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TRANSCRIPT
Sponsor
25thto29thDecember2019AtJawaharlalNehruStadium,NewDelhi.GateNo.2
INTRODUCTION National street food Festival is premier & only street food festival organised. It started by NASVI as a livelihood promotion and advocacy event . Till date a total of 10 National Street Food Festivals having organised. It is a unique event where street food vendors of different regions and place assemble with their signature dishes. It brings more than 150 street food stalls from 28 states of India.
Venue: Jawahar Lal Nehru Stadium, New Delhi 25th -29th December, 2019
v National Street Food Festival § 1st NSFF – July, 2009 at Lady Hardinge College, New Delhi § 2ndNSFF – December,2011 at Constitution Club, New Delhi § 3rd NSFF – December, 2012 at Constitution Club, New Delhi § 4th NSFF – December, 2013 at Jawaharlal Nehru Stadium, New Delhi § 5th NSFF – December, 2014 at Jawaharlal Nehru Stadium, New Delhi § 6th NSFF – March, 2015 at Jawaharlal Nehru Stadium, New Delhi § 7th NSFF on 12th – 14th December, 2015 at Jawaharlal Nehru Stadium, New Delhi § 8thNSFF on 23rd – 25th December,2016 at Jawaharlal Nehru Stadium, New Delhi § 9th NSFF on 12th – 14th January,2018 at Jawaharlal Nehru Stadium, New Delhi § 10th NSFF on 14th – 16th December, 2018 at Indira Gandhi National Center for the Arts, New Delhi
v State Level Street Food Festival § Bihar Street Food Festival, March 2013 § Bihar Street Food Festival, March 2015 § Lucknow Street Food Festival, March, 2016 § Delhi Street Food Festival – 21st – 23rd October, 2016 at Baba Kharak Singh Marg, New Delhi § Delhi Street Food Festival – 19th– 21stFebruary, 2016 at Baba Kharak Singh Marg, New Delhi § Bihar Diwas – March, 2017
v Participation in International Street Food Festivals § World Street Food Congress, Singapore 2013 § World Street Food Congress, Singapore 2015 § World Street Food Congress, Manila, Philippines 2016 § World Street Food Congress, Manila, Philippines 2017
v Partnership with Ministry of Tourism ,Govt of India in
organizing National Festival – Bharat Parv § Bharat Parv – August, 2015 at Garden of Five Senses, New Delhi § Bharat Parv – 24th – 29th January, 2016 at Red Fort, New Delhi § Bharat Parv – 14th – 19th August, 2016 at India Gate, New Delhi § Bharat Parv – 26th – 30th January, 2017 at Red Fort, New Delhi § Paryatan Parv - 23rd – 25th October, 2017 at India Gate, New Delhi § Bharat Parv – 26th to 31st January, 2018 at Red Fort, New Delhi § Paryatan Parv – 16th to 27th September 2018 at India Gate, New Delhi § Bharat Parv – 26th to 31st January, 2019 at Red Fort, New Delih
ShahariSamridhiUtsavorganizedbyMinistryofHousingandUrbanAffairs,GovernmentofIndiawithNASVI,AtIndiaGateDelhifrom7Februaryto16February2019.
ParticipatingVendorsOverwhelmingcrowd
National Coordinator with food vendor’s trophy
Chennai Food Vendors gets best vendors award.
Tandoori Chai from Rajasthan
v Over 1,00,000 visitors v 150 food stalls from 25 states of India v More than 500 cuisines v Folk Shows v Magic shows v Street Shows v Quiz and competitions for women and children v Live Cooking Demonstrations v Food Talk By Policy Maker and Industry Experts v Presence of celebrities v Awards
DEMOGRAPHICS
AUDIENCE CHARACTERISTICS v Diverse Age Group v Chef & Taste Makers v Foodies & Food Lovers v Passionate Music Fans v Active Social Media Users
FACTS v 5 Hours Average Time Spent at the event v 96% Visitors Own Smartphones v 40% Visitors are Families v 60% Visitors are between the age group 20-35 v Real time update on social media
Presence of few celebrity in Street Food Festival
Presence of few celebrity in Street Food Festival
Presence of few celebrity in Street Food Festival
Presence of few celebrity in Street Food Festival
PARTICIPATING STATES v Andhra Pradesh v Assam v Bihar v Chandigarh v Chattisgarh v Goa v Gujarat v Haryana v Himachal Pradesh v Rajasthan
v Jammu v Kashmir v Jharkhand v Karnataka v Kerala v Madhya Pradesh v Maharashtra v New Delhi v Telangana
v Odisha v Punjab v Sikkim v Tamil Nadu v Uttar Pradesh v Uttaranchal v West Bengal v Meghalaya v Puducherry
PRESS National Street Food Festival recognized in Regional, National and International Publications
v Buzzintown v The Hindu v Sunday Times v Times of India v Times Classified Special v The Statesman v The Pioneer v Jansatta v Indian Express
v The Asian Age v Sandhya Times v Rashtriya Sahara v Raj Express v Punjab Kesari v Nav Bharat Times v MID Day v MINT v Mail Today
v Hindustan Times v Hindustan v Financial Express v Financial Chronicle v EENADU v Economic Times v Dainik Jagran v Dainik Bhaskar
Press clippings
Big media press clipping s
FESTIVAL GALLERY
PREVIOUS PARTNERS & SPONSORS
PREVIOUS ADVERTISING Radio: - Ads on Radio / FM Partner EMAIL BLAST -Email blasts to a data base of 50,000 users
Print: -25 Banner at various location in South Delhi and Gurgaon - Standees at various participating events - 1,00,000 flyers with all sponsors listed, distributed in Delhi NCR Roaming Advertising: -A Bus Fully Covered with street food festival
flex covering sponsors logo across Delhi NCR.
