al, along with his sidekicks Alan Amatuzio,Dean Alexander and Kevin McBride, handed out thou-sands of dollars to participating Dealers. The eventcame to a ceremonial close with the President’s Dinneron Saturday night.

The event was a huge success and AMSOIL hopesto see everyone who participated achieving higherlevels of success in the months to come.


Ches and Natasha CainSouth DakotaRegency Platinum DirectJobbersNinth—Total OrganizationSixth—Personal GroupSales

Leonard PearsonWashington★★★★Regency PlatinumDirect JobbersThird—Total Organization

Dave M. MannMichigan★★★★★★RegencyPlatinum Direct JobberFIRST—TotalOrganizationFIRST—PersonalGroup SalesThird—New QualifiedDealers and Accounts

Carl and KimberleeMcNameeOntarioRegency Platinum DirectJobbersTenth—Total Organization

Eric MoretonMichiganDirect JobberThird—Commercial andRetail Marketing

David and Carol BellTexas★★★★Regency PlatinumDirect JobbersSecond—TotalOrganizationSecond—Personal GroupSalesSecond—Commercial andRetail Marketing

Richard LamondeNew HampshireMaster Direct JobberEighth—Commercial andRetail Marketing

Michael H. EllisMichigan★Regency PlatinumDirect JobberTenth—Personal GroupSalesFIRST—Commercialand Retail Marketing

Roger B. SilcoxAlbertaMaster Direct JobberNinth—Commercial andRetail Marketing

Donald and PatriciaLipscombTennesseeDirect JobbersSecond—New QualifiedDealers and Accounts

Mark and Sherree SchellIdaho★★★Regency PlatinumDirect JobbersFourth—TotalOrganizationFourth—Personal GroupSales

John W. MoldowanAlbertaRegency Direct JobberFourth—Commercial andRetail Marketing

John and Jeanne BurkeCaliforniaRegency Direct JobbersFifth—New QualifiedDealers and Accounts

George and ShirleyDouglasFlorida★★Regency PlatinumDirect JobbersFifth—Total OrganizationEighth—Personal GroupSales

Gene and Danae FineOregonRegency Platinum DirectJobbersNinth—Personal GroupSalesFIRST—New QualifiedDealers and Accounts

Greg M. DesrosiersAlbertaRegency Platinum DirectJobberTenth—Commercial andRetail Marketing

Kevin J. SeegerWisconsinPremiere Direct JobberSixth—New QualifiedDealers and Accounts

Gerry and Patricia ReidNorth Carolina★Regency PlatinumDirect JobbersSeventh—TotalOrganizationSeventh—Personal GroupSalesTenth—New QualifiedDealers and Accounts

Thomas and Sheila ShalinKansas★★★★Regency PlatinumDirect JobbersSixth—Total OrganizationThird—Personal GroupSalesFourth—New QualifiedDealers and Accounts

May 2008

Herschel L. GatesFloridaExecutive Direct JobberFifth—Commercial andRetail Marketing

Kent and TrudyWhitemanUtahRegency Gold DirectJobbersSeventh—New QualifiedDealers and Accounts

HALL OFFAME

AMSOIL Hall of Fame members are recognized for their long-standing service,

achievement and commitment to excellence.

Dorothy Hansen, Regency Platinum

Shirley Green, ★Regency Platinum

Harold Hartman, ★Regency Platinum

Ray and Arlene Schmit★★★★★RegencyPlatinum

Bill and Donna Durand, ★★★★★RegencyPlatinum

LaDonna Harrison andLaVel Rude,(Lingwall Organization)★★★★Regency Platinum

Ora Mae Boardman,★Regency Platinum

Robert E. RileyFloridaMaster Direct JobberEighth—New QualifiedDealers and Accounts

Gary and SandraNewportNorth CarolinaMaster Direct JobbersSeventh—Commercial andRetail Marketing

Daniel and Judy WatsonFlorida★★Regency PlatinumDirect JobbersEighth—TotalOrganizationFifth—Personal GroupSales


Luis and Sharon PenaOhioExecutive Direct JobbersSixth—Commercial andRetail Marketing

Chuck DeyeWisconsinPremiere Direct JobberNinth—New QualifiedDealers and Accounts


HIGHER LEVELS OF

MASTER DIRECT JOBBERS

REGENCY SILVERDIRECT JOBBERS

★★★★REGENCY PLATINUMDIRECT JOBBERS

REGENCY GOLDDIRECT JOBBERS

REGENCY DIRECTJOBBER

David & Carol BellTexas

David & Rebecca ReidVirginia

Kent & Trudy WhitemanUtah

Daniel & Teresa DeanKentucky

Larry GrayCalifornia

Richard LamondeNew Hampshire

Michael E. SparksTennessee

Michael J. MatheTennessee

Eric W. DalgaardMinnesota

Loel & KarenHandley

South Carolina

EXECUTIVE DIRECT JOBBERS

Vijay ParanyOntario

David B. RichardsonOhio

Steve & Nancy TariniOhio

PREMIERE DIRECT JOBBERS

Robert W.Benson

West Virginia

Les & BettyBronson

Pennsylvania

Jason KeranenArizona

Ted & ShirleyPickulFlorida

First Time 300 Level Honor Achievers 300 monthly commission credits 3 Dealers sponsored

NEW DIRECT JOBBERS NEW DIRECTDEALERS


RECOGNITION May 2008


John & Jeanne Finch, Minnesota Sponsors: Ray & Arlene Schmit




Jim Jr. & Robin Kline, Texas Sponsor: Richard A. Silva

Leslie & Barb Berkenpas, Michigan Sponsors: Jerry & Sharon Poortenaga

Stuart Fleming, Georgia Sponsors: Steven & Amanda Roark

Donald M. Boesch Jr., Connecticut Sponsor: Shirley Green

Roy Cusack, Texas Sponsors: David & Eline Haunschild

Ron Dinsmore, California Sponsor: Leslie Chan

Kenneth A. Fugett, Texas Sponsors: Charles & Carol Driscoll

Fred Hall, Georgia Sponsor: Jerry W. Holcomb

Cory Jones, Ontario Sponsor: Rob J. Hilditch

Brent Pulskamp, North Dakota Sponsors: Ray & Arlene Schmit

Robert & Maureen Watford, Florida Sponsors: Gary & Debbie Bruyette

Herbert Katz, Florida Sponsor: Lois Rosenthal

James Olson, Minnesota Sponsors: Mylo & Patty Twingstrom

Eugene & Betty Pyeatt, Oklahoma Sponsors: Ches & Natasha Cain

Neil C. Rabb, North Carolina Sponsors: Harold & Cynthia Rabb

James & Latressia Touchet, Louisianna Sponsor: James E. Copas

Timothy K. Bayly, Saskatchewan Sponsor: Jason T. Pfeil

Larry Bormuth, Colorado Sponsors: Lloyd & Sue Langston

William R. Breckon, California Sponsor: Tim M. Machugh

James K. Cooper, Alberta Sponsors: Greg & Debra McKenzie

Gregory & Tracey Dillard, Kentucky Sponsors: Jeffrey & Saundra Simmons

Gabe & Angela Gerberding, Illinois Sponsor: Michael Carver

Charlie Gorton, Wisconsin Sponsors: Bruce A. Stache

Richard Graddy, Georgia Sponsor: Ches & Natasha Cain

James E. Haakenson, North Dakota Sponsors: Ray & Arlene Schmit

Laramie C. Hartle, Utah Sponsors: David & Rebecca Reid

George R. Howard, Oregon Sponsors: Bill & Donna Durand

Bobby Johnson, Pennsylvania Sponsors: Joe & Jean Meyers

Joseph Kasper, Pennsylvania Sponsor: Dave M. Mann

Stephen & Maureen Kroeger, Texas Sponsors: Timothy & Sue Kroeger

Carl Lallerstedt, Georgia Sponsors: Jimmie & Linda Derr

Joe Lee, Minnesota Sponsors: John & Zenaida Cardell

JT Long, Georgia Sponsor: Stuart Fleming

Kenneth Mendelson, California Sponsor: John G. Garcia

Richard & Sandra Weeks, Pennsylvania Sponsor: Edward M. Jennings

Steve B. JohnsonUtah

Sponsors:Neil & Maria Christensen

Direct Jobbers: Neil & Maria Christensen

Michael M.MiracleMichigan

Sponsors:Willis & Rolene Gingerich

Direct Jobbers: Willis & Rolene Gingerich

Ken & LuannePearsonManitoba

Sponsors:Richard & Frances Fita

Direct Jobbers: Richard & Frances Fita

Craig & RosemaryKelly

ColoradoSponsors:

Craig & Rosemary KellyDirect Jobbers:

Milton & Elaine Roeckel

Robert T. PhillipsKansasSponsors:

Connie & John LuczakDirect Jobbers:

Connie & John Luczak

Chad & JenniferWoodworth

UtahSponsors:

Michael & Eileen KaufmanDirect Jobbers: Michael &

Eileen Kaufman

Jim & MargeryWilliamsNew York

Sponsors: Norman &Barbara Ayres

Direct Jobbers: Norman &Barbara Ayres

Four-Ball Wear Test(ASTM D-4172)

The smaller the wear scar, the better the protection60kg, 150°C, 1800 RPM, 1 Hour Duration

0.0

0.5

1.0

1.5

2.0

2.5

AMSOIL RD30

Joe Gibbs XP3

Red Line 30-Wt

Lucas 5W-3

0

Royal Purp

le 5W-3

0

Torco 5W

-30

0.480.74

0.870.93

1.13

2.09

Brad Penn 10W

-30

Valvoline 10W

-30

0.94

1.30

Wea

r S

car

(mm

)

As tested by an independent lab in June, 2008



0.0

0.5

1.0

1.5

2.0

AMSOIL RD50

Joe Gibbs XP6

Red Line 50-Wt

Lucas 20W-5

0

Royal Purp

le 20W-5

0

Torco 20W

-50

0.47 0.51

0.83 0.860.98

1.91

Brad Penn 20W

-50

Valvoline 20W

-50

0.91

1.31

Wea

r S

car

(mm

)



AMSOIL now offers three new premium synthetic racingoils specially formulated to withstand the rigors of high-performance and racing applications. AMSOILDominator® Synthetic 5W-20, 10W-30 and 15W-50Racing Oils provide superior performance and maximumprotection in extreme environments.

DominatorAsk any snowmobile or two-stroke motocross racerabout AMSOIL and he or she knows the nameDominator. AMSOIL Dominator Synthetic 2-CycleRacing Oil has earned a reputation for providing maximum power output while maintaining maximumprotection in two-stroke racing and high-performanceapplications. The name recognition, reputation andsuperior performance of Dominator Synthetic 2-CycleRacing Oil is so widespread, AMSOIL has adopted theDominator name for its new line of racing oils.

Three Viscosities, One Additive PackageRacing and high-performance engines subject motor oilto elevated RPM, high temperatures and shock-loading.AMSOIL Dominator Synthetic Racing Oils were devel-oped to address these extreme conditions and providehigh-quality AMSOIL performance and protection for avariety of racing and high-performance applications. Allthree Dominator Racing Oils feature the same additivepackage, providing maximum durability in multiple vis-cosities. Their shear-stable formulation was engineeredto provide maximum horsepower without sacrificingengine protection. Dominator Racing Oils providestraight-grade protection in a multi-grade formulation.

