© 2014 crain communications inc. the recruitment industry 2020 how will the industry and job boards...
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© 2014 Crain Communications Inc.
The Recruitment Industry 2020How will the Industry and Job Boards Evolve?John NurthenExecutive Director, Global Research
© 2014 Crain Communications Inc.
Agenda
• The Recruitment Industry
• The Job Board Industry
• Key Trends
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Staffing Market Foundations1900s 1910s 1920s 1930s 1940s 1950s 1960s 1970s 1980s 1990s 2000s 2010s
Belgium
Hong Kong
India
Switzerland
Brazil
UK
US
Netherlands
France
Australia
Ireland
Germany
Sweden
Japan
Italy
Source: Staffing Industry Analysts
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South America
Africa &Middle
East
Europe
AsiaPacific
Source: Staffing Industry Analysts
North America
Countries and regions are to scale
Global Staffing Market Revenue of €304bn in 2013
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US
CA
BRSA
JP
AU
NL
IN
Source: Staffing Industry Analysts
CHCN
UK
FR
IT
DE
BE
Countries and regions are to scale
Global Staffing Market Revenue of €304bn in 2013
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Europe: Mostly a Commercial Staffing Market
Source: Staffing Industry Analysts
Austria
BelgiumFin
land
France
Germany
Ireland
Italy
Netherlands
Norway
Poland
Portugal
Russia
Spain
Sweden
Switz
erland
United Kingdom
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
Commercial Professional
Professional/Commercial Temporary Staffing Mix 2013
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Largest Global Staffing Firms by 2013 Revenue
CompanyHQ
Country2013
Revenue €m Market Share %
Prior year Rank Listed
1 Adecco CH 19,509.3 6.1% 1 Y2 Randstad NL 16,568.3 5.2% 2 Y3 ManpowerGroup US 15,014.1 4.7% 3 Y4 Allegis US 7,865.3 2.5% 45 Recruit JP 4,635.6 1.5% 56 Hays UK 4,345.8 1.4% 6 Y7 Kelly Services US 4,077.1 1.3% 7 Y8 Robert Half US 2,799.7 0.9% 9 Y9 USG People NL 2,254.0 0.7% 8 Y
10 Tempstaff JP 2,029.0 0.6% 10 Y11 Express Employment Professionals US 1,839.7 0.6% 1212 Insperity US 1,581.7 0.5% 13 Y13 ADP (Automatic Data Processing) US 1,565.8 0.5% 2014 The Select Family of Companies US 1,526.5 0.5% 1515 Synergie FR 1,519.7 0.5% 19 Y16 Volt Information Sciences US 1,430.9 0.5% 14 Y17 Impellam UK 1,421.5 0.4% 17 Y18 Pasona JP 1,413.6 0.4% 11 Y19 Skilled Group AU 1,317.2 0.4% 18 Y20 Groupe Crit FR 1,299.8 0.4% 21 Y
Source: Staffing Industry Analysts
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Largest Listed Staffing Firms by Market Cap
Source: Staffing Industry Analysts
Company Company WebsiteHQ
Country
Market Cap (€ Million)
at 1 October 2014*
Change 2014/2013 (1 October)
1 Recruit www.recruit-rgf.com JP 14,055 -2 Adecco www.adecco.com CH 9,555 -6.9%3 Randstad www.randstad.com NL 6,534 -12.4%4 Robert Half www.roberthalf.com US 5,164 21.8%5 ManpowerGroup www.manpowergroup.com US 4,262 -4.7%6 Hays www.haysplc.com UK 2,054 -1.0%7 Tempstaff www.tempstaff.co.jp JP 1,867 39.5%8 Page Group www.page.com UK 1,693 -12.6%9 On Assignment www.onassignment.com US 1,123 -19.8%
10 Korn/Ferry www.kornferry.com US 951 15.4%11 Brunel International www.brunel.nl NL 904 -6.9%12 TrueBlue www.trueblue.com US 788 1.9%13 Meitec www.meitec.co.jp JP 777 14.4%14 USG People www.usgpeople.com NL 745 24.1%15 SThree www.sthree.com UK 567 1.8%16 AMN Healthcare www.amnhealthcare.com US 557 14.7%17 Insperity www.insperity.com US 541 -29.3%18 Kforce www.kforce.com US 488 4.5%19 Groupe Crit www.groupe-crit.com FR 468 59.6%20 Kelly Services www.kellyservices.com US 454 -27.6%
*Recruit Market Cap based on closing day of IPO, 16 October 2014
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A New Wave of M&A?