PromoKononSocialMedia:
BENEFITS Sponsorship packages have been developed to maximize exposure and branding for all sponsor, we are happy to tailor the branding benefits need by the organization
All Packages include: v Branding & Advertising v Marketing & PR v Customer Acquisition v Product Sampling and Sales v Onground Activation v Digital Reach
v Presenting Sponsor v Powered by Sponsor v Co Sponsor
§ Associate Partner § Grocery Partner § Hygiene Partner § Menu Partner
SPONSORSHIP
Our top level sponsor package gives you premier treatment and unique exposure, with naming rights for the festival, on ground integration logo placement, banner and more. Title sponsor provide utmost visibility.
Presenting Sponsor General Deliverables: v Title name rights v 11th NSFF Logo branding with NSFF v Sponsor Kiosks v Advertising: Outdoor, Digital and on ground v Online: Social media and Websites v Festival Video and Images v Press releases v Announcement online and on ground v Employee Passes
Our top level sponsor package gives you premier treatment and unique exposure, with naming title for the festival, on ground integration logo placement, banner and more. Title sponsor provide utmost visibility.
Product Partners General Deliverables: v Title name rights v 11th NSFF Logo branding with NSFF v Sponsor Kiosks v Advertising: Outdoor, Digital and on ground v Online: Social media and Websites v Festival Video and Images v Press releases v Announcement online and on ground v Employee Passes
On Ground Activation v Activation Zone at the Festival – Core integration v Sponsor Kiosk up to 10ft *10ft v Logo on every food stall fascia v Space for Sponsor billboard v Space for Sponsor Standees v Logo on Direction Signage v Logo on Chequered wall for media bites v Outdoor Media v Festival LED Screen for visual branding v Stage Slot for presentation v Logo on Invitation Cards v Announcements & Mentions v Logo on all Id cards & Entry Tickets
Online Activation v Website banners- Home page & Multi
Pages v Digital Media- Cover photo & display
pictures v Multiple online contents- Facebook,
Twitter, Instagram v Dedicated Publishing Newsletter v Promoted Posts via social media
Powered by Our Powered by package makes the
acknowledging alongside the
the Title
most by organization sponsor.
It offers exhibit Space, collateral branding, online promotion & more. It is the ideal package for maximum reach.
General Deliverables v Powered by- Name Title v 11th NSFF Logo Branding v Activation zone & Sponsor Kiosk v Advertising- Print, Outdoor & Digital v Online- Website, Social Media, Banners &
Contents v Festival Videos & Images v Announcements- Online & On Ground v Employee Passes
Online Activation v Website banners- Home page & Multi Pages v Digital Media- Cover photo & display pictures v Multiple online contents- Facebook, Twitter,
Instagram v Dedicated Publishing Newsletter v Promoted Posts via social media
On Ground Activation v Activation Zone at the Festival – Core integration v Sponsor Kiosk up to 10ft*10ft v Logo on every food stall fascia v Space for Sponsor billboard v Space for Sponsor Standees v Logo on Direction Signage v Logo on Chequered wall for media bites v Outdoor Media v Festival LED Screen for visual branding v Attractive competition for women or children by your
name v Announcements & Mentions v Logo on all Id cards
CO-SPONSORED BY
General Deliverables v Main Logo Branding v Sponsor Kiosk v Adverting print, Outdoor
& Digital
Media, Banners v Online- Website, Social
& Contents v Festival Videos & Images
v Announcements- Online & On Ground
On Ground Activation v Sponsor Kiosk up to 10ft*10ft v Logo on every food stall fascia v Space for Sponsor billboard v Space for Sponsor Standees v Logo on Direction Signage v Logo on Chequered wall
for media bites
for visual v Outdoor Media v Festival LED Screen
branding v Announcements & Mentions v Logo on all Id cards
Online Activation v Website banners- Home page
& Multi Pages v Digital Media- Cover photo &
display pictures contents-
Publishing via social
v Multiple online Facebook, Twitter
v Dedicated Newsletter
v Promoted Posts media
Co-Sponsorship package will help you to reach all attendees of the event offering as mentioned below
COMMERCIALS
v Presenting Sponsor Rs. 25L*
v Powered By 15L*
v Co-Sponsored By 10 - 15 L*
v Product Partners Rs 5L*
* Taxes extra as applicable