Maximum Durability, MaximumWear ProtectionAMSOIL Dominator Synthetic Racing Oils feature anadditive package heavily fortified with zinc and phos-phorus for superior long-term wear protection (seeFour-Ball wear graphs). Designed for maximum dura-bility, their shear-stable formulation ensures criticalengine components are protected from the start of therace to the checkered flag. The superior additive tech-nology of Dominator Synthetic Racing Oils providesunmatched durability in extreme conditions.

Superior PerformanceThe proprietary friction modifier of Dominator SyntheticRacing Oils provides reduced friction for maximumpower and cooler engine temperatures, resulting inimproved lap times and longer-lasting equipment.



0.0

0.5

1.0

1.5

2.0

AMSOIL RD20

Joe Gibbs XP1

Red Line 20-Wt

Lucas 5W-20

Royal Purp

le 5W-20

Torco 0W

-20

0.49

0.79 0.870.94

1.37

1.89

Wea

r S

car

(mm

)


Protection from Startup to theCheckered FlagThe multi-viscosity designs of Dominator SyntheticRacing Oils deliver maximum protection in temperatureextremes. Dominator Racing Oils offer excellent cold-start protection and maintain superior film strengthduring high-temperature operation on the track.


Superior-Quality Oils, No DiscriminationMany oil companies produce specialty racing oils forelite groups and do not offer them to the general public.For instance, several popular oil manufacturers pro-duce racing oils offered only to NASCAR racers.AMSOIL receives inquiries as to why the companydoes not offer “special,” higher-quality or NASCARoils. The answer is all AMSOIL synthetic motor oils arealready formulated to a higher level than competitors’oils, and AMSOIL Dominator Synthetic Racing Oils areno exception. They provide maximum performanceand superior protection for all high-performance racingand street applications. The same AMSOIL DominatorSynthetic Racing Oils that are used in the engines ofAMSOIL corporately-sponsored racers, including ScottDouglas and Mike Oberg, are available to everyone.

Dominator 5W-20 Racing OilAMSOIL Dominator Synthetic 5W-20 Racing Oil (RD20)is recommended for high-rpm, high-horsepower,turbo/supercharged, gasoline- or alcohol-burning andnitrous oxide gas-injected engines operated undersevere conditions. Applications include the following:• Modified Small Block • Asphalt Late Model • GM Crate LateModel • NHRA Stock Eliminator • Bracket • Midget • Legend • Kart • Junior Dragster • Other domestic andimport high-performance racing and street applicationsrequiring 20-weight oil. The low-viscosity formulation androbust additive package of Dominator 5W-20 make it ideal foruse as a high-strength qualifying oil.

Dominator 10W-30 Racing OilAMSOIL Dominator Synthetic 10W-30 Racing Oil (RD30)is recommended for high-rpm, high-horsepower,turbo/supercharged, gasoline- or alcohol-burning andnitrous oxide gas-injected applications operated undersevere conditions. Applications include the following:• Asphalt Late Model • Dirt Late Model • Modified Big Block• Modified Small Block • GM Crate Late Model • Marine • Sprint • Midget • Legend • Kart • Other domestic andimport high-performance racing and street applicationsrequiring 30-weight oil.

Dominator 15W-50 Racing OilAMSOIL Dominator 15W-50 Racing Oil (RD50) is rec-ommended for high-rpm, high-horsepower, turbo/super-charged, gasoline- or alcohol-burning, nitro-fueled ornitrous oxide gas-injected applications operated undersevere conditions. Applications include the following:• Big Bore • Asphalt Late Model • Dirt Late Model • ModifiedBig Block • Ford Crate Late Model • Dodge Crate Late Model• Endurance • Rally • Truck-Pull • Aluminum Block • Marine• Other high-performance racing and street applicationsrequiring 50-weight oil.

AvailabilityAMSOIL Dominator Synthetic 5W-20, 10W-30 and15W-50 Racing Oils are now available. AMSOIL Series2000 Synthetic 20W-50 Racing Oil (TRO) is discontin-ued and available while supplies last. The price ofDominator Synthetic 15W-50 Racing Oil is slightly higherthan the price of Series 2000 Synthetic 20W-50 was andreflects a general price adjustment effective August 1.

Dominator Data BulletinsAMSOIL Dominator Racing Oil data bulletins are nowavailable for purchase. The G2570 (RD50), G2569(RD30) and G2568 (RD20) highlight the features andbenefits of Dominator Racing Oils.

Stock No. Unit of Pkg./Size Wt. Comm. U.S. Dlr./ U.S. Sugg. Can. Dlr./ Can. Sugg.Measure Lbs. Credits P.C. Retail P.C. Retail

RD20QT EA (1) quart 2.00 5.40 8.10 10.55 9.15 11.90RD20QT CA (12) quarts 24.00 64.80 92.40 125.40 104.40 141.60RD2055 EA 55-gal. drum 431.00 800.00 1453.00 1759.00 1642.00 1987.00

RD30QT EA (1) quart 2.00 5.40 8.10 10.55 9.15 11.90RD30QT CA (12) quarts 24.00 64.80 92.40 125.40 104.40 141.60RD3055 EA 55-gal. drum 433.00 800.00 1453.00 1759.00 1642.00 1987.00

RD50QT EA (1) quart 2.10 5.65 8.50 11.00 9.60 12.40RD50QT CA (12) quarts 25.20 67.80 96.60 130.80 109.20 147.60RD501G EA (1) gallon 8.00 22.20 33.25 41.55 37.55 46.80RD501G CA (4) gallons 32.00 88.80 126.60 164.60 143.00 185.60RD5055 EA 55-gal. drum 435.00 842.00 1530.00 1852.00 1729.00 2091.00

Stock# Pkg U.S. Dealer Can.DealerG2568 25 3.10 3.55G2569 25 3.10 3.55G2570 25 3.10 3.55


Reduces Friction, Heat, Wear and DepositsAMSOIL 10W-30 Synthetic Motorcycle Oil keeps engines running cool byeffectively reducing friction and heat, and it contains a heavy treatment of anti-wear additives to provide maximum wear protection over a broad operatingtemperature range (see graph). It is extremely resistant to volatility (seegraph), reducing oil consumption, oil thickening and deposit formation.

Provides Extreme Pressure Quality Protection for GearsBecause it is shear stable and does not thin out from mechanical activity,AMSOIL 10W-30 Motorcycle Oil also provides superior transmission pro-tection without the negative effects of extreme pressure additives, such aspoor wet clutch performance.

Delivers Superior Rust and Corrosion ProtectionMotorcycles are prone to rust from storage, humidity and short drivesthat can lead to uncontrolled wear, compression loss and blow-by. Unlikemany motorcycle oils, AMSOIL 10W-30 Motorcycle Oil contains special anti-rust agents that deliver superior rust protection, while its high TBN (seegraph) provides greater protection from acid corrosion and helps maintaininternal engine cleanliness.

Provides Excellent Wet Clutch PerformanceAMSOIL 10W-30 contains no friction modifiers and promotes smoothshifting and positive clutch engagement. It controls heat and preventsslippage and glazing, promoting longer clutch life.

Service LifeAMSOIL 10W-30 Advanced Synthetic Motorcycle Oil is recommended foruse up to twice the motorcycle manufacturer change interval (miles/hours)or one year, whichever comes first, in engines and transmissions. Whenusing an engine oil filter other than AMSOIL Ea, change the filter at stan-dard intervals.

For off-road use, change AMSOIL 10W-30 at motorcycle manufacturerintervals.

Racing or modified engines are excluded from extended drain interval recommendations. Oil changes are at the owner's discretion.

New 10W-30 Viscosity JoinsMotorcycle Oil Lineup

.0 0.2 0.4 0.6 0.8 1.0 1.2

AMSOIL MCT

Maxum Premium 4-Cycle

Red Line Motorcycle OilSpectro 4

Lucas HP Motorcycle Oil

Honda GN4

Yamalube

Castrol Aceteco X-tra

Klotz 4-Stroke Techniplate HP

Royal Purple Max-Cycle

Four-Ball Wear TestASTM D-4172

40 kg Pressure @ 150°C, 1800 RPM, 1 Hour Duration

0.4000.479

0.5500.623

0.630

0.6650.694

0.704

0.714

1.008

Scar Diameter (mm)

0 5 10 15 20

AMSOIL MCT

Red Line Motorcycle Oil


Yamalube

Honda GN4



Spectro 4



% Weight Loss

NOACK VolatilityASTM D-5800

5.89%

7.60%

9.39%

10.52%

10.68%

12.11%

13.82%

13.91%

14.65%

18.96%

0 2 4 6 8 10 12

AMSOIL MCT

Red Line Motorcycle Oil

Yamalube





Honda GN4

Spectro 4


11.05

10.56

9.98

9.39

9.17

9.16

9.02

8.81

7.76

7.17

Total Base Number (TBN)

Total Base Number

Motorcycle applications place greater and more diverse demands on lubricants than automobiles, and conventional motor oil chemistries typically fall short of providing an ade-quate level of protection. The introduction of the reformulated AMSOIL Synthetic 10W-40and 20W-50 Motorcycle Oils in 2005 addressed the special needs of motorcycles head-on,providing maximum protection and performance and effectively extending equipment life.

As fuel economy has become increasingly important in today’s world of record gasprices, more equipment manufacturers have begun recommending lighter viscosity SAE30 oils. In order to meet this new demand, AMSOIL is introducing its new 10W-30Advanced Synthetic Motorcycle Oil (MCT). Formulated with the same proven technologyas 10W-40 and 20W-50 Synthetic Motorcycle Oils, it provides maximum protection andfuel economy for motorcycle, scooter, ATV and UTV engines specifying an SAE 30 or 10W-30 viscosity, as well as transmissions specifying an SAE 80, API GL-1 gear lubricant.

Stock No. Unit of Pkg./Size Wt. Comm. U.S. Dlr./ U.S. Sugg. Can. Dlr./ Can. Sugg.Measure Lbs. Credits P.C. Retail P.C. Retail

MCTQT EA (1) quart 2.0 5.05 7.60 10.15 8.60 11.45MCTQT CA (12) quarts 24.0 60.60 86.40 120.60 97.80 136.20MCT30 EA 30-gal. drum 242.0 460.00 778.00 977.00 879.00 1103.00MCT55 EA 55-gal. drum 433.0 757.00 1376.00 1720.00 1554.00 1943.00


The high price of fuel is a major area of concern forpeople and businesses. As prices continue to rise andset record highs, fuel economy has become increas-ingly important for customers everywhere, and peopleare doing everything they can to stretch their fueldollars. Auto dealerships have targeted fuel efficiencyas a significant selling point. Many are having difficultykeeping fuel efficient hybrid models in stock, while fuelinefficient truck and SUV sales have slumped.

Unfortunately, as fuel prices have soared, so hasthe proliferation of questionable products that toutimproved fuel economy benefits but cannot live up totheir marketing hype. Government agencies such asthe Federal Trade Commission have been busy seek-ing out and punishing some of the worst offenders.