• Adcorp• Air Energi• DPA Group• Groupe Crit• Impellam• NGS Group• PeopleStrong• Randstad• Recruit• Synergie• Work Service
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Country 2014 GDP Forecast
2014 Staffing Market Growth Forecast
UK +3.2% +9%
Germany +1.4% +8%
France +0.4% +3%
Netherlands +0.6% +4%
Europe +1.4% +8%
Japan +0.9% +9%
Australia +2.8% +2%
Brazil +0.3% -1%
South Africa +1.4% +17%
USA +2.2% +6%
Global +3.3% +6%
Staffing Market Forecasts2015 GDP Forecast
2015 Staffing Market Growth Forecast
+2.7% +7%
+1.5% +9%
+1.0% +4%
+1.4% +5%
+1.8% +9%
+0.8% +9%
+2.9% +2%
+1.4% +2%
+2.3% +16%
+3.1% +6%
+3.8% +7%
Source: Staffing Industry Analysts and IMF
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‘Big Three’ Growth TrendsAverage Organic Revenue Trend: Adecco, ManpowerGroup, Randstad (unweighted)
Source: Staffing Industry Analysts
1Q08
2Q08
3Q08
4Q08
1Q09
2Q09
3Q09
4Q09
1Q10
2Q10
3Q10
4Q10
1Q11
2Q11
3Q11
4Q11
1Q12
2Q12
3Q12
4Q12
1Q13
2Q13
3Q13
4Q13
1Q14
2Q14
3Q14
4Q14
-35
-30
-25
-20
-15
-10
-5
0
5
10
15
20
25
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‘Big Three’ Growth TrendsAverage Organic Revenue Trend: Adecco, ManpowerGroup, Randstad (unweighted)
1Q08
2Q08
3Q08
4Q08
1Q09
2Q09
3Q09
4Q09
1Q10
2Q10
3Q10
4Q10
1Q11
2Q11
3Q11
4Q11
1Q12
2Q12
3Q12
4Q12
1Q13
2Q13
3Q13
4Q13
1Q14
2Q14
3Q14
4Q14
-35
-30
-25
-20
-15
-10
-5
0
5
10
15
20
25
Q4 = +2.3%
Q1 = +4.3%
Q2 = +5.2%
Source: Staffing Industry Analysts
Q3 = +4.2%
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Agenda
• The Recruitment Industry
• The Job Board Industry
• Key Trends
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Global Job Board Market
• Estimates for size of the global job board market vary from $27bn to $3bn
– Linkedin ‘addressable market’ estimated at $27bn
• A tenth of the size of the global staffing market at most
• Digital recruitment up +25% in the UK in 12 months to March 2014*
• Facing competition from various sources**– Other employment-related websites– Niche career websites targeted at specific verticals– Job aggregator websites– Traditional media companies, including newspapers– Internet portals, search engines and general interest websites such as blogs
Sources: *Deloitte, **Monster
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Largest Job Boards by Revenue
*Our estimates **Acquired by Seek on 21 November 2014
Source: Staffing Industry Analysts
Rank Company HQ Country Annual Revenue (USD million)
Reporting Period
1 Recruit (Indeed, Rijunabi, Hatalike, etc)* Japan $2,400 Year ending 30/9/14 2 Linkedin (Talent Solutions) US $856 Year ended 31/12/13 3 Monster US $808 Year ended 31/12/13 4 Seek (including Zaopin, JobsDB, Bdjobs, etc) Australia $670 Year ended 30/6/14 5 Gannet Media (Careerbuilder)* US $500 Year ended 31/12/13 6 Axel Springer (Stepstone, Totaljobs, etc)* Germany $350 Year ended 31/12/13 7 51job China $278 Year ended 31/12/13 8 Dice US $213 Year ended 31/12/13 9 Craigslist* US $81 Year ended 31/12/13 10 The Ladders* US $80 Year ended 31/12/12 11 InfoEdge India $56 Year ended 31/3/14 12 JobStreet** Malaysia $54 Year ended 31/12/13 13 Beyond US $36 Year ended 31/12/13 14 Jobindex Denmark $25 Year ended 31/12/13 15 Jobs2Careers US $22 Year ended 31/12/13 16 NetJobs Sweden $6 Year ended 31/12/13
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Quality of A
pplicants
Price
Quantity of A
pplicants
Number of h
ires
Cost per h
ire
Site tr
affic
Integration w
th employer's
ATS
Ability t
o search
resu
me bank
