© 2012 ibm corporation gartner it infrastructure and operations management summit 2012 12-13 june i...

© 2012 IBM Corporation

Gartner IT Infrastructure and OperationsManagement Summit 201212-13 June I Frankfurt, Germany

Masterdeck – Project Plan Tammy Ho, V2 04.06.2012


Building a smarter planet

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Core Team

Role Name Mobile onsite

Event Owner Anke Breiter +49 173 3401433

Tivoli Marketing Leader Europe Mark Swinson

SWG International Events Lead Europe

Ingo Meltzner

SWG International Events Project Lead Europe

Tammy Ho +49 162 2691099

Event Manager Onsite Contact Hanna Eliasson +49 162 2699180

Gartner Logistics Onsite Contact Nicole Topolski +1 203 832 7461



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Event Information

IBM participates as Platinum Sponsor

The primary objectives for this event are:

Lead Generation and Opportunity Creation

Event Location

Sheraton Frankfurt Airport Hotel & Conference CenterHugo-Eckener-Ring 15 - Flughafen/Terminal 1 · 60549 Frankfurt am Main Phone: +69 6977 0

Event Website

http://www.gartner.com/technology/summits/emea/it-operations/

Event Agenda

http://imagesrv.gartner.com/summits/docs/emea/it-operations/IOME1_Agenda_at_Glance.pdf



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Sponsors



Key Benefits

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The summit focuses on financial management, procurement and asset management:

How to Manage Challenges of Mobile Devices How to Obtain Real Value From ITIL Achieving Data Center and IT Operations Automation How to Manage the Move from Virtualization to the Cloud



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Editorial Copy

IBM software helps organizations deliver greater value from their business and IT investments, and create

software and systems capabilities with higher levels of innovation and competitive differentiation. IBM

provides market-leading enterprise architecture, business process analysis, enterprise modernisation, and

portfolio and performance management solutions to facilitate better enterprise-level business planning and

alignment practices.



Agenda

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Agenda – continued

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IBM SPS Session I Wednesday 13th June I Time: 09:15 – 09:45 I Room: Ballroom 2



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Keynote sessions



IBM ParticipationPlatinum Sponsorship Package

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Post eventSolution Provider session evaluation

Delegate demographic analysis

Overall delegate feedback

Leads captured (2 days)

On-SiteExhibit space • Booth 3m x 2m

• Platinum branding• Spotlights• 1x Lockable pedestal• Wireless• Power supply• 1x Customised Lead Device

Speaking opportunities

• Solution provider session, in tracks (30min)

Network opportunities

• Themed drinks reception• Two lunches• Series of refreshment breaks

Conference passes

Staff (5), client (5), speaker (1), Booth staff (4)*One on One analyst meeting for each full pass•250€ plus VAT for additional booth pass

Branding opportunities

• On-site guide: Platinum branding, Logo, Description 50 words, URL, Presenter and session description

• Delegate document holder: logo and insert

• Signage: Logo on signage in registration & breakouts

Marketing & PR support

• Lead retrieval • Account Manager Assistance

Pre eventBrochure • Platinum branding

• Logo• Description 50 words• URL

Website • Platinum branding• Logo• Description 50 words• URL• Presenter and session description



Maximising sponsorship opportunities in a connected way

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BoothBoothOnsite

Booth: Visuals, messaging, summary of onsite activities panel

Drive to breakouts (registration flyer) Drive to IBM drinks reception (competition), Drive to booth networking drinks (Theme, table signage)

Delegate pack insert Linked to on stand competition, network lunch, IBM logo visual, URL: Drive to booth (competition), drive to network lunch (competition winner announcement), drive to post event content (speaker presentations).

Literature: printed/digital/online kiosk

Drive to URL, post event content,(presentations), existing content

Onsite guide Summary of IBM activities/presence/company info: Drive to event, booth, speaker, IBM network drinks, booth network drinks.

Signage: Registration/ breakouts

IBM logo , drive to website

Network reception Drive to network reception and IBM network drinks ( competition winner announcement)

Booth Staff Drive to IBM drinks reception (competition), Drive to networking drinks (Theme, table signage)

Pre eventWebsite Summary of IBM activities/presence/company info: Drive to event, booth, speaker, IBM network

drinks, booth network drinks.