AMSOIL P.i. Performance Improver, on the otherhand, offers proven performance. It increases fueleconomy, reduces emissions and restores vehiclepower and performance by dissolving and removingcombustion chamber, intake valve and fuel injectordeposits. In fact, field testing shows AMSOIL P.i.provides an average fuel economy improvement of 2.3percent and up to 5.7 percent (see graph).

Because of this substantiation, as well as the com-pany’s confidence in the performance benefits ofP.i., AMSOIL is offering a money-back guarantee onthe product’s fuel economy benefits. If a customerdoes not see fuel economy improvement in his or hervehicle after first-time use of P.i., AMSOIL will refundthe purchase price of the product.

The P.i. money-back guarantee offer is goodthrough December 31, 2008 and is open to everyone,including Dealers, Preferred Customers, retail cus-tomers, catalog customers, commercial and retailaccounts. Because the most dramatic fuel economy

improvement is achieved after first-time use of P.i. ina vehicle with accumulated deposits, the P.i. money-back guarantee is limited to vehicles with a minimumof 25,000 miles that have not previously been treatedwith P.i. and have not undergone any fuel system orfuel injector cleaning procedure. P.i. must be used witha full tank of gas, and the P.i.-treated gas must be rununtil the tank is near-empty before filling up again. Fueleconomy measurement will then be taken on the tank-ful of gas following the P.i.-treated tank of gas.

Because potential customers have nothing to lose,the P.i. money-back guarantee is an excellent oppor-tunity for Dealers to increase their sales of P.i. andother AMSOIL products. P.i. is an ideal door-opener.Once customers experience the benefits, they may beinterested in the benefits of other products in theAMSOIL line.

ProcessCustomers are eligible for the refund if they do not seea fuel economy improvement following use of thesubsequent tank of gas after P.i. treatment. If a cus-tomer has not received a fuel economy benefit andwishes to take advantage of the money-back guar-antee, he or she may simply download and print therebate form from the AMSOIL Corporate Website atwww.amsoil.com. The form contains complete qual-ification details and must becompletely filled out and mailedwith the P.i. purchase receipt tothe following address:

AMSOIL INC.P.i. Money-Back Guarantee925 Tower AvenueSuperior, WI 54880-1527

10

15

20

25

30

35

US06

Fue

l Eco

nom

y (m

pg)

Test Method: Motored Dyno D5500 Type Road Simulation Cycle

Pre Cleanup

Post Cleanup

22.824.1

16.7 16.8 16.6 16.7

25.826.8

23.9 24.422.6 22.9

18.1 18.3

1997 Honda

2.2L Accord

1997 Jeep 4.0L

Grand Chero

kee

1998 Ford 4.0L

Explorer

1999 Toyota

1.8L Corolla

1999 Toyota

2.2L Camry

1999 Oldsmobile

3.1L Cutlass

2002 Cadillac

4.6L Deville

5.7%Increase

0.7%Increase

1.2%Increase

3.7%Increase

2.1%Increase

1.6%Increase

1.1%Increase

AMSOIL P.i. provided an average fuel efficiency increase of2.3%, and up to 5.7%.

MONEY-BACKGUARANTEE

percent of California drivers change motor oil moreoften than their vehicle’s manufacturer recommends, theCalifornia Environmental Protection Agency and itsIntegrated Waste Management Board (CIWMB) haveemerged as another strong opponent of the 3,000-mileoil change. The group recently launched a public infor-mation program and website (www.3000milemyth.org)designed to “bust the 3,000-mile myth” and encouragedrivers to reduce used oil volume by following the longeroil drain recommendations of vehicle manufacturers.

“Used motor oil poses a great risk to the environ-ment,” said CIWMB Chair Margo Reid Brown. “Withbetter made cars and the rise of synthetic oils, the3,000-mile standard is not always recommended.”

Most recently, General Motors announced its supportof the CIWMB program to educate drivers about oilchange intervals. According to GM, standard 3,000-mile oil change recommendations are based on out-dated engine and oil technology, and the companyinstead recommends changing oil based on its Oil LifeSystem. Currently included on over 97 percent of all GMvehicles sold in the U.S., the GM Oil Life System typi-cally allows drivers to extend drain intervals up to 10,000miles through use of a computer-based software algo-rhythm that measures vehicle operating conditions.With 31 million vehicles on the road equipped with theOil Life System, GM spokesman Tom Henderson claimsfollowing its recommendations rather than the 3,000-milerule could save 100 million gallons of oil annually.

In addition to the environmental benefits associatedwith less waste oil, extended drain intervals save con-sumers money. For example, customers who purchaseconventional oil at $3 or more per quart, drive 12,000miles per year and follow 3,000-mile oil change rec-ommendations spend at least $60 per year on oil alone(assuming a five-quart sump capacity). AMSOIL Dealersand Preferred Customers who pay $6.45 per quart(based on case pricing) under the same conditions payonly $32.25 per year.

“When it comes to oil changes, less is more,” claimsthe CIWMB. “You’ll have more money in your wallet bychanging your oil less, and fewer oil changes meanless oil that needs to be safely managed and recycled.”

Premium AMSOIL synthetic motor oils offer thelongest drain intervals on the market, unsurpassed pro-tection and performance that effectively extends equip-ment life and improved fuel economy, saving customersmoney at the pump and reducing the nation’s depen-dence on foreign oil.

The standard 3,000-mile oil change interval is underattack. Promoted for years by most motor oil companiesand quick lube businesses as an essential part of propervehicle maintenance, the public has become muchmore skeptical in recent years. In fact, searches for“3,000 mile oil change” in top Internet search enginessuch as Google and Yahoo! primarily yield articles andblog postings that challenge the practice and refer to itas a “scam” or “myth.”

AMSOIL synthetic motor oil was introduced in 1972as the only motor oil on the market recommended for25,000-mile/one year drain intervals, and the companyhas spent much of the last 36 years as the lone voicepromoting the benefits of extended drain intervals.However, AMSOIL has recently welcomed an increas-ing number of companies and organizations to theparty. Although they still don’t recommend drain inter-vals as long as AMSOIL recommendations, the momen-tum is growing.

Vehicle manufacturers have mostly recommendedoil change intervals exceeding 3,000 miles in recentyears. In fact, most recommend intervals of 5,000 milesor more. Ford Motor Company recommends drain inter-vals of 7,500 miles in its model year 2007 and newervehicles, while other manufacturers incorporate oil mon-itoring systems in their newer vehicles that allowmotorists to extend drain intervals even further.

In its December 2006 issue, Consumer Reportsencourages drivers to follow the longer oil change rec-ommendations of vehicle manufacturers, saying,“Although oil companies and quick-lube shops like topromote this idea [that engine oil should be changedevery 3,000 miles], it's usually not necessary. Go by therecommended oil-change schedule in your vehicle'sowner's manual. Most vehicles driven under normalconditions can go 7,500 miles or more between oilchanges. Some models now come with a monitoringsystem that alerts the driver when the oil needs chang-ing. Depending on driving conditions, these can extendchange intervals to 10,000 or 15,000 miles.”

Steve Ritter, senior editor of Chemical & EngineeringNews, writes, “Conventional wisdom has held that theoil should be changed about every 3,000 miles. Thisnotion has been ingrained into people's heads fordecades, in part as a marketing ploy by oil companies.The 3,000-mile interval made sense when engines usedsingle-grade nondetergent oils. But with the latest oilsand car designs, it's no longer necessary to change oilthat often under normal driving conditions.”

Concerned about the effects of used oil on the envi-ronment and responding to research that indicates 73



The AMSOIL corporate website includes a number ofconvenient, easy-to-use product lookup and cross refer-ence guides that provide customers with instant AMSOILand aftermarket product (WIX, Donaldson, NGK, TRICO,Twin Air) recommendations for their applications. Eachrecommended product listed in the guides is set up as alink, allowing the user to reach that product’s page withinthe AMSOIL online catalog, where he or she can readmore information on the product or place an order.Located on the right-hand side of the AMSOIL home-page, the lookup and cross reference guides cover moreapplications than ever and provide a valuable tool forDealers when helping customers decide which productsare right for their equipment.

Online Lookup GuidesThe online lookup guides are designed to yield AMSOILand aftermarket product recommendations based on thevehicle information provided by the user. The AMSOIL cor-porate website has product lookup guides for auto andlight truck, power sports and small engine applications andTRICO Heavy-Duty Wiper Blades, and it has filter lookupguides for vintage vehicles and heavy-duty applications.

Auto and Light Trucks Lookup GuideThe Auto and Light Trucks Lookup Guide enables usersto gain a complete listing of recommended AMSOIL andaftermarket products for their vehicles. Begin by simplytyping in the year of the vehicle and clicking the “Build List”button to view a list of vehicle manufacturers. Upon click-ing the appropriate manufacturer, a list of that manufac-turer’s vehicle models is generated. Once the appropriatemodel is clicked, the lookup produces a list of engineoptions for that vehicle model. After clicking the appro-priate engine option, the right-hand column of the pagedisplays the list of recommended products for the vehicle.

Power Sports Lookup GuideThe Power Sports Lookup Guide enables users to find therecommended AMSOIL and aftermarket products formotorcycle, marine, personal watercraft, snowmobile andATV applications. First, select either the “oil and filters”option or the “spark plugs” option, then specify the appro-priate vehicle by using the dropdown menus for equipmenttype, make, model, engine size and year. Click the “GetOil and Filters” or “Get Spark Plugs” button to retrieve thelist of recommended products for the vehicle.

Small Engine Lookup GuideThe Small Engine Lookup Guide enables users to find therecommended AMSOIL and aftermarket products forsmall engine applications. Simply select the appropriateengine manufacturer and engine detail from the drop-down menus to retrieve the list of recommended productsfor the small engine application.

TRICO Heavy-Duty Lookup GuideThe TRICO Heavy-Duty Lookup Guide enables users tofind the recommended TRICO Heavy-Duty Wiper Bladesfor virtually all heavy-duty truck, bus and recreationalvehicle applications. Simply select the vehicle type, make,model and year from the dropdown menus and click the“Get Recommendations” button to retrieve the appropri-ate wiper blade recommendations.

Vintage Vehicles Online Filter Lookup GuideThe Vintage Vehicles Online Filter Lookup Guide enablesusers to gain a complete listing of recommended AMSOILand WIX filtration products for vintage (1985 and earlier)automobile and light truck applications. Simply selectthe vehicle make, year, model and engine size from thedropdown menus and click the “Get Recommendations”button to retrieve the appropriate lube, air, fuel, breatherand transmission filter recommendations.

Heavy-Duty Truck, Bus, Off-Road and Industrial Filter Lookup Guide

The Heavy-Duty Truck, Bus, Off-Road and Industrial FilterLookup Guide enables users to gain a complete listing ofrecommended Donaldson P-Series and Endurance Filtersfor heavy-duty applications. Simply select the vehiclemake, model and year from the dropdown menus toretrieve the appropriate lube, air, fuel, coolant andhydraulic filter recommendations.

Online Cross Reference GuidesThe online cross reference guides are designed to yieldAMSOIL and aftermarket product recommendations basedon competing manufacturers’ part numbers. The AMSOILcorporate website has a master filter and an NGK plugs andwires cross reference guide. If, for example, a Dealer hasa customer who is using a competing filter brand, the filternumber can be typed into the Master Filter Cross ReferenceGuide to determine the appropriate AMSOIL filter.