Cost per a
pplicant
Ability t
o create an employe
r bra
nd0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
In general, which of the following criteria are most important to your clients with regard to using or renewing your job board’s services? (Select the top 3)
Source: The Job Board Doctor, 2014
Top 10 Reasons for Using Job Boards
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Linke
din
Lingerin
g effect of r
ecessi
on
Price ero
sion
Growth in
free jo
b boards
Socia
l recru
iting
Negative perce
ption of job board
s
Indeed
Face
book
Commoditisaton of jo
b postings
Growth of a
ggregators
Technologica
l change
Google and other search
engines
Mobile
computing re
cruiting
0%
10%
20%
30%
40%
50%
60%
UK (94 responses) Europe (50 responses) Rest of World (177 responses)
Which of the following do you see as the most significant threats to your job board in the coming 12 to 24 months? (check all that apply)
Source: The Job Board Doctor, 2013
Perceived Threats to Job Boards
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Agenda
• The Recruitment Industry
• The Job Board Industry
• Key Trends
© 2014 Crain Communications Inc.
Moresophisticated
customersexpecting
moresophisticated
solutions
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Decentralized
Preferred Suppliers
Master Vendor
Managed Service Provider (MSP)
• Several suppliers• Procurement done
on an ad-hoc basis• Management done
internally
• Selective set of suppliers selected
• Contracts in place• Service level
agreements (SLA’s) in place
• One supplier (possibly managing second and third tier suppliers)
• One point of contact
• Direct cost savings on bill rate and usage
• Customized SLA’s and process
• Contingent workforce spend under management
• One point of contact
• Direct cost savings on bill rate and usage
• Customized SLA’s and process
• Non-compliant spend elimination
• Total cost of ownership savings
More Value
Evolving Contingent Workforce Models
More ComplexityMore Work, Slimmer Margins
Source: Staffing Industry Analysts
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2012/2013 Growth in MSP Spend by Country
Germany
Belgium
Canada
Japan
Spain
India
US
UK
Netherlands
Ireland
France
Australia
0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%
+86%
+44%
+28%
+19%
+11%
+7%
+3%
+2%
+40%
+32%
+8%
+34%
Source: Staffing Industry Analysts
© 2014 Crain Communications Inc.
A Contingent Work World of Complete Information Transparency
Perfect information on…• Talent availability• Skills• Employee ratings and reviews• Employer ratings and reviews• Fit and success in a role• Costs and rates• Speed and efficiency• Sources of talent• Worker productivity correlated with what they ate for
breakfast!
© 2014 Crain Communications Inc.
Decentralized
Preferred Suppliers
Master Vendor
Managed Service Provider (MSP)
• Several suppliers• Procurement done
on an ad-hoc basis• Management done
internally
• Selective set of suppliers selected
• Contracts in place• Service level
agreements (SLA’s) in place
• One supplier (possibly managing second and third tier suppliers)
• One point of contact
• Direct cost savings on bill rate and usage
• Customized SLA’s and process
• Contingent workforce spend under management
• One point of contact
• Direct cost savings on bill rate and usage
• Customized SLA’s and process
• Non-compliant spend elimination
• Total cost of ownership savings
More Value
Evolving Contingent Workforce Models
More Complexity
Source: Staffing Industry Analysts
?