Post eventLead data/post event follow up

Post event analysis

Solution Provider Session

Solution Provider Session

Booth Networking reception

Booth Networking reception

Post event tacticsPost event tactics

Customer Touch Point Drive to activity

IBM Network Drinks

IBM Network Drinks



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Floor Plan

IBM



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Platinum Booth



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Booth Graphics



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Stand Furniture & AV Equipment

1 x 40 " LCD Screen with speakers (Data & Video) 2 x Lead Scanners 2 x Stools 1 x Literature Rack Fixed Internet 4 x iPads 4



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A5 Flyer



Hard copy lead form

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Onsite Team: Registration (tbd)

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No Full access (5) Staff (4) Speaker (1) Customer (5)

1 Marco Braun 12. Sven Strassburg 12.-13.Mark Swinson 12.-13.

Hr. Ostrowski, VW *tbc*

2 Ulrich Zeh 12.-13. Hanna Eliasson 12.-13. Dr. Gralla, Techniker KK *tbc*

3 Ralph Borlisch 12. Winfried Ermtraud 13. Dr. Bucher, T-Systems *tbc*

4 Uwe Posautz 12.-13.

5 Geoff Flatt *tbc*



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SPS Speaker

Your session will take place as follows:

Date: Wednesday 13th JuneTime: 09:15 – 09:45Room: Ballroom 2

Speaker Name: Mark Swinson Speaker Title: Infrastructure and Service Management Marketing Leader EuropeCompany: IBM Presentation Title: Winning strategies - Findings from the world’s largest CIO survey Presentation Description: In 2011 IBM interviewed over 3,000 C-level IT executives in organisations of all sizes around the world. The responses were analyzed and the study revealed a number of common themes. This session explores the challenges revealed for infrastructure management together with conclusions on best practices from top performing organisations. Speaker Bio: Mark Swinson is the Infrastructure and Service Management Marketing Leader for the Europe. He joined IBM in 1995 and has held professional and managerial positions in Software development, Product Strategy and Management, Segment Marketing, Business Operations and Sales. During this time he has led work on a diverse range of initiatives, including Business Process Management, Service Oriented Architecture and Integrated Service Management, working with a broad set of clients in the UK and Europe. Prior to joining IBM he worked for a Systems Integrator in the Financial Services sector.



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Networking reception

The Networking Reception will take place in the Solution Showcase on Day One directly after the lastconference session (18:15- 20:00).This is your opportunity to network with the delegates in a fun and informal environment.

Theme Currywurst Deluxe



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Analysts One-on-One Meeting

Each full conference pass holder is entitled to a Gartner Analyst One-on-One Meeting. Gartner Analyst One-on-One Meetings can only be booked by Full Conference Pass Holders who are registered for the event.

To view the analysts present at the Gartner IOM Summit please click on the link below:

https://agendabuilder.gartner.com/IOME1/webpages/BrowseBySpeaker.aspx

*Once the pre-booking system is closed, please book your Gartner Analyst One-on-One Meeting on-site at the One-on-One Booking Desk located in the registration area.



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Travel and Hotel Information

Sheraton Frankfurt Airport Hotel is directly connected with Terminal 1 and easy to reach from the airport, by train and by car. Centrally located and easily accessible from all around for your convenience.

. Hotel Pricing

€179 per night, single occupancy including breakfast and 7% taxes. A limited block of rooms has been reserved for attendees of the Gartner IOM Summit; rooms will be held at this rate until May 14, 2012. To obtain the group rate of €179, please be sure to indicate that you are attending the Gartner event.

General Hotel InformationA limited block of rooms has been reserved at the Sheraton Frankfurt Airport. As these rooms can only be held until four weeks prior to the event, we recommend that you contact the hotel as soon as possible. To make a reservations please contact the Reservations Department on +49 (0) 69 69 77 12 03, fax +49 (0) 69 69 77 23 51 or by email [email protected] and quote Gartner. The special promotional Gartner conference rate is €179 per night including 7% taxes and breakfast based on single occupancy.

Check-in TimeSheraton check in time is 14:00 and check out time is 12:00 noon.

© 2012 ibm corporation gartner it infrastructure and operations management summit 2012 12-13 june i...

Documents

ibm corporation gartner

event information ibm

smarter planet agenda

ibm sps session

agend slide

cloud slide

smarter planet key benefits

editorial copy ibm software