Master Filter Cross Reference GuideThe Master Filter Cross Reference Guide enables users todetermine the appropriate AMSOIL, WIX and Donaldsonfilters for an application based on competing manufac-turers’ filter numbers. Simply select either the “car/lighttruck” or “heavy-duty equipment” option, type in themanufacturer filter part number and click the “Get AMSOIL Product” button to retrieve the appropriate filterrecommendations.

NGK Plugs and Wires Cross Reference GuideThe NGK Plugs and Wires Cross Reference Guide enablesusers to determine the appropriate NGK plugs and wiresfor an application based on competing manufacturers’ partnumbers. Simply type in the part number and click the“Cross Reference” button to retrieve the appropriatespark plug and wire recommendations.


When people think of the oil industry, the first thingthat usually comes to mind is the cost of fuel. When oiland fuel cost more, everything costs more. It’s not justat the pump; groceries cost more, deliveries cost moreand of course, motor oil costs more. While AMSOIL pro-duces only synthetic lubricants, the company is stillhit hard by high oil prices.

An example of how shock waves from current marketvolatility will be felt lies in the auto industry. Up to now,automakers have protected themselves from marketfluctuations by locking into long-term contracts withsteel producers. That’s why the large increases in steelprices haven’t driven up the costs of new vehicles. Butthose contracts are starting to run out. The same sortof scenario is playing out with every other commodity.Copper, zinc, aluminum, platinum, magnesium andplastic are all skyrocketing in price. According to Ward’sAutomotive, in the near future a $20,000 vehicle will bea $30,000 vehicle, a $30,000 vehicle will be a $40,000vehicle and so on.

Raw MaterialsIngredients of synthetic lubes, additives and basestocks, even synthetic base stocks, have some basis incrude oil and natural gas. The unprecedented increasein crude oil over the past year is driving the costs of keychemicals up sharply and often. Butane, ethylene,propylene, benzene and other chemicals used to pro-duce base oils have all skyrocketed in price. Over thepast 12 months, the price of base oils used in the pro-

DERIVATIVES FROMCRUDE OIL

(North America)Crude Natural

GasNatural

GasNatural

Gas

Base Oil Ethylene C4’s(n butane) Propylene Benzene

SulfonicAcid Polyamines PIB

MaleicAnhydride

SulfonicAcid Alcohol

PropyleneTetramer Phenol

SulfonicAcids PAO

All Products

Sulfonates Dispersants Dispersants Sulfonates ZDP’s Phenates Antioxidants Sulfonates

Energy Costs

duction of AMSOIL synthetic lubricants has risen by 47percent. Additives have been greatly affected as well.Diesel oil additives are up 24 percent, two-stroke oiladditives are up 27 percent and gasoline engine oiladditives are up 25 percent, all in the past six months.The price increases from AMSOIL chemical and rawmaterial suppliers are issued so frequently and withsuch significant impact that it’s almost impossible tomaintain sufficient pricing levels. And more priceincreases are in the pipeline.

PackagingThe price of plastic has risen dramatically due to theincreased price of crude oil, and AMSOIL is greatlyaffected. Plastic packaging, including quarts, gallons,pails and twin packs, has risen in price by over 14 per-cent in the past 12 months, and plastic cap prices haverisen 21 percent in the past 12 months. In addition,steel drums have risen in price by 39.5 percent in thepast six months alone.

FreightFreight companies commonly use fuel surcharges tocope with fluctuations in the price of fuel. Twelve monthsago, AMSOIL paid a fuel surcharge of $0.35 per mile.Currently, the company pays $0.71 per mile, and haspaid as much as $0.81 per mile. Fuel surcharges are inaddition to regular freight rates, and current fuel sur-charges nearly double the cost of shipping. Additionally,fuel surcharges apply to everything coming in and goingout, so AMSOIL pays a fuel surcharge and freight on

cement applications, and has the ability to store electricalenergy. Lithium carbonate is an important component inbatteries for mobile phones, laptops, camcorders, cam-eras and electric and hybrid cars. With the popularity ofportable electronic devices, and environmental con-cerns increasing demand for electric and hybrid cars tounprecedented levels, demand for lithium is increasingand will continue to increase. For example, Toyota plansto offer only hybrid vehicles by 2020.

Political instability around the globe, rampant spec-ulation, restricted access to new sources, lack of invest-ment in new production and a weak U.S. dollar aremajor issues affecting the current state of volatility.These issues are outside even the U.S. government’scontrol and all have some impact on the lubricantsindustry by affecting prices.

Current TrendsVehicle manufacturers are under pressure to providemore efficient cars and trucks. As a result, many havebegun recommending lower-viscosity motor oils as away of improving fuel efficiency.

As environmental concerns continue driving trendstoward fuel efficiency and reduced waste, qualitybecomes more important. As a result, top-tier, high-mileage and synthetic oils now account for almost 20percent of the North American personal car motor oil(PCMO) market and continue to gain ground.

Heavy-duty diesel applications are facing many of thesame trends. Higher value, biofuels compatibility,extended drain capability and fuel economy are hottopics among heavy-duty diesel owners. In addition, theEPA recently acknowledged that lubricants in generalcan deliver a 1-2 percent improvement in fuel economy,increasing the trend toward quality oils.


packaging as it comes in and again when it is shippedout as finished product.

Supply & DemandWhile demand for finished lubricants continues to rise,supply has remained tight. China, India, South Africa andother densely-populated countries are using more oil allthe time. In addition, competition for many of the chem-icals used to produce lubricants continues to increase.For example, the demand for biofuels has dramaticallyincreased the demand for the crops used in their pro-duction, which has in turn increased the demand for fer-tilizer. Many chemical fertilizers are formulated with rawmaterials derived from the same chemicals used to pro-duce additives, further depleting supplies.

Lithium is another common ingredient necessary togrease production that is being used up quickly byother industries. Lithium is a silver-white, soft alkalimetal that, under normal conditions, is the lightestmetal and least dense solid element. Lithium hydroxide,a lithium derivative, is primarily used in the greaseindustry, with demand growing at a steady 2 percent peryear over the last 20 years. Lithium-based greases arepopular in automotive, industrial, military, aircraft andmarine applications. Lithium is also used in glass and

SAE 5W-30, 36.3%

SAE 10W-30, 36.9%

SAE 10W-40, 9.2%

SAE 20W-50, 3.5%

Mono-Grade, 2.0%

SAE 5W-40/0W-XX, 1.3%

Other Multi-Grade, 0.5%

SAE 5W-20, 10.3%

Source: 2006 NPRA via Infineum

Mainline GF-4/SM, 46%

Other SM, 10%

API SL, 19%

Below SL, 8%

Full Synthetic, 5%

High Mileage, 8%

Synthetic Blend, 4%

Source: 2006 Infineum Estimate

0

200

400

600

800

1000

1200

Apr-03 Nov-03 Jul-04 Feb-05 Oct-05 May-06 Jan-07 Aug-07 Apr-08

IMPACT OF FERTILIZER DEMANDPHOSPHATE ROCK

U.S.

$/to

nne

Price increasing weekly

0

100

200

300

400

500

Jan-0

4

Mar-04

May-04

Jul-0

4

Sep-0

4

Nov-04

Jan-0

5

Mar-05

May-05

Jul-0

5

Sep-0

5

Nov-05

Jan-0

6

Mar-06

May-06

Jul-0

6

Sep-0

6

Nov-06

Jan-0

7

Mar-07

May-07

Jul-0

7

Sep-0

7

Nov-07

Jan-0

8

Mar-08

May-08

IMPACT OF FERTILIZER DEMANDSULFUR

Pric

e, $

/Lon

g To

n

TimeSeventy percent of sulfur produced is used in fertilizers. Sulfurprices went from $60 to $452 since Q2 2007 – an increase of 650percent.

Ninety-five percent of phosphate rock is used in fertilizers.Phosphate rock prices increased from $20/MT in March 2007 to$400/MT in March 2008. That’s an increase of 1,900% in the lastyear, and 430% just since the end of 2007.

According to Jobber’s World figures obtained fromleading auto parts chain stores in December 2005 andMay 2008, competitive motor oil quart pricing hasincreased at an equal or greater percentage over thattime period compared to AMSOIL synthetic motor oil aswell (see July Action News).

Additional ChallengesAs an independent oil company, AMSOIL faces manyunique challenges. The volatility of the current marketimpacts independent manufacturers differently than itdoes “Big Oil.” Recently, the Independent LubricantManufacturers Association (ILMA) submitted commentsto the Federal Trade Commission (FTC) renewing its crit-icism of the pricing practices of major oil companies.ILMA’s biggest complaint lies with the majors’ practiceof issuing a price increase for base oils to all of theircompetitors and delaying the subsequent price increaseon their finished lubricants. Independent blenders, likeAMSOIL, buy base oils from the majors and competeagainst them in the sale of finished goods.

In some cases, ILMA contends, the same suppliersthat implement numerous base oil price increases toindependents delay increasing prices on their finishedproducts for 45 to 60 days, causing a price squeeze onindependent lubricant manufacturers. For example,Shell announced a price increase on finished lubesMay 23 that doesn’t go into effect until August 5.

ILMA General Counsel Jeff Leiter said the only con-clusion that can be reached is that the major oil com-panies are trying to squeeze out the independents for


Future TrendsEnvironmental concerns look to be the driving forcebehind future lubricant trends. Improved fuel economy,reduced emissions, maximum engine cleanliness,improved durability and extended oil drain intervals willbe the targets for future oil formulations. But environ-mental issues are far from the only factor to considerwhen planning future lube formulations. As noted inthe chart above, the lubricant industry is a complicatedbusiness.

The CompetitionAll motor oil companies have been greatly affected bytoday’s volatile market. As the following chart illus-trates, other companies raised prices to their distribu-tors an average of 24 percent since March 2008.AMSOIL has just issued a 12-16 percent price increaseeffective August 1 and only had a 5 percent surchargeprior to that.

Legislation Competition at OEMs

FuelEconomy Emissions Bio Fuel Higher

PerformanceCost of

Ownership

CustomerSatisfaction

AftertreatmentDevices

Gasoline DirectInjection

Diesel - Commonrail

Downsizing Turbo-Charging

Oil RequirementsFuel Economy

Extended Drains

ADEA

API

“Tough”Specifications

ChangedExpectations

New Hardware

SOURCE: Infineum Trends 2008

market share. “ExxonMobil might say ‘Shell’s our com-petition, not ILMA members,’ but it’s kind of curious thatExxonMobil is selling base oil to Shell. Exxon raisesprices, and the rest of them follow suit the next day bythe same amount. Our sense is, we’ve lost a competi-tive market for base oils, and that’s what is creating theproblem,” said Leiter. Price increases from base oilsuppliers used to be approximately $0.05 per gallon.Now they are more like $0.30 per gallon each increase.