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Decentralized
Preferred Suppliers
Master Vendor
Managed Service Provider (MSP)
Total Talent Management
• Several suppliers• Procurement done
on an ad-hoc basis• Management done
internally
• Selective set of suppliers selected
• Contracts in place• Service level
agreements (SLA’s) in place
• One supplier (possibly managing second and third tier suppliers)
• One point of contact
• Direct cost savings on bill rate and usage
• Customized SLA’s and process
• Contingent workforce spend under management
• One point of contact
• Direct cost savings on bill rate and usage
• Customized SLA’s and process
• Non-compliant spend elimination
• Total cost of ownership savings
• Total workforce spend under management
• Complete workforce visibility
• Direct cost savings on bill rate and usage
• Customized SLA’s and process
• Non-compliant spend elimination
• Increased total cost of ownership savings
• Additional productivity and process savings
• High degree of value added services
More Value
Evolving Contingent Workforce Models
More Complexity
Source: Staffing Industry Analysts
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Talent strategy and business alignment
Metrics and Analytics
Workforce Planning
• Learning and Development• Career and performance management
Compensation/Benefits
TTM Integrates Traditional Talent Employment and Non Employee Labour
Traditional employees
Talent Acquisition ModesRecruiters, Direct Hire, RPO
Managed By: HR
Outsourced services
ContingentTemps, IC, SOW & Internal stretch
Agencies, MSP/VMS, Direct IC
Consulting & Outsourcing Firms
Managed By: HR and Procurement Managed By: Procurement
Source: Staffing Industry Analysts
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Foreign Citizens in Europe by Country
Source: Eurostat, March 2012
EU-270%
200%
400%
600%
800%
1000%
1200%
1400%
% EU % non-EU
Percentage Foreign Citizens
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Foreign Citizens in Europe by Country
Source: Eurostat, March 2012
Netherlands
Portugal
France
Sweden
BelgiumEU-27 UK
Italy
Greece
Germany
Spain0%
200%
400%
600%
800%
1000%
1200%
1400%
% EU % non-EU
Percentage Foreign Citizens
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EU27 Population with/without Immigration
Source: Eurostat
540m
520m
500m
480m
460m
440m
420m
400m
2008
2012
2016
2020
2024
2028
2032
2036
2040
2044
2048
2052
2056
2060
With migration Without migration
Decline starts 2012
Decline starts 2035
Without Immigration European Population Would Already be in Decline
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The Human Cloud
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The Human Cloud Landscape
How the Work is
Organised
Specific Worker(s)
“A Crowd”
What the Client GetsLabour Relationship
Service Output
Crowdsourcing
Online Staffing
Online Services
• freelancer.com
• Elance-oDesk
• Task Rabbit• FieldNation
• Work Market
• CrowdFlower• LionBridge
• Innocentive• 99Design
• LiveOps• Rev
• OnForce
• Peopleperhour
• Gigwalk
• Amazon Turk• Chaordix
• WikiStrat
Source: Staffing Industry Analysts
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A New Generation of Online Staffing Providers
Global Focus
Local Focus
Restaurant Workers, Field Service Techs, Day Labourers….
Onsite WorkSoftware Developers, Creative Designers, Writers, Editors, Translators…
Remote/Virtual Work
Source: Staffing Industry Analysts
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Online Staffing Platforms by Country Started
A Global Market Dominated by China and US
Source: Staffing Industry Analysts
Other APAC
Africa & Middle East
LATAM
Other Europe
Israel
France
Spain
India
Canada
Japan
Australia
UK
US
China
0 10 20 30 40 50 60 70 80
196Online Staffing
firms in operation globally
Net4Manpower Freelance Students MBA and Company Freelancer Market OfficeCalvary Geek Freelancers MyTaskAngel elevated direct Total Freelance PeoplePerHour
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Coming to an Office Near You
47% of all US jobs lost to automation in the next 10 to 20 yearsSource: Frey and Osborne
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Impact of Automation on the US Staffing Industry
Staffing Segment Probability of Computerization
Office/Clerical 0.814 Industrial 0.796 Commercial 0.802 Finance & Accounting 0.845 Clinical/Scientific 0.413 Marketing/Creative 0.364 Other Professional 0.346 IT 0.278 Legal 0.275 Education 0.252 Healthcare 0.242 Engineering/Design 0.233 Professional/Specialty 0.327 TOTAL TEMPORARY STAFFING 0.719
Source: Staffing Industry Analysts
© 2014 Crain Communications Inc. Source: Staffing Industry Analysts
Implications for the Staffing Industry?
• Some will harness technology to develop human-machine hybrid delivery models
• New jobs will be created as others are lost– Demand for contingent work to increase in the short to medium term due
to business disruption/uncertainty– Those staffing firms that don’t pay enough attention to the
implication of the shifting demand for skills will become extinct
• The role of the agency recruiter will fundamentally change
© 2014 Crain Communications Inc.
Summary
• 2015 growth easing (with higher risks)
• Economic uncertainty continuing (but a positive driver for contingent labour)
• Ongoing service sophistication– Evolving models to help companies manage their contingent labour
• Staffing firms and job boards face common challenges– Every threat is an opportunity