© 2010 randall b. dunham organizational change in action
DESCRIPTION
Stakeholders Who are the Internal Stakeholders? Who are the External Stakeholders Anticipated Stakeholder reactions?TRANSCRIPT
© 2010 Randall B. Dunham
Organizational Change in Action
The Change Model
Stakeholders• Who are the Internal Stakeholders?• Who are the External Stakeholders• Anticipated Stakeholder reactions?
Stakeholder Taxonomy
InternalStakeholder
ExternalStakeholder
Will have impact on change success
Will be impacted by the change
Who are the key stakeholders in each quadrant?
Stakeholder Taxonomy
InternalStakeholder
ExternalStakeholder
Will have impact on change success
Will be impacted by the change
• What do you need from each stakeholder?• What do you expect from each stakeholder?• Gaps?
Expected Stakeholder Reactions*
• Identify key stakeholders and the desired reactions from the stakeholders
• Using the terminology from class, describe the expected reactions of each of the stakeholders previously identified.
• Be specific. If, for example, you identify a group from which you expect active resistance, pinpoint (if possible) the specific resistance behaviors expected.
• Using terminology from class, identify the underlying causes of the expected reactions.
Exercise
*See Part II on Change Exercise Form
Stakeholder Taxonomy
InternalStakeholder
ExternalStakeholder
Will have impact on change success
Will be impacted by the change
• What do you need from each stakeholder?• What do you expect from each stakeholder?• Gaps?
Stakeholder Taxonomy
InternalStakeholder
ExternalStakeholder
Will have impact on change success
Will be impacted by the change
What is your action plan for each stakeholder?
The Change Model
© 2010 Randall B. Dunham
Organizational Change in Action