AMSOIL AdvantageAt a glance, the current state of the lubricant industrymight appear rather gloomy, but not for AMSOILDealers. AMSOIL synthetic lubricants already addressmany of the forecasted issues of the future (extendeddrains, fuel economy, environmental concerns). • AMSOIL customers are quality-conscious, and

AMSOIL is the benchmark for quality lubrication. • AMSOIL offers a complete line of products, making

the local AMSOIL Dealer a one-stop shop for auto-motive needs.

• AMSOIL synthetic lubricants provide maximum fueleconomy and can improve mileage by up to 2 to 5percent.

• AMSOIL synthetic lubricants offer unsurpassed pro-tection from wear.

• The extended drain capabilities of AMSOIL syntheticlubricants set them in a league of their own. OnlyAMSOIL has formulated lubricants designed for

extended drain intervals for more than 35 years, andonly AMSOIL provides oils capable of 25,000 miles orone year of service.

• AMSOIL lubricants offer many environmental benefits.Reduced volatility provides fewer emissions, whileextended drain intervals reduce the amount of usedoil generated.

• AMSOIL synthetic lubricants are made in the U.S.A.Their ability to provide maximum protection overextended drain intervals significantly reducesAmerica’s dependence on foreign oil.

• AMSOIL synthetic lubricants are more cost-effective.While the initial investment is slightly more than thatof competing oils, AMSOIL products save moneylong-term.

• AMSOIL Dealers are lubrication experts. Nothinglends to credibility better than the demonstration ofknowledge and the willingness to help. Honest, accu-rate answers to customers’ lubrication questions willundoubtedly lead to more sales, and AMSOIL Dealersknow a great deal more about lubrication than nearlyanyone working the counter at a parts store.

Bottom LineAMSOIL Dealers are poised perfectly to address all of theissues facing the lubricant industry. They have the toolsto provide answers to the problems consumers face. AndAMSOIL will not sacrifice quality.


The parking lot of the AMSOIL Center looked muchlike a museum display of cars on June 18, 2008 as theAMSOIL-sponsored 2008 PPG Street Rodder RoadTour pulled into town. The group of over 22 vehiclesmade its way to Superior, Wis. from Bowling Green, Ky.en route to the Minnesota Street Rod Association’sBack to the Fifties event in St. Paul, Minn.

In 2007, AMSOIL became officially involved with thestreet rod scene by becoming the Exclusive Official Oil

of the National Street Rod Association (NSRA), thoughmany street rodders knew the benefits of AMSOIL syn-thetic lubricants before that relationship was estab-lished. “The NSRA is just one of many organized groupsof enthusiasts, with more than 55,000 members and amonthly magazine called Street Scene (in whichAMSOIL has a monthly column),” said AMSOILAdvertising Director Ed Newman. “It’s a lifestyle, andthey are passionate about their cars.”

This year AMSOIL deepened its relationship withclassic car enthusiasts by sponsoring the Street RodderRoad Tour. Street Rodder magazine builds a unique careach year that leads other enthusiasts on a series ofroad tours under the direction of Road Tour DirectorJerry Dixey. “The Road Tour made AMSOIL one of itsstops on the way to the ever-popular Back to the Fiftiesevent in St. Paul,” said Newman. “Local car clubs wereinvited, which resulted in a fantastic array of cars gath-ering on the back apron of the AMSOIL Center parkinglot. It was a spectacle.”

The passion of street rod enthusiasts was palpableat the event in Superior as more than 400 local carowners brought their vehicles to show off to the crowd– vehicles ranging from a 1927 Model T to muscle cars,rat rods and everything in between. There was a lot tosee, great information and tips were shared and theunderlying theme of it all was an outstanding product –AMSOIL.

Another highlight of the evening was the presence ofJo Coddington, wife of the late Boyd Coddington, oneof street rodding’s most influential builders and cen-terpiece of the popular TV show American Hot Rod.Coddington flew in to drive with Dixey in the lead car to

St. Paul, where the AMSOIL “Salt Fever” Roadster wasdisplayed at Back to the Fifties.

“This [the street rod] is a great market for AMSOILDealers because all of these people have more than onecar, and they are passionate about them all,” saidNewman. “According to one survey, the average StreetRodder magazine reader has seven cars.” The evi-dence for this was clear at the event in June, andAMSOIL is proud to have a strong presence in thisexciting market. Check out the AMSOIL PromotionsBlog at www.amsoil.com for more information andphotos.

Camp Pendleton plays host to some of the world’s toughest men, the UnitedStates Marines. In June, the base saw another version of tough as mem-bers of the Championship Off Road Racing (CORR) series set up camp topromote the short course series and thank the men and women of thearmed services.

The visit was part of a vigorous promotional tour by CORR officials topromote the July 25-26 Chula Vista (Calif.) event, as well as the series’ highlevel of exposure on NBC and the SPEED Channel. CORR showed off itscolors to the 1st Marine Division and heard stories from the soldiers sta-tioned at Camp Pendleton.

The Marine visit was just one of many stops for CORR in 2008 as it con-tinues to promote short course off-road racing. The series has also broughtdisplays to AMA Supercross and Motocross races, Monster Jams anddozens of local events.

Dealers are encouraged to host AMSOIL/CORR parties either at their homes or local businesses during the tele-casts of the CORR races. Dealers who host CORR parties will be eligible to win a free trip to the final CORR raceof the year December 6-7 in Chula Vista, Calif. The lucky winning Dealer will gain access to an AMSOIL VIP suite,as well as the pits and trailer staging areas. AMSOIL will also provide two round trip air tickets and three nights oflodging. Dealers can register for the contest by filling out their party details on the new online form located in theDealer Zone. Click on the “Online Forms” tab, click on “Race Events,” then click on “Win a Trip to One of the FinalCORR Races of the Season!” The next televised race is a live event from Pomona, Calif. on August 16, 5-7 p.m. EDTon the SPEED Channel.


Products the Pros UseDuring a recent team trip from California to Florida, Team AMSOIL offshore racer Bob Teague ran an independent test of AMSOILDiesel Concentrate (ADF). The AMSOIL offshore race boat is towed by acustom Freightliner coach powered with a Cat C-12 pumped up to 500 horse-power. A long term test through various driving conditions (with Teague as theonly driver) revealed an average fuel efficiency of 6.21 mpg. During the last2,000 miles of the Florida trip, Diesel Concentrate was added to the fuel at arate of 16 ounces per 80 gallons of fuel. After the next fill-up, the fuel mileageobserved over similar driving conditions and speeds improved to over 7.3 mpg.This increase in efficiency helps the team offset the soaring costs of diesel fuel.

Rinker spins out during qualifyingat the Bay City, Mich. event.

Rinker Successful in Return to Bay CityTeam AMSOIL lands on podium in ChampBoat Series

CORR Continues Push Forward Off-track marketing helping growth of sport

Even though it’s been two years since Terry Rinker’s perfect season, the AMSOILpowerboat driver from Tampa, Fla. still has a big target on his back as seen from therest of the ChampBoat Series teams.

In mid-June, Rinker was looking for his first win of the season at the second roundof the series in Bay City, Mich. Despite a gnarly, near-roll-over during Saturday’s qual-ifying, Rinker was able to grab hold of the second starting spot for Sunday’s 50-lapfinal. In the final, Rinker not only battled the constant waves, but also had to fightthrough some unforgiving lapped traffic in his quest to catch Shaun Torrente.Despite consistent pressure, Rinker fell just short of his first win, earning a strongsecond place podium finish.

“We did everything we could to make the pass at the end and I felt with a few morelaps we would have been on the top step for the fourth time here, but we just ran outof time,” said Rinker. “It was a great race and I want to thank AMSOIL for their con-tinued support of our race teams and the ChampBoat Series.”

Terry’s brother, Randy Rinker, drove his AMSOIL #41 boat to his best finish in theseries with a fourth.

CORR officials stopped at Camp Pendleton inSouthern California to promote the series andshow appreciation for the armed services.

• August 7 - Thursday• September 4 - ThursdayMeeting - 7 p.m.DEACOSTA RESIDENCE4942 S. Upper Ferry RoadEden, MD 21822Hosted by Dealers Chris & BarbDeAcosta (410) 742-0637;Reservations required

• August 15 - Friday• September 19 - FridayMeeting - 7:30 p.m.AL SMITH AUTOMOTIVE3228 E Joppa RoadBaltimore, MD 21234Hosted by Premiere Direct Jobber Al Smith (410) [email protected];Reservations required

MASSACHUSETTSNone Scheduled

MICHIGAN• August 18 - Monday• September 15 - MondayMeeting - 7 p.m.BRAUER RESIDENCE5709 Eggert PlaceBrighton, MI 48116Hosted by Direct Jobbers Scott andDolores Brauer RSVP (810) 923-3334

• August 20 - Wednesday(Opportunity)• September 17 - Wednesday (Dealer training)Meeting - 7 p.m.MUGRIDGE RESIDENCE6640 State RoadLakeport, MI 48059Hosted by Premiere Direct JobbersBarry and Cathy Mugridge (877) 446-2671Call for information and schedulingwww.pro-oil-1.com

• August 18 - Monday• September 15 - MondayMeeting - 7 p.m. (info) Meeting - 8 p.m. (opportunity)KIRBY RESIDENCE644 Shady Maple DriveWixom, MI 48393Hosted by ★Regency Platinum DirectJobber Tom Kirby (248) 669-9093Refreshments served; RSVP required

• August 4 - Monday• September 1 - MondayMeeting - 7 p.m. (info) Meeting - 8 p.m. (opportunity)ELLIS RESIDENCE61653 Miriam DriveWashington, MI 48094Hosted by ★Regency Platinum DirectJobber Mike Ellis; RSVP at (586) 781-5092 or (586) 918-1578

MINNESOTA• August 21 - Thursday• September 18 - ThursdayMeeting 7 p.m.MEYER RESIDENCE512 Broadway StreetCleveland, MN 56017Hosted by Executive Direct JobbersCharles & Donna Meyer (507) 931-3875

• August 12 - Tuesday• September 9 - TuesdayMeeting - 6:30 - 8:30 p.m.THE FORD RESIDENCE1830 175th LN NEHam Lake, MN 55304Hosted by Executive Direct JobbersMike & Linda Ford(763) 434-1544 or (763) 257-3130 [email protected]

• August 5 - Tuesday• September 9 - TuesdayMeeting - 6 p.m.TWINGSTROM RESIDENCE29200 Goldenrod Drive NWIsanti, MN 55040Hosted by Regency Silver DirectJobbers Mylo and Patty TwingstromRSVP (612) 819-8835

• August 7 - Thursday• September 4 - ThursdayMeeting - 7 p.m.SCHMIT RESIDENCE932 38th Ave. No.St. Cloud, MN 56301Hosted by ★★★★★Regency PlatinumDirect Jobbers Ray & Arlene Schmit(320) 251-4861

• August 14 - Thursday• September 11 - ThursdayMeeting - 7:30 p.m.STAVE RESIDENCE3040 Bridge Street NW Apt. 211St. Francis, MN 55070Hosted by Dealer Ordell Stave (612) 241-5267

IDAHO• August 20 - Wednesday• September 17 - WednesdayMeeting - 7 p.m.PIER 49 PIZZA3665 E. Overland Rd.Meridian, ID, 83642Hosted by Direct Jobber Steve Noffz(208) 861-8935

• August 13 - Wednesday• September 10 - WednesdayMeeting - 7:30-9:30 p.m.MCGUFFEY RESIDENCE23446 Freezeout RoadCaldwell, ID, 83605Hosted by Premiere Direct JobbersCharles and Connie McGuffey RSVP:(208) 455-2581

• August 2 - Saturday• September 6 - SaturdayMeeting - 1 - 3 p.m.SCHELL DISTRIBUTING INC.2000 W. BroadwayIdaho Falls, IDHosted by ★★★Regency PlatinumDirect Jobbers Mark & Sherree SchellReservations: (208) 524-0322; RSVP

ILLINOIS• August 12 - Tuesday• September 9 - TuesdayMeeting - 7:30 p.m.BAUER RESIDENCE111 Woodland TrailAnna, IL 62906-3904Hosted by Direct Jobbers Norm andBarb Bauer (618) 833-3228

INDIANA• August 6, 20 – Wednesday• September 3,17 – WednesdayMeeting - 7:30 p.m.RENTOWN SHOP1533 Rentown RoadBremen, INHosted by Direct Jobbers LeRoy andMalinda Hochstetler and PremiereDirect Jobbers Willis and RoleneGingerich (574) 831-2839

• August 12 - Tuesday• September 9 - TuesdayMeeting - 7 p.m.EVANS RESIDENCE1115 Morningside CourtGreenfield, IN 46140Hosted by Executive Direct JobbersChuck and Linda Evans (888) [email protected]

IOWA• August 5 - Tuesday• September 2 - TuesdayMeeting - 7 p.m.SORTER RESIDENCE2629 340th AvenueTerril, Iowa 51364Hosted by Dealers David and MelissaSorter (712) 853-6293

KANSASKENTUCKYNone Scheduled

LOUISIANA• August 7 - Thursday• September 4 - ThursdayMeeting - 6:30 p.m.AUTTONBERRY RESIDENCE2520 Swiss StreetW. Monroe, LA 71291Hosted by Direct Jobber EllisAuttonberry (318) 396-4348

MAINENone Scheduled

MARYLAND• August 28 - Thursday• September 25 - ThursdayMeeting - 7 p.m.HYNES RESIDENCE291 Chestnut Springs RoadChesapeake City, MD 21915Hosted by Dealer William Hynes (302) 540-2525 or (410) 885-3037

• August 15 - Friday• September 19 - FridayMeeting - 7:30 p.m.Downline and Guests FREE, Out of line – $5MARTIN RESIDENCE3994 Trace Hollow RunSalisbury, MD 21801Hosted by Master Direct Jobbers Les &Linda Martin (410) 548-LUBE

• August 15 - Friday• September 19 - FridayMeeting - 7 p.m.GRONER RESIDENCE9208 Todd AvenueFort Howard, MD 21052Hosted by Account Direct HarveyGroner (410) 477-8255

• August 2 - Saturday• September 6 - SaturdayMeeting - 9 a.m.SYNTHETICS FIRST3987 First St. Suite MLivermore, CA 94551Hosted by Master Direct Jobber TomSantell (510) 351-8500 & Direct JobberRoland Chan (925) 200-5379

• Every ThursdayMeeting - 6:30 p.m.STRAWBERRY VILLAGESHOPPING CENTERMill Valley, CAHosted by Dealer Doug Storms (800) 793-5301

• August 6 - Wednesday• September 3 - WednesdayMeeting - 7 p.m.MCCOOL RESIDENCE2210 Codding DriveModesto, CA 95350Hosted by Direct Jobber Bill McCool(209) 577-0174

• August 19 - Tuesday• September 16 - TuesdayMeeting - 7 p.m.Downline and Guests FREE, Out of line - $5LUDWICK RESIDENCE6015 Hughes StreetSan Diego, CA 92115Hosted by Dealer Craig LudwickRSVP (619) 583-5218

COLORADO• August 21 - Thursday• September 18 - ThursdayMeeting - 7:30 p.m.AMSOIL HOUSE4316 Ridgecrest DriveColorado Springs, CO 80918Hosted by Executive Direct Jobber IdaGray (719) 598-5115

CONNECTICUT• August 13 - Wednesday• September 10-WednesdayMeeting - 6:30 p.m.LANZOFANO RESIDENCE5 Bristol St.(1st Floor Rear Apartment)Southington, CTHosted by Dealer Frank Lanzofano(860) 426-0439

DELAWARE• Every TuesdayMeeting - 7 p.m.KING RESIDENCE19 Oklahoma State Dr.Newark, DE 19713Hosted by Direct Jobber Greg King(302) 345-4350 Call for reservationsGuests welcome

DISTRICT OFCOLUMBIANone Scheduled

FLORIDA• August 16 - Saturday• September 20 - SaturdayMeeting - 6 p.m. GUTKNECHT RESIDENCE1519 Pennsylvania Ave.Lynn Haven, FL 32444Hosted by Dealers Richard & Evelyn Gutknecht(850) 271-9266 Registration fee $5 forout of line/free for direct line

GEORGIA• August 7 - Thursday• September 4 - ThursdayMeeting - 7 p.m.DIRKSEN RESIDENCE1905 Queens RoadAlbany, GA 31707Hosted by Regency Direct Jobber SherryDirksen (229) 436-5532 Potluck, everyone brings a dish

HAWAIINone Scheduled

T-1 CERTIFICATION MEETINGS

UTAH• Every FridayMeeting - after 4 p.m.GREENE RESIDENCE11653 S. Patchwork CircleSouth Jordan, UT 84095Hosted by Dealer Dorsey Greene(801) 253-2701Pre-paid registration required

AMSOIL DEALER

ALABAMA• August 21 - Thursday• September 18 - ThursdayMeeting - 7 p.m.STANLEO’S SUB VILLA605 Jordan LaneHuntsville, ALHosted by Executive Direct JobbersCliff Goehring & Gerry Gotvald (256) 337-0376

• August 21- Thursday• September 18 - ThursdayMeeting - 7 p.m.BOWMAN RESIDENCE1330 Frank Marshall RoadOzark, AL 36360Hosted by Direct Jobber E.E. “Al”Bowman (334) 774-3344

• August 14 - Thursday• September 11 - ThursdayMeeting - 7 p.m.SUMMER RESIDENCE404 Arrowhead DriveMontgomery, ALHosted by Premiere Direct Jobbers Peteand Jean Summer (800) 867-8735Please RSVP

ALASKA• August 5, 19 - Tuesday• September 2, 16 - TuesdayMeeting - 7 p.m.STATEN RESIDENCE2949 Sunflower StreetAnchorage, AK 99508Hosted by Premiere Direct JobberMelda StatenCall for reservations (907) 333-0124

ARIZONA• August 19 - Tuesday• September 16 - TuesdayMeeting - 6:30 - 8 p.m.DENNY’S RESTAURANT825 South 48th StreetTempe, AZ 85281Optional No-Host Dinner 5:30p.m.Hosted by Dealer Jim Brewer(907) 333-0124

ARKANSAS• August 14 - Thursday• September 11 - ThursdayMeeting - 6:30 p.m.GARDNER RESIDENCE806 Shamrock DriveNorth Little Rock, AR 72118Hosted by Dealer Jerry Gardner (501)350-4869 [email protected]

CALIFORNIA• August 19 - Tuesday• September 16 - TuesdayMeeting - 6 p.m.OAK HOUSE RESTAURANT34373 Yucaipa Blvd.Yucaipa, CA 92399Hosted by Dealers Kenneth & JoyceHunt (909) 809-9932

• August 7 - Thursday• September 4 - ThursdayMeeting - 6 p.m.Downline and Guests FREE, Out of line - $5JOHN’S AUTO CENTER4568 Phelan RdPhelan, CA 92371Hosted by Premiere Direct Jobber Jo & Tom Groh (760) 963-7156

• August 16 - Saturday• September 20 - SaturdayMeeting - 2 p.m.SAWYER WAREHOUSE28108- 133rd StreetZimmerman, MN 55398Hosted by Direct Dealers Roger andJennifer Sawyer Please RSVP (763) 856-3567 [email protected]

MISSISSIPPINone Scheduled

MISSOURI• August 19 - Tuesday• September 16 - TuesdayMeeting - 7p.m.LUCZAK RESIDENCE4810 Mattis StreetSt. Louis, MO 63128Hosted by Regency Direct Jobbers Connieand John Luczak (314) 892-6018 [email protected]

MONTANANEBRASKANEVADANEW HAMPSHIRENone Scheduled

NEW JERSEY• August 13- Wednesday• September 10 - WednesdayMeeting - 7 p.m.SEDA-MORALES RESIDENCE54 Woodland AvenueMullica Hill, NJ 08062Hosted by Premiere Direct Jobber Ben Seda-Morales (856) 478-6732, cell;(856) 371-1880, home. RSVP

NEW MEXICO• August 26 - Tuesday• September 23 - TuesdayMeeting - 7:30 p.m.GREENBERG WAREHOUSE2415 Princeton Drive NE, Suite MAlbuquerque, NM 87107Hosted by Regency Gold Direct JobbersPaul and Nancy Greenberg (505) 881-1693, warehouse; (505) 255-2137, home;fax (505) 881-4565. [email protected]

• August 4 - Monday• September 1 - MondayMeeting - 7 p.m.KORZANOILS2215 North Solano DriveLas Cruces, NM 88001Hosted by Direct Jobber Kevin Korzan(505) 496-4242www.korzanoils.com

NEW YORK• August 20 - Wednesday• September 17 - WednesdayMeeting - 6 p.m.DENNY’S RESTAURANT180 N. Genesee St.Utica, NY 13403Hosted by Dealer Greg Johnson (315) 796-8647

• August 27 - Wednesday• September 24 - WednesdayMeeting - 7p.m.Albany AreaGUILZ RESIDENCE6 Daisy LaneEast Berne, NY 12059Hosted by Premiere Direct Jobber Richard Guilz (518) [email protected] call or e-mail toreserve seat

• August 6 - Wednesday• September 3 - WednesdayMeeting - 7:30 p.m.WOLFE RESIDENCE34 Hillvale RoadAlbertson, NY 11507Hosted by Dealers Edward and EileenWolfe (516) 621-4565;Please RSVP

• August 20 - Wednesday• September 17 - WednesdayMeeting - 7 p.m.O’BRIEN RESIDENCE436 Moseley RoadFairport, NY 14450Hosted by Dealer Gerry O'Brien (585) 223-8016 Call ahead to reserve a seat

• August 14 - Thursday• September 11 - ThursdayMeeting - 7 p.m.LOTITO RESIDENCE89 Owl Creek RoadSpencer, NY 14883Hosted by Regency Direct Jobber PeterLotito (607) 589-4242Call ahead to reserve space and confirmlocation or e-mail [email protected]/new york



• August 14 - Thursday• September 11 - ThursdayMeeting - 7:30 p.m.FRITTITTA RESIDENCE16 LaForge AvenueStaten Island, NY 10302Hosted by Direct Jobbers Vinny andGermaine Frittitta (718) 442-4774

• August 20 - Wednesday• September 17 - WednesdayMeeting - 7:30 p.m.Syracuse AREACall ahead for locationHosted by Direct Jobber Peter Finnerty(315) 682-9791

• August 20 - Wednesday• September 17 - WednesdayMeeting - 7:30 p.m.NEWARK, NY LOCATIONCall ahead for location Hosted byDealer Brad Timerson (315) 331-7110

NORTH CAROLINA• August 30 - Saturday• September 27 - SaturdayMeeting - 10 a.m - NoonREID RESIDENCE1204 Narron Farm RdZebulon, NC 27597Hosted by ★Regency Platinum DirectJobbers Pat & Gerry Reid (919) 269-3331 [email protected] Please calland reserve a seat for all meetings.

• August 4 - Monday• September 1 - MondayMeeting - 7 p.m.ATLANTIC BUSINESS CENTERS4913 Chastain Ave. Unit 28Charlotte, NC 28209Hosted by Dealer Gregory Finnican(704) 525-5565

• August 14 - Thursday• September 11 - ThursdayMeeting - 7 p.m.KAZAN RESIDENCE4007 Saphire LaneIndian Trail, NC 28079Hosted by Account Direct Eric Kazan(704) 271-3001 [email protected]; Guests welcome,non-downline $2

• August 14 Thursday• September 11 - ThursdayMeeting - 7:30 p.m.MALLONEE RESIDENCE3009 5th Street NWHickory, NC 28601Hosted by Account Direct LarryMallonee and Dealer Jack Hoskins(828) 327-3655 All Dealers welcome

• August 14 - Thursday• September 11 - ThursdayMeeting - 7 p.m.BURNELL RESIDENCE9424 Springdale DriveRaleigh, NC 27613Hosted by Executive Direct JobbersChuck and Judi Burnell (919) 870-9633 Call first

• August 12 - Tuesday• September 9 - TuesdayMeeting - 7 p.m.CLEVELAND RESIDENCE224 Campbell PlaceJacksonville, NC 28546Hosted by Dealers George and NancyCleveland (910) 346-3866 Call first.All Dealers welcome.

NORTH DAKOTA• August 5 - Tuesday• September 2 - TuesdayMeeting - 7:30 p.m.EVANSON RESIDENCE725 10th Avenue WestWest Fargo, ND 58078Hosted by Direct Jobbers Skip andAnna Evanson (701) 281-1906 [email protected]

OHIO• August 25 - Monday• September 22 - MondayMeeting - 7 p.m.PENA RESIDENCE2933 West U.S. 20Gibsonburg, OH 43431Hosted by Executive Direct JobbersLuis and Sharon Pena; RSVP: (419) 297-3451

• August 5 - Tuesday• September 2 - TuesdayMeeting - 7 p.m.HASKIN RESIDENCE834 North Ellsworth Ave.Salem, OH 44460Hosted by Dealer Roe Haskin (330) 332-4992 and Direct Jobber Jerry Wolford All Dealers welcome

OKLAHOMA• August 14 - Thursday• September 11 - ThursdayMeeting - 7 - 9 p.m.RESIDENCE INN by MARRIOTTOklahoma City South(Crossroads Mall)1111East Interstate Service RdOklahoma City, OK 73149 Hosted by Direct Jobber Carol Eatonand Dealer Jack Greene (405) 627-7292

• August 2 - Saturday• September 6 - SaturdayMeeting - 9 - 11 a.m.GOLDEN CORRAL9711 East 71st StreetTulsa, OK Hosted by Regency Gold Direct JobberPatrick Grady (918) 258-6979 *Pat

• August 14 - Thursday• September 11 - ThursdayMeeting - 7 - 8:30 p.m.Call for location and reservations. Hosted by Dealers Richard and BrendaCoats (918) 225-5722

• August 12 - Tuesday• September 9 - TuesdayMeeting - 7 - 8:30 p.m.ALEXANDER RESIDENCE14355 East Timberidge DriveClaremore, OK 74019 Hosted by Premiere Direct JobberKevin Alexander (918) 636-1281 Call first

OREGON• August 21 - Thursday• September 18 - ThursdayOptional Dinner - 6 p.m. Meeting - 7 - 9 p.m.HAYDEN’S LAKEFRONT GRILL8187 SW Tualatin-Sherwood Rd.Tualatin, OR 97062Hosted by Regency Direct Jobber Ed Greenwood (800) 722-1092 Callfirst to confirm space for you and yourguests.

PENNSYLVANIA• August 18 - Monday• September 15 - MondayMeeting - 7 p.m.HALLOCK ENTERPRISESTORE5 Main StreetBradford, PA 16701Hosted by Premiere Direct JobberJoseph M. Hallock (814) 368-8625 T-1 training also available. Pre registration required

RHODE ISLANDNone Scheduled

SOUTH CAROLINA• Every TuesdayMeeting - 7:30 p.m.GEORGE KERR and ASSOCIATESNorthgate Building 5861Rivers Avenue, Suite 107N. Charleston, SC 29406Hosted by Direct Jobber George Kerr(843) 747-8200 [email protected]/kerr

• Variable MeetingsCall for meeting time, dateSPRADLEY RESIDENCE117 Winston CirclePelion, SC 29123Hosted by Direct Dealers Jim & VickiSpradley (803) 894-4618

• August 5 - Tuesday• September 2 - TuesdayMeeting - 7:30 p.m.DENNY’S RESTAURANT2521 Wade HamptonBoulevardGreenville, SC 29615Hosted by Master Direct Jobber Loel D. Handley (864) [email protected]

SOUTH DAKOTA• August 13 - Wednesday• September 10 - WednesdayMeeting - 7 p.m.PERKINS RESTAURANT3400 Gateway Blvd.West Sioux Falls, SD 57106Hosted by Regency Platinum DirectJobbers Ches and Natasha Cain (605) 361-4075 to RSVP

• August 14 - Thursday• September 11 - ThursdayMeeting - 7 p.m.WILBER RESIDENCE411 Ohio DriveBrookings, SD 57006Hosted by Dealer Art Wilber(605) 690-5327 to RSVP

TENNESSEE• August 14 - Thursday• September 11 - ThursdayMeeting - 7 p.m.BROWDERSACE HARDWARE.1100 Ladd Landing Blvd.Kingston, TN 37763Hosted by Dealers Bradley & TeresaTaylor (865) 376-2345

• August 14 - Thursday• September 11 - ThursdayMeeting - 6 p.m.RV CHASSIS MASTER, INC.2364 Hwy. 91Elizabethton, TN 37643Hosted by Dealer Peter ScalfGuests Welcome (423) 474-2068

TEXAS• Daily MeetingsMeeting - 7 p.m.Call for location.Hosted by Account Direct BruceShilander (512) 736-3028

• August 19 - Tuesday• September 16 - TuesdayMeeting - 7 p.m.WARD RESIDENCE310 S. Grove RoadRichardson, TX 75081Hosted by Regency Direct JobbersRonald & Sandra Ward (972) 231-0773 [email protected]

UTAH• Every TuesdayMeeting - 7:30 p.m.CHRISTENSEN RESIDENCE8516 Snowville DriveSandy, UT 84070Hosted by Master Direct Jobber NeilChristensen, Direct Dealer RodneyHaskins and Dealer Doug Blackhurst(801) 942-3881/(801) 942-8641

• Every FridayMeeting - After 4 p.m.GREENE RESIDENCE11653 S. Patchwork CircleSouth Jordan, UT 84095Hosted by Dealer Dorsey Greene (801) 253-2701; T-1 Certificationclasses every Friday, pre-paid registra-tion required. Everyone welcome; RSVP

VERMONTNone Scheduled

VIRGINIA• August 4 - Monday• September 1 - MondayMeeting - 7 p.m.ISRA-UL TRAINING MEETINGSP.O. Box 2734Chesterfield, VA 23832Hosted by Dealers M. and S. Isra-Ul.Call in advance to RSVP, get direc-tions. Seating limited. (804) 640-3402

• August 12 - Tuesday• September 9 - TuesdayMeeting - 7:30 p.m.STANCIL RESIDENCE1236 General StreetVirginia Beach, VA 23464Hosted by Regency Silver DirectJobbers Bill & Barbara Stancil (757) 420-0673

• August 11 - Monday• September 8 - MondayMeeting - 7 p.m.GRAVITTE RESIDENCE5337 Merganser CircleGloucester, VA 23061Hosted by Premiere Direct Jobbers Cliff& Dee Gravitte (804) 694-0221

• August 12 - Tuesday• September 9 - TuesdayOptional dinner - 6 p.m. Meeting - 7 p.m.DAYS INN RESTAURANT5500 Williamsburg RoadSandston, VAHosted by Dealer Roger Riggle (804) 737-4874

• August 21 - Thursday• September 18 - ThursdayMeeting - 7 p.m.KERKMAN RESIDENCE28238 Durand AveBurlington, WI 53105Hosted by Master Direct JobbersKenneth & Lorna Kerkman (262) 534-2878

• August 14 - Thursday• September 11 - ThursdayMeeting - 7 p.m.MITMOEN SERVICEGARAGE6017 65th StreetKenosha, WI 53142Hosted by Executive Direct JobbersVictor and Lynn Mitmoen (262) 652-3399

• August 7 - Thursday• September 4 - ThursdayMeeting - 7 p.m.PABST RESIDENCE650 Larcom StreetHammond, WI 54015Hosted by Regency Gold Direct JobberLynn Pabst (715) 796-5441 Guests welcome.

• August 13 - Wednesday• September 3 - WednesdayMeeting - 7 p.m.SWENDSON RESIDENCE1629 Square CircleWaukesha, WI 53186Hosted by Master Direct Jobber ScottSwendson (262) 754-9751Everyone welcome

WYOMINGINTERNATIONALALBERTABRITISH COLUMBIAMANITOBANone Scheduled

NEW BRUNSWICK• August 18 - Monday• September 15 - MondayMeeting - 7:30 p.m.McLAUGHLIN RESIDENCE913 Coverdale RoadRiverview, NB E1B 5E6Hosted by Executive Direct JobberWayne McLaughlin and DealerWendell Steeves (506) 386-2896Everyone welcome

NEWFOUNDLANDNOVA SCOTIANone Scheduled

ONTARIO• August 28 - Thursday• September 25 - ThursdayMeeting - 6 p.m.AMSOIL DISTRIBUTIONCENTER6625 Tomken Road, Units 12-14Mississauga, ON L5M-5J3Hosted by Master Direct Jobber Walter Perera and local Dealers (866) 326-7645 fax: (905) 814-1802www.sinwal.com

PRINCE EDWARDISLAND• August 4 - Monday• September 1 - MondayMeeting - 7 p.m.CALL FOR LOCATIONCharlottetownHosted by Dealers Trevor McDonald,Trevor Murray and Merrill CroninRSVP: (902) 626-9006

PUERTO RICONone Scheduled

QUEBEC• August 7 - Thursday• September 4 - ThursdayMeeting - 7:30 p.m.ENTREPÔT AUTOLUBE AMSENVIRONNEMENT1655 Rue Chicoine, Porte#1Vaudreuil-Dorion, Quebec,Canada J7V8P2Hosted by Regency Silver Direct JobberYvon Boucher (514) 990-1889

SASKATCHEWANNone Scheduled

For any changes, additions or questions regarding this bulletinboard page please contact BrandiWorthing at 715-392-7101 ext 6366or send an e-mail [email protected]

WASHINGTON• August 12 - Tuesday• September 9 - TuesdayMeeting - 7 p.m.PRUKOP RESIDENCE10306 86th Ave. E.Puyallup, WAHosted by Premiere Direct JobbersRaymond & Patsy Prukop (253) 845-9755 / (253) 279-3768 CellEveryone welcome

• August 18 - Monday• September 15 - MondayMeeting - 6:30 p.m.GASPER’S LUBE SERVICECENTER & WAREHOUSE3325 Meridian Avenue EastEdgewood, WA 98371Hosted by Regency Direct Jobbers Cliffand Lorna Gasper (253) 864-7618, or(877) 633-7618 Everyone welcome

• August 7 - Thursday• September 4 - ThursdayMeeting - 7 p.m.FRAME RESIDENCE12904 NE 101st PlaceKirkland, WA 98033Hosted by Direct Jobbers Don Frameand Janet Faunce (425) 889-5415

• August 12 - Tuesday• September 9 - TuesdayMeeting - 7:30 p.m.STOUGARD RESIDENCE22907 Prairie RoadSedro Woolley, WA 98284Hosted by Executive Direct JobbersMarv & Charlotte Stougard (360) 856-1641 Guests welcome

• August 14 - Thursday• September 11 - ThursdayMeeting - 7 p.m.WALSH RESIDENCE2220 South Castle WayLynnwood, WA 98036Hosted by Regency Direct Jobbers Tomand Shirley Walsh (425) 483-2582T-1 certification classes available byappointment with pre-paid registration.

• August 12 - Tuesday• September 9 TuesdayMeeting - 7 p.m.AMSOIL PEARSON702 37th Street NE #DAuburn, WA 98002Hosted by ★★★★Regency PlatinumDirect Jobber Leonard Pearson (253) 939-8401 Guests Welcome

• August 9 - Saturday• September 13 - SaturdayMeeting - 9 a.m. - noonAMSOIL (SYNLUBE) STORE2424 North Monroe AvenueSpokane, WA 99205Hosted by Executive Direct Jobber RichPlesek Everyone welcome. No charge

• August 26 - Tuesday• September 30 - TuesdayMeeting - 7:30 p.m.SAMUELSON RESIDENCE2132 S. Union AvenueTacoma, WA 98405Hosted by Direct Jobber SammySamuelson (360) 281-7283 1-UPS-5W30-OIL (1-877-593-0645)Discussion on product application andoil analysis All are welcome. RSVP

• August 13 - Wednesday• September 10 - WednesdayMeeting - 7 p.m.THE LUBE DOCTOR OFFICE2912 Graf RoadCentralia, WA 98531Hosted by Executive Direct JobberWayne C. Fletcher 800-899-4799

WEST VIRGINIANone Scheduled

WISCONSIN• August 7 - Thursday• September 4 - ThursdayMeeting - 7 p.m.LUBACH RESIDENCEN8825 Cty Rd JElkhart Lake, WI 53020Hosted by Dealers Steve Lubach andBrian and Wayne Gaffney (920) 526-3612 or (920) 876-2306 AllDealers and guests welcome

• August 21 - Thursday• September 18 - ThursdayMeeting - 7:30 p.m.SEL-AMSOIL Academy1201 Clough AvenueSuperior, WI 54880Hosted by ★★★★★Regency PlatinumDirect Jobbers Bill & Donna DurandRefreshments Served (715) 392-4006Guests welcome


PRICE ADJUSTMENT EFFECTIVE AUGUST 1Adjusted prices for AMSOIL products are effectiveAugust 1, and the monthly surcharge program is elim-inated at this time. The new pricing for all programs isavailable in the Dealer Zone. Printed price lists and anelectronic G100 price update that can be printed andenclosed with existing G100 catalogs will be availableby mid-August.

Rising crude oil and raw material prices affect everylubricant company in the industry, and each has beenforced to increase prices and implement energy sur-charges to compensate. Keeping price increases to anabsolute minimum is a top priority at AMSOIL. Whenforced to increase prices or implement an energy sur-charge, the company’s only goal is to recover itsincreased production costs. In fact, Jobbers World fig-ures cited in the July Action News indicate that com-petitive motor oil brands have been increasing in priceat an equal or greater percentage than AMSOIL syntheticmotor oils. Even with a minimal price adjustment,AMSOIL synthetic lubricants remain the best and mostcost-effective choice on the market, saving customersmoney through extended drain intervals, reduced wearand maintenance and increased fuel efficiency.

HOLIDAY CLOSINGSThe Toronto Distribution Center will be closed Monday,August 4 for Simcoe Day. The AMSOIL corporate head-quarters, U.S. distribution centers and Canadian dis-tribution centers will be closed Monday, September 1for Labor Day.

NEW AMSOIL P.I.: A STUDY IN PERFORMANCEBROCHUREThe new G2543 AMSOIL P.i.: A Study in Performancebrochure provides an in-depth look at the functions offuel injectors, intake valves andcombustion chambers; the nega-tive effects that deposits have onthese fuel system componentsand the superior clean-up bene-fits provided by AMSOIL P.i.Performance Improver. Fullsize/color, 8 pages.

AMSOIL GREEN TIP FOR DEALERSIn recent years, a lot of attention and media coveragehave been focused on vehicle emissions and the neg-ative effects those emissions have on the environmentand people’s health. Many states conduct mandatoryvehicle emission inspection tests in areas that do notmeet federal air quality standards. AMSOIL P.i.Performance Improver effectively reduces emissionsand helps vehicles pass emission tests, reducing pol-lution and improving air quality. In fact, P.i. provides upto a 15 percent reduction in hydrocarbon (HC) emis-sions, up to a 26 percent reduction in carbon monox-ide (CO) emissions and up to a 17 percent reduction innitrous oxide (NOx) emissions.

NEW AGGRAND POLO SHIRTConstructed of 100 per-cent combed cottonpique with embroi-dered AGGRANDlogo on left chest.Sizes S-XXXL.

Stock # Size U.S. Can.G2579 S 29.50 33.50G2580 M 29.50 33.50G2581 L 29.50 33.50G2582 XL 29.50 33.50G2583 XXL 31.25 35.25G2584 XXX 32.75 37.00

NEW 10W-30 SYNTHETIC MOTORCYCLE OIL DATABULLETINHighlights the features and ben-efits of new 10W-30 SyntheticMotorcycle Oil (MCT).

Stock # Qty. U.S. Can.G2553 25 3.10 3.55

Stock # U.S. Can.G2543 .90 1.05

CORRECTION TO HEAVY-DUTY BY-PASS FILTRATION SYSTEM PRICINGThe July Action News article announcing the availability of the AMSOIL Heavy-Duty By-Pass Filtration System (BMK30)contained incorrect pricing information. Correct pricing is as follows:

Stock Wt. Comm. U.S. U.S. Sugg. Can. Can. Sugg.No. Description Lbs. Credits Dealer Retail Dealer Retail

BMK30 Bypass Unit 7.0 66.00 88.00 114.40 98.90 131.85EaBP120 Bypass Filter 4.7 29.10 38.75 50.40 43.60 58.15BP250 Hose by the foot -- -- 4.30 5.40 5.50 7.25


AUGUST CLOSE OUTThe last day to process August orders in the U.S., Canadaand Puerto Rico is the close of business on Friday, August29. Individual telephone and walk-in orders will be pro-cessed if initiated by the close of business. Internet and faxorders will be accepted until 3 p.m. CDT on that day. Thelast day to process August orders in Alaska is the close ofbusiness on Saturday, August 23. All orders received afterthese times will be processed for the following month.Volume transfers for August business will be accepteduntil 3 p.m. CDT on Friday, September 5. All transfersreceived after this time will be returned.

UNMATCHED WIPER BLADE PERFORMANCETRICO Exact FitPre-assembled to precisely match the vehicle’s arm type. Installs easily in only sec-onds. All-metal blade construction provides superior strength and durability.Provide better-than-OEM performance and longevity and cover nearly 99 percentof all auto/light truck applications.

TRICO NeoFormTRICO’s highest-performing blades. Deliver constant, even pressure across the entirelength of the wiper for a smoother, more consistent wipe. Attractive Europeanaerofoil design keeps the blade on the windshield, even in high wind or vehiclespeeds. Fit most popular vehicles and come with a blade cleaner cloth packet.

TRICO OktaneFeature an all-metal blade frame with built-in aerodynamic spoiler. Pre-attached uni-versal adapter fits sport compact and other vehicles in the auto/light truck and tunermarkets. Low profile reduces wind lift at higher speeds (up to 115 mph). Provide quietoperation with less chatter. Sleek look complements the aesthetics of today’smodern vehicles. Available in six colors, including carbon fiber, chrome, white, red,blue and yellow.

TRICO WinterFeature a protective rubber boot to prevent snow and ice from clogging the blade,providing a clean wipe and enhanced driving visibility. Riveted design for extra dura-bility. Extra-thick, rugged OEM metal superstructure provides superior strength, andthe pre-attached universal adapter fits 95 percent of vehicles.

TRICO ClassicDesigned for vintage cars. Feature silver finish to resemble OEM blades on manyclassic American cars manufactured during the 1940s, ’50s and ’60s. Precision cutrubber wiping element provides a clean wipe every time. AMSOIL offers five modelsfrom the Classic blade line.

TRICO Heavy Duty Wiper BladesAvailable for virtually all heavy-dutyapplications, including heavy-dutytrucks, buses and recreational vehi-cles. Feature durable metal construc-tion and heavy-duty natural rubberwiping elements for quality perfor-mance and durability under demandingconditions. Quick and simple installa-tion. Include adapters that allow bladesto easily fit on competitors’ wiper arms.

Classic

®

61 Series

63 Series

64 Series

65 Series

66 Series

67 Series

68 Series

TRICO WIPER BLADES DATABULLETINHighlights the features andbenefits of TRICO WiperBlades.

Stock # Qty. U.S. Can.G2330 25 3.10 3.55

®

WE HONOR

PRSRT STDUS POSTAGE

PAIDAMSOIL

AUGUST 2008PRINTED IN USA

CHANGE SERVICEREQUESTED

Published 12 times annually

Minimum 10%Post-Consumer Fiber (Discover in U.S. only)

WIX ®

ISO 9001:2000 CERTIFIED

AMSOIL INC.SYNTHETIC LUBRICANTS

AMSOIL BUILDINGSuperior, WI 54880-1527Internet: www.amsoil.com

(715) 392-7101

®

The installation of an AMSOIL Heavy-Duty By-Pass Filtration System can save truck-ing outfits thousands of dollars. The level of filtration performance AMSOIL Ea By-PassFilters provide results in fewer repairs and longer equipment life. And extended drainintervals with AMSOIL synthetic motor oils means less oil to buy andreduced downtime for routine maintenance.

• Extended oil drain intervals with oil analysis• Improved oil cooling through increased

fluid system capacity• Small-particle soot removal• Easy installation• Equipment constantly runs on clean oil,

significantly extending engine life.

To order AMSOIL products call 1-800-777-7094 Technical Services: 715-399-TECH (715-399-8324)

© amsoil inc 2008 august 20082 amsoil action news / august 2008 a. j. “al” amatuzio president...